Setup Google Ads Enhanced Conversions (with Consent Mode)

Learn how to setup Google Ads Enhanced Conversions with Google Tag Manager (GTM). You will walk-through the steps to implement enhanced conversion tracking, and ensure that Consent Mode is configured for your Google Ads conversion tracking tag with the help of Cookiebot. Let's get started!
YOUR EXTRA RESOURCES:
○ Learn more about Cookiebot - lovesdata.co/cookiebot
○ Don't see Google Tag Manager as an option to implement a Google Ads conversion? Here's the solution - • Why Google Tag Manager...
○ Setting up Consent Mode with Cookiebot - • Consent Mode v2: What ...
○ Google Tag Manager tutorial - • Google Tag Manager Tut...
JUMP TO A TOPIC:
00:00 Introduction to Enhanced Conversions
00:51 Identifying the form to track
02:19 Configuring GTM with Contact Form 7
03:07 Identifying the form elements
04:47 Setting up Enhanced Conversions in GTM
10:45 Checking Consent Mode for European users
13:50 Testing Enhanced Conversions
17:07 Next steps
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[@adlersochev8655]

Of course, an additional video is needed for those who do not use wordpress and its plugins. Thank you

[@JJ-yr3tf]

I find listening to your videos the best and your knowledge of digital advertising excellent. Thank you so much for sharing your knowledge.

[@hasanshahrearnahid]

Thanks for this clear explanation of Enhanced Conversions!

[@JackPotter-xj4ox]

The video is great, informative!

[@analytics_master]

your video very helpful and content quality very high .please make a video for Microsoft ads enhanced conversion tracking for e-commerce business.thankyou

[@ghulammurtaza2678]

3 Number. Great info. Thanks

[@hanabeexii]

Hi Ben, I hope you can create a tutorial on how to do this if we are using GHL funnel and the form is a custom KEAP form! Thank you.

[@shakoorali8837]

Can you make a video to setup enhanced conversion for Shopify website, Dynamic remarketing and how to sent data along with values in GA4 . Not for woo commerce for Shopify.

[@milenstoynov8720]

Thanks for the video!! Could you please create a video for enhanced conversions / Shopify and Dynamic Remarketing. Thanks

[@pushkardua]

Can you create another one without GTM4WP? Thank you so much!

[@MarkkuSavinen]

How about setting up Enhanced Conversions for chat bot forms such as Leadoo or Groweo? Collecting Email and telephone data from chat bot submissions?

[@AminaAkkawi-lk7nn]

Hi, thanks this was a great video I only have 2 questions when I submit the form even if the consent status is G100 the tag is still collecting user info that is normal right? it collects but does not send until it receives the consent..? because I can see in the tag enhanced user data as true and data collected.. Also in the "Require additional consent for tag to fire" section, can I add ad_user_data as a required consent, even though Tag Manager doesn't show this as an option? Additionally, what does the user need to allow for a certain tag to function?

[@AL-vg1xv]

Hi Ben. I've just had another warning that we need to adopt consent mode. The only issue is, we don't use Google Tag Manager because it causes a big hit to our pagespeed and core web vitals scores.
I find it ridiculous that there isn't clear instructions on how to "activate" consent mode WITHOUT google tag manager... or at least none I can easily find online or on any support pages.
Is it even possible? If so.. how do we do it?
We use CookieYes which is a Consent Mode partner. CookieYes have instructions on how to implement but again, no option for those who don't want to use tag manager...
Any help is much appreciated.

[@ricara2830]

hi Ben, where can I see the collected email address in Google ads?

[@ajnacsoma4242]

Can I do it with Fluentform plugin too? I found that datalayer is empty... :/

[@angelfernandez6812]

Hello, i need a tutorial to track enhanced conversions using an Active campaign form inserted in Wordpress. I am not able to pass the email value of the Active Campaign form to a variable in Google Tag manager.Thanks much!

[@maazahmed1695]

this Cookie settings only appilcable in Europe? or it is necessary to add cookie consent on websites targeting US only?

[@jesusmanueljuradofuentes8682]

Hello
I have detected a problem, I hope you understand and can help me.
When debugging I get a Google Ads tag (AW-XXXXX), but when I do a conversion I get a new tag (AW-AW XXXXXX)
Is this normal or could it be an error?

[@GurayEriskin]

Hi Ben. We are using Ninja Forms on our WP site. Does this tutorial apply to it or do we need to replace it with Contact Form 7?

[@LovesData]

The GTM4WP plugin I use in this tutorial current provides an integration for Contact Form 7, not Ninja Forms. You could check out the support for Ninja Forms and see what they suggest, you could try a different approach for implementation, or you could switch to Contact Form 7.

[@MrJeepStone]

Do you know why im getting "Some of your enhanced conversions weren't processed because no CSS selector or JavaScript variable for user-provided data was found or you didn't provide user-provided data during setup." when i check in G ads ? im sending email and phone number..

[@LovesData]

It will depend on your implementation, but overall, this will happen if a value isn’t provided for some conversions. For example, when an email address isn’t passed to Google Ads.

[@MrJeepStone]

@@LovesDataIts probably because i also have click on email/phone number along with my contact form submission in my G ads conversion tag. So when someone clicks on phone number , there isnt anything to send obviously

[@damadorpl]

all GA4 / remarketing tags should fire on coockie_consent_update event not on initialziation all pages - if you fire it on initilziation first hit will be coockieless ping which drop many useful data if user will grant consent instead

[@LovesData]

That's not correct. You can use the 'Initialization - All Pages' trigger, and I'll be releasing a video to demonstrate this.