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" THE SUPERMARKET - A GREAT AMERICAN INVENTION " 1980 HISTORY OF GROCERY STORES & FOOD SALES XD37054
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- เผยแพร่เมื่อ 19 พ.ค. 2023
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“The Supermarket: A Great American Invention” (1980) is a color, informational film about the history of the American supermarket. Presented by Philip Morris U.S.A., Miller Brewing Co., and 7-Up Company in cooperation with Food Marketing Institute, the film chronicles the story of the supermarket in America from general store at the turn of the 20th century to one-stop-shop superstore by the 1980s. The film is composed of montages of archival images, advertisements, and footage of supermarket chains as well as cultural phenomena of the decade that influenced how supermarkets continued to develop.
20th century inventions: Western Electric Donut Phone, zipper, typewriter, Singer Sewing Machine (0:16). LED lights illuminate windows of various supermarket chains at night: Waldbaum’s, Foodtown, King Kullen, Savers, Finast (0:50). Mothers with young children in shopping carts (0:58). Ragtime music plays, collage of footage, magazine clippings from turn of 20th century (1:32). Woman in typical dress of early 20th century enters general store, shelves lined with dried food goods (1:59). 1912 Hebe Evaporated Milk ad (2:42). Earliest versions of grocery store: Cash-and-carry in New York, self-service in California 1912 (2:50). Interior first Piggly Wiggly Memphis, Tennessee 1916 (3:03). Exterior Ralph’s Grocer combination store, buggies and horse-drawn carts parked outside (3:14). 1920s: animation, vintage posters, footage of grocers while jazz plays (3:30). Large Everlast boxing glove, image of “Manassa Mauler” Jack Dempsey (3:48). Animation baseballs, bat with clip of Babe Ruth (3:50). Amelia Earhart image in locket (3:56). Charles Lindbergh, Spirit of St. Louis plane (3:57). Ad for first refrigerator (4:07). 1920s perhaps CR-12 radios with horns (4:10). Clip from audio Jell-O Program with Jack Benny (4:18). Illustration of Henry Ford Model T; examples of advertisements from the 1920s (4:38). The Great Depression: montage front page stories of newspapers, portraits of people in despair across the midwest from Dust Bowl to unemployment lines in New York City (5:05). First King Kullen supermarket Jamaica, Queens (6:05). Big Bear Stores Co. Elizabeth, New Jersey (6:31). Staged interviews with elderly men, women about supermarket early days (6:52). Montage archival footage at first supermarkets - housewives at registers, young men bag goods into paper bags (8:17-9:53). Founding of the Super Market Institute (9:54). Invention of folding shopping cart, image of woman with early prototype (10:15). 1930s: National Recovery Administration (NRA) poster for New York World's Fair 1939; King George VI and Churchill; abundance in America rise of supermarket chains (10:25). Animated jukebox plays scenes from 1940s: war mobilization efforts; Bombing of Pearl Harbor, page from War Ration Book One; images of women employed at markets; self-service meats (11:03). End of war: archival footage, still images crowds returning to markets; in-store improvements and inventions: cash register with itemized receipts, fluorescent lighting, open self-defrosting cases (12:54). 1950s: animation swing dancers girl in pool skirt, other cultural icons: Kelly Girl, Arnold Palmer, Roger Bannister, Christian Dior, rise of suburbia (13:59). Montage car-filled parking lots of shopping centers, suburbanite families doing big shops (14:43). Staged interviews with suburban couples, housewives about rise of shopping centers (14:57). Innovations: automatic door, pre-packaged meat, dairy, produce, automatic conveyor belt (16:17). 1960s: “Age of Aquarius” from Hair plays, images of hippies, Jimmy Hendrix, Moon Landing, Robert Indiana “Love” painting (17:00). Growing scale of supermarkets, forklift operator moves boxes, mass importation fruits and vegetables, competition among supermarket chains (17:28). Consumer groups protesting prices (18:37). 1970s: Saturday Night Fever, John Travolta, Disco, Hank Aaron plays on baseball diamond, Jaws movie, inflation, oil crisis (19:03). Consumerists assess changes to keep businesses afloat; more women join market workforce, convenience stores and fast food on the rise (20:40). Supersizing markets - warehouse stores, food emporiums with competitive prices; rise of the combination store: liquor, medications, food goods (21:44). Modern superstore: aerial view of fluorescent lights, self-service freezers, aisles and aisles of home goods, food, crafts etc. (22:17). Staged interview of manager, consumers (22:44). Narrator final words, image montage of “modern” grocery stores (23:45).
