What Makes People Buy? Price & Value Masterclass w/ Ron Baker

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  • เผยแพร่เมื่อ 21 พ.ย. 2024

ความคิดเห็น • 640

  • @felixquansah5214
    @felixquansah5214 2 ปีที่แล้ว +393

    Definitely ranks in the top 3 guest interviews of the future. This man is insanely articulate and when I check all the references he’s making, he’s on a different level. Please bring him back soon. Loved this!!!

    • @thefutur
      @thefutur  2 ปีที่แล้ว +31

      He sure is. We plan on having Ron on again.

    • @Samuel_eldavis
      @Samuel_eldavis 2 ปีที่แล้ว +2

      Which other ones do you rank in the top 3? Would be interesting to know

    • @KBootsTee
      @KBootsTee 2 ปีที่แล้ว +4

      Curious… Who are the other top 2?

    • @KBootsTee
      @KBootsTee 2 ปีที่แล้ว +2

      Yesssssssssss! Incredible, forthright and clear

    • @josephalexander681
      @josephalexander681 ปีที่แล้ว

      OMG!!! When are you all having him back?

  • @joshuacunningham7912
    @joshuacunningham7912 2 ปีที่แล้ว +283

    6:25 Subjective theory of value
    7:15 High client impact, high prices welcome
    8:25 Price justifies the costs
    12:21 The power of brand
    14:39 Both the buyer and seller profit
    16:04 Pricing sends signals
    17:32 Determine your market position
    21:19 Value is subjective, price is contextual
    26:00 Give your customers pricing options
    27:29 The value conversation
    31:10 Premium prices w/ clear value prop

    • @saraeissa4954
      @saraeissa4954 2 ปีที่แล้ว +1

      Thanks!

    • @thefutur
      @thefutur  2 ปีที่แล้ว +12

      Joshua, I'll update the description. Thank you !

    • @EzekJohnson
      @EzekJohnson 2 ปีที่แล้ว +1

      Powerful. Thank you Joshua.

    • @joshuacunningham7912
      @joshuacunningham7912 2 ปีที่แล้ว +2

      @@thefutur Right on my friend. I just do this for personal/public notes. I actually haven't finished them yet 😂. I'll respond here when I do.

    • @ivankaradzhov3610
      @ivankaradzhov3610 ปีที่แล้ว

      Thanks

  • @GofelipeGraphicDesign
    @GofelipeGraphicDesign 2 ปีที่แล้ว +22

    I love the landscaping story and I’ve seen where I was the first two landscapers in many similar situations when I never heard back from the client.

  • @togoornottogo
    @togoornottogo ปีที่แล้ว +24

    The relationship between value based service and self esteem/self respect. The first sale you make is the price you put on your own service. WOW. Just wow..... this chat's value is just out the roof.
    Thank you for sharing this with the world!

  • @aaronramsden1657
    @aaronramsden1657 ปีที่แล้ว +32

    This is by far the most articulate and thorough explanation of value pricing Ive ever heard

  • @lantigre
    @lantigre 2 ปีที่แล้ว +126

    Great interview. The best part was Chris taking the time to digest Ron's stories and points, and re-frame or rephrase them to ensure the audience (and possibly himself) understands the knowledge being dropped. Thank you

    • @thefutur
      @thefutur  2 ปีที่แล้ว +11

      You’re very welcome

    • @whatsapchat7443
      @whatsapchat7443 2 ปีที่แล้ว

      TeXtMe DiReCtLy🤙🤙🥶🥶

    • @KBootsTee
      @KBootsTee 2 ปีที่แล้ว +1

      AGREED!!!! His comments furthered my comprehension and practicality. Soooo good

  • @dylanmartinez925
    @dylanmartinez925 2 ปีที่แล้ว +46

    Ron is a fantastic teacher, this was so helpful. Incredibly coherent and direct, great examples and references. You can tell he's been doing this for a long time. True professional.

  • @Adrian_Galilea
    @Adrian_Galilea ปีที่แล้ว +11

    Can't believe this video is free.
    Thanks.

