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23 Wise Words
United Kingdom
เข้าร่วมเมื่อ 22 ม.ค. 2020
Hi, I'm Elle 👋🏻 a sales copywriter with a background in psychology, sharing all my tips and tricks of the trade so you can turn words into sales for your business.
Keen to upskill in copywriting? Good idea, as an online business owner, learning this skill will pay you back time and time again.
🔥 Join my Website Words Workshop and learn how to write your OWN website copy (and a skill you’ll use for life). www.23wisewords.com/website-words-workshop
🔥 Want to find out the 4 essential elements that go into high-converting copy and how to apply them to turn your words into sales? Get my FREE ‘Science behind copy that converts’ email mini-series. bit.ly/ScienceBehindCopy
See you there 👆🏻👆🏻👆🏻
Keen to upskill in copywriting? Good idea, as an online business owner, learning this skill will pay you back time and time again.
🔥 Join my Website Words Workshop and learn how to write your OWN website copy (and a skill you’ll use for life). www.23wisewords.com/website-words-workshop
🔥 Want to find out the 4 essential elements that go into high-converting copy and how to apply them to turn your words into sales? Get my FREE ‘Science behind copy that converts’ email mini-series. bit.ly/ScienceBehindCopy
See you there 👆🏻👆🏻👆🏻
The Real Difference Between Handling Sales Objections and Losing Sales
In this video you'll learn the difference between handling an objection to working with you, and a barrier to working with you.
And why it can make all the difference to your sales.
Want to learn how to write website copy? Check out my Website Words Academy 👉 👉 👉 courses.23wisewords.com/cours... 👈 👈 👈
You'll rarely speak to a potential client who doesn't have any hesitations about working with you.
But, objections are a good thing!
Objections aren't a 'no' they're a 'yes...but'.
You should address them in your discovery calls, on your socials and in your blogs.
If a client feels like you 'get' their hesitations, they are more likely to feel comfortable with you.
Objections usually come about at the point of sale. So knowing how and when to handle them (and preempting what they might be) is critical.
Barriers are different.
Barriers to working with you are often too hard to overcome (not impossible, but hard).
Barriers could be location, availability and demographics.
You should filter out people for whom the barriers are too big to work with you, in your brand messaging and marketing.
Having a strong elevator pitch helps... you can say EXACTLY who you work with to filter out those you don't.
Try to filter out barriers BEFORE you get to the point of sale. This stops time-wasting on both sides.
It's important to note that time and money can fall into both camps.
Your job is to find out if your potential client has a time / money objection or barrier 🕵️♀️
Good copywriting is vital to filtering out the people with barriers, and helping to nurture the people with objections.
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This video is about:
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free website copywriting course, free copywriting course, copywriting, freelance writing, best copywriting course, copywriting course for beginners, free copywriting course for beginners, copywriting secrets, what is copywriting, copywriting training
This channel covers topics like:
copywriting, copywriting for beginners, email copywriting, copywriting course, copywriting complete course, copywriting secrets, copywriting tips, freelance copywriter, chatgpt4, copywriter, copywriting tutorial, start copywriting, artificial intelligence, chatgpt for copywriting
And why it can make all the difference to your sales.
Want to learn how to write website copy? Check out my Website Words Academy 👉 👉 👉 courses.23wisewords.com/cours... 👈 👈 👈
You'll rarely speak to a potential client who doesn't have any hesitations about working with you.
But, objections are a good thing!
Objections aren't a 'no' they're a 'yes...but'.
You should address them in your discovery calls, on your socials and in your blogs.
If a client feels like you 'get' their hesitations, they are more likely to feel comfortable with you.
Objections usually come about at the point of sale. So knowing how and when to handle them (and preempting what they might be) is critical.
Barriers are different.
Barriers to working with you are often too hard to overcome (not impossible, but hard).
Barriers could be location, availability and demographics.
You should filter out people for whom the barriers are too big to work with you, in your brand messaging and marketing.
Having a strong elevator pitch helps... you can say EXACTLY who you work with to filter out those you don't.
Try to filter out barriers BEFORE you get to the point of sale. This stops time-wasting on both sides.
It's important to note that time and money can fall into both camps.
Your job is to find out if your potential client has a time / money objection or barrier 🕵️♀️
Good copywriting is vital to filtering out the people with barriers, and helping to nurture the people with objections.
---------------------------------------------------------------------------------------------------------------------------
This video is about:
---------------------------------------------------------------------------------------------------------------------------
free website copywriting course, free copywriting course, copywriting, freelance writing, best copywriting course, copywriting course for beginners, free copywriting course for beginners, copywriting secrets, what is copywriting, copywriting training
This channel covers topics like:
copywriting, copywriting for beginners, email copywriting, copywriting course, copywriting complete course, copywriting secrets, copywriting tips, freelance copywriter, chatgpt4, copywriter, copywriting tutorial, start copywriting, artificial intelligence, chatgpt for copywriting
มุมมอง: 25
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Top Tip for Writing Your LinkedIn Bio
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The Perfect Call To Action For A Coaching Website
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Good.
Good.
Good point!
Thanks for your video and ideas. I also watched your video from 2 years ago on this subject. I have a marketplace of two, but later three audiences: 1. Buyers 2. Referrers 3. Sellers (future) Curious if you have thoughts on this specific use case. It could be like Amazon but it's so big and has already educated most people on what they offer each audience. Thank you!