This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit www.PeriscopeFi...
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Ever since my mother left Miami in 1990, she still fondly talks about Publix and how great it is.
This was a great film. I love learning the history of stuff we take for granted.
That Magical Voice Is None Other Than Peter Thomas From Forensic Files! Narrator Extraordinaire! I Wish He Was Still With Us! Peter Passed Away In 2016 At The Age Of 91!
i interviewed a 99 yr old man for my psych class...i told him i would only take 30 mins,max,but my inner nerd got out,lol. I asked him if he and his family felt the Great Depression...he said "No...we didn't have nothin' before it..can't miss what you never had". He paid for the births of all six of his kids with goats,pigs,andd chickens.
Waow.
Location?
Phillip Morris doesn't DMCA you over supermarkets, oh that's right supermarkets don't kill millions of people every year. Keep up the great work Periscope!! ❤
That’s Peter Thomas, narrator of Forensic Files !
Investigators sprayed luminol in the produce department 😂😂
@@preschoolguy2010 "They discovered... blood!..................... Human blood!".
Yep. Peter Thomas narrated many TV shows, commercials, industrial films, educational shorts, and filmstrips long before Forensic Files. One of the most prolific voiceover men of the 20th century.
Also the voice of Listerine commercials in the 1960's and early '70s.
"Listerine Antiseptic. It's got the taste people hate- twice a day." (1971)
I can't hear the word luminol unless it's in his voice
This was absolutely fascinating.
This is definitely the voice of Forensic Files narrator, only in this, the guy sounds younger.
I could endlessly watch all these old videos from the first black and white films till about the 2000's . . . . . . then the list got dramatically shortened.
Definitely one of my favorite periscope videos!
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An illustration of just how "Supermarkets" threatened smaller stores, a 1931 Little Rascals movie short, "Helping Grandma" finds the kids manning the small grocery store while Grandma goes into town. Along with the usual high jinks, an unscrupulous agent of a chain store tries to cheat Grandma out of her store location. Naturally, he is foiled in his attempt by the kids, and Grandma gets a big chunk of cash in the end from real chain store agents. One of the better early shorts.
i've always liked this narrator. read below in the comments and someone said peter thomas. almost as good as alexander schorby (sp) in the way he pronounces the words so anyone can understand them. absolutely no accent but totally american for sure. thanks
It was so good to see the logos and graphics of National Supermarkets (the part where they are talking about Super Stores). That store looks exactly like I remember it - brought back a lot of good memories!
Big Bear was on the spot of the old Burry Biscuits building in Elizabeth. Well I should say that Big Bear came before it, then when it closed the building became Burry Biscuits. That second Big Bear picture I believe is North Broad Street, also in Elizabeth (the smaller building next to the big one) where now Spring Garden is .
"the prices are so low!"
Wegmans shoppers:🤨
😂 Too true!
I miss having the bell/buzzer to call a butcher to the counter, hearing the sound of the buttons as the checkout lady (most were ladies) rang up your items, getting 3 cans of beans for 38¢ on sale, a bag boy offering to help you take out your 2 paper bags filled with groceries (spending only $7.48), trading stamps (and the catalog!), taking empty cartons of pop bottles back inside for 5-10¢, and asking Mom for a penny for the gumball machine. Oh yeah - and full service gas stations.
Anyone born after Generation X will never understand these things.
In the early sixties we had Mom and pops stores back than we had great Super markets Kroger sentry Red Owl etc they had great meat Deli etc they were better
Isn't it weird,we're going from self service, to online shopping where it's basically a shop keeper again?
