We won’t bring back the logo from the years we where a shit team we don’t want to remember that even if the 07 uniforms where the best it’s from when we sucked the most
I personally like the Rams rebrand I like the vibrant colors. Don't get me wrong I love the old school blue silver and gold but it IS outdated. I'm never getting rid of my Marshall Faulk jersey
That Chicago Fire logo lasted only one season because somebody finally pointed out that a yellow crown is the tag of the (very formidable) Latin Kings street gang.
It was also remarkably close to the Salt Lake City Olympics logo, and their uniforms of that era where light blue, which would make sense if they were called the "Chicago River"
As someone from Montreal let me tell you, EVERYONE hated the rebrand. Even people who don't watch soccer was pissed. Some people still call the team "l'Impact" in part out of spite. The biggest problem is that it was all out of nowhere. I can understand a team like the Raptors whose logo was aggressively 90's willing to rebrand, but there really was no demand for a new logo, let alone a new name after almost 30 years.
Montreal Impact was great. While it might seem like a generic 90s sports team name, the fact that it was the same in English or French was a stroke of subtle genius. The fluer-de-lys was iconic, and the name had established history in the city. With so precious little history and tradition compared to other North American pro sports, why would you throw that away to become just another generic Europoser MLS brand? Also, I don't know how well "Club de Foot" comes across in French, but in English it sounds like clubfoot, which is something you definitely wouldn't want to evoke as a soccer team! 🤣
@@edwardsimpson119 it doesn't sound like clubfoot in French thankfully. However, it's crazy to me they bothered to have the name in French because most of their audience is francophone, but forgot that their audience also says "soccer" and not "football" because this isn't France 🙃
There's a story about the bullets name being changed to the wizards It wasn't because of racism or a change in culture movement either. There's a whole Wikipedia article about the story involving the owners friend getting shot, recommend reading it
@@Samkidz was a combo of DC being the USA’s murder capital at the time and the Wizards’ owner being friends with Yitzhak Rabin, who was assassinated by an ultranationalist. As a wizards fan, the wizards name is dumb but I fully get why they got rid of Bullets
I actually like the redesign for the Toronto raptors while it's not better than the original one The idea of them having the raptor claw on a basketball is actually not a bad idea
@@mikehennessy6766 well looking at today's standards It wouldn't work with these standards of the current NBA unless if they make some kind of modern look to it of the dinosaur it definitely would look cool or add purple to the logo
It also came with the “We the North” phrase, which was embraced immediately and for years during the Kyle Lowry era. Its become a bit tiring now and less used during this Raptors decline, but “We the North” is about as good as sports phrases get.
The Cleveland Indians becoming the Guardians. Kind of unimaginative because in the movie Major League, the first picture is quite literally the Guardian Bridge.
I always say that the Guardians and the Commanders sound like the names they give teams in sports movies so that they don't have to pay real teams to use their likenesses. Boring and sterile.
The Guardians rebrand has worked because we do have these cool statues. It has also helped that at the same time as the name change, the Guardians morphed into a team that plays very entertaining baseball, i.e. one that puts the ball in play a lot and runs the bases aggressively.
the LA rams current logo makes me think it was supposed to be for an airlines company i wouldn’t be surprised if I see this logo on the back of an airplane
Fibonacci Sequence is what the whole rebrand is based on. Those aren’t even broken horns. They are a representation of the golden ratio. Read the press release from the reveal again. Lame and ugly.
Kinda like the terrible brand because I want to team to also be terrible for the rest of their time I'm alive, I hate Kroenke.(You can tell I'm from St. Louis too)
@@blazinblaserI get it! My family had season tix for decades in the Coliseum and Anaheim Stadium. I attended almost every game in Anaheim Stadium. After the witch gave them to you, I became a UCLA season ticket holder (still am) and my parents switched their allegiance to usc. I disavowed the NFL and rarely watched them. So I get it and completely understand your point of view. You probably hate the LA Super Bowl victory as much as I hate and ignore the St Louis Victory.
Considering yor name, and I'm a Penguins fan, my most hated is the 1992 change from the skating penguin to the "robo penguin" and Rangers-imitation road jersey after winning back to back Stanley Cups. I'm glad the skating penguin logo is back.
so many NBA teams as of late seem to be reverting to - were a basketball team so our logo is a basketball and then adding the most basic text or flat logo. Really uninspiring and boring
I have a theory about Washington's name change: 1. The delay was because the previous owner had no intention of changing the name. He just figured that if he waited long enough, everyone would forget about it and he could just change the name back. 2. When #1 didn't work, he went through the suggested names and picked the lamest, most generic and most boring name in the list, a name less inspiring then just calling it "Washington Football Team.". Since he had no intention of actually going through with the name change, they had no logo and no branding. The idea here was to take a name so lame, so generic and so uninspiring that it would start a movement to bring back the old name. On that note, Red Wolves, Razorbacks (you can keep the pig mascot for this one) and even just calling it "Football Team" are improvements over Commanders.
Wow, that just shows how messed up in the head Dan Snyder is. You make a bunch of really good points, except I prefer an actual name (Commanders) over simply calling them the Washington Football Team because it’s boring and sounds more like a soccer team.
Honestly, I think if they brought back the solid W they used as the weird outline one they currently use it would be a huge improvement. Also, Commanders isn't a bad team name, just not for Washington because it's just too similar to Washington Generals, the team whose existence is to lose to the Harlem Globetrotters.
It’s funny to think that Shannon Sharpe was the one saying that older Native Americans won’t speak out over the so-called “offensive” Redskins name yet younger ones do. Of course no matter who they are, this younger generation is offended by everything so of course Sharpe would’ve said something like that.
