The GOLDEN AGE of Facebook Ads (When Will It End?)
ฝัง
- เผยแพร่เมื่อ 5 ธ.ค. 2022
- There has been a lot of negative press towards Meta recently and it's important we talk about Facebook ads and Instagram ads.
Specifically, what is the status of both ad platforms now...
And what is the likely future of Facebook ads and the likely future of Instagram ads.
If you use Facebook ads and Instagram ads to generate customers, leads, clients, etc...
Knowing what is likely to happen to those customer acquisition channels is really important.
I cover that a bunch more of stuff in this video.
#facebookads #instagramads #meta
WATCH NEXT:
The BEST Facebook Ads Tutorial for Beginners in 2022
• The BEST Facebook Ads ...
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Thanks Ben, I am about to join your FB Insiders,& this was something that I was a bit worried about,& you've put my mind to rest😁Also appreciate the fwd discussion!
Awesome, happy to hear it :)
Hi Ben, will you do a video soon on advanced shopping campaigns? Both on the set up as well as the benefits or drawbacks when having an ecommerce company?
Bless you Ben for helping us all in a tough world
Happy to help :)
Well Done Ben.
Thank you for your insights.
Thanks for watching :)
I always appreciate your videos. Thank you for all the value you offer in your videos.
Thank you very much for watching :)
Hi Ben. what do you think about the new Advantage+ Shopping Campaign that Meta rolled out recently? Thank you in advance.
i am from venezuela, english is my second lenguage your voice sonds perfect to understand
Thankful for you Ben!!
Happy to help :)
Hey Ben, if my website have more than one currency, how can i track them to see my roas? Should i just choose like my FB ads account currency? Or is there something i can do, to track other currency??
Hey Ben, what’s the minimum budget per Ad? Not for an adset. If we want to run ads for a local business within 50 miles of a radius. Does $5/ad work?
So I've watched I may say tens of hours of your content. You're my service king 👑 today is the day you actually stuttered for the first time I've ever seen. 6:28. I was always wondering - how do you do that? How do you express your knowledge in such fluent, easy way? Do you prepare yourself, make some mouth and mind exercises before recording? I will work super hard to be on that level one day!
Hi Ben. Thank you for this video. I ( as someone who has joined "LEADGURU" ) had this question in my mind. I think that Elon Musk will change Twitter to the Wechat for the western world and I am sure that we will be able to use the knowledge from your courses on that platform too.
Thanks for the heads up.
No problem :)
They took a big risk, made a mistake with tech not yet ready, and won't back down. If that's not poor management, I don't know what is. Also, if big advertsisers pull out, smaller ones benefit. Less competition, cheaper clicks. User base is the same, reach more people.
Facebook algorithm issues... I have been running a like campaign to create social proof for my new page (succesfully), BUT i targeted countries outside of my local area to boost likes on the page.. Now when i run ad campaigns for leads locally, i feel like the algorithm favors a different ethnic group in my local area according to the like page campaign.. any way to combat this?
You never miss Ben, you never miss :) thank you
Much appreciated :)
Thank you so much to you for all the great content.
I really learned on your channel in a few weeks rather than months.
You simplify everything so that even a 6 year old understands.
I wrote a question but found the answer in your beginner tutorial at the end so I deleted it 😂.
Wow, thank you very much :)
@@BenHeath Hi Ben, Quick question. Campaign objective for the top of a funnel? Conversions or traffic? I'm trying to collect emails to sell a physical product. thanks mate
@@MohanaHarvey traffic, top of funnel=traffic, bottom of funnel=conversions. You will be able to market more and more as people continue to move down the funnel, which will make them more likely to commit to a purchase later on, especially if you can target a conversion optimized ad towards them when they are in the buying window
Thanks for your awesome videos. I ran an ad on fb with 20usd lifetime budget by default, then I paused the ad bc it was slow and increased it to USD 70
Since then non of my ads are receiving any views or reach even though ads are all approved
What do I do ?
I do not believe other countries will ban TikTok. TikTok is pretty strong and will adapt. People absolutely love the platform and it’s super addictive.
