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amazing tips thanks for sharing the insites

So, making these post better. EAT

It was a great talk! The other videos are great!

Funky Marketing, cool content keep it up dude

Funky Marketing, cool video keep up the amazing work

Thanks for inviting Rory ❤

you have a bright future infront of you

It's amazing how content creation and distribution can influence decision-making processes.

Trevor's perspective on launching new business ideas is refreshingly practical. The discussion about risk management is a must-watch for anyone with entrepreneurial aspirations. Great interview!

Here's what we talked about: 00:00 - Intro 0:13 - Product value and go-to-market messaging in B2B 3:22 - Marketing strategies for B2B companies 8:06 - Product value and marketing messaging 14:56 - Building trust with clients through active listening and product value 19:51 - Marketing strategies and tactics 27:57 - Marketing strategies and content consumption preferences 32:09 - B2B marketing and understanding customer needs 39:18 - Startup advice, consulting, and future plans

What are your biggest takeaways?

Here's what we covered: 00:00 - Intro 03:00 - The most important tips for B2B and SaaS for TH-cam metrics 07:28 - Intro, timestamps, and hooks for podcasts 09:50 - How to make podcasts more interesting? 13:42 - Why do companies lack the execution of content marketing? 18:09 - What leads to healthy and fun discussions on the podcast 24:14 - Creative examples of how to make an interesting podcast 28:38 - SEO should be the main focus of TH-cam channels 35:03 - Relevant way to use hashtags 39:50 - Steps for developing a successful channel 47:44 - Where can you find Aleksandar on social media 49:47 - Recommended tools for TH-cam 51:10 - Where will the video content go next in the years to come 53:59 - Outro

Insights are more important than revenue for early-stage companies. Yes!

Let's go! Steve is a great guest!

Here's what we talked about: 00:00 - Intro 06:56 - Merging two companies' culture, good or bad? 09:14 - How should companies think about going to the market? 13:00 - Value insight over revenue 14:50 - Should founder outsource work or hire help 19:30 - The founder's story and evolution as the company grows 23:17 - Strategic narrative frameworks 26:34 - Ideal customers 32:30 - Customer experience sets up better buyers' journey 36:30 - Specific actions to tell the story and build brand 40:52 - Tactics of taking action into your own hands 48:37 - Outro

Let us know what you think. Here's what we talked about: 00:00 - Intro 03:50 - Understanding the business and the people you are working for 07:49 - Understanding the market 09:40 - Telling a story 13:00 - Messaging, positioning, and narrative 16:39 - How close should the CEO/founder be to creating the story? 19:40 - How important is the creative? 22:52 - What to do next when you get everything settled with foundation? 26:26 - There is no right/wrong way of doing marketing 28:26 - How to know if you have the right position and message? 39:50 - When do companies start thinking about marketing? 43:30 - Where can people learn about marketing? 47:30 - Outro

How did you like it? Here's what we covered. Here's what we talked about: 00:00 - Intro 02:51 - First attempt at launching a business 07:02 - How to de-risk marketing 10:39 - Pirate metrics funnel 14:11 - Minimum viable marketing sprints 22:29 - Can marketers analyze and fix their own problems? 27:55 - Prove to founders that you know the market 40:09 - What are the first signs of a product-market fit? 50:23 - Outro

Thanks again for having me as your guest! It was such an in-depth conversation. Enjoyed bouncing ideas around about LinkedIn Company Pages. Cheers MJR

Nemanja and Michelle talked about a lot of topics! Here's an overview: 0:00 - Intro 3:02 - Michelle's work motivation and passion 4:10 - Figuring out LinkedIn 7:13 - LinkedIn pages and groups are making a COMEBACK?! 9:15 - Why it’s important to develop a company's and personal brand 13:00 - Marketing agencies DON’T DO marketing for themselves 15:20 - When you should start posting on the company page? 19:13 - Don't give up on LinkedIn 21:27 - LinkedIn Company Page’s = Small vs Big Team Approach 25:18 - Prioritize the content your audience wants to see 27:24 - Remind people to visit your company page 33:02 - Use the page to attract employees 37:48 - Leaders should lead by an example 38:50 - Support your employees to achieve their goals 40:04 - The MOST important things that DRIVE company pages 46:46 - Create content with a longer shelf life 52:35 - Outro

what i have to do if i want to be in 1-5% of people who understands linkedin ? currently im new in linkedin.

