The Real Difference Between Handling Sales Objections and Losing Sales

In this video you'll learn the difference between handling an objection to working with you, and a barrier to working with you.
And why it can make all the difference to your sales.
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You'll rarely speak to a potential client who doesn't have any hesitations about working with you.
But, objections are a good thing!
Objections aren't a 'no' they're a 'yes...but'.
You should address them in your discovery calls, on your socials and in your blogs.
If a client feels like you 'get' their hesitations, they are more likely to feel comfortable with you.
Objections usually come about at the point of sale. So knowing how and when to handle them (and preempting what they might be) is critical.
Barriers are different.
Barriers to working with you are often too hard to overcome (not impossible, but hard).
Barriers could be location, availability and demographics.
You should filter out people for whom the barriers are too big to work with you, in your brand messaging and marketing.
Having a strong elevator pitch helps... you can say EXACTLY who you work with to filter out those you don't.
Try to filter out barriers BEFORE you get to the point of sale. This stops time-wasting on both sides.
It's important to note that time and money can fall into both camps.
Your job is to find out if your potential client has a time / money objection or barrier 🕵️‍♀️
Good copywriting is vital to filtering out the people with barriers, and helping to nurture the people with objections.
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