Ben LaMothe
Ben LaMothe
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Live workshop: Let's demystify Customizable Campaign Influence models in Pardot and Salesforce
When you create the Account Engagement Lightning App and enable Connected Campaigns, you gain access to additional campaign influence models. How they work and which one makes the most sense to use can be confusing.
Sabhui Yahya from Cloud Kettle will help attendees better understand how Customizable Campaign Influence and Attribution works in Salesforce. Included in his presentation will be a live in-app demo of the different models
มุมมอง: 85

วีดีโอ

Live workshop: Learn strategies to pass your next exam from a 24x Certified Solutions Architect
มุมมอง 71หลายเดือนก่อน
In a session for the Tampa Pardot community group, Ben LaMothe introduced Mark, who has passed 25 certifications this year. Mark shared his strategies for improving test-taking skills and preparing for certification exams, emphasizing that the session would not provide specific exam answers. Mark discussed the importance of studying, understanding the structure of questions, and using deductive...
Live workshop: Let's discover the benefits of tags in Pardot
มุมมอง 70หลายเดือนก่อน
Tags are an often underappreciated tool in Account Engagement (Pardot). In this session, Laura Formby, a Marketing Campaign Strategist with KirkpatrickPrice in the UK, will share some of her favorite ways of using tags for a variety of use cases. She will discuss I'd like to talk about the benefits of using tags in Pardot. Those include: - easier reporting on prospects running through an engage...
Live workshop: Let's generate content with AI in Account Engagement (Pardot)
มุมมอง 93หลายเดือนก่อน
We are joined by Zoe Fischer, a Principal Marketing Automation Consultant with Nebula Consulting in London for a demonstration of the newest generative AI features available in Account Engagement (Pardot) In this session, Zoe will walk through the the Einstein Assistant, how to write a clear prompt, and how to utilize Einstein Assistant in List Emails, Forms and Landing Pages.
Live Workshop: Let's work with Person Accounts in Account Engagement (Pardot)
มุมมอง 832 หลายเดือนก่อน
In this live workshop we will learn about how Person Accounts work in Account Engagement. We will talk about important things to know, pros and cons, and more.
Live workshop: Let's build promo code and referral code campaigns in Account Engagement (Pardot)
มุมมอง 702 หลายเดือนก่อน
In this session, Mark Somers returns to share how to leverage custom objects and flow to automate Promotional or Referral codes in your Salesforce org. This allows you to create Custom Welcome Emails in Pardot, apply discounts, set Lead Sources, and more all through Salesforce Records, no code or metadata updates required! - Intro - Promo Codes / Referral Codes explained (with sample use cases)...
Live workshop: Let's build advanced segmentation lists in Account Engagement (Pardot)
มุมมอง 1463 หลายเดือนก่อน
Being able to build lists is a critical skill for any email marketer. In this live workshop I will walk through more advanced list segmentation capabilities that are available in most Account Engagement orgs. More than just sending emails, lists provide numerous benefits and can enable several other functions.
Live Workshop: Let's build Account Engagement (Pardot) reports in Salesforce.
มุมมอง 7054 หลายเดือนก่อน
One of the great things about Account Engagement (Pardot)'s native integration with Salesforce is the ability to build reports in Salesforce using data from Account Engagement. In this live workshop session I will go through the process of building several different kinds of reports in Salesforce that leverages data from Account Engagement (Pardot.)
Live workshop: Let's build scoring categories in Account Engagement (Pardot)
มุมมอง 1514 หลายเดือนก่อน
Marketing teams will often create campaigns around specific products or product categories. It can be difficult to quantify how interested a prospect is in one product category over another. Scoring categories enables sales and marketing teams to make judgements based on the score a prospect has related to a specific category. Those scoring categories can be used in both Account Engagement and ...
Surveys in Account Engagement: How do they work and how to make your own
มุมมอง 2904 หลายเดือนก่อน
In this session you will learn how to successfully build, implement and manage surveys using only Account Engagement and Salesforce. Mark Somers, former Account Engagement admin for Snap and overall Salesforce Mad Scientist, will share how he successfully built and managed surveys in Pardot and Salesforce. Topics: The Thing No One Tells You About Survey Platforms How to build it: Part 1 - Sales...
Live workshop: Let's build prospect routing in Account Engagement (Pardot)
มุมมอง 1875 หลายเดือนก่อน
