How to Integrate Account Engagement (Pardot) with Google Analytics (G4) to track engagement

During this session, we are joined by Sabuhi Yahyayev, Practice Lead for Marketing Automation with CloudKettle.
Join us for an informative session where we will demonstrate how to integrate Account Engagement with Google Analytics 4 (GA4) and track important events such as form submissions within your iframe forms.
During the session, you will:
- Learn about the basics of GA4 events from a marketer's perspective
- Understand the integration between Account Engagement and GA4, and how it can be used to track user engagement
- Get practical tips on how to leverage GA4 events for your marketing campaigns

[@Matwolf66]

Hi Ben, thank you for sharing this tutorial. Would you happen to know if a similar action can be taken on just form submissions that are not embedded in the landing page through an ?

[@AndrewThompson97]

Rendering the "thank you" message in the seems pretty limiting from a web experience perspective. We would prefer to redirect the user to a thank you page. Is there a solution for this scenario?

[@XavierWallach]

Awesome! Will this method work if I redirect my leads to a URL instead of displaying the thank you message?
Thank you.

[@AndrewThompson97]

Same question here.

[@theoperator7684]

​@AndrewThompson97 better to use a form handler instead. I'm sure javascript could accomplish this though