It is wonderful to listen to Pragya .

Hit the play button and let's get started! Overview of the episode: 0:00 - Intro 2:32 - What Christopher and his team do 5:00 - Bigger vs smaller teams - Which one is easier to work with? 8:47 - Getting people to do things your way 12:33 - Demand generation vs demand capture 18:22 - Is demand gen equal to advertisement?! 23:22 - Brand and the story around the product 24:54 - Motivating the sales team when building a long-term approach 26:50 - How do you create demand 31:00 - Are Linkedin ads working? 32:12 - Using social media campaigns for retargeting 36:50 - Word-of-mouth marketing 39:22 - The right way to consume the content 42:46 - Uncertainty is superficial 47:33 - Outro

Overview of what we talked about: 0:00 - Intro 3:12 - Ryan Paul's background story 8:32 - Sales and customers success are the ends of customers' journey 9:52 - The importance of understanding your customers and how they think 14:12 - Stop working from the end 17:16 - Customers' journey has changed a lot in the last few years 22:02 - How building the relationship with customers works 25:27 - Gathering information about your buyers 28:48 - Understanding the customers for better budget allocation 33:08 - What happens when the founder is the pipeline of the company 35:15 - Why interviews about your services are important 39:16 - Companies that don't know in which category to market 41:15 - Figuring out which piece of the buying journey is missing 45:08 - How to extract the right information from an interviews 49:10 - Take action on your mistakes 51:18 - How B2B companies buy 56:04 - B2B models constantly change and companies need to adapt fast 57:54 - Outro

Here's a quick overview of what we covered: 0:00 - Intro 1:27 - Developing the vibe of the show 3:48 - Ashley's background story 5:53 - Should developers do the writing for the developers' topics 8:48 - Using different talents to improve your work 12:02 - The importance of having feedback calls with clients 13:56 - Having a playground mindset 18:14 - Balancing customer experience 20:40 - Always think about the way people are coming to you and how they use your product 23:42 - Thought leadership is not what you think 30:29 - The majority of the people on LinkedIn are either in marketing or sales 31:58 - The point of thought leadership 36:05 - Share to the point where you share everything 36:56 - Thought leaders are pissed 37:54 - Incremental progress is the key 39:58 - Show people where they are making mistakes on their own example 41:41 - What’s the value of thought leadership 44:28 - Where is LinkedIn going 50:33 - Comments from the chat 51:14 - Social platforms are evolving in their own way 53:49 - Outro

Here's an overview of what we talked about: 0:00 - Intro 2:19 - You get to play this game only once, so why not play it the way you like 6:44 - Step out of the comfort zone and find your way 11:01 - What makes for good leadership 13:03 - Retirement comes in many forms 14:49 - How to find creative ways to grow a profitable business 22:29 - How to choose what to focus on for the best results 31:20 - Figuring out company strategic narrative 36:18 - Prove to the leadership that their way isn't working 41:16 - If your brand comes through the door, what would it look like? 46:16 - VP of marketing challenges 51:35 - Internal and external motivation 54:00 - Building a brand and growing a revenue 57:36 - Outro