  • @linadukstaite6046
    @linadukstaite6046 ปีที่แล้ว +12

    This man made a massive difference in how we reorganised our business mind in our business today. It is amazing to listen someone like him for free!

  • @jameslay6505
    @jameslay6505 ปีที่แล้ว +8

    This is one of those interviews I'm gonna have to watch maybe 5 times over taking notes each time. Even on my first run I keep replaying lines because there's so much meaning packed in such few words.

  • @JacquiMwangi
    @JacquiMwangi 2 ปีที่แล้ว +22

    I have the Ron Baker headache. This guy is amazing and I can't wait to read his books

    • @thefutur
      @thefutur  2 ปีที่แล้ว +1

      the medicine for this is to read his book. ;)

  • @baptistemiramon
    @baptistemiramon 7 หลายเดือนก่อน +1

    Incredible interview! Thank you.

  • @jonathangonza
    @jonathangonza ปีที่แล้ว +3

    It's always super valuable when a person that deals with money and other people's money speaks, lots of valuable information is able to be extracted.

  • @dtopping5961
    @dtopping5961 2 ปีที่แล้ว +30

    I’m only half way through and had to stop - to process what he just said. This information is en point. I can’t tell you how much I appreciate him speaking of the “solve the problem” issue only getting the customer to the status quo. We work so hard to bring more and all the business books get repetitive. This interview is so good. I’m taking a break and turning it back on in just a minute.

    • @thefutur
      @thefutur  2 ปีที่แล้ว +1

      Thank you for commenting

  • @ByGodsGrace99
    @ByGodsGrace99 ปีที่แล้ว +22

    Learned more in the first 10 minutes than 4 years of my college marketing courses

    • @lucface
      @lucface 8 หลายเดือนก่อน

      Love TH-cam for that

  • @yv_shh
    @yv_shh 2 ปีที่แล้ว +10

    I absolutely love how Chris is asking questions just like a student? He really applies what he teaches - Learn - Unlearn and that's why I respect him as my Guru. Love you Chris ❤️

    • @thefutur
      @thefutur  2 ปีที่แล้ว

      Thank you

  • @mamotivated
    @mamotivated 2 ปีที่แล้ว +4

    The TH-cam algorithm is recognizing the value of your channel. This got recommended to me.

    • @thefutur
      @thefutur  2 ปีที่แล้ว

      excellent!

  • @jameskelly8620
    @jameskelly8620 ปีที่แล้ว +1

    Thank you! You really scratched my itch! Wow thank you one of the best!

  • @MrArtVein
    @MrArtVein ปีที่แล้ว

    Listening to Ron a second time months later I caught quote from author Rabbi Daniel Lapin in dollars being certificates of appreciation. Crazy how ideas are so infectious.

  • @DeconTheMonkey
    @DeconTheMonkey 8 หลายเดือนก่อน +2

    The conversation and information in this is amazing. Can’t believe this is freely available for the public! Gonna take notes after my first listen.

    • @thefutur
      @thefutur  8 หลายเดือนก่อน

      We are here to help.

  • @Anza_34832
    @Anza_34832 ปีที่แล้ว +2

    @44:24 Subscription instead of ownership in many cases means:
    1) Not having enough money to buy and own it.
    2) Not really being interested in owning, so a temporary “rental” is sufficient.
    If (1) applies to you, you are probably in for some trouble in the future.

  • @christianacker3543
    @christianacker3543 7 หลายเดือนก่อน

    BRAVO!
    I wish every design student would learn this. I wish every high school student would learn this. I wish every voter would learn this.
    Thanks for these interviews, Chris Do.

  • @KBootsTee
    @KBootsTee 2 ปีที่แล้ว +5

    THRILLED to have stumbled on this. Intuitively I have been contemplating idea of subscription for my practice/business. Now I realize the true power of it and how strongly it aligns with my mandate, beliefs and mission. More pondering and reading to do !!!!! I feel incredibly INSPIRED. Thank you to both of you! 🙏🏼

    • @AljaMr
      @AljaMr ปีที่แล้ว

      I wonder how did you implemwnt the subscription? I also love the idea…

  • @brandonshabazz255
    @brandonshabazz255 ปีที่แล้ว

    Incredible. I literally need to listen again and take notes.