The Islanders fisherman always creeped me out,like literally looks like a slasher film where the killer is a fisherman wearing a slicker,he looks menacing and holding the stick helps that killer look
The Dallas stars jerseys are clean af, but the logo is pretty boring. However, I think in an age where teams are trying too hard to be different, I like that the stars kept it simple. And those kings jerseys and logo are amazing idc what people say. I also wanna add that the Tampa bay Lightning’s jerseys and logo are so incredibly boring and lazy I’m shocked they don’t get more hate. Easily the worst logo and jersey in the league. I guess the only benefit is it has a nice blue.
Redskins to Commanders is the worst. Have yet to meet someone in the DMV that actually likes it. Commander's merchandise remains on the shelves. Redskins had one the best sports logos of all time
@@Tobtakular There was nothing illegal. CVC didn’t fulfill its promises and the Rams were able to go on a year to year lease on the Edward Jones Dome and were free to leave without penalty
I... I've never met a person who liked the Flaming Horse look... And I'm a Pistons fan in Detroit. When they started bringing back the old look in the early 00's, Pistons fans were ecstatic. The simple basketball logo is beloved, even with the team being terrible.
Speaking as a Pistons fan, I don't think the current rebrand was all that terrible. Sure it was a downgrade, but the look itself isn't ugly, the jerseys remain unchanged, and both logos were used around the time the Pistons were good (Current one is modern Bad Boys, previous one during the Go to Work era- kind of in conjunction with the horse head)
Unpopular opinion: MOST 90’s-Early 00’s logos/color schemes/uniforms were awful. I don’t know why everyone loves them outside of sentimentality. For example, I like the Dallas Stars current logo and unis. I also like the Florida Panthers current uniforms and logo better than the old ones.
As a diehard Timberwolves fan the Rebrand we did was great but i am nostalgic for the mid 90s wolf through the forest. Thoughts on the brewers rebrand?
I was hoping you would mention the Blue Jays uniform overhaul in 2004. The lack of the split lettering killed the identity of their jerseys at that time. For a rebrand that didn't make this video, I would say the Anaheim Angels Disney uniforms from 1997-2001. The mock vests and a lack of halo didn't jive with me.
As someone who lived in northern Virginia, what’s even worse about the WFT/Commanders fiasco is that they had been considering new branding for YEARS before actually rebranding. I’m talking since around 2010 names like the red wolves or Washington Hogs were being thrown around. Come 2020 the best they got is Washington Football Team? Sad
Clippers have nautical roots. It’s wild to me people don’t know that a “Clipper” is literally a ship and that when they were the San Diego Clippers it made incredible sense because of the shipyards and clipper ships in San Diego. Because of that I actually kinda like the new clippers logo
Found this randomly & love to see someone love my hometown (STL). I thought I recognized the horn in the beginning even though I’m a Blue Jackets fan. This was a great vid definitely earned my sub.
For me the Ducks rebrand was the worst of all time. The Eggplant and Jade with that OG logo were classic. With the logo coming back, we can only hope for the colors too as well
i’m a graphic designer. 80% of the rebrands in this video weren’t done because an owner wanted something new, or to “look minimalist”. these teams are brands, and have to function like one too. the logo needs to still be recognizable in a 25x25 pixel grid on the smallest phone that can still run android kitkat. rebrands i would consider “bad” are things like the pistons, where they just went from one basketball to a slightly less detail basketball, it didn’t improve anything. most of the rebrands being called “bad” in this video are actually quite an improvement in legibility, recognizability, and uniqueness aka not looking like something that already exists. again these teams are multi million dollar brands, i understand sports invoke a feeling in people, but they are businesses first. no one is complaining that the apple or microsoft logo is too boring
“Uniqueness” bruh get out of here most logos nowadays are either just text or a circle with text. The mindset to make logos look more legible are the exact reasons why so many look extremely boring nowadays.
@@RocksSocks-k2m none of the logos in this video were just text or just a circle so i’m not sure what you’re talking about. the goal of a logo isn’t to be legible at all, just recognizable, so again, i’m not sure what point you’re trying to make here. seems you genuinely may have lost the plot while you were typing
@@kidthekiddo8996 I said “circle with text” not “just a circle” please actually read things before you try to talk about them. Also YES THERE ARE, the Detroit Pistons logo is literally just a circle with text.
@@kidthekiddo8996 it’s a 2d image that is circular meant to represent a basketball, which is a spherical object that in 2d form is a circle because of how shapes work. In other words, the logo that is a circle is a circle. Sure it has small lines in the circle that are meant to make it seem like a basketball because it is a basketball team, but that doesn’t mean the logo itself isn’t just a circle with very little to make it distinct from any other circle based logo in the league(of which there are a few but it is by far the most egregious in its terrible mundane-ness) Real quick you said you are a graphic designer, judging by the fact you don’t seem to understand how shapes work and that you show a level of reading comprehension comparable to a fifth grader, could you tell me how you got your job? Just curious because if your dumbass and frankly terrible graphic design opinions are the standard in that career path it seems like a pretty easy job to get into. I might even give it a try.
Sadly/ As a lifelong Bullet fan that was just another Betrayal by the ownership, one of many knives in the back. The original team slogan was "Faster than A Speeding Bullet". Not a fan of the Wizards or Pissers at all. Go Wes, Go Big E. Go Phil, Go Gus, Go Earl!
The name change was because of a desire to move away from the violent imagery of guns and in response to the rise of gun violence. It has nothing to do with being "canceled".
