HISTORY OF COCA COLA TECHNICOLOR DOCUMENTARY from 1939 WORLD'S FAIR 72162
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Created in 1939, "Refreshment Through the Years" is a corporate history of the Coca-Cola Company produced by the Jam Handy Organization. This film was the very first Technicolor industrial film ever produced. This account of the invention of Coke by John Pemberton through its growth in popularity to become the most popular soft drink in history - produced in huge quantities on an assembly line and supported by enormous distribution chains -- was shown at the 1939 World's Fair in New York, and then to audiences around the United States.
In 1886, as the soda fountain was rising in popularity as a social gathering spot, Coca-Cola was invented by a pharmacist and Civil War veteran named John "Doc" Pemberton. After Pemberton's death in 1888, a man named Asa Griggs Candler rescued the business. He hired traveling salesmen to pass out coupons for a free Coke. His goal was for people to try the drink, like it, and buy it later on. It helped make Coca-Cola a national brand, rather than just a regional brand.
A controversial move on the part of Candler was to sell Coca-Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches. In 1898 Congress levied a tax on all medicines and, after a court battle, Coca-Cola was no longer sold as a drug.
In 1899, Ben Franklin Thomas and Joseph Whitehead approached Candler about bottling the drink. In the early 1900's bottled Coca-Cola was available at grocers and saloons. Coke bottling was a highly successful venture. Thomas sold the bottling rights to independent businessmen, and by 1909, 379 bottling plants were in American cities and towns. With the bottle caps keeping the drink fresh, mules and carts were about to deliver the drinks to towns in all parts of the country.
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Thank you very much for teaching me the history of soft drinks in the United States. In fact, Coca Cola is one of the most popular beverages in my country Japan. I tasted Coca Cola for the first time when I was a primary school pupil in 1960`s. Since then, I have been enjoying Coke quite often.
No kidding? Coca Cola is popular in Japan? That's very cool. Thankfully today we have the choice between the Coca Cola in plastic bottles/aluminum cans that contains the mixture with corn syrup and the glass bottles containing the mixture with cane sugar.
I love Coke anytime but prefer that cane sugar version.
@@velvetpilot2008 I didn`t know there are two versions of Coke. Of course, I prefer glass bottle coke. Unfortunately, the Japanese market is dominated by the Coca Cola in plastic bottles/aluminum cans today.
12:23 I remember cork lined bottle caps! :-D
The most popular novelty of the 1930's through the 1960's was soda fountain service. As evidenced in 1940's NYC tax photos online, candy and drugstores with fountain service were practically on every corner throughout the five boroughs.
The closest I came to having fountain service was a Root Beer float at Carvel in Parkchester in The Bronx back in the 80's made with Vanilla soft serve and Ramblin Root Beer. Not quite from a fountain but it was the closest thing to heaven anyway and another instance was an ice cream sundae back in the mid 70's at Howard Johnson's in Times Square.
I'm an old time radio buff. I have a collection of recordings and I really like Ken Carpenter's voice-overs. He announced for Edgar Bergen and Charlie McCarthy's Show many times. Also, it looks like, although I might be wrong, that the bottler putting pressure in the bottle around 7:00 looked like a very young Paul Douglas. I can't confirm that, of course, but at times, it looked like it could have been him. As for Coca Cola, a great drink! I think I need a cold glass now! And, yes, it ALWAYS tastes better in glass. My grandma had a country club and had the Coca Cola refrigerator with hanging bottles.
One of my favorite non-Chevrolet Jam Handy productions! The director of this was J. Cullen Landis, who also directed other cool JHO films such as Auto-Lite On Parade, which was also loaded with cool showmanship techniques!
THOSE BOTTLING MACHINES ARE MECHANICAL ART IN MOTION. ENJOYED THIS A LOT🤗🙂🙂🍺🍻😸😸
"It was my favorite fizzy beverage until they reformulated it."-Sherlock Holmes.
Yes, how dare they remove the cocaine!!!
Ken Carpenter, the narrator, was a well-known radio announcer at the time (when this film was released, he was Bing Crosby's announcer on "THE KRAFT MUSIC HALL").
He sounds a lot like Hugh Beaumont.
There have been lots of narrators in these videos who were very successful announcers, such as Ken Carpenter, Leon Janney, Bob
LeMond, Stanley Moger, Verne Smith and Art Gilmore.
Let's not forget Marvin Miller. ;)
a fine film
Asa Candler is actually my great great great great great uncle, I’m not lying. We took a DNA test and my grandma found out he is a relative of us.
Do you happen to own Coca-Cola stock? 💵
this was actually very well produced for the money. I am a Coke item collector, luv this!
we had a coca-cola plant here in Sacramento,but it closed about 1999 or 2000 the building its self is still there but its empty and it had become a Unofficial city landmark
You're lucky. The Coca-Cola bottling plant in Asbury Park, New Jersey- which closed about 20 years ago, and was empty for about a decade- was torn down a few weeks ago. www.app.com/story/money/business/main-street/whats-going-there/2020/07/01/workers-knock-down-coca-cola-building-neptune/5354643002/
7:15 using lead shot to clean the bottles! I know they didn't know. Still, OMG!