  • @Jphilipson
    @Jphilipson 2 ปีที่แล้ว +6

    This guy is explaining the opposite of everything I've ever heard from every "successful" photographer in the photojournalism industry and it makes way more sense then all of the seminars I went to which explained how to break down your operating costs to justify your price.

  • @ms.mcghee6286
    @ms.mcghee6286 ปีที่แล้ว +4

    This video is solid gold. Well articulated by both host and guest. So many gemstones in this content for those holding a genuine interest in sales, particularly getting better at sales. Thank you for letting me feel as though my time was well spent in watching. Cheers!

  • @Stu-K
    @Stu-K 6 หลายเดือนก่อน

    Good interview and I agree with, and have applied for the last 45 years, much of what was discussed when what you are selling is essentially the knowledge between your ears. When you are selling a manufactured product with materials to buy, development to do and prototypes to build, test and verify, and millions or more in CAPEX to invest, then the equation is not the same.
    To whom you are selling is also another major consideration. Selling to the actual consumer, say Apple, is not the same as selling to a major industrial business, say Ford, who want to know (and insist on suppliers providing) every detail in their bill of materials, their engineering costs, CAPEX, labour rate, overhead, investments, .... and last but not least their profit margin.

  • @olenievart
    @olenievart 9 หลายเดือนก่อน +1

    I just love this content here, man. We before in Ukraine and some still in BC, as everywhere else, still tend to think that the product’s value depends on actual hourly labour price involved and a number of another self explanatory ingredients. Whereas what’s the author is saying, in the opposite, is a customer based subjective theory of validating products pricing. Great job.

  • @humanvoice369
    @humanvoice369 ปีที่แล้ว +2

    Bam! That's a world class business class on TH-cam 💫 What a wonderful man!! Great to see people like this when the world is going the greedy and unimaginative free economy way. We need the youth to take notes from people like him. 👏👏

  • @ITERCYNTAI
    @ITERCYNTAI ปีที่แล้ว +1

    I am very grateful for your sharing of knowledge and know-how Mr Ronald J. Baker... Thank you channel THE FUTUR for this interview very rich in marketing lessons

  • @bh3mediavideos
    @bh3mediavideos ปีที่แล้ว +1

    I truly believe this video, just profoundly changed my life! I never heard of Ron Baker until now. His brake down of Value….will forever change how I do business and everyday life. Thank you!

    • @thefutur
      @thefutur  ปีที่แล้ว

      Glad it was helpful!

  • @krmorantte
    @krmorantte 2 ปีที่แล้ว +6

    As someone who is just starting in the branding industry, this channel is gold mine! 🔥

    • @thefutur
      @thefutur  2 ปีที่แล้ว

      Thank you 🙏

  • @ideegeniali
    @ideegeniali ปีที่แล้ว +3

    Clarity, competence and value/concepts per minute in this interview is insane! Thank you very much!

  • @jerryoverton7037
    @jerryoverton7037 2 ปีที่แล้ว +3

    I don't agree with everything expressed, but (as usual) The Futur has put out great content. It's not just the high quality of the guests, but the equally high quality of the interviewing. Hats off to Chris for carefully preparing thoughtful questions and being willing to shut the hell up while the guest answers.
    Great stuff.

    • @thefutur
      @thefutur  2 ปีที่แล้ว

      Thank you Jerry.

  • @uekiarawari3054
    @uekiarawari3054 ปีที่แล้ว +2

    learned thing :
    cost are determined by prices.
    price justifies the cost a business can expand
    doctor are so valuable that people are willing to pay price that justifies their human capital investment.
    cost do not determines the prices. But prices justifies cost.
    We're defined by the services we don't do and the customers we don't have.

  • @luanf
    @luanf 2 ปีที่แล้ว +6

    I don't listen to podcasts and definetely don't watch them.
    But this.
    This one is probably the most valuable interview I've watched in a long while. I instantly got a copy of his book and will do the same for the next one.
    Thanks Chris for bringing this person to my knowledge. I, like you, try to always go deeper in the knowledge tree and find the real OGs when it comes to sales, marketing and applied psychology so this was super insightful and helpful.