Here's an overview of what we talked about: 0:00 - Intro 1:55 - Zeljko's background story 3:48 - There’s a lot less BS on Twitter than on LinkedIn 5:18 - Bringing B2C mindset into B2B world 12:40 - Digital sales are not marketing 16:41 - Marketing is like dating, you have to build a relationship 20:57 - Company backstory does matter to the clients 23:05 - Not every marketing is good marketing 24:39 - In a startup world there are no second chances 26:58 - Why developers market don't like marketing 31:06 - Developers have other interests outside the job as well, you just have to find them 34:55 - One thing to keep in mind choosing a community manager 38:00 - Marketing needs to have a different approach for every category 39:52 - You cannot base the company brand on one person 43:35 - Change is normal and it should be embraced 45:19 - Marketing on Twitter and Reddit 53:33 - Finding the talking points 57:01 - Marketing for startups that people are not aware of yet 59:39 - Learning from the other industries is the way forward 1:01:59 - Outro

Here's an overview of what we talked about: 0:00 - Intro 3:04 - Learn, share, build trust and relationships 6:06 - How Yaag and I met 8:26 - Search for the ideal company 15:40 - Marketers need to be flexible 21:47 - Advantages of playing multiple roles 24:45 - The importance of open communication with your team 26:53 - Communication when working remotely is different than when working in the office 31:14 - Choosing the keywords 36:11 - How did Yaag and the team plan the AVOMA content strategy 45:40 - It's great to be constantly challenged 50:26 - A massage for the Funky Marketing audience 52:11 - Outro

Here's an overview of the episode: 0:00 - Intro 1:41 - Importance of having regular calls with clients 7:05 - Knowing clients' perspective is highly valuable 11:46 - Find out how your clients call and describe your product/service 14:56 - Where did clients hear about you 16:43 - “How did we start working together?” 19:04 - “What are some things that could be improved” 22:59 - Find out how clients look at you 23:55 - Questions from the chat 24:27 - Message for the Funky Marketing audience 25:51 - Outro

Keep it funky brother! Great show & insights!

Here's an overview of the episode: 0:00 - Intro 1:58 - Sem Dunning's background 3:35 - Is SEO important in B2B? 8:23 - SEO can't give you the results right away 9:33 - Boosting the SEO from the start 12:32 - Building the SEO foundations 17:40 - Keeping your site nice and simple is the best strategy 19:59 - The importance of navigation through the website and CTA’s 22:48 - How to increase the number of people that click on the CTA 26:40 - Narrowing people's input on a website can drastically improve it 31:17 - Websites are great for qualifying prospects 34:08 - Here’s why you should have pricing on your website 37:40 - How to be more visible in the search 42:14 - Are podcasts a modern way to build links? 45:10 - Is youtube SEO relevant? 50:07 - Message for the Funky Marketing audience 51:17 - Outro

I enjoyed this exchange! My impression is that the CMOs and their teams have to (unfortunately) earn the trust and respect of the CEO and other peer organizations first. I have always tried to go beyond the perceived typical role of the CMO who should be responsible for (just) lead generation, campaigns, SEO and trade shows, to instead have a more strategic and directional role within the organization. I have had the opportunity to manage global B2B marketing teams in large and small organizations, and my message to them has always been: "We will prove that we bring value to the company by 1) being an effective resource to the sales process working closely with the Sales and BD teams, 2) accelerating the innovation process by working closely with the R&D and Manufacturing teams to create and launch new, differentiated, higher value products, and 3) being a key advisor to the CEO and by designing and helping deploy a growth focused strategic plan that is aggressive, but at the same realistic and executable, including M&A. As for the comment that some marketeers are sometimes not qualified to be in front of a customer, that is a weakness that sooner or later will impact negatively, one way or another their ability to grow, and that needs to be addressed through any of the processes discussed during the video. I remember what my boss told me during my first job a Product Manager, he said, "the key to success in marketing is to be curious, be in front of the customers, ask good questions, and then go to work on creating better solutions for their problems".