Most sales organizations have sales teams who are responsible for specific regions. Getting the right leads to those reps is critical to the team's success. This session will walk through the steps to build a routing program in Account Engagement (Pardot) based on specific criteria.
How B2B Marketing Analytics can help you monitor Pardot database churn
มุมมอง 2525 หลายเดือนก่อน
B2B Marketing Analytics is a powerful tool in the Account Engagement / Pardot suite of products. In addition to being a reporting tool, it has capabilities beyond that. Timo Kovala, Managing Architect at Capgemini, will share how he was able to set up B2B Marketing Analytics to send an automated notification whenever the daily number of opt outs in Pardot/Account Engagement reaches a certain da...
Live workshop: Let's build scoring and grading in Account Engagement (Pardot)
มุมมอง 5646 หลายเดือนก่อน
Account Engagement (fka Pardot) offers lead scoring and grading natively. This tool enables companies and their marketing teams to qualify valuable leads to be passed onto sales for further investigation. In this meeting I will walk through the steps to create a lead scoring and grading program in Account Engagement (Pardot) using available out-of-the-box features.
How to: Identify prospects in your database using Google Workplace without emailing them
มุมมอง 667 หลายเดือนก่อน
The latest 'Yahoogle' guidelines for bulk mailers are making many Marketing Ops professionals question: 'what's the impact? Just how many Google users do I have in my database?' Spotting Google users isn't as simple as looking for that "@gmail.com" domain. Especially in the B2B space, many of your recipients could be using Google Workspace behind the scenes. And there is no obvious way to tell ...
How to: Create Lead Conversion Reports and Opportunity Tracking for Inbound Leads in Salesforce
มุมมอง 9398 หลายเดือนก่อน
Carol Springer is a certified Salesforce Admin and Pardot Specialist, with twelve years of experience in Pardot, twenty years in Sales. She is the creator of the Best Selling Pardot course on Udemy, and is a senior consultant helping Marketers and Admins with Marketing Ops and Sales Ops reports. She will be discussing some of her favorite reports around Campaigns and Pardot activity, and dive i...
Demo and Walk-thru: Reply Intelligence for Pardot
มุมมอง 1179 หลายเดือนก่อน
Demo and Walk-thru: Reply Intelligence for Pardot
How to create multi-language forms in Account Engagement (Pardot)
มุมมอง 49910 หลายเดือนก่อน
How to create multi-language forms in Account Engagement (Pardot)
How to: Use flow to copy assets between Account Engagement Business Units
มุมมอง 42911 หลายเดือนก่อน
How to: Use flow to copy assets between Account Engagement Business Units
How to: How to customize B2BMA Dashboards for Marketing Attribution
มุมมอง 59811 หลายเดือนก่อน
How to: How to customize B2BMA Dashboards for Marketing Attribution
How to Integrate Account Engagement (Pardot) with Google Analytics (G4) to track engagement
มุมมอง 2.9Kปีที่แล้ว
How to Integrate Account Engagement (Pardot) with Google Analytics (G4) to track engagement
How to: Integrate LinkedIn Lead Gen Forms with Account Engagement (Pardot) Form Handlers
มุมมอง 1.4Kปีที่แล้ว
How to: Integrate LinkedIn Lead Gen Forms with Account Engagement (Pardot) Form Handlers
Account Engagement (Pardot) Consultant Exam Prep - Session 3: Automating Business Processes
มุมมอง 551ปีที่แล้ว
Account Engagement (Pardot) Consultant Exam Prep - Session 3: Automating Business Processes
Salesforce Labs App Demo: Account Engagement Automates... Record Creation!
มุมมอง 534ปีที่แล้ว
Salesforce Labs App Demo: Account Engagement Automates... Record Creation!
Account Engagement (Pardot) Consultant Exam Prep - Session 8: Salesforce Engage
มุมมอง 608ปีที่แล้ว
Account Engagement (Pardot) Consultant Exam Prep - Session 8: Salesforce Engage
Account Engagement (Pardot) Consultant Exam Prep - Topic 7: Reporting, Metrics & Analytics
มุมมอง 593ปีที่แล้ว
Account Engagement (Pardot) Consultant Exam Prep - Topic 7: Reporting, Metrics & Analytics
Account Engagement (Pardot) Consultant Exam Prep - Topic 5: Lead Management
มุมมอง 456ปีที่แล้ว
Account Engagement (Pardot) Consultant Exam Prep - Topic 5: Lead Management
Account Engagement (Pardot) Consultant Exam Prep - Topic 2: Account Configuration
มุมมอง 819ปีที่แล้ว
Account Engagement (Pardot) Consultant Exam Prep - Topic 2: Account Configuration
Account Engagement (Pardot) Consultant Exam Prep no- Topic 6: Personalizing the Prospect Experience
มุมมอง 515ปีที่แล้ว
Account Engagement (Pardot) Consultant Exam Prep no- Topic 6: Personalizing the Prospect Experience
Account Engagement (Pardot) Consultant Exam Prep - Topic 4: Email Marketing
มุมมอง 932ปีที่แล้ว
Account Engagement (Pardot) Consultant Exam Prep - Topic 4: Email Marketing
Account Engagement (Pardot) Consultant Exam Prep - Session 1: Evaluation
มุมมอง 1.8Kปีที่แล้ว
Account Engagement (Pardot) Consultant Exam Prep - Session 1: Evaluation