Marketplaces are tricky because you need the right balance of buyers and sellers to make it worthwhile for both parties. So marketing has to be split fairly equally between the two (or three in your case!). It depends on where you are in your business journey, if it's a new marketplace you'd need to start with the sellers and offer lots of incentives for them to come onboard early. If you already have a good balance and a growing marketplace I would concentrate more on the buyers - because where there are buyers, sellers will come. It's hard to give you advice without some more specifics, get in touch if you want to talk some more.
Hey, just discovered your video "How to talk to different target audiences on your website" and found your tips on addressing multiple audiences very useful. As a Christian channel owner, I often discuss reaching diverse groups, so your insights resonate with me. Subscribed and looking forward to more helpful content!
Got it - keep it quick, keep it curious 👍 Thank you, and God Bless :-)
Great tips! Really helpful.
Glad you like them!
Took your Udemy course and wanted to subscribe to your TH-cam channel to learn more about copywriting, your course was very helpful and from what I am seeing on your TH-cam so is the information here. I will continue to watch your content and want to say Thank you for continuing to give amazing advise and sharing what you know to the world. It has made me look back at my own content and see what I need to improve on going forward.
That's great to hear! Thanks for your message
consistency is key in so many areas of life I have discovered! Thank you for these tips 💖
great tip! thank you
Glad you found ot useful!
Hey Elle , I just watched your video and I must say that it was really informative and well-made. I was wondering if I could help you edit your videos and also highly engaging thumbnails as well?
It's part of "Solution Awareness"(market sophistication), you need to show why your solution is better by comparing with existant solutions (sorry for my Bad english, I'm french)
Absolutely, a person in a lower a stage of awareness (such as problem aware) wouldn't be ready for product/offer comparisons, this works when people get nearer the point of buying
P.S Your English is perfect!
YES!! :-)@@23wisewords
Thanks for sharing
Just found your channel and I have to say, I am hooked, Copywriting is an area I have struggled with and you have hit the nail on the head with your short series of tips, quick, informative, interesting and super upbeat, so thank you, much appreciated.
Thanks very much, glad you're finding the videos useful!
Great tip that makes sense! Thank you!
Invaluable information from the most kindhearted person in the world! Thank you so much 🥰🙏🙏
Promo-SM
That's it, I read many emails from other copywriters and they have this pattern over and over again, I just don't know how to put it into words. Thank you so much!!❤❤
You're welcome, let me know if you have any questions
Great content!!! Keep it up please ❤
Thanks! I'll try 😍
Great tip !!!! I never would have thought of this.
It's a good one!
One you know it, you can't unknow it 😉
When you write for multiple audience you should foucs with Low or lay or hight tech ???
Hey, could you explain the questions a bit more? I'm happy to help!
I had never considered doing this. Thanks for the tip!
This is an awesome tip. Thank you. ❤ I'll definitely do this.
Great. Let me know how you get on. I guarantee you'll find loads of good stuff!
I like this idea of having your website as a ‘base camp’ for your people to go to. I do not have a website yet, but this has encouraged me to do so ! ❤
That's what I love about writing websites (and helping people to write theirs). It acts as a reference point for loads of other things you write for your business. Need a social media bio? Go to your About page 'hook'. Need inspiration for blog posts? Go to the objection-busting section on your Homepage. Need content for a proposal? Use the packages on your How I Work page. It's all there!
this is gold 💟 thank you!
Thank you for your comment!
Wow, great video! This is so helpful to me
Thanks for watching! The trick is to speak to your clients, rather than just asking them for a testimonial, then you get all the good stuff you can turn into a story!
Hey, you earned a subscriber!!! Really helpful video, I know you're still new but keep uploading and one day it will blew up. I'll binge watch video today... it so helpful with psychological Copywriting.
Thanks for leaving a comment and subscribing - hope you enjoyed binge watching!
If he built an empty page onely showing the free challenge he will get the same results it not about the copywriter in this case it about the efforts he did to build his image.if you want to revise his copywriting go back 10 year’s ago and start analyzing ,and maybe you can change your title to Tony Robbins copywrting secret or something like that cause he didn’t tel us nothing.
Absolutely. Tony uses his brand equity to make real equity! That's why he always leads his content with his name (almost like a headline), one of the things I point out in the video, Maybe one day we'll have a brand name so huge we can do the same! I used Tony Robbins as a case study because his stats are impressive, but also because there are some copywriting techniques we can learn from, and since he's a recognisable name, it's more interesting to dissect. Thanks for watching!
Great job Elle, well done.
Thank you. Which part did you enjoy most?
Customer research getting content from posted comments. Brilliant!
@@questionyourself1168 Yes it's a good one! Can use Amazon, Podcast reviews, product/service review sites, even Reddit and Quora are usally great for collecting 'voice of cusotmer' research, depending on the industry you're in.
Oh I love this! Thank you Elena.
I always get a great responce from this tip. It's amazing how hard it is for us all (including me!) to answer such a seeminly simple question.
This is a great simple and easy to follow recipe for students of persuasion !
Thanks Kareem! So nice of you to comment.
Thank you very much for sharing such a good video. You deserve more views. Greetings from India.🌺🌺🌺🇮🇳
Thanks Anjan, apologes for not replying sooner - hope you're still watching!
😡💩💩
👍 Nice upload, keep it up. Did you check followsm . c o m?! I recommend using it to promote your videos!