Creating Demand: Sell Out Every Time!
ฝัง
- เผยแพร่เมื่อ 25 ส.ค. 2023
- Collect The Signals, Then The Sales
It’s common sense to think “I have a business, I should sell as much of my product to as many people as I can”. So why do companies, like Rolex or Ferrari, make so much money by limiting the amount of product that they sell?
Why would anyone throw up road blocks in front of their own potential customers? And why is creating tension in the supply and demand equation a way to get people to want to buy from you?
Daniel Priestley returns to talk with Chris about his concept of being “Oversubscribed”. Daniel asserts that many marketers have forgotten the number one rule of marketing - An imbalance in supply and demand sets both the price and the profit of a product. An “oversubscribed” business, then, is simply one that has limited or constrained supply, and there are more people that want that supply than is available. Daniel argues that you can create this tension between supply and demand by creating an official capacity, make sure people know what it is, and understand that it’s in hot demand. But that’s just simple supply and demand, right? Well, yes, but Daniel is going to take you through some of his methods for artificially creating the tension between supply and demand, so that you can get your business to the point of being oversubscribed. He’ll discuss the three ingredients you need to get people to buy, why “signal collecting” is so important, and the five phases of a bullet proof campaign.
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I asked my daughter (10 years old) to show me the game she was playing on her IPad. To my surprise she's a master and getting oversubscribed. She was leading this elite horse rider group in a horse game. She had set requirements and rules. She had publicly displayed maximum capacity of members. I was so impressed, then I asked her how she got her group full. She replied that she goes in the main area where everyone rides horses and she dm's everyone about her group. But that's not all. Turns out her members are so loyal for having been picked that they advertise with her voluntarily in the main area. She rallies her team and they all dm people. It blew my mind. Here I was as a business coach thinking I need to teach my daughter the skills. Ha! I just said "good work, this is exactly what dad does." and got back to work.
Wow, you must be soo proud
When I studied a master degree in neuroscience we did an experiment about memory. The results are if you need to study something for an exam is better to study it in different location rather only in one (as your desktop or library). For example people who study one day in a library, another they in a coffee shop, another day in a park are more likely to remember more things and perform better. And you only need to do is change the context.
Thank you for the conversation. So much value.
I'm 16 years old and starting my entrepreneurial journey. I'm trying to absorb a lot of information like a sponge. Anyway... thank you for sharing such valuable information! It's been a huge inspiration. Marketing, sales, branding. You've positioned yourself really well and I just love it.
You got this!
Check out April Dunford on positioning. You’ll love her.
I could watch another 2 hours of this interview. Immense value. Immediately purchased the book.
Thank you
same here!
These insights are really great. Enlightening. ❤All the way from Zimbabwe 🇿🇼
It was great hanging out with you both together in Newcastle!! Such a fan of Oversubscribed. One of the best books I’ve read.
It doesn't get better than this .... offering such valuable products or services that one controls supply!!! I love it!!! Thank you for this very valuable conversation ❤
The perfect repeatable week is just an amazing concept!
Such a tangible method to increase exposure on autopilot.
The chemistry and knowledge in this video is unreal. Mind blown. Thank you
Great episode. Really happy you got these long forms back and standard VODs are nice refreshers.
More to come!
Feels great to be the first person to comment here... Thank you futur for this video. It was really a great insight..
With the necessity and functionality we also need that layer of story and reasoning of the brand to buy! Brilliant insights! Will come in handy... 🥳
Great episode Chris!!!!. I love when you are asking the right questions to bring more out of him.
I've seen him with Ali Abdaal. He was bored out of his mind with Ali's questions and could not wait to move on to the next topic.
I give you cudos for getting more out of this guy. Also cannot wait to see your other programs mentioned here so I ended up subscribing this time.
Thank you for a valuable hour. You did not waste my time. In fact added some extra layer!!!🙏🏻
Daniel Priestly is really an amazing entrepreneur.
Totally agree that entrepreneurial mindsets are going to be paramount in future
Thank you for having this conversation! have to re-watch it just to make sure i got the main key points. will buy your book Daniel!
We love the shift to personal branding. 🎉😊
I'm binge watching all of Daniel's stuff and this was a great interview I can't wait until the next one
4:24 I learned this from Mystery in Pick Up, back in the early 2000s.
I'm waiting happily for the entrepreneur kids episode! My kids love selling their art on the weekends. I'll be waiting and when the time comes I'll be watching with the kids!
I am loving this conversation. You and Chris are very insightful and I love the flow of the conversation. I like the idea of being oversubscribed in a business, I love the idea of ScoreApp (I've already sought that out recently) and I am ABSOLUTELY looking forward to how to teach children to have entrepreneurial mindset or at least not have the fear of trying or failing!
Simply brilliant for business
Score app...your guest is the master of paying attention to small details that scale
Especially enjoyed the kid talk. So much to learn and take out from that!
That give the kids of tomorrow the power and strength to do anything they want. KUDOS!