Tune in now and level up your marketing skills! Overview of what we talked about: 0:00 - Intro 2:21 - Building a community 4:06 - Stacey sharing her story 8:10 - Things today's marketer needs to master to stand out 11:34 - Does the vision has something to do with choosing the next CEO 13:37 - Competencies great marketers have 18:15 - Trying before buying 19:54 - Evaluating data and understanding the customer value 22:38 - Why the story, culture and purpose of the company matters 23:58 - One big difference between B2C and B2B marketing 27:19 - Three things marketers could be doing to improve their credibility 30:11 - “What do you think is my job” 31:37 - Know your customer 35:56 - There are lots of ways to do an "interview" with the customers 38:13 - Mistake B2B companies make with the value proposition 40:03 - Message for the Funky Marketing audience 43:55 - Outro

Here's an overview of what we went through: 0:00 - Intro 2:20 - Diane introduces herself and tells us why she does what she does 3:35 - There aren’t many people who can do a great job 5:15 - What happens when companies realize that growth needs to happen 8:51 - To nail product messaging, you need to nail brand messaging first 12:27 - Positioning on the market is only one part of the equation 13:50 - How do you approach creating a messaging hierarchy 18:07 - How to navigate branding with multiple audiences 24:15 - Here’s how to get leaders on board 31:51 - Don’t look for a swimming pool, look for a paddling pool 37:14 - Developing a product with no market for it 39:32 - Can demand be created without massaging? 41:17 - You can’t create demand if it doesn’t exist 42:50 - Is demand gen equal to advertising? 45:00 - Simplifying things to help the customers 45:56 - Outro

In this episode, we talk about: 0:00 - Intro 1:06 - Presenting Pragya Mishra and her work 3:02 - Defining organic marketing today 5:28 - Design the message based on what your audience wants 8:03 - Customers learn with good experiences and expect the same from everybody else 11:15 - How did Pragya design the strategy for the SHIELD 14:41 - Use LinkedIn to your advantage and always lead by example 18:15 - Form the team based on your narrative 20:30 - Feel free to DM your contacts on LinkedIn 22:27 - Develop different content for different channels 24:59 - Share information you acquire throughout the journey 29:25 - Bigger personal brand = bigger company brand 31:49 - How do you measure organic marketing? 36:06 - Different lengths work differently 41:09 - Handling a youtube channel 45:11 - Setting up a strategy for youtube 47:14 - Marketing in an early-stage startup 51:17 - What's next for Pragya and for the SHIELD 52:15 - Where can people find more about Pragya 53:32 - Outro

A blueprint on how to build a community. Stay Funky!

Hey Nemanja & Funky guys, so I listened to your this episode & while the intro is great (building relationships through podcasting), I found this topic very interesting - Why most podcasts fail (loved the insights, will takeee care once my team start the podcast on sales); The books you recommended are excellent sources of inspiration; you covered many of the reasons why businesses should have a podcast. I spent my two hours today on your watching your episodes! Highly appreciated your efforts.

Overview of what we went through: 0:00 - Intro 2:15 - Creating relationships through podcast 5:00 - Ideal tactic to get into conversations with ideal customers 7:59 - Why most podcasts fail 9:18 - Written content should support your podcast initiative 13:17 - Extracting the strategic narrative from companies that don't know what are they doing 17:10 - Books to get inspiration from 18:10 - Using podcasts as a research tool 24:01 - Be passionate about your content, people will trust you more 26:41 - Real conversations are happening in the audio format 29:00 - Podcasts are the best way to learn about specific subjects 31:32 - Using the podcast as a way to get into new markets 33:31 - Always try to get in the conversation with the right people 34:39 - There are no excuses for not starting a podcast 36:53 - Trent shares a real-life example of how he used research interviews and podcast appearances to get into new markets 41:47 - What do we need to measure when it comes to the podcast? 45:11 - Getting the feedback, topic ideas, and improving the quality of content 46:42 - Podcast advertising attribution 50:19 - Take the topic, digest it and see if it works for you 53:11 - Where you can find more about Trent 53:58 - Outro

Overview of what we talked about: 0:00 - Intro 2:29 - Background on Joel’s work 5:24 - What is community-led growth? 11:52 - Things we need to think about before starting the community 17:59 - Choosing the right channel for building community 24:29 - Onboarding and engaging people in the community 28:52 - Getting approached to join the community 30:19 - Onboarding can make or break the community 34:11 - The community owner's job is to serve the people in it 36:34 - Measuring the engagement of the community 42:07 - Evoking reactions in the community makes them more engaged 46:09 - Unexpected thing that happened when Joel started building the community 51:05 - There is always room for the community to grow and thrive 54:48 - Where can you find more information about Joel 55:52 - Outro

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What's your favorite part of this episode?