@@CGrascal Does not matter. After the team moved from Chicago, it was named after the original Baltimore Bullets basketball team of the 40s that went under. The team had a dachshund named Bullet that it let run around the court during half time. Its slogan was "Faster than a Speeding Bullet". Whatever the reason the Wizards is a terrible name. The Unselds would have been better.
At the end of your intro animation, you have like two or three seconds where the music plays but the animation has completed and we are looking at a static image of the “Penguin Note” logo. During that time, you should have the title of the episode appear at the bottom of the screen underneath the circle. I think your intro would be absolutely perfect with that addition!
The Canucks' rebranding with the corporately-inspired Orca in '97 is among the very worst rebrands in sports. A logo totally irrelevant to the team's name, heritage and history. A fanbase dividing logo. That's horrid branding. A recoloured Speeding Skate in 💙💚🤍 or better yet, the Johnny Canuck lumberjack is the way to go. 💙💚🤍🪓🧔🏻🏒🌲
Im fairly sure the Chicago fire thing was over trademark-ability since every fire department uses that cross, making it part of the cultural zeitgeist (aka something in common use). Xerox and the “Stop saying Xerox when you use a copier” campaign comes to mind.
Hate seeing the fun taken out of logos. One reason I hated seeing the Redskins logo go wasn’t because of some attachment but because of the character the logo had. Not every team needs to be a C (Bears) or NY (Yankees) and now they are just bland. It’s why I loved the Raptors and Ducks jersey. It was different and fun. It separated them. Not being as into the NHL as I once was it’s sometimes confusing when I’m browsing the ESPN box scores and I would see the Stars new logo and would think it’s the Ducks. I get owners wanna put their stamp onto the organization but that’s what success does. No one really remembers who the owners were during the ‘cool’ uniform days ha.
I actually love the current stars logo, although the old one was awesome as well. I remember when the rebrand was unveiled many stars fans hated the loss of gold, but in hindsight I think that thinning out the accent colors to focus on Victory green was the right choice. The stars current cyberpunk 3rd jerseys are cool as hell too. Surprised you didn’t mention the “mooterus” from the early 2000s!
How was the "angry ram" logo iconic? It had been around only since 2000, and it was not the logo when they won Super Bowl XXXIV. Now the ram head they used in the 60s and 70s, that's iconic.
Truth is tbh I don’t think the rams have ever truly had an iconic logo, the most iconic part of their branding was their helmets. That had been consistent in form pretty much throughout their whole existence, except for today.
I'm honestly surprised the Utah Jazz rebrand was only in dishonorable mentions. They went from having a fresh modernized version of the note logo with navy blue to some really plain looking black and yellow jerseys. I'm a Jazz fan myself and I can't understand for the life of me what the front office was thinking when they gave the green light for that!
I disagree with the Pistons change. I like the bad boys era logo. Yes, it is simple, but it has a classic look to it that I prefer to the enraged horse logo. I agree with your take on the Stars 100% though. I hate their current logo. I like the colours of their uniform but they have to fix that horrible D and go back to the ogo star.
The Washington Wizards current logo resembles a garlic bulb or an orange. One rebrand that deserves some mention is my hometown Calgary Flames and that annoying “fire snorting horse”logo! It was first debuted at the 1998 Entry Draft. It sucked then as it does now as it used a third jersey.
The Penguins switching uniforms after back-to-back Cups in ‘91 and ‘92 to the robo penguin. Horrible money grab and I’ll forever believe that is why they failed to win in ‘93.
I might be wrong but I believe many franchises changed their jerseys to be more social media logo friendly, hence the many circle/crest/coat of arms logos
The flaming horse marked the downfall from the Bad Boys of the 80s and early 90s to the lousy teams that they had until the early 2000s. I like the current logo, but the horse is a great alternate
In 2016 the Arizona Diamondbacks added tacky snake skin to their jerseys. They fixed in in the years since and even brought back the purple, but it was such a downgrade from the ruby and black.
What’s funny is that the commanders were sued because they changed to the commanders and the Native Americans who were suing them actually were a part of the tribe that the Redskin in the Redskins logo was a part of
If the Raptors were to revert back to the original look, the only change I would make is changing the word "Toronto" from grey to white so it stands out a bit more. Also, I gotta say, the Fisherman logo looks amazing on the Islanders' reverse retro jerseys. Just goes to show what a little recolouring can do.
Milwaukee Brewers in the 1990’s when they dumped the ball and glove for an awful logo, and tried to go green, blue, and yellow jersey colors. Only saving grace they brought it back in 2019.
Personally I am not a fan of the New England Revolution's rebrand for the MLS. The flag logo was fine, I don't get why they had to change it to a firefighter crest.
Panthers rebrand was great, the leaping cat is a fun logo but it’s both very 90s and associated with two decades of failure. The shield is a good logo and now is associated with the best era in team historu
I'm a diehard Kraken fan and I know some people think the logo is too big, they hit it out of the park and shouldn't change anytime soon, thats what alternates and third jerseys are for.
I like the new-vintage pistons logo. Its fitting with them currently being a shell of a team, and it would be sick as a simplistic logo for a powerful team if they get there. Kinda fits with Detroit
1. Washington Football Team was actually a banging name because it was unique. People clowned on it until they realised and it actually is cool 2. Raptors is the worst rebrand of all time. None of the teams above went from incredibly iconic all time great logo to absolute joke.
Part of what made the Chicago Fire rebrand so terrible was that they were throwing away their own branding in favor of a color scheme and royal crown motif that were both already in use, and being used better, by another team in the same league. They looked like Real Salt Lake's minor league affiliate. It's a bit like the Chicago Bears deciding one day to go all-in on Nordic imagery and to wear purple uniforms.