India already banned it 2 years ago.
And Hong Kong, lol
hello sir, i love to watch your content, there is a suggestion i want to give about the video please suggest your editor not to use this type of gaming background music in informative videos !
But cost has increased by folds be ...how to overcome that?
FB ads are crap since the november 2022. im working with them for 4 years and i had 500% ROI without any tracking. and now.... now i just struggle and i dont know what to do.
Great video 🙏✨
Thanks a lot :)
Well said
Hi Ben and community!
I’ve got a question about optimizing my campaign. When I am optimizing and see underperforming ad-sets and ad-creatives, should I just switch out the targeting options in the same ad set? And at the ad level just switch out to another Image? Or pause them and make a whole new ad-set/ad-creative
Thanks Ben.
In truth whoever's making the sencoring decisions of fakebook and here should be taken down
The pitch now of some new agencies is "Facebook ads are so 2016, it's outdated. Tiktok is the way to go now". I literally heard a guy tell me that. Hahaha.
I actually love you
Drop of share price isn’t linked to profitability
At this point, all I can say is a misplaced priority. Too much pride is not allowing Mark to accept defeat and go back to focus on the platform that got him to where he is.
Nothing like a drop in profitability to refocus the mind though!
@@BenHeath yes, this is why
Eloquently put there, Ben. Jumping ships is often the first option for many, (un)fortunately. While it's always safe to be omni-present, some just tend to keep one channel at a time. I'd rather prefer keeping one main and others supplemantary. (If equal presance isn't the option.)
Thanks :)
Facebook is still really important for practicly every niche that argets people over 30 for example: real estate agents, hotels, roofing services, restaurants probably etc etc I am no expert but i believe facebook is great for targeting ppl over 30
I would agree with that :)
Honestly, Facebook ads has been on fire lately!! The past few weeks have been amazing for us. Lead quality has been much better than it has ever been!! Cheaper cost per lead and higher quality leads...it won't last so people need to take advantage of this ASAP
Fantastic - that's great to hear :)
As advertisers on FB, have never felt treated with such contempt. Our ads are blocked for the most ridiculous and nonsensical reasons and going to manual review is taking far too long. The days of being able to run ads that get good traction for a good few weeks just doesn't happen. We stopped advertising in mid Mov, then all of a sudden Fb decides we get a marketing expert / account manager. Hmmm cant help but think this is Meta doing damage limitation and realising their advertisers shouldnt be treated like sxxx.
I think Facebook will reinvent itself through Metaverse. I don't think they will die off completely.
Ben, what do you think of the upcoming mandatory opt-in for all EU-users (not just IOS-users)? How will this impact advertisers?
This comment is much more valuable than the entire video (as much as I enjoy and appreciate the value Ben provides)
Instagram is not going anywhere.
IG is much more than what it is said in the video.
Young women base their entire self esteem on the attention they get from Instagram.
Some even prefer it over a long term boyfriend. (Yes, you can ask them)
That is why META is investing in the metaverse. It’s a risky move but if it works, it will be a huge thing.
Most people don’t even understand what is actually going on. that is why you have all the investment funds selling it and plummeting the stock price.
The share price has only gone down because the SP500 share index has gone down after 12 years of growth and all big companies have lost value. It has nothing to do with anything else. The user base will grow exponentially as Meta gets more and more immersed into crypto Bitcoin and the MetaVerse.
Is meta ads considered the same as Facebook ads?
Yes. Meta Ads includes all the platforms. So Facebook and Instagram
haha just in time before bed :)
Nice :)
What do you think about Elon and twitter Ads?
I think he's likely to improve the platform significantly but we'll see.
@@BenHeath i think so too, thanks for this video by the way Ben, best regards
I am making no profit with meta ads :((
We’ve all been there, that just means you need to develop your skills
👏🏾_🤣
@Ben Heath I keep getting declined when trying to join your facebook group. Stuart Lawless
I think that might be Facebook doing that not us. I can’t see a record of it.
Facebook does limit the number of groups you can join. Have you joined a lot recently?