Professional Media Buyer Builds New Facebook Ads Campaign (2024 Live Tutorial)

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  • เผยแพร่เมื่อ 8 มิ.ย. 2024
  • In this video, I'll guide you through building a Facebook Ad campaign in 2024 with an in-platform walkthrough y'all have been asking for!
    Watch as I walk through an actual ad account, explaining each step in detail, from setup to optimization. Don't forget to subscribe for more marketing tips and tutorials!
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ความคิดเห็น • 19

  • @RayMitchellSt
    @RayMitchellSt 19 วันที่ผ่านมา +1

    HUGE VALUE! For anyone just starting with Facebook ads, this advice it golden.

    • @MaxRosewater
      @MaxRosewater  19 วันที่ผ่านมา

      Thanks man! This is such a great testimonial! lol

  • @justinregis7629
    @justinregis7629 10 วันที่ผ่านมา +1

    Fantastic resource, @max! I have a recommendation/observation; I''ve not ever been certain if the Collection Ad format (Instant Experience) tracks the internal clicks for the CTA button within the Ad. Meaning, I've experienced that the Outbound Click doesn't get tracked (and therefore may not show the full revenue captured from the ad). To mitigate against possible tracking loss, I resorted to adding the UTM parameters to the outgoing link.
    I'll be looking forward to your Multi-Site Link breakdown!

    • @MaxRosewater
      @MaxRosewater  10 วันที่ผ่านมา

      Oooo good points as always sir! Thanks for the comment. When's your first video dropping??

  • @hero-hf5pu
    @hero-hf5pu 8 ชั่วโมงที่ผ่านมา

    Spent 19k and made 19k and he is teaching us how to run ads.. where are my boots 👞 ?
    One boot on your face will fix all😊

    • @MaxRosewater
      @MaxRosewater  2 ชั่วโมงที่ผ่านมา

      This brand has a large retail and wholesale presence, so we operate close to breakeven on the DTC side in order to drive retail profit.
      This is also the most successful their account has ever been, improving from much worse numbers and we've scaled them up.
      And you're going to step on my face? lol
      Thanks for watching man :) feel free to not come again.

  • @harshalsadhu
    @harshalsadhu 18 วันที่ผ่านมา +1

    Hey, great video! I saw you have multiple campaigns active. Aren't you worried about auction overlap?

    • @MaxRosewater
      @MaxRosewater  17 วันที่ผ่านมา

      Nope! I'm not worried about it. Meta over-emphasizes this imo.
      I'm going to make a video about this soon, but in my eyes consolidated only means "data consolidation." If every campaign gets what it needs to exit the learning phase, then that means you're consolidated :)

    • @harshalsadhu
      @harshalsadhu 17 วันที่ผ่านมา +1

      @@MaxRosewater So you do not launch the same creative/angle/variation in more than one campaign? Sometimes I launch the same creatives in two different campaigns ACS and BAU CC campaigns. But i've heard that's bad, and the campaigns may get punished in the auction

    • @MaxRosewater
      @MaxRosewater  15 วันที่ผ่านมา

      @@harshalsadhu That's not bad I do it. But only if it's between BAU and ASCs. I never test any audiences otherwise.
      And yes you can launch the same angles/variations in an existing CBO or in its own new campaign, etc. It's personal preference and doesn't matter too much.
      Just make sure every campaign (or ad set) you launch has the budget it needs.

  • @chiragsolanki33
    @chiragsolanki33 16 วันที่ผ่านมา +1

    Can i use this in new ad account

    • @MaxRosewater
      @MaxRosewater  14 วันที่ผ่านมา

      Yes but I would first run a campaign on highest volume, get 50 conversion events through one 7dc ad set to consolidate data for the pixel.
      Then, begin testing out all launches on cost controls.

  • @VijayPal-ey3tm
    @VijayPal-ey3tm 16 วันที่ผ่านมา +1

    How to run ads for high price sneakers

    • @MaxRosewater
      @MaxRosewater  10 วันที่ผ่านมา

      I can do a video on this for sure. Do you have a specific website I can reference?

    • @idirmods
      @idirmods 4 วันที่ผ่านมา

      If it’s a brand like Nike won’t you get blocked?

  • @zahidulislam1742
    @zahidulislam1742 14 วันที่ผ่านมา

    Your Cost per result is super high. Why don't you optimize your ad to good result by less money .
    is your camping are profitable ? or Good ROS ?

    • @MaxRosewater
      @MaxRosewater  13 วันที่ผ่านมา +1

      It's the best performance this account/business has seen.
      You have zero context into the brand or its business objectives. The ad account is just one piece of the puzzle.

  • @user-fr2xe5ei4r
    @user-fr2xe5ei4r 4 วันที่ผ่านมา +1

    you spent 19k you got 19k back 🤔

    • @MaxRosewater
      @MaxRosewater  2 ชั่วโมงที่ผ่านมา

      This brand has a large retail presence and wholesale. We operate them close to a breakeven return. In-platform numbers have nothing to do with actual profit. Their aMER is operating at profitability and we get additional lift from Google, so we're able to run the account at this efficiency at drive very strong results.
      Also, the best performance they've ever had. They used to run at a 0.50 or lower, so yep! I encourage you to look outside the ad account more.