UPDATE: Congrats to the Panthers on winning the cup and avoiding humiliation. Now bring back the jumping cat
You need more courage to fix fad design than win a cup!
We won’t bring back the logo from the years we where a shit team we don’t want to remember that even if the 07 uniforms where the best it’s from when we sucked the most
The current logo ( along with the team) won the Stanley Cup, so much for that jumping 🐈 cat
@@michaelleroy9281 dosn't matter what you have on a jersey, "Giant Douche or Turd Sandwich Debate" (South Park), only Cup matters!
Even as a shoulder patch. I do like they incorporated it on center ice for the 30th anniversary
What makes the Rams new logo even worse is the fact that Sofi's roof shape looks like the old logo.
I forgot about that. That never made sense either
I personally like the Rams rebrand I like the vibrant colors. Don't get me wrong I love the old school blue silver and gold but it IS outdated. I'm never getting rid of my Marshall Faulk jersey
@@dakotathomas2139I agree old logo was bland
All the Rams had to do was change the logo to blue and yellow and kept their throwback uniforms
The Rams alt logo is better than the primary but it’s still rough
That Chicago Fire logo lasted only one season because somebody finally pointed out that a yellow crown is the tag of the (very formidable) Latin Kings street gang.
It was also remarkably close to the Salt Lake City Olympics logo, and their uniforms of that era where light blue, which would make sense if they were called the "Chicago River"
si jajajaja
Washington could be the Pigskins. Works in 3 ways...the 'Skins name homage, a pigskin is a name for a football and their fans are the Hogs
Oooooo that would be so nice
This is way better than the commanders
This comment is severely underliked
I liked "Red Hogs" for similar reasons. Then they also could have kept a slightly tweaked version of their HTTR slogan/song.
That’s actually awesome 😂
As someone from Montreal let me tell you, EVERYONE hated the rebrand. Even people who don't watch soccer was pissed. Some people still call the team "l'Impact" in part out of spite.
The biggest problem is that it was all out of nowhere. I can understand a team like the Raptors whose logo was aggressively 90's willing to rebrand, but there really was no demand for a new logo, let alone a new name after almost 30 years.
Montreal Impact was one of my favorite club names when I first got into MLS. Now sometimes I forget they exist lol because of the rebrand!
Montreal Impact was great. While it might seem like a generic 90s sports team name, the fact that it was the same in English or French was a stroke of subtle genius. The fluer-de-lys was iconic, and the name had established history in the city. With so precious little history and tradition compared to other North American pro sports, why would you throw that away to become just another generic Europoser MLS brand?
Also, I don't know how well "Club de Foot" comes across in French, but in English it sounds like clubfoot, which is something you definitely wouldn't want to evoke as a soccer team! 🤣
@@edwardsimpson119 it doesn't sound like clubfoot in French thankfully. However, it's crazy to me they bothered to have the name in French because most of their audience is francophone, but forgot that their audience also says "soccer" and not "football" because this isn't France 🙃
I really feel like the owners kinda snubbed the crowd with the new name
Keep spieting them. Keep calling them impact!
I’d say Washington going from the Bullets to Wizards was the worst.
Here is a good that doesn't sound like you gotta go-- The Washington Unselds.
There's a story about the bullets name being changed to the wizards It wasn't because of racism or a change in culture movement either. There's a whole Wikipedia article about the story involving the owners friend getting shot, recommend reading it
@@Samkidz Still a stupid rebrand
@@Samkidz was a combo of DC being the USA’s murder capital at the time and the Wizards’ owner being friends with Yitzhak Rabin, who was assassinated by an ultranationalist. As a wizards fan, the wizards name is dumb but I fully get why they got rid of Bullets
@@derp2137 forgot at the time that DC was the the murder capital of the United States. But you're correct, that was the story
I actually like the redesign for the Toronto raptors while it's not better than the original one The idea of them having the raptor claw on a basketball is actually not a bad idea
they should go back to the purple. if it aint broke dont fix it
@@mikehennessy6766 well looking at today's standards It wouldn't work with these standards of the current NBA unless if they make some kind of modern look to it of the dinosaur it definitely would look cool or add purple to the logo
@@mikehennessy6766They chose red & white to lean into the branding as Canada’s basketball team.
It also came with the “We the North” phrase, which was embraced immediately and for years during the Kyle Lowry era. Its become a bit tiring now and less used during this Raptors decline, but “We the North” is about as good as sports phrases get.
@@ShakShak1999lol the shitty current standards?
This should be called the Washington Warthogs, since that name is a paid homage to the A-10 Warthog fighter jet.
Washington Commanders is the worst rebrand. Lets be honest.
Rebrand was so bad that I became racist to White women.
It was kinda necessary but at least come up with something better than the COMMANDERS 😭😭😭
The worst 😂
@@thereturnofglenhaven721 Commanders and Guardians are boring names because they came about in an era when we "didn't want to hurt feelings" !
It'll always be the Redskins and Indians to me
The Cleveland Indians becoming the Guardians. Kind of unimaginative because in the movie Major League, the first picture is quite literally the Guardian Bridge.
I always say that the Guardians and the Commanders sound like the names they give teams in sports movies so that they don't have to pay real teams to use their likenesses. Boring and sterile.
Cleveland In *dians*
Cleveland Guar *dians*
It just makes sense. It’s a good rebrand
The Guardians rebrand has worked because we do have these cool statues. It has also helped that at the same time as the name change, the Guardians morphed into a team that plays very entertaining baseball, i.e. one that puts the ball in play a lot and runs the bases aggressively.