I've actually seen pictures of Queen Elizabeth and Prince Philip actually touring a supermarket in Maryland during one of their visits to the US in the 1950s. Reportedly, it wasn't really a big thing yet in Britain, because they were utterly fascinated by the concept.
Honestly the Market has been around an still is in the Middle east & Africa, India..Put some doors on it an call it American invention 😂, Reject reality a say whatever..Its America after all 😂
They were utterly fascinated by everything they were shown. It would be impolite to appear otherwise.
Sure it's a promo, But it's a nice concise history of the Supermarket as a concept. Coming from a family heavily in retail at various levels, I enjoyed this film very much!
Great narration and fun, however as show kept rolling through the music numbers I am going ah,man this is getting expensive and my dad worked at NCR ca. 1980 and sure enough NCR in credits. Although I grew up in the time where as an 8 year old I could still fetch smokes for my parents at the gas station I don't recall throwing carton of cigs in the grocery cart even back then, and my folks were legally required to smoke Merits until they rebelled in 1986, then both quit❤.
The needed push for UPC acceptance clear and even in 1980 LPs tapes were seen and helped stabilized the industry given the RSO "double counting" hub-bub. Thats why we may never know the actual sales of Saturday Night Fever soundtrack (even with the RSO management retardance factor) it is probably higher than any # seen on internet or even Billboard as I got my 1st copy at a used LP store. Looks like it was Millenium Recording Artist Meco (Mr. laser) Manardo to the rescue with last track. Now I know why Piggly Wiggly pulled Fargo ND stores ca 1982, Hornbachers baby.
Anyone know who narrated this? He is the voice of most educational films of the 70s and 80s.
Sounds like a younger age guy that did novas in the 80s and 90s
That’s Peter Thomas, narrator of Forensic Files
Back in the early fifties and before when you shopped at the local grocery store you gave the clerk a list of groceries and he would pick most of the items off the shelves on his side of the counter. The day of the grocery loaded shopping cart would arrive with the supermarket.
A bag full of groceries was less than $5.
Anyone know who the narrator was? He wasn't listed in the credits.
Sounds like the guy from Forensic Files’ Peter Thomas !
The narrator wouldn't be saying it if he worked in one, was a farmer or Independent shop owner. The customer is NOT ALWAYS right and I could tell him a few things.
@@65gtotrips It's him! 😊
This is good but I'm wondering if they had to pay license for the music? Or did they put it in their and no one noticed?
That's not really how it works on TH-cam. If the music is copyright then you can still use it but the copyright holder gets the money.
@@BrodyYYC I'm asking about in 1980 not the youtube version here. Maybe this was made by a big studio with lots of rights, I don't know, just interesting a wide variety of music in this film.
They'd definitely have to pay.
What was the “excitement” store shown toward the end???
Interesting film, but all the off-topic pop culture factoids and the busy zooming out graphics were too busy.
This film was probably made for an exhibit at a fair or a company's museum.
It's very heavy on the sizzle, but there's almost no steak to be found in it.
And all of the people are very obviously actors, speaking scripted lines. It's commercial-level acting, completely unbelievable.
No Steak? In 1980 about half the crowd jaws would drop on the scan exhibit. I still see some stores use same monochrome display with price😊
Modern supermarkets and superstores, and everything behind them that makes it all possible really are amazing.
This was fascinating, but something seemed a little bit off, it was really more of an ad for the concept of the supermarket than it was a history story about the development of the supermarket,
I was also a bit disappointed that it didn't mention Piggly Wiggly, which really was the first supermarket. It mentioned when the first Pig opened, and the founder, and even had a picture, but never mentioned it by name. And unlike many of stores mentioned or listed in the credits Piggly Wiggly is still very much around.
Yes it's a sponsored film (created by Philip-Morris probably to ingratiate themselves further with the chains) so it is of course completely skewed. Appreciate your comment @Jeff DeWitt, thanks for being a channel member we love you.
Just wish they'd look like teh 1970s instead of touch screens and nothing, y'know?
