Google Ads Conversion Tracking Tutorial (With GTM) | 2025 Step-by-Step Tutorial
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- เผยแพร่เมื่อ 6 ก.พ. 2025
- In this Google Ads tutorial, you'll learn how to set up Google Ads conversion tracking on your website using Google Tag Manager - a powerful tool that simplifies tracking conversions, optimizing ad performance, and improving your Google Ads campaigns. Whether you're new to digital marketing or looking to refine your skills, this step-by-step guide will walk you through the entire process.
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In this video, you'll learn:
• How to create a Google Tag Manager account and connect it to your website
• Step-by-step instructions for setting up Google Ads conversion tracking using Google Tag Manager
• How to define and set up custom conversion actions (like purchases, add-to-cart, form submissions)
• Testing your conversion tracking using Google Tag Manager's debug mode and Google Ads reports
• Tips for optimizing conversion tracking for primary and secondary actions
By the end of this video, you'll have a fully functional Google Ads conversion tracking setup on your website, ready to track valuable user interactions. Watch till the end and take your campaigns to the next level!
▶️ Google Ads Tutorials: • Google Ads Tutorial: E...
▶️ How to Set Up Dynamic Ecommerce Values In GTM (With WordPress): • How to Set Up Dynamic ...
▶️ The Easiest Way to Set Up the Facebook Pixel (With GTM): • The Easiest Facebook A...
🎬 Timestamps:
________________
0:00 - Introduction
0:09 - Installing Google Tag Manager on WordPress
3:03 - Setting Up a Purchase Conversion Event
14:48 - Setting Up an Add-to-Cart Conversion Event
17:16 - Setting Up a Lead Form Submission Event
19:32 - Testing Your Conversion Tracking Setup
21:29 - Conclusion
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this video just saved my life. But do I still need to add the Google Tag to my funnel pages if I am using Google Tag Manager?
happy to hear that! yes youd need to add the GTM code to all your pages as long as you have it on the pages youre fine
well thanks so much brother, this is pure value drop that any Google ads user should know of.
thank you so much man! appreciate the awesome comment 🙏
Thanks, Ivan Mana. Love from Pakistan! 🇵🇰
Thank you Ahmad!
This was very clearly explained. Thank you.
Thank you Siroco! Glad you found value :-)
nice video can you do a google ads conversion tracking if your building an email list... for example if you are doing google search ads for something like cinnamon bark extract and build an email list can you show how to do conversion tracking for that method thanks
Hi Anthony super long time no see hope you're doing well. Yes that would be tracking via Google analytics. I cover how to track emails in my new upcoming membership site where I talk about all this extensively: ivanmana.com/marketing-blueprint
The Tag Setup is now only 2 options. Install the Tag Yourself or Email the Tag. What should i do if Im going to Install the tag myself by Installing event Snippet? Should i add that to wpcode below google tag manager code for header and body?
make sure to select "set up in google ads only" when setting up the conversion event in order to see all 3 options
Thank you you save my time
🙏🙏
Thank you.
Is this setup good enough u think for ROI tracking for my own product funnels? (Instead of maybe Bemob or Improvely)?
yep definitely especially with google analytics
Thank you, Ivan.
I have a question regarding what trigger to choose if I have a form that is in a popup format. After the client clicks the button, a "Thank You" message appears within the popup, rather than redirecting to a new page.
I would like to track the success of the form submission. Is it possible to track this For Google ads ?
Hello Mahmoud, yes absolutely it is - you would need to select the "Element Visibility" trigger and add the ID of the pop-up that shows up. Select the CSS Selector for that popup ID and that should be your trigger that can be used anywhere, Google, Facebook, etc...
@@IvanMana ok Thanks
How to set it up when we have affiliate site and we are running ads to our site?
you can place code only on your site, as affiliate you have to ask vendor to place code on the backend to track sales
I dont get it. I just installed a plugin to woocommerce that does all that automatically for a woocommerce store: Conversion tracking with dynamic values.. Why should i go through all this and invent another wheel?
Did you connect it to your GTM account too or just the plugin has the raw code?
yes if you're using wordpress you can use the plugin for facebook/google without issues!! however Im showing a more sustainable long term approach for a) not just google/facebook and b) for people not using wordpress/dont have plugins. Google tag manager is an incredibly powerful tool for tracking
I set up a conversion and I don't have a conversion configuration tab via Google Tag Manager. I only have the option to set the tag myself or send it by email. There is no conversion label, there are only event code snippets.
odd. can you send me screenshot at ivan@ivanmana.com if you want me to take a closer look
@@IvanMana I am having this same issue! I wasn’t sure if you have any insight
@ can you send me a screen recording or some screenshots of your interface to ivan@ivanmana.com if you want me to inspect
@@DanaeMangold i have found the answer th-cam.com/video/1Ia7eReQRdA/w-d-xo.html
@@IvanMana thx the conversion code was already there ;) so the GTM configuration tab was disable
how to do this for download manager wordpress plugin
sorry sir what does this mean?
will it automatically link to GA4 or do we need to do any other trigger to do that?
Nooo, GA4 is separate, you need to create another tag for GA4
Any idea why it's still saying inactive on my google ads account?
nope have you checked debug view and saved your tags?
This is now out of date, google just changed how to setup conversions
how? literally still the same lol
@@IvanMana Nope. It's fubar now.
@ Lol it's still 100% the same
@@IvanMana Perhaps for you, but your screen @ 3:06 in the vid and the page flow after are different now.
@@AndrewSchmidbauer unfortunately google often tests different variations of their interfaces with different people but that doesn't mean it's outdated. you can send an email if you want, i can help find the settings you are looking for