Overview of what we talked about: 0:00 - Intro 1:39 - Why is Stefan the perfect guest to talk about B2B, ABM, and Demand Gen? 4:29 - What does Stefan consider a good company to be their CMO? 10:15 - Is the role of the CMO changing? 15:42 - Simplify business stories so people can easily relate to it 18:00 - Why do we need to get away from the MQL model? 24:25 - What is the role of the SDR and should marketing handle it? 30:14 - Roles of the SDR are unappreciated and usually misunderstood 35:31 - SDRs need to be more like marketers and less like sales 38:43 - Is the SDR slowly dying? 40:53 - Should the marketing be measured by the revenue? 45:50 - Marketing needs to experiment more often 46:57 - Where can people find you on social media? 47:55 - Message for the Funky Marketing audience 51:08 - Outro

What's your favorite part of this episode?

In this episode, Mike and I discuss: 0:00 - Intro 2:06 - You should be different, but you should also be careful not to lose your audience 7:58 - Marketing I'm doing for myself is different than the marketing I do for my clients 9:08 - Getting banned from LinkedIn 15:44 - Build your business on your own "platform" 17:05 - Should you “be yourself” on social media? 18:54 - How to build an audience on LinkedIn 27:35 - The decision behind making a youtube channel 31:34 - Online course won't make your business successful 38:26 - Do your research right so you don’t get scammed 41:07 - The best and easiest way to create content 48:13 - What is the community that you have started 51:51 - Build the community and then sell to them or vice versa? 54:29 - Advice for Funky Marketing audience 55:38 - Outro

Speaking as a generalist writer, this is such a great system for those of us who can provide great content, hit deadlines, kill it, but aren't SMEs. I've worked with so many companies that don't put content ops or strategy first, then it's a mess with a lot of revisions.

Overview of what we talked about: 0:00 - intro 2:14 - How do to organize content to be sustainable 7:59 - presentation of the content distribution workflow 16:38 - How to recognize and choose the right content writers 24:56 - Why content writer shouldn't have the content strategist responsibilities 30:07 - How much can Ai help with writing content 32:24 - Should you gate the content 37:17 - Use webinars and polls to share the content with some personal approach 40:32 - Where content is going in 2022 46:08 - Using AI tools to tweak content 49:12 - Writing a content - opinion vs research 53:20 - Where can people find more information about Emilia 54:37 - Advice for Funky Marketing audience 1:00:17 - Outro

What's your takeaway from this episode?

Overview of what we talked about: 0:00 - Intro 1:56 - Building a personal brand 4:24 - How much did presence on LinkedIn helped Nadja in her career 8:04 - Which KPIs should you track on LinkedIn 13:02 - How to do the outreach on multiple channels 21:10 - Automation is not bad if you personalize it in a subtle way 24:04 - How to convert people after you build a relationship with them 26:05 - Thoughts on the LinkedIn newsletter 27:08 - When is the right time to switch to LinkedIn Premium? 29:25 - The Lem-heroes project 35:47 - Automation should represent the buyer's journey of the customers 37:25 - Being kind will get your further in sales than any podcast or webinar 42:38 - What was the craziest conversation Nadja had while doing the outreach? 44:23 - A message for the Funky Marketing audience 46:07 - How to make people start being active on social media 51:00 - Outro

Thank you both for sharing such rich information! What a great podcast!

Great talk, guys!

What's your takeaway from this episode?