Salesforce Pardot Overview | Real World Example |
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- เผยแพร่เมื่อ 14 มิ.ย. 2024
- Salesforce Pardot Explained, Timestamps 👇
0:00 - Intro
00:34 - What is Salesforce Pardot?
01:00 - What is Salesforce Cloud?
01:42 - How much does Pardot Cost?
02:36 - Overview of Salesforce Sales Cloud
03:08 - Salesforce Pardot Overview
05:09 - Pardot Leads
06:02 - Pardot Engagement Studio Automations
06:40 - Pardot Lead Scoring
08:20 - Pardot Segmentation
08:54 - Pardot Email Templates
10:20 - Pardot Content Forms
10:58 - Progressive Profiling
11:40 - Dynamic Content
13:14 - Pardot Explained Einstein
What is Salesforce Pardot?
Salesforce Pardot is a B2B Marketing Automation platform, generally used by Enterprise customers. This can be thought of as a "best in class" software with the most advanced features, similar to Adobe's Marketo. Pardot was originally a separate company acquired by Salesforce in 2013, for a staggering $2.8 billion.
Fun Fact: The word "Pardot" means to "Sell" or "Market" in Latvian.
Marketing Cloud Vs Pardot?
Salesforce Marketing Cloud is an automation platform generally aimed at those businesses with a B2C business model. Whereas Pardot is generally aimed at the B2B market.
What is Marketing Automation?
Marketing Automation is a method of automating repetitive tasks related to marketing. This could be setting up automated email blasts, "drip sequences" or Nurture campaigns. This also could involve tracking link clicks inside an email, website visits and lead interactions. You can even setup automatic "Lead Scoring" with certain platforms to track which of your leads are most qualified for Sales to reach out to them.
Salesforce Sales Cloud?
The Salesforce Sales Cloud, often referred to as just "Salesforce" is used by Sales team to manage Leads, View pipeline activity and get alerts when a prospect has engaged. This can be connected directly to Pardot via "Connectors" and the data can be synced between the two. The idea is to align the Sales and Marketing Teams together.
#salesforce #pardot #marketing - ภาพยนตร์และแอนิเมชัน
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Do you use Salesforce? Comment below.
Thats a GOOD demo!! Congrats!
Newly certified admin here, great video mate
Hey bud, reduce your narrator video window. Blocks half the page.
Great Video. Thanks
How does the new data privacy environment affect these strategies around personalization?
Great content but can barely see salesforce screen as your face hides all the content which is behind
Quick question. Does Form Handler work with Microsoft Forms?
Is pardot able to create new opportunities? or just new 'leads'?
Can Pardot be used for a small business trying to gain more customers or does it have to be business to business?
It is actually made for companies with small Database.
Why not talking about Mautic ?
Any comparissions between Pardot & HubSpot?
Pardot is generally a more premium product whereas Hubspot is usually more cost effective. But depends upon preferences and if your company is already using Salesforce CRM. Hope that helps
@@socialgenie2020 Yes, It does a bit, we do use Salesforce CRM but I've been researching and it appears that Hubspot is the more superior of the two solutions to integrate for Marketing even though Pardot is the salesforce solution it seems that Hubspot is just as if not more effective.
Yes, well...good content but sure would have been helped by less Ben's face and more demo screen...but you knew that...didn't you Ben.