Leveraging Podcasts and Sponsorships for B2B Growth - Eric Melchor

I'm thrilled to announce that Eric Melchor, Founder of B2B PodPros and host of the Innovators Can Laugh podcast, will be joining me as a guest on my upcoming podcast episode. With an extensive background in B2B podcast advertising and a passion for helping SaaS companies drive high-quality leads, Eric brings a wealth of knowledge and experience to our discussion.
In this ehis episode we discussed strategies for influencer marketing, podcast monetization, measuring advertising effectiveness, and building an engaged community of podcasters.
Key Actionable Tips:
- Leverage podcast guests to share your content with their audiences for additional reach.
- Craft targeted ads based on real customer reviews and region/use cases for maximum relevance.
- Track specific metrics like landing page views and direct/indirect traffic increases to measure campaign success.
- Provide easy-to-use assets for guests and clear guidelines on promoting your brand authentically.
- Build a community of podcasters for collaboration, support and introducing brands to new opportunities beyond ads.
- Authentically engage your target audience through fun, conversational hosting to develop loyal listeners.
- Pair with international guests to reach new markets and leverage multiple profiles/platforms for content distribution.
- Continuously promote your podcast and keep content fresh as discovery strategies like TH-cam evolve.
Connect with Eric on LinkedIn: / ericmelchor
Connect with Nemanja on LinkedIn: / zivkovicnemanja
Check out B2B PodPros: www.b2bpodpros.com/
Check out Innovators can laugh podcast: open.spotify.com/show/0ZXzeo1...
Timestamps:
0:00:07 - Introduction
0:13:37 - Leveraging LinkedIn for influencer marketing
0:15:51 - Podcast monetization strategies and requirements for sponsorships
0:22:06 - Podcast growth strategies, including building audience and finding right brand fits
0:31:00 - Podcast sponsorship and ad creation for podcasters
0:43:43 - Podcast advertising effectiveness, tracking, and measuring success through multiple podcasts
0:51:00 - Building a community for podcasters to collaborate and grow
1:00:06 - Podcasting, audience engagement, and generating leads for B2B marketing agencies
1:13:19 - Podcast advertising strategies and targeting specific audiences
1:25:06 - Podcast promotion strategies and the importance of keeping content fresh
Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
- Website: www.funkymarketing.net/funky-...
- Apple: podcasts.apple.com/us/podcast...
- Spotify: open.spotify.com/show/136A3zx...
- TH-cam: / @funky_marketing
Give us a review: podcasts.apple.com/us/podcast...
And if you need help, check out the Funky Marketing Pricing page: www.funkymarketing.net/pricing/
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