ความคิดเห็น

  • @juancruz0033
    @juancruz0033 หลายเดือนก่อน

    Hey Ben, thanks for this workshop! I wanted to ask you if you know any way to report the activity on a specific date range for Automated Emails. The use case is that we have recurring Engagement Programs so using the Scheduled date field to filter would retrieve the total values since the start and we want to know how it went last month. Same issue we're facing trying to report on Custom Redirects (using MarketingLinks report).

  • @lucalopalco
    @lucalopalco หลายเดือนก่อน

    Ben have you got the actual screen share so i can see the demo?

  • @RakeshTechniCog
    @RakeshTechniCog หลายเดือนก่อน

    Kindly create video on dynamic content , also advance dynamic content where we can do nested dynamic contents

  • @RakeshTechniCog
    @RakeshTechniCog หลายเดือนก่อน

    When I send the leads to prospects in Pardot, it automatically assign one of the campaign as source campaign but when I check and setting in connector, no default campaign is selected. Kindly suggest how we can check this ??

  • @RakeshTechniCog
    @RakeshTechniCog หลายเดือนก่อน

    I assign a lead to a queue in Pardot but in salesforce, it does not replicated. what do you think will be the reason?

  • @LucasOliveira-xy8hf
    @LucasOliveira-xy8hf 2 หลายเดือนก่อน

    I have a question, when I use webHook, what value should my URL be? To be able to pass the information to salesforce/Pardot

  • @RakeshTechniCog
    @RakeshTechniCog 2 หลายเดือนก่อน

    There is no voice in this video. kindly check

  • @trishlally71
    @trishlally71 2 หลายเดือนก่อน

    Thank you for the great content. Is it best practise to use lists to segment or engagement studio? Can you see account and opportunity fields in engagement studio or only prospect fields?

  • @JohnDeMars
    @JohnDeMars 3 หลายเดือนก่อน

    If you connect to an external data source (e.g. GA4) with B2B Analytics Plus and you put through recipe in datasets. Is it then possible for users with only a B2B Analytics-license to view the dashboards on these datasets? So you need only 1 Plus-license.

  • @harumytamaryanezherrera2045
    @harumytamaryanezherrera2045 4 หลายเดือนก่อน

    Hey Ben, thank you for the insights on LinkedIn Lead Gen Forms integration. It was quite informative! On a side, Mystrika offers an AI writer for crafting flawless emails. It would be great if you could explore that in one of your upcoming episodes.

  • @user-oc2db7nm8o
    @user-oc2db7nm8o 4 หลายเดือนก่อน

    Hey Ben, just saw your vid on integrating Lead Gen Forms with Account Engagement, and it was pretty insightful. However, I think you should really consider checking out Mystrika is unified Inbox feature. It made organizing and managing my emails a breeze. Indeed, it is a transformative tool in the market.

  • @cypresslearningsolutions
    @cypresslearningsolutions 6 หลายเดือนก่อน

    Thanks for hosting Ben! This was a great session.

  • @Ace21kg
    @Ace21kg 8 หลายเดือนก่อน

    Very cool

  • @AndrewThompson97
    @AndrewThompson97 9 หลายเดือนก่อน

    Rendering the "thank you" message in the seems pretty limiting from a web experience perspective. We would prefer to redirect the user to a thank you page. Is there a solution for this scenario?