@jimthar17 preach yet it seems people will grow to accept names like this if the team is a success which both are not atm.
That makes it a cool nod, actually.
...Washington should have gone with Washington Team of Football, so they could abbreviate themselves as WTF.
Milwaukee Bucks getting rid of the christmas colors was a real shame
Those were bland and terrible. New Bucks jerseys are so much better.
What exactly are their colors now, they wear both green and blue uniforms@@clonecommandermike332
the LA rams current logo makes me think it was supposed to be for an airlines company
i wouldn’t be surprised if I see this logo on the back of an airplane
Looks like a d-3 college football jersey to me
Fibonacci Sequence is what the whole rebrand is based on. Those aren’t even broken horns. They are a representation of the golden ratio. Read the press release from the reveal again.
Lame and ugly.
Kinda like the terrible brand because I want to team to also be terrible for the rest of their time I'm alive, I hate Kroenke.(You can tell I'm from St. Louis too)
@@blazinblaserI get it! My family had season tix for decades in the Coliseum and Anaheim Stadium. I attended almost every game in Anaheim Stadium.
After the witch gave them to you, I became a UCLA season ticket holder (still am) and my parents switched their allegiance to usc. I disavowed the NFL and rarely watched them.
So I get it and completely understand your point of view. You probably hate the LA Super Bowl victory as much as I hate and ignore the St Louis Victory.
@@blazinblaser i miss the ram head logo
Totally agree! BRING BACK THE ANGRY RAM!!! Football hasn't been or nearly the same since they changed the logo!!
They shouldn't bring back the angry ram because it was unveiled in St. Louis. Bring back the old ram's head from the 60s.
@@DNSKansasI’d say the current secondary logo is a contemporary version of that logo
@@jkoldenburg8549So having an origami puma with a schlong for a nose is a good look?
The old Ram logo was so great. The new logo is just terrible.
Considering yor name, and I'm a Penguins fan, my most hated is the 1992 change from the skating penguin to the "robo penguin" and Rangers-imitation road jersey after winning back to back Stanley Cups. I'm glad the skating penguin logo is back.
I agree with your take, although he's a Blues fan
so many NBA teams as of late seem to be reverting to - were a basketball team so our logo is a basketball and then adding the most basic text or flat logo. Really uninspiring and boring
A literal THIRD of the NBA has a round logo (if you include the Celtics, who are pretty close). It’s so stupid.
The nba has strict branding. Every logo has to include a basketball somewhere on the logo
@@tdubmusketeerSan antonio spurs
@@FigureFarter a few teams have been grandfathered in
I have a theory about Washington's name change:
1. The delay was because the previous owner had no intention of changing the name. He just figured that if he waited long enough, everyone would forget about it and he could just change the name back.
2. When #1 didn't work, he went through the suggested names and picked the lamest, most generic and most boring name in the list, a name less inspiring then just calling it "Washington Football Team.". Since he had no intention of actually going through with the name change, they had no logo and no branding. The idea here was to take a name so lame, so generic and so uninspiring that it would start a movement to bring back the old name.
On that note, Red Wolves, Razorbacks (you can keep the pig mascot for this one) and even just calling it "Football Team" are improvements over Commanders.
After reading this, this makes some sense
This actually makes a lot of sense
Wow, that just shows how messed up in the head Dan Snyder is. You make a bunch of really good points, except I prefer an actual name (Commanders) over simply calling them the Washington Football Team because it’s boring and sounds more like a soccer team.
@arandomdudeontheinternet5792 at the time, Washington needed a temporary name
Honestly, I think if they brought back the solid W they used as the weird outline one they currently use it would be a huge improvement.
Also, Commanders isn't a bad team name, just not for Washington because it's just too similar to Washington Generals, the team whose existence is to lose to the Harlem Globetrotters.
Great video! I was surprised the Brewers mid 90s rebrand wasnt on the list.Changing the iconic glove logo to anything else was criminal.
1:03 it’s funny cause Native Americans have been protesting the name change and want them to become the redskins again
It’s funny to think that Shannon Sharpe was the one saying that older Native Americans won’t speak out over the so-called “offensive” Redskins name yet younger ones do. Of course no matter who they are, this younger generation is offended by everything so of course Sharpe would’ve said something like that.
You know why Redskins was retired? an event that happened in the summer of 2020
@@michaelleroy9281 yeah and Natives Americans protested the name change then and still protest it now
@@michaelleroy9281 Nice bait.
The Islanders fisherman always creeped me out,like literally looks like a slasher film where the killer is a fisherman wearing a slicker,he looks menacing and holding the stick helps that killer look
So basically I KNOW WHAT YOU DID LAST SUMMER.
@@jimthar17 Yep!You nailed it
It was an inside joke about one of their between-periods hosts, Stan Fischler, whom the "Gorton's Fisherman" resembled.
The Dallas stars jerseys are clean af, but the logo is pretty boring. However, I think in an age where teams are trying too hard to be different, I like that the stars kept it simple. And those kings jerseys and logo are amazing idc what people say. I also wanna add that the Tampa bay Lightning’s jerseys and logo are so incredibly boring and lazy I’m shocked they don’t get more hate. Easily the worst logo and jersey in the league. I guess the only benefit is it has a nice blue.
All of the MLS rebrands are terrible. Montreal, Columbus, Seattle, Chicago. I couple go on to player
I never liked the Patriots rebrand. I always loved the "Patriot Pat" logo and those bright red jerseys.