    • @thefutur
      @thefutur  2 ปีที่แล้ว +1

      Luna, you might reconsider podcasts. I find them to be great.

    • @d1o2n4
      @d1o2n4 2 ปีที่แล้ว +1

      Yeah podcast are great especially when you’re doing more tedious tasks like painting a fence or cleaning the house. Decent pair of headphones, juicy podcast and you barely notice the work plus constantly learning.

  • @alexandrfedorov5722
    @alexandrfedorov5722 ปีที่แล้ว +1

    Value of this video is amazing. Thank you so much!

  • @alaakela
    @alaakela ปีที่แล้ว

    Price justifies cost. So true! Costumers expecting to pay the same amount for repeat buys year after year, while inflation reduces value of money, company keeps price but to be able to do this, they reduce cost by reducing quality. Customer complains about worse quality of widget, yet unwilling to pay for quality.

  • @KRUChY_80
    @KRUChY_80 ปีที่แล้ว +1

    my mind just go BUUUUUM - so many pitches, ideas, mind hacks... WOOOWW

  • @CardizoneSemblance
    @CardizoneSemblance 2 ปีที่แล้ว +2

    I've never heard of this channel but the TH-cam algorithm gods smiled upon me today. I don't own a business or freelance but this video was mind-blowing. That example of the landscapers was insightful dive into the art of value propositioning.

    • @thefutur
      @thefutur  2 ปีที่แล้ว

      Welcome to the Futur

  • @NibberKSmooth
    @NibberKSmooth ปีที่แล้ว

    Branding is where it's at. The better the brand and the experience the better the sales and profit.

  • @ahmedyarkhan5169
    @ahmedyarkhan5169 ปีที่แล้ว

    "Price justifies the costs and what justifies the price is the value." Powerful line, made me understand the key behind pricing.

    • @BusinessWolf1
      @BusinessWolf1 ปีที่แล้ว

      eh, it's not quite 100% equivalent because it goes quantifiable > quantifiable > quantifiable > unquantifiable

  • @ThaoTrangPhotography
    @ThaoTrangPhotography ปีที่แล้ว +5

    I love this interview with Ron and Chris. IDK if it’s just me but I always like Chris doing the interview instead of allowing others to host it lol. Anyways, this was the best video ever! Watched all the way through and never got bored.

  • @sonjagalyon-kamonika
    @sonjagalyon-kamonika ปีที่แล้ว

    The subscription business model is genius!

  • @choiceblade
    @choiceblade ปีที่แล้ว +2

    "...perscription without diagnosis is malpractice...". MInd. Blown. This guy is hella good at teaching...so are you, BTW.

  • @pandaccj9811
    @pandaccj9811 2 ปีที่แล้ว +4

    I can listen to both of them the whole day without feeling bored. Pack with value. Thanks, Chris and Ron

    • @thefutur
      @thefutur  2 ปีที่แล้ว

      You’re very welcome and Thank you

    • @roberttomsiii3728
      @roberttomsiii3728 2 ปีที่แล้ว

      I second this motion.

  • @lydiaoe5227
    @lydiaoe5227 2 ปีที่แล้ว +5

    I am 100% in with the part about understanding the clients needs & context and giving the client options. The subscription part then suddenly makes a complete turn here. When your clients are mostly public authorities and are required to obtain at least 3 tenders from 3 different firms; proposing a subscription, would be asking the decision-making person to do sth that would make them lose their job. Consequently, it is contradicting to understanding the clients context.

    • @catsinpajamas
      @catsinpajamas ปีที่แล้ว +1

      Subscription models are a fad and people are already sick of them. I predict there will be a big backlash.

  • @olamideelegbe7009
    @olamideelegbe7009 2 ปีที่แล้ว +10

    One of the best interviews I have come across. Really learnt a lot.