  • @Matwolf66
    @Matwolf66 9 หลายเดือนก่อน

    Hi Ben, thank you for sharing this tutorial. Would you happen to know if a similar action can be taken on just form submissions that are not embedded in the landing page through an ?

  • @XavierWallach
    @XavierWallach 11 หลายเดือนก่อน

    Awesome! Will this method work if I redirect my leads to a URL instead of displaying the thank you message? Thank you.

    • @AndrewThompson97
      @AndrewThompson97 9 หลายเดือนก่อน

      Same question here.

    • @theoperator7684
      @theoperator7684 7 หลายเดือนก่อน

      ​@AndrewThompson97 better to use a form handler instead. I'm sure javascript could accomplish this though

  • @user-fj5xg7dq4g
    @user-fj5xg7dq4g 11 หลายเดือนก่อน

    Great, I really enjoyed this session. :)

  • @traciherman4149
    @traciherman4149 11 หลายเดือนก่อน

    'promo sm' 👏

  • @JoseRijo-js8gg
    @JoseRijo-js8gg 11 หลายเดือนก่อน

    Can you share the ppts link?

  • @JoseRijo-js8gg
    @JoseRijo-js8gg ปีที่แล้ว

    Ben can you please share the ppts? Thank you

  • @user-dq4vo7bb8e
    @user-dq4vo7bb8e ปีที่แล้ว

    Great content. Thank you very much for sharing!

  • @capeably5557
    @capeably5557 ปีที่แล้ว

    Great video guys! Definitely agree Zapier webhooks integration with Form Handlers is better than using the Pardot API.

  • @domrisk3572
    @domrisk3572 ปีที่แล้ว

    🤘 *Promo SM*

  • @yoloforeva
    @yoloforeva ปีที่แล้ว

    Thank you, Ben. is there a session on Engagement Studio?

  • @AnnaSzabo
    @AnnaSzabo ปีที่แล้ว

    Wonderful! Very helpful, as always!

  • @pedroprada1
    @pedroprada1 ปีที่แล้ว

    Thanks for uploading ben

  • @pedroprada1
    @pedroprada1 ปีที่แล้ว

    Thank you for posting content here

  • @AnnaSzabo
    @AnnaSzabo ปีที่แล้ว

    Thank you as always 😇 Excellent content!

  • @cd6068
    @cd6068 ปีที่แล้ว

    Hi, Can you please provide more details on how you displayed contacts and their respective engagement history on ABM Dashboard? Thanks in advance!

  • @pallavipatil7326
    @pallavipatil7326 ปีที่แล้ว

    Where Can we get access to the material you used in the presentation? Would you please share links here?

  • @sitorasodatkadamova9062
    @sitorasodatkadamova9062 2 ปีที่แล้ว

    Hello, I have a question about the example 5:57 -> I just checked in Pardot and you can add more fields to be shown (in the dependent tab). You have to create another "when this field equals", but still you can pick another field for the same dependency. Or did you mean here something else?

  • @sitorasodatkadamova9062
    @sitorasodatkadamova9062 2 ปีที่แล้ว

    Thank you very much! Very useful information. Is it possible to join the group? Would love to take part in your meetings.

    • @benlamothe4343
      @benlamothe4343 2 ปีที่แล้ว

      Yes. You can join the group here: trailblazercommunitygroups.com/salesforce-marketer-group-pardot-tampa-united-states/

    • @sitorasodatkadamova9062
      @sitorasodatkadamova9062 2 ปีที่แล้ว

      @@benlamothe4343 Thank you!

  • @pedroprada1
    @pedroprada1 2 ปีที่แล้ว

    thank you Ben and Lara!

  • @trailblazerwin
    @trailblazerwin 3 ปีที่แล้ว

    Thanks for sharing this, Ben!

  • @praguemarketingb2btrailbla296
    @praguemarketingb2btrailbla296 3 ปีที่แล้ว

    Great overview! ❤️ Thank you for sharing!

  • @fr664
    @fr664 3 ปีที่แล้ว

    Thank you all for the video. Great info!

  • @pedroprada1
    @pedroprada1 3 ปีที่แล้ว

    Ben, can you please post the link for the presentation? I would appreciate it

  • @pedroprada1
    @pedroprada1 3 ปีที่แล้ว

    Thank you Ben