Drinking a coca cola while watching this
If funny how technicolor was very advanced, but by the time I started watching cartoons on TV it was a warning that it was going to be and old cartoon, with washed out color.
You'll notice that there's no mention of cocaine in the coke story.
Did they have something against cocaine even when this film was produced?
They still use cocaine flavoring There is only one chemical plant that is approved to extract the cocaine from the leaves where it's then used by the medical industry (yeah, right).
(Copied from my own comment): Tothis day, all Cola products really do contain Cocaine. Cocaine that today, has the narcotic component removed but not the Agent Orange. Seems the War on Drugs has also hit the "legitimate crop".
By the way, Boffo Success that War on Drugs. Illegal drugs are cheaper now and all I had to do was spend more in Taxes and lose many of my Civil Rights.
Where was I? Oh yes! Canada tested Cola, found Agent Orange, reported it. Coca-Cola has more power in the USA thanks to corporate media "forgetting" to report on it when they talked about Obama wearing (but not Reagan wearing) a tan suit.
If you are now immune to Agent Orange thanks to fighting in Vietnam "against Communism", only to see American Technology and Jobs get shipped to China, a Communist Country, you might still be affected by the Phosphorus which ALSO is in Cola drinks. Cheers!
They forgot to add how much the dentistry business benefited from REAL COCA-COLA. 😜
Seriously, I remember those Coca-Cola coolers with the bottles submerged in ice cold water, I also especially loved finding a Yoo-hoo in there on occasion !
Anybody remember Delaware Punch ?
I wonder if the original three strip negatives are still around.
I remember seeing bits of this film on The History Channel (the OLD HIstory Channel) and it was mistakenly written as being from 1962.
"Biting, biting, biting out the metal..."
I never even knew bottle tops had cork in them at one time...
Kinda odd seeing a documentary on coca cola in 1939 considering all the exciting history of the product after 1939
great
The early Coca Cola formula, as advertised at the ime as refeshing and... especially invogorating,because its frmula contained extracts of coca leaves ! And it became so very, very, very popular !
Is this an actual IB Tech print?
Wow
A rare nonautomotive film produced by Jam Handy Productions.
Horfes?
Me too 🤣👍 its just a awesome somg ;3
So there was never any charlie in it ?
Good Lord, what an absolutely terrifying film.
MInd you would have been much more fun with the Coca Leaves Extract that used to be in it.
I think we all were looking foreword to that, Oh Well, Not EXACTLY "Click Bait"
Where is the formula? Im gonna need that 😂
After watching this, I finally realized I've been bottled up emotionally for a long time.
Now that some time has past since you posted this I hope you have been able to release all that emotional energy in a safe and possibly constructive manner.
Thumb 👍
NOT public domain. Look it up!
I don't see a copyright notice anywhere on the film. It appears to be public domain from the moment it was released.
the music looks like Tom And Jerry xD
Sam Benavie wrote hundreds of scores for industrial and promotional films over the years.
give me a beer any day, coke is just a soft drink these days lol
I bet this technicolor short was cheap to produced compare to Sons of Liberty made tha same year
Warner Bros. could only afford to produce one or two Technicolor features a year back then, and had a limited budget for Technicolor live-action shorts {including the acclaimed "historical" series that featured stories like "Sons of Liberty" and "Teddy the Rough Rider"). Coca-Cola, on the other hand, had more than enough money to film promotional shorts like this in full Technicolor....
Thank you
Very Cheap! NOT "Sound Synced" so not the standard 10:1 ratio of exposed film to actually used footage. Far less expensive as a result.
When they couldn't continue with cocaine to peddle their sugar water, they settled on a less addictive additive called caffeine.
The kola nut (the Cola in Coca-Cola) has caffeine, so it was always there.
I don't know about you, but when I'm thirsty, I want to drink water, not have a candy... and when I drink tea, I want to taste the leaves, not have a dessert... I really do not understand the pleasure in drinking sweet stuff.
The soda fountain which helped make the (18)90's gay! (4:55)
With chemistry making your soda how could you go wrong?! ;)
Very nerdy comment
Luckily for me, I've always hated Coke, and in fact I don't like carbonated drinks in general. Thus I'm not addicted to them.
hebneh, I'm with you. Why drink something you can use to remove rust from chrome or metal? Way too carbonated, not real sugar, etc. Fountain Coke used to be good. A lot less carbonation, it actually tasted like something.
I'd go back to 1939.
Glass, steel, cork, wood all discontinued. Now plastic is the bottle, cap, label and the case and shelving.
Who'd have thought a chemist, Joseph Priestley invented carbonated water. 🧪
5:18 finely chip ice, это не мелко нарезанные мыши...100% 🤣🤣🤣А так то химия это с сахаром, ппц как вредно для поджелудочной, ибо ожирение. Но фильм шедевр, однозначно, в коллекцию и изучать в школе. Как для продажи "вредятины" работает производство - металла, стекла, картона итд.