    • @thefutur
      @thefutur  2 ปีที่แล้ว

      Thank you

  • @DABlinxz
    @DABlinxz ปีที่แล้ว +2

    10 minutes into this and I've already learned so much. This is pure gold. 🥇

  • @MortenCharlie
    @MortenCharlie ปีที่แล้ว

    The biggest aha moment I ever had on any Pod😲 I Got a new pricing hero🙌🏼

  • @10xAds
    @10xAds ปีที่แล้ว +3

    Amazing podcast .. and the man is genius especially.. love the idea when he said u just don't solve the problem as it brings the customer back to point A .. but help him to achieve his dream ... .. excellent podcast

  • @notebeansstationery
    @notebeansstationery ปีที่แล้ว

    so much valuable content, thank you for sharing on value pricing, subscription modeling, and reshifting a mindset on an exchange of value!
    The best thing i’ve heard was from my brother when i was trying to price my art prints i sell at events. I initially wanted to sell it for 10$ becuase i also was charging for my costs, and when i asked him how much he would pay, he told me $20-40. The best thing he said was:
    “If i wanted to buy a nice paper like this, i would go to home depot or staples and buy it myself. I would pay for this piece for the art and the value it has.”
    This changed my perspective forever!

  • @NetKnowHow1
    @NetKnowHow1 ปีที่แล้ว +3

    I loved this pod cast. Labour theory of value. Intrinsic value? The subjective theory of value. Utility of customer value. I am trying to price an offer that brings a prospect B to B leads for product sales.

  • @blissiimo2064
    @blissiimo2064 ปีที่แล้ว +2

    In a seminar I did with Robert Kawasaki, we did a whole piece around describing money, value and inherent value. We had to "demonstrate' it! Value is symbol of what a someone will pay for it. Money is just a symbol of value across space and time that indicates demand.

  • @sunjayv
    @sunjayv ปีที่แล้ว +1

    Brilliant!!...you know, if I can digest even half of this podcast, won't need to buy the book for now...I mean this can get me into a position to afford the book!

    • @thefutur
      @thefutur  ปีที่แล้ว

      But buy the book. We need to support authors.

    • @sunjayv
      @sunjayv ปีที่แล้ว

      @@thefutur Sure...I didn't mean it otherwise🙂

  • @BeIndigoDesign
    @BeIndigoDesign 2 ปีที่แล้ว +2

    Fantastic interview! Please get him back on to talk more about actually implementing a subscription model for creative services. Mind blown!

  • @judimunro9279
    @judimunro9279 5 หลายเดือนก่อน +1

    You BOTH say thank you. We do! Just had a customer come back to the tent and thank us again (a second time)❤❤❤ that’s a very good 🪧 sign.

  • @justine313
    @justine313 ปีที่แล้ว +1

    31:29 We are possibly pursuers” I love this

  • @JohnnyYeTaecanUktena
    @JohnnyYeTaecanUktena ปีที่แล้ว +1

    It's not everyday i see someone using a Blue Yeti mic. They are great mics honestly

  • @ayushkumarchandra
    @ayushkumarchandra ปีที่แล้ว +3

    Can't thank The Futur enough for this. I always used to give 3 price options to the buyers but never thought it can be improved so much. Definitely gonna buy the book.

  • @Nb61777
    @Nb61777 9 หลายเดือนก่อน +1

    6:50 this is great, something also missed here is basic economics principle of supply and demand!
    If a product has minimal supply and much demand, doesn’t matter how much utility it has, it’s over priced BUT PEOPLE WILL BUY! Same thing for a very saturated market, product can provide significant value but if there is more supply than demand, the product will be underpriced for its utility!

  • @maxa_mili
    @maxa_mili ปีที่แล้ว +1

    It makes me happy that the background isn’t a generic shelf with a couple random objects I’m on it 🙌

  • @sixfiguretrucking
    @sixfiguretrucking ปีที่แล้ว

    There's a fine line in this interview because at one point in the interview he says you can't be Ruth Chris and McDonald's but says you need to offer options to your customer after explaining the lawn care example. I'd definitely like more context on that thought process.

  • @Amish6Stringer
    @Amish6Stringer ปีที่แล้ว +1

    Did you make this video SPECIFICALLY FOR ME?! This is amazing. Thank you so much for this. Bought the book. Rethinking everything. THANK YOU

  • @Itsthegreatwalt
    @Itsthegreatwalt ปีที่แล้ว +1

    This is the best conversation I’ve ever heard about pricing. So many takeaways

  • @leemartin7579
    @leemartin7579 2 ปีที่แล้ว +3

    The value contained within this video cannot be overstated. Thank you!!!