Redskins to Commanders is the worst. Have yet to meet someone in the DMV that actually likes it. Commander's merchandise remains on the shelves. Redskins had one the best sports logos of all time
They HAD to part ways with that terrible name. Tho I do agree that "Commanders" is very bland, despite them being a D.C. team.
@electricbolt8579 do you also think they should've ditched the logo? If they were named Warriors would the logo be acceptable?
Paul George wearing the Clippers New Jersey is crazy 😂
As a kid of the 90s and being 8 years old when the fisherman logo came in I thought and still think those were awesome.
“Chnages” cmon bro how am I supposed to take this video seriously right off the bat lmao
A clipper is a type of boat
WE HATE STAN KRONKE
St Louis should keep their promises
@@1999bill1999maybe the rams shouldn’t illegally move out of nowhere, how about that?
@@Tobtakular There was nothing illegal. CVC didn’t fulfill its promises and the Rams were able to go on a year to year lease on the Edward Jones Dome and were free to leave without penalty
We love that niggling colorado
@@1999bill1999 you had to legally pay our city money because you moved illegally
I... I've never met a person who liked the Flaming Horse look... And I'm a Pistons fan in Detroit. When they started bringing back the old look in the early 00's, Pistons fans were ecstatic. The simple basketball logo is beloved, even with the team being terrible.
Meet me. I loved that look and they should have stuck with the first colour iteration with the teal.
Speaking as a Pistons fan, I don't think the current rebrand was all that terrible. Sure it was a downgrade, but the look itself isn't ugly, the jerseys remain unchanged, and both logos were used around the time the Pistons were good (Current one is modern Bad Boys, previous one during the Go to Work era- kind of in conjunction with the horse head)
Thank you for covering the Impact. The rebrand still hurts to this day...
Unpopular opinion: MOST 90’s-Early 00’s logos/color schemes/uniforms were awful. I don’t know why everyone loves them outside of sentimentality. For example, I like the Dallas Stars current logo and unis. I also like the Florida Panthers current uniforms and logo better than the old ones.
Yeah everyone in the NHL seems to want all designs to be permanently stuck in the 90s
I'm surprised you didn't include the Broncos ditching the Orange Crush uniforms in the 90s.
Totally agree! The old logo was awesome and the bright orange/ royal was much better than the dull orange they use now.
Probably because those uniforms were generic lol
They were good but broncos love the late-90s look since they won their only three super bowls in it, lol
As a diehard Timberwolves fan the Rebrand we did was great but i am nostalgic for the mid 90s wolf through the forest. Thoughts on the brewers rebrand?
I was hoping you would mention the Blue Jays uniform overhaul in 2004. The lack of the split lettering killed the identity of their jerseys at that time. For a rebrand that didn't make this video, I would say the Anaheim Angels Disney uniforms from 1997-2001. The mock vests and a lack of halo didn't jive with me.
NBA has so many bad logos. They're all just a stylized basketball. Imagine if as many NHL logos were stylized hockey pucks.
As someone who lived in northern Virginia, what’s even worse about the WFT/Commanders fiasco is that they had been considering new branding for YEARS before actually rebranding. I’m talking since around 2010 names like the red wolves or Washington Hogs were being thrown around. Come 2020 the best they got is Washington Football Team? Sad
I would like to see what you’re top 10 best rebrands are
I'll write that down
@@PenguinNote67 Ok cool
Clippers have nautical roots. It’s wild to me people don’t know that a “Clipper” is literally a ship and that when they were the San Diego Clippers it made incredible sense because of the shipyards and clipper ships in San Diego. Because of that I actually kinda like the new clippers logo
Thanks you for including MLS
The oversimplification of branding overall is a problem.
Not a problem if it makes complete sense
I’m surprised the New England Patriots wasn’t number 1 to go from Pat Patriot to the Flying Elvis
Found this randomly & love to see someone love my hometown (STL). I thought I recognized the horn in the beginning even though I’m a Blue Jackets fan. This was a great vid definitely earned my sub.
@@twinsanitydad thanks and welcome to Penguin Note
Why did every basketball team pick a basketball as their logo just different colors lol
I hate so much that the NBA teams moved from the cool 90s logos to the current minimalistic ones
Pistons definitely had that logo in 2004
I keep seeing mixed logo histories for the Pistons. It's still better than the bubble letters
@@PenguinNote67 I just remember them beating down my Lakers with that Pistons basketball mid court when they did it 😔 lol
@@thetempest33ify Which time? lol
How do you miss the Vancouver Canucks V rebrand?
This is a family video that logo should be rated R 😂
@@michaelleroy9281who asked that
@@michaelleroy9281it’s a terrible
For me the Ducks rebrand was the worst of all time. The Eggplant and Jade with that OG logo were classic. With the logo coming back, we can only hope for the colors too as well
The old Ducks logo and color scheme were an eyesore
The Ducks should have have orange as a color from the start #OrangeCountry
@@donaldpaluga The purple and teal weren't random though. They're colors on male mallard ducks so both fit the name
Columbus crew HAD a great crest. Now it’s shit.
No mention of the bullets not having bullets in the logo?
i’m a graphic designer. 80% of the rebrands in this video weren’t done because an owner wanted something new, or to “look minimalist”. these teams are brands, and have to function like one too. the logo needs to still be recognizable in a 25x25 pixel grid on the smallest phone that can still run android kitkat.
rebrands i would consider “bad” are things like the pistons, where they just went from one basketball to a slightly less detail basketball, it didn’t improve anything. most of the rebrands being called “bad” in this video are actually quite an improvement in legibility, recognizability, and uniqueness aka not looking like something that already exists.
again these teams are multi million dollar brands, i understand sports invoke a feeling in people, but they are businesses first. no one is complaining that the apple or microsoft logo is too boring
“Uniqueness” bruh get out of here most logos nowadays are either just text or a circle with text. The mindset to make logos look more legible are the exact reasons why so many look extremely boring nowadays.