@@SnepperStepTV Well... there is a Piggly Wiggly I shop at every few weeks. It's in Bailey, North Carolina. It's exactly the sort of small, old grocery store you'd expect to find in a place like Bailey... and no, it doesn't have touch screens. I like that store a lot, it's compact, has a pretty good selection, reasonable prices, and excellent prices on meat. Plus that one little store has more character than the whole Food Lion chain.
Viva século 20.
In 1980 Wal-Mart and target were not a thing yet.
Baggers were paid with tips after putting the bags in the car .
Target and Walmart both started in 1962 and came from already established businesses.
@@lisapolanski9379 Target was owned by the Dayton Hudson corporation until they changed their name to Target Corp in the 2000s
The old cars all looked like today's tall SUV"s. When did cars get smaller?
In the late 1950s cars started the lower, longer, wider trend that continued until the 2000s and the SUV craze.
Narrated by Peter Thomas.
ACME markets, A&P food stores, Food fair markets
Completely biased but loaded with information.
Yep, all industrial films are heavily biased -- this one was sponsored by a tobacco company!
BTW this film was made in 1980
Actors in a documentary..?
22:47 how these scanners work in 1980? It’s was pre-digital era 😮. Or there was some expensive early digital equipment?
In the 1980s they were probably digital. PCs existed in the late '70s, and an EPOS machine (Electronic Point Of Sale) doesn't require much computing power to run.
Not pre-digital but pre-internet. Stores had servers in a back room. (Often IBM)
I was in the electronic engineering field in the 80's and the desing of all the analogic equipment was being replaced by design of digital equipment, was a time of introduction of microprocessors at a great scale.
The first supermarket barcode scanner entered service in 1974. The first automated supermarket scanner at all was developed for Kroger stores in 1967 by RCA. They used a different type of code. Why don't you just google it. Stuff is so easy to find.
This is so old they were still using brown paper 📜 bags ! 😊
Most thing thas are normal around the word today are invented in the U.S.A
American style
Tell me I'm wrong, but I get the feeling all the old people in this film "reminiscing" about the "good ol' days" of supermarkets are clearly actors reciting pre-written lines. They're all over-acting in that cloying, folksy "I learned acting from Father Knows Best" Pepperidge Farm way and, as a matter of fact, I recognize a few from their other side roles in 60's-80's tv shows and movies. Nice try, "informational" film!
Yeah there ain’t no way in HELL a man like that owned anything in Elizabeth much less was from there. We were more a melting pot of Italian, Black, and Irish I believe back then.
Actually i hate to burst your bubble but sainsburys was the first true supermarket and that was in the early 1900 in the uk
oh of course the brits invented EVERYTHING
They were so big meat eaters in the 1950-60-70's , i don't get it. I eat less meat in one month than they did in four days.
Meat is about 70% or more of my diet.
@@BrodyYYC wow, i just don't have that taste for meat, i eat lots of cooked vegetables and sauces but only a little meat and most often fish.
That is your choice but that doesn't make it normal.
@@mexicanspec i didn't contend about normality. Do you recommend eating a lot of meat ?
@@oneginee Absolutely. Your brain needs the protein the meat contains.
America created the supermarket 😂, They Market has been around for 1000s of years, But hey its America.. Just lie an replace the reality with whatever ya want 😊..
say what?
@@brucewelty7684 Ya the market is still going strong for over 2000 yrs in Iraq, Afghanistan, Africa ect. Ect.. buy anything you need , Even some black market US weapons 😂😂.. For a long time bud , 4 walls an put it in America., An you cant buy that much in American supermarket.. That's not a new idea.. Think about it .
GFY
In a traditional market each seller runs their own business. In a supermarket all of the departments/products are the same business.
don't deal business with luckily-spoiled arrogant peasants. appeasement is like drug addiction, the customer/addicted will always want more to be satisfied, so don't build your business model base on the appeasing of peasant class. as soon as the appeal falls off short, your customers from yesterday will be your first and your perhaps biggest enemy ever...