    • @thefutur
      @thefutur  2 ปีที่แล้ว +1

      Thank you.

  • @diannasola
    @diannasola ปีที่แล้ว +1

    As a new freelance illustrator, I am halfway to the interview and Im so impress for the value info I am gaining. Thank you so much.

    • @thefutur
      @thefutur  ปีที่แล้ว

      You’re very welcome

  • @Nitrotix1
    @Nitrotix1 ปีที่แล้ว +1

    To be fair, Apple only really charges something like a 20% markup when comparing pure specs, but that also has to account for the material difference, the cross compatibility for Apple Devices, etc... There is value in those aspects as well.

  • @kyanareneemayfield2834
    @kyanareneemayfield2834 2 ปีที่แล้ว +8

    Was literally just looking up all of Ron Baker's stuff when this came out. Thank you

  • @GoddessKhepraEl
    @GoddessKhepraEl 2 ปีที่แล้ว +5

    Stellar masterclass and interview! I listened twice back to back to get the takeaway notes and double check uh earring them right. This is exactly what I needed as I have been at a stall in my service and if I’d be launching the subscription box I’ve contemplated

    • @thefutur
      @thefutur  2 ปีที่แล้ว

      Glad to hear

  • @fernwehtwl
    @fernwehtwl ปีที่แล้ว +1

    i love this guest! he's so funny and very smart. I respect him

  • @reneecherrie
    @reneecherrie 2 ปีที่แล้ว +3

    On weekends there is a Pete's coffee bar and lounge ( personally relaxing experience and a great cup of coffee!)in the mall that I work in and on weekends all drinks a y size cost $1. There is never a line and yet when I tell people they still go to Starbucks in the mall to stand in a long line, pay 5 times the price, get a watered down and incorrectly made cup off coffee. We even have a coffee maker in our break room.

  • @monique9354
    @monique9354 2 ปีที่แล้ว +1

    I do not know how I ended up here. I was not familiar with anything that was discussed, however, I thoroughly enjoyed this entire interview. I learned a ton and now have something new and interesting to learn about. Both of these guys are so easy to listen to. Now I want the books, previous & new.

    • @thefutur
      @thefutur  2 ปีที่แล้ว

      Welcome to the Futur

  • @MannyBernabe
    @MannyBernabe ปีที่แล้ว

    This thumbnail does not do just to the value of this conversation. Gold!

    • @thefutur
      @thefutur  ปีที่แล้ว +1

      Thank you. I suspect no thumbnail could.

  • @Ah_Mariee
    @Ah_Mariee 2 ปีที่แล้ว +4

    I just kept taking notes and outlining things for further research. This was a pricing masterclass!

    • @thefutur
      @thefutur  2 ปีที่แล้ว +1

      We think so too.

  • @suntoyfull64
    @suntoyfull64 ปีที่แล้ว

    As a result of this interview the next step is for me to get his book. He is a genius on the topic of value pricing

  • @pitvipersports
    @pitvipersports 10 หลายเดือนก่อน

    I just discovered this channel, golden nuggets of wisdom every time I tune in!

    • @thefutur
      @thefutur  10 หลายเดือนก่อน

      Awesome!! Welcome to the Futur

  • @BiNDiViSUAL
    @BiNDiViSUAL ปีที่แล้ว

    There were so many greens in this interview, great interview. Chris, Thank you for interviewing Ron

  • @Vladyyy
    @Vladyyy 2 ปีที่แล้ว

    I have no doubt the editor of this values our time

  • @uhurudenis
    @uhurudenis 2 ปีที่แล้ว +9

    Your videos have helped me so much in running my business.

    • @thefutur
      @thefutur  2 ปีที่แล้ว

      Great to hear!

  • @notlmpng
    @notlmpng 2 ปีที่แล้ว +1

    Watching this in South Africa. What an interview! Found the book on Perlego and I'll read it religiously.