Fantastic!! Looking forward to the “Raising Entrepreneurial children”
So insightful, thank you! Came up with a disruptive business model from listening to your podcasts and conversations with Daniel.
THIS IS WHAT AM LOOKING FOR ! and am really appreciate what you do guys hope every thing turn out great for you as well in shaallah 😍🤟
This video should be mandatory watching for the world.
Interesting. Thank you Chris and Daniel for sharing.
You’re very welcome
So much wisdom!!! Ah, I'm glad I came across this conversation ❤
This is amazing.
His episode on Ali Abdaal's podcast is really good too! Really enjoy the way Daniel communicates
This was awesome, thank you so much for sharing this conversation.
So glad i stumbled on this interview
Such a great talk! I learned so much.
Thank you Chris so much for posting this!
Finally the video is on ❤
From Spotify twice to this.
Thank you Chris for introducing Us to amazing people and Revolutionary ideas.❤
Our pleasure!
Definitely keeping an eye for the next discussion on raising entrepreneurial kids
Love this
Significant insights, Loved it... ❤❤
this is extremely insightful
great episode loved this
This is the dream team right here!
So much value here!!
I can't believe it's an 1 hour episode . So much great information ❤
Going to put some of this into work this week
Ready for scorecard topic
Thank you 🎉
both these guys are 7/11-4 to me 🥰
Chic Fil A does this really well with their long lines wrapped around the building. I always think about that when I see their drive thru.
Thank you for the podcast. Love the concepts and picking up the book asap.
Just finished your podcast with Rob Fitzpatrick! So happy to see this up next 🙌🏼
Thanks for keeping me company all morning!
Glad to hear. Rob episode was good!
This was a great interview!! Thank you
loved this 🥹🤍
Im not the first to comment but theres nothing like getting value early on, good stuff!!! thanks.
Boom!
This is another fantastic interview. Can’t wait for the entrepreneurial kids discussion. 🤯
Great insight!!
interesting concept or seeing the interest of people first :)
Thank you
Fantastic episode, definitely buying the book.
Great concepts and easy for creators to implement. sometimes the answer's we need are right in front of us, we just don't see or recognize them.
This is brilliant
Amazing episode you guys! Every minute of it! Now, i gotta go... Im runnin home to my kids to help them start thier first real business! :) Peace n Love!
Amazing
This strategy is an old one perfected by the De Beers cartel. No matter how scarce, or artificially scarce, they are, I find them to be the least interesting rock to wear.
This "artificial scarcity" doesnt work on me with diamonds, Rolex, etc,. But must work when I am actually in the market for a thing.
I love that book!! I love his other books too. ❤🥰
Awesome conversation
A one hour teaser! lol. definitely i have to Read this book. -No is negotiable- i take that with me. thanks 🙏
Amazing!
Hey is the scorecard episode out yet? This was great thank you!
Not yet.
Thumbnail spellcheck 👊
Score App!!!❤
Daniel is incredible ❤️ Chris is amazing ❤️
Chris, you and Alex Hormozi are my biggest remote mentors in business. When are you going to do an conversation with Alex Hormozi?
Wow, great conversation, thanks for this
Very nice questions Chris, you read my mind
Glad to hear it!
Imma keep the repeat button turned on and learn a thing or two.
This was worth a mine full of gold!!! ❤❤❤❤ Thank you so much guys!
Thank you 🙏
@@thefutur Massive Pleasure!
Another winner! 🎉
Brilliant
Watched the video twice already. Accidentally removed my thumbs up button bc I wanted to like it again. Never had that.
so good
OMG....I just realized now the The Futur logo is written with Futura font. I'm now officially a designer hahahah.
Yes. You got it.
For the score card can you do something in the personal development space please? I’d love for ideas for helping ambitious women find their purpose and unlock authentic confidence to go after their dreams
Score app!
Score App
Waiting for this podcast futur
Yes please to score app
Score App 🎉
What are the books he mentioned?
Score app.😊
I am curious about how building demand-supply tension applies to digital products like courses/E-books. Since the official capacity for selling them is infinite.
Most people on youtube who claim to be in the graphic design industry are actually in the content creator business. Many of them have no portfolio to speak of, let alone an agency. What they sell is not applied graphic design but self-help and motivational BS or just pure clickbait with no substance. Same trend is present in 3D/VFX these days. Putting out tutorials and motivational stuff apparently pays better than doing something tangible.
How do you strike the icon?? 😮 or was that original? 🤔
Hat🧢
Score App!
Reading the book now thank you Score app please
❤❤❤
👍
Chris, I'm curious about this hat. (Sorry if I'm out of the loop...blame the algorithm while I get caught up! 😂)
It’s a d squared hat
@@thefutur hmm...not something I'm familiar with... {me heading to Google to satisfy my curiosity}
the reason we dont join thegroupp is because we dont have the cash, most are not biz owners so dont see it as inverstment they see it as pay house utilities or pay for a membership
Thank you for the feedback. What’s the plan to change your circumstances?
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Rolex just took a leaf out of the diamond industries hand book.