@@RocksSocks-k2m none of the logos in this video were just text or just a circle so i’m not sure what you’re talking about. the goal of a logo isn’t to be legible at all, just recognizable, so again, i’m not sure what point you’re trying to make here. seems you genuinely may have lost the plot while you were typing
@@kidthekiddo8996 I said “circle with text” not “just a circle” please actually read things before you try to talk about them. Also YES THERE ARE, the Detroit Pistons logo is literally just a circle with text.
@@RocksSocks-k2m idk if you noticed but that “circle” is a basketball…
@@kidthekiddo8996 it’s a 2d image that is circular meant to represent a basketball, which is a spherical object that in 2d form is a circle because of how shapes work.
In other words, the logo that is a circle is a circle. Sure it has small lines in the circle that are meant to make it seem like a basketball because it is a basketball team, but that doesn’t mean the logo itself isn’t just a circle with very little to make it distinct from any other circle based logo in the league(of which there are a few but it is by far the most egregious in its terrible mundane-ness)
Real quick you said you are a graphic designer, judging by the fact you don’t seem to understand how shapes work and that you show a level of reading comprehension comparable to a fifth grader, could you tell me how you got your job? Just curious because if your dumbass and frankly terrible graphic design opinions are the standard in that career path it seems like a pretty easy job to get into. I might even give it a try.
The Washington Bullets were the first team name to be "cancelled".
Sadly/ As a lifelong Bullet fan that was just another Betrayal by the ownership, one of many knives in the back. The original team slogan was "Faster than A Speeding Bullet". Not a fan of the Wizards or Pissers at all. Go Wes, Go Big E. Go Phil, Go Gus, Go Earl!
The name change was because of a desire to move away from the violent imagery of guns and in response to the rise of gun violence. It has nothing to do with being "canceled".
@CGrascal actually it was also because the Bullets' owner (at the time) was friends with the Isreal Prime Minister who had just been assassinated
@@CGrascal Does not matter. After the team moved from Chicago, it was named after the original Baltimore Bullets basketball team of the 40s that went under.
The team had a dachshund named Bullet that it let run around the court during half time. Its slogan was "Faster than a Speeding Bullet". Whatever the reason the Wizards is a terrible name. The Unselds would have been better.
@@CGrascal And yet the name of the teams was cancelled. Wizards is a terrible name. Should have been named the Unselds.
as a Dallas fan i personally dont mind the current logo but i do miss the old logo at times
Same. I absolutely loved the 1.0RR and thought naïvely that they were here to stay. But I also like the new logo idk what this guy is taking about 😂
But what about the Mooterus?
@@donaldpaluga never really liked it
The black and silver are iconic!!! What are ya on about me son??
At the end of your intro animation, you have like two or three seconds where the music plays but the animation has completed and we are looking at a static image of the “Penguin Note” logo. During that time, you should have the title of the episode appear at the bottom of the screen underneath the circle. I think your intro would be absolutely perfect with that addition!
The Canucks' rebranding with the corporately-inspired Orca in '97 is among the very worst rebrands in sports. A logo totally irrelevant to the team's name, heritage and history. A fanbase dividing logo. That's horrid branding. A recoloured Speeding Skate in 💙💚🤍 or better yet, the Johnny Canuck lumberjack is the way to go.
💙💚🤍🪓🧔🏻🏒🌲
Im fairly sure the Chicago fire thing was over trademark-ability since every fire department uses that cross, making it part of the cultural zeitgeist (aka something in common use). Xerox and the “Stop saying Xerox when you use a copier” campaign comes to mind.
Great video. I didn't even notice the monument on the Wizards' logo until you pointed it out
Hate seeing the fun taken out of logos. One reason I hated seeing the Redskins logo go wasn’t because of some attachment but because of the character the logo had. Not every team needs to be a C (Bears) or NY (Yankees) and now they are just bland. It’s why I loved the Raptors and Ducks jersey. It was different and fun. It separated them.
Not being as into the NHL as I once was it’s sometimes confusing when I’m browsing the ESPN box scores and I would see the Stars new logo and would think it’s the Ducks.
I get owners wanna put their stamp onto the organization but that’s what success does. No one really remembers who the owners were during the ‘cool’ uniform days ha.
I actually love the current stars logo, although the old one was awesome as well. I remember when the rebrand was unveiled many stars fans hated the loss of gold, but in hindsight I think that thinning out the accent colors to focus on Victory green was the right choice. The stars current cyberpunk 3rd jerseys are cool as hell too. Surprised you didn’t mention the “mooterus” from the early 2000s!
They went back to the original look!!! How was the biggest flop????
How was the "angry ram" logo iconic? It had been around only since 2000, and it was not the logo when they won Super Bowl XXXIV. Now the ram head they used in the 60s and 70s, that's iconic.
Truth is tbh I don’t think the rams have ever truly had an iconic logo, the most iconic part of their branding was their helmets. That had been consistent in form pretty much throughout their whole existence, except for today.
I'm honestly surprised the Utah Jazz rebrand was only in dishonorable mentions. They went from having a fresh modernized version of the note logo with navy blue to some really plain looking black and yellow jerseys. I'm a Jazz fan myself and I can't understand for the life of me what the front office was thinking when they gave the green light for that!