  • @tuikigeorge
    @tuikigeorge 2 ปีที่แล้ว +1

    Wow... This is the best interview on the channel. Has changed my business model completely.

  • @megankagarise8485
    @megankagarise8485 ปีที่แล้ว +1

    His landscaping story taught me how to be successful in sales

  • @HavenatLee
    @HavenatLee 8 หลายเดือนก่อน

    Yes, favorite interview so far! Great job, Chris!

  • @donatoclemente4421
    @donatoclemente4421 2 ปีที่แล้ว +1

    As a freelance developer turning entrepreneur, this is GOLD

    • @thefutur
      @thefutur  2 ปีที่แล้ว +1

      Ron is the man!

  • @vcfobyanders
    @vcfobyanders ปีที่แล้ว +1

    Thanks for the shout out, Ron!

  • @ChoiceHacking
    @ChoiceHacking 2 ปีที่แล้ว

    Have to second the Tim Williams recommendation - very insightful re: agency positioning and pricing strategy. Brilliant guy and a great resource.

  • @tonyafurbee304
    @tonyafurbee304 ปีที่แล้ว

    YOU ARE THA MAN!!! please educate my husband! keeps tellimg me you must get paid first, i get that, however, he has never been an artist! you cannot put an hourly price on someones creativity! its impossible to hourly rate when your making certain products! its just not logical! im doing what im doing first and foremost, not just or only for money! its the satisfaction i get from making ppl happy!!! i totally agree with everything your saying!!! i told him i feel like im gauging ppl!!! i feel like its all about me if i hourly rate my work!

  • @jolenerobbertse8129
    @jolenerobbertse8129 ปีที่แล้ว +3

    This is one of my absolute favorite videos on your channel! Thank you so much for the content you produce and put out!

    • @thefutur
      @thefutur  ปีที่แล้ว

      Wow, thank you!

  • @NotMyGumDropButtons.444
    @NotMyGumDropButtons.444 ปีที่แล้ว

    Waiting in line for 45 minutes is not a great customer experience. Thank you for coming to my ted talk.

  • @luciaiglesias1456
    @luciaiglesias1456 ปีที่แล้ว +17

    So much business wisdom! Thank you for another value-packed video, huge admiration

  • @Skapo
    @Skapo ปีที่แล้ว +2

    Extremely good insight on how to format your business! Some very good takeaways.
    Though I can tell he hasn't given much deep thought to the morality side of things. Was, for instance, a bit frustrating how little he understood about why price gouging laws during natural disasters exist. It's to reduce the scalpers from buying all the resources in bulk so that it creates even more scarcity. People legit die from this and used to die at higher rates before laws were out in place.
    But a very good talk in general.

  • @harryreafor
    @harryreafor 2 ปีที่แล้ว +1

    By far one of the best interviews here in the Futur!

  • @HassanMalikTW
    @HassanMalikTW 2 ปีที่แล้ว +1

    22:50 honesty and humbleness ❤♥🫀🥰

  • @timothy790110
    @timothy790110 ปีที่แล้ว +2

    as a painter, the number one question i get from clients is " how long did this take you?"

  • @bmejia220
    @bmejia220 ปีที่แล้ว +1

    Awesome insights from this man Ron. Thank you Chris for bringing him on. Next I’m diving into all his books, priceless value I think!

  • @amine1237
    @amine1237 ปีที่แล้ว

    this is a goldmine, I couldn't process everything here on a one day and it wasn't easy to keep up. thank you the futur for providing these goodness

    • @thefutur
      @thefutur  ปีที่แล้ว

      Glad it helped!

  • @niallcochrane3331
    @niallcochrane3331 ปีที่แล้ว +1

    The landscaper story was invaluable knowledge.

  • @ConsciousOriginals
    @ConsciousOriginals ปีที่แล้ว +1

    That is such a good interview. I'm buying Ron's book. And I love how you read and knew enough from the book to be able to ask precise questions. Thank you for this interview.

    • @thefutur
      @thefutur  ปีที่แล้ว

      Glad you enjoyed it!

  • @bobbybangar1373
    @bobbybangar1373 ปีที่แล้ว +1

    Props to who ever edited this