Booking freight - Post and Pray vs Calling | Freight 360 Clips

In a down market it is easy to post and pray your freight to a load board like DAT but to do right by your customer and outpace your competition requires more. In this clip from the freight 360 podcast we discuss calling out and making connections to dependable motor carriers to secure capacity and forge deep business relationships that will outlast the market cycles and out pace your competition.
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[@ntwdequiptrans4023]

Does calling give the carrier more negotiating power versus them calling gives the broker more power?

[@Freight360]

Typically this is the thought, whoever calls has least negotiating power but, negotiating and sales are all skills that can be learned and improved. Just because someone calls you means you lose the conversation.