How to: Integrate LinkedIn Lead Gen Forms with Account Engagement (Pardot) Form Handlers

Late last year Bill Fetter of UnFettered Marketing wrote a blog post outlining in detail how he was able to integrate LinkedIn Lead Gen Forms with Account Engagement (Pardot).
Here's the URL: www.unfetteredmarketing.com/p...
From his post:
"LinkedIn has always been criticized as a bit of a walled garden. They would prefer that you do everything within the confines of the platform. I can't tell you how many times I've had to explain that a LinkedIn Sales Navigator subscription will not allow you to export contacts from LinkedIn to your CRM.
The advertising section of the platform has been similarly challenging with respect to how to make use of any contact interactions generated from your ads.
The Linkedin Form ad type is exactly what it sounds like-- it's a form that you can use to offer up some kind of content or an off-site redirect in exchange for a prospect's personal information. The question is, how does one do something useful with the leads you generate, other than downloading a CSV (which is the platform's only in-app option)? "
Join us for a live demo/walk-thru of the solution that will help you to integrate your LinkedIn Lead Gen Forms with Account Engagement (Pardot) form handlers quickly and easily via Zapier, including all the need-to-know quirks

[@harumytamaryanezherrera2045]

Hey Ben, thank you for the insights on LinkedIn Lead Gen Forms integration. It was quite informative! On a side, Mystrika offers an AI writer for crafting flawless emails. It would be great if you could explore that in one of your upcoming episodes.

[@LucasOliveira-xy8hf]

I have a question, when I use webHook, what value should my URL be?
To be able to pass the information to salesforce/Pardot

[@capeably5557]

Great video guys! Definitely agree Zapier webhooks integration with Form Handlers is better than using the Pardot API.