The Jazz rebrand was the worst in the NBA history. The yellow didn't even look good, it was like a highlighter. The new uniforms are awesome though.
The flaming horse was good??????
Imo the only reason Chicago Fire isnt #1 is bc most of the city didnt even know about it
0:35 I hate those "LOGO CHNAGES" [sic]!
Once always a Canuck, the Vancouver Canucks I love the Vancouver Canucks. I love my hockey team.
I disagree with the Pistons change. I like the bad boys era logo. Yes, it is simple, but it has a classic look to it that I prefer to the enraged horse logo.
I agree with your take on the Stars 100% though. I hate their current logo. I like the colours of their uniform but they have to fix that horrible D and go back to the ogo star.
The first millisecond of your intro absolutely shattered my weak ass ear 💀
The Buffa-Slug logo looks like Trumps hair.
Trump 2024 🎉🎉🎉
No
The joke at the time is it was Barney Rubble's hair.
@@jayp.6166 Thanks! Now I can't un-see it 😂
3:19 ok but the underlines of the S’s being exhaust pipes was a sweet touch
The Washington Wizards current logo resembles a garlic bulb or an orange. One rebrand that deserves some mention is my hometown Calgary Flames and that annoying “fire snorting horse”logo! It was first debuted at the 1998 Entry Draft. It sucked then as it does now as it used a third jersey.
I keep thinking the Wizards logo looks like a Volleyball almost
The Washington Capitals going from the screaming eagle to a wordmark was pretty bad too. They are overdue for a change
The Penguins switching uniforms after back-to-back Cups in ‘91 and ‘92 to the robo penguin. Horrible money grab and I’ll forever believe that is why they failed to win in ‘93.
The Penguins were sold to new owners in the 1991 off season that could have had something to do with it
A logo has nothing to do when it comes to a game 7 in a series especially in overtime
The Sabres should do the Bison head, but in Royal blue and yellow colourway.
I might be wrong but I believe many franchises changed their jerseys to be more social media logo friendly, hence the many circle/crest/coat of arms logos
That's a good theory. I wouldn't be shocked if changing media influenced logo changes
As a Pistons fan I hate the flaming horse and think the current logo is fine
The flaming horse marked the downfall from the Bad Boys of the 80s and early 90s to the lousy teams that they had until the early 2000s. I like the current logo, but the horse is a great alternate
Yeah, man, like at least half of these were actually much better than the ones he liked 😂
Yeah I hate that Horse logo with a passion.
Amd how come? Apparently you are the first people I ever seen hate the logo
What is cap friendly? And what did he shut it down?
I love the wizards logo how it has the Washington Monument, wand with sparkle streak things creating a basketball and W at the top of the star
The Rams logo also gave the nickname the croissant
Dude I love the Buffalo-Slug, I bout the home BuffaSlug jersey
In 2016 the Arizona Diamondbacks added tacky snake skin to their jerseys. They fixed in in the years since and even brought back the purple, but it was such a downgrade from the ruby and black.
What’s funny is that the commanders were sued because they changed to the commanders and the Native Americans who were suing them actually were a part of the tribe that the Redskin in the Redskins logo was a part of
If the Raptors were to revert back to the original look, the only change I would make is changing the word "Toronto" from grey to white so it stands out a bit more.
Also, I gotta say, the Fisherman logo looks amazing on the Islanders' reverse retro jerseys. Just goes to show what a little recolouring can do.
Keep the dinosaur as retro. The current logo is a championship and respected logo. Simple and clean.
Milwaukee Brewers in the 1990’s when they dumped the ball and glove for an awful logo, and tried to go green, blue, and yellow jersey colors. Only saving grace they brought it back in 2019.
Long time canucks fan. Getting rid of the flying skate for the dumb whale logo
Personally I am not a fan of the New England Revolution's rebrand for the MLS. The flag logo was fine, I don't get why they had to change it to a firefighter crest.
As a Revs fan I hate it
I think they missed, but the crayon flag needed to go. Now, why they did the rebrand immediately following a supporters shield season baffles me.
The 90s brewers redesign
Panthers rebrand was great, the leaping cat is a fun logo but it’s both very 90s and associated with two decades of failure. The shield is a good logo and now is associated with the best era in team historu
You’re just nitpicking. Other than the logo being hard to draw as you said, what makes the Dallas logo so bad?
The Stars rebrand is is essentially already done. It’s the RR2 both the logo and jersey. Desperately needed to replace that stupid spiked D
I'm a diehard Kraken fan and I know some people think the logo is too big, they hit it out of the park and shouldn't change anytime soon, thats what alternates and third jerseys are for.
I like the new-vintage pistons logo. Its fitting with them currently being a shell of a team, and it would be sick as a simplistic logo for a powerful team if they get there. Kinda fits with Detroit
My Favorite Los Angeles Kings Rebrand is Purple, Black, White, Silver, from 1998-2011 👑🟪⬛⬜🥈
1. Washington Football Team was actually a banging name because it was unique. People clowned on it until they realised and it actually is cool
2. Raptors is the worst rebrand of all time. None of the teams above went from incredibly iconic all time great logo to absolute joke.
Part of what made the Chicago Fire rebrand so terrible was that they were throwing away their own branding in favor of a color scheme and royal crown motif that were both already in use, and being used better, by another team in the same league. They looked like Real Salt Lake's minor league affiliate. It's a bit like the Chicago Bears deciding one day to go all-in on Nordic imagery and to wear purple uniforms.
Love the FF music in the back!!
As a Vancouver native, that stupid giant V the Canucks used for a few years.
How can you leave off the disaster that was the New York Jets from 2020(?)-2023???