Pro Logo Designer Rebrands The LA Clippers

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  • เผยแพร่เมื่อ 22 ธ.ค. 2024

ความคิดเห็น • 932

  • @NorthofAnywhere867
    @NorthofAnywhere867 หลายเดือนก่อน +2437

    Bring this guy back. Different teams, different sports, different sports icon logos.

    • @LowtoneLu
      @LowtoneLu หลายเดือนก่อน +15

      FACTS!

    • @MrPunchthru2dub
      @MrPunchthru2dub หลายเดือนก่อน +13

      I’d love him to take on the Memphis grizz logo

    • @milesaw4yy
      @milesaw4yy หลายเดือนก่อน +9

      @@MrPunchthru2dubgrizzlies have great logos but they’ve only had like 3 different logos in their history

    • @pangoytalala4886
      @pangoytalala4886 หลายเดือนก่อน +10

      ​@@MrPunchthru2dubDon't touch the Grizz logo. It's perfect as it is. I think it's the Jazz he had to change or make improvements because it looks so simple.

    • @clfranchise1261
      @clfranchise1261 หลายเดือนก่อน +2

      Take on the Rockets logo

  • @BoneRazrK
    @BoneRazrK หลายเดือนก่อน +1085

    I actually enjoy this design and I appreciate Justin's ability to communicate his reasoning behind his deign choices. Honestly, I'm curious as to how the Sonics will look and feel like when they return to Seattle.

    • @westonflus15
      @westonflus15 หลายเดือนก่อน +23

      im hoping they hire this guy! lol

    • @Erik-co6lz
      @Erik-co6lz หลายเดือนก่อน +6

      Yes Seattle

    • @radkomutafchiyski
      @radkomutafchiyski หลายเดือนก่อน +6

      Sonics is what came to my mind while watching. There is a lot to play with

    • @RC-ro4gq
      @RC-ro4gq หลายเดือนก่อน +6

      no those diamonds look terrible

    • @Jeremy-ot6pb
      @Jeremy-ot6pb หลายเดือนก่อน +2

      lol the sonics returning to seattle? not happening its gonna be vegas instead

  • @nelmur
    @nelmur หลายเดือนก่อน +363

    I don't think I've ever thought about the Clippers for 3 minutes, let alone 18. But what GQ Sports did here with Justin was so enjoyable. Very cool way of capturing a little of the design process in general. Hope they'll do more of these!

  • @kylestakes1439
    @kylestakes1439 หลายเดือนก่อน +1013

    As a design student, i need more of these videos 👌👌

    • @music_by_carlos
      @music_by_carlos หลายเดือนก่อน +21

      as a regular stoner . me 2

    • @rg1649
      @rg1649 หลายเดือนก่อน +13

      TH-cam response template:
      Start with an unnecessary statement about who you are:
      * "As a _____" , or
      * "As someone who______", or
      * "As a ____, who has ____, I can confirm ____"

    • @dwaynekeenum1916
      @dwaynekeenum1916 หลายเดือนก่อน +9

      @@rg1649shut up pretending to be everyone loves Raymond

    • @Carbine64
      @Carbine64 หลายเดือนก่อน +6

      ​@@rg1649this isn't even unnecessary. It shows exactly what purpose the video is being used for by the original commenter.

    • @grezzzo_
      @grezzzo_ หลายเดือนก่อน +1

      I’m looking to go bro, how’s your experience so far, If you don’t mind me asking

  • @Daniel-om4ce
    @Daniel-om4ce 25 วันที่ผ่านมา +21

    The ship is a cruise, and the C stands for Cancun, where the clippers will end up this season. Truly genius.

    • @RealUnc
      @RealUnc 25 วันที่ผ่านมา +2

      and they will be using the cruise ship to get there too

    • @RABIDM0NKY
      @RABIDM0NKY 2 วันที่ผ่านมา

      😂😂😂👏👏👏

  • @TheMarslMcFly
    @TheMarslMcFly หลายเดือนก่อน +1780

    The real new Logo looks awful. It looks like a Cruise Ship, not a Clipper. They should've hired this Guy.

    • @christhewolf4246
      @christhewolf4246 หลายเดือนก่อน +98

      Still,the other clipper logos don't even have a ship and were worse than this.

    • @wiktork
      @wiktork หลายเดือนก่อน +96

      You wanna tell me what he did is better? C'mon.

    • @dmillsjr1
      @dmillsjr1 หลายเดือนก่อน +10

      @@wiktorkthis logo is better but i dont hate the new clips logo

    • @wiktork
      @wiktork หลายเดือนก่อน +72

      ​@@dmillsjr1 it's not better.
      Basketball lines are so random and doesn't make any corelation with the sails which in that colors doesn't even reminds of sails. And what about thoes diamonds? so much dead space below them. Such a lack of balance on the outer circle.

    • @fanda6122
      @fanda6122 หลายเดือนก่อน +8

      they literally could have just gone retro and people would have loved it lol. nuggets should do similar thing w rainbow, Celtics with 3 tone logo etc. graphic design is one of the biggest rip offs in history. here's a squiggle that took me a week that'll be 100,000 dollars please

  • @rubne
    @rubne หลายเดือนก่อน +345

    the jazz's rebrand (and then rebrand again) in the last couple years is super interesting i'd love to hear what justin thinks of itttttt

    • @revanminnam5512
      @revanminnam5512 หลายเดือนก่อน +30

      The new jazz rebrand sucks. Their jerseys look like practice jerseys, which is unfortunate because during the Donovan Mitchell era, I thought they found their identity and created some really cool designs and colors

    • @lancechild4505
      @lancechild4505 หลายเดือนก่อน +1

      the new ownership took a massive dump on it! They took something that wasn’t broken and Ryan Smith the owner crapped the bed there is no other way to put it! he wanted to make it his own and he f’d up! everything about that rebrand did not shout Utah Jazz Basketball. I know they rebranded again and it’s an improvement but I don’t like how all the jerseys say “Utah” on them I would have liked to have 1 or 2 them say “Jazz” on them It kinda feels like ownership is fazing out the Jazz name.

    • @rubne
      @rubne หลายเดือนก่อน +9

      @@revanminnam5512 oh yeah i 100% agree the yellow ones SUCKKKK but their new mountain jerseys with purple/light blue/white are INCREDIBLE

    • @karringtonhickman62
      @karringtonhickman62 หลายเดือนก่อน +1

      Worst rebrand ever

    • @lakeshoresubtleties
      @lakeshoresubtleties หลายเดือนก่อน

      ​@@revanminnam5512yeah, they look like summer league jerseys.

  • @baaasti
    @baaasti หลายเดือนก่อน +880

    Bayern Munich: hmm… looks familiar 🤨🧐

    • @gpinuk
      @gpinuk หลายเดือนก่อน +57

      Haha, I had the same thought!

    • @xDirkandLisa
      @xDirkandLisa หลายเดือนก่อน +39

      Those Sales are a bit too abstract and the composition looks a bit like Bayern Munich. I would make the type larger. The Jersey type is 🔥

    • @kacangajaib1563
      @kacangajaib1563 หลายเดือนก่อน

      Should they pop the navy color more?😂

    • @starmorpheus
      @starmorpheus หลายเดือนก่อน +5

      Hmm maybe he should do one that looks like Bayern’s in the 1940s 😂

    • @bloupinho
      @bloupinho หลายเดือนก่อน +6

      What an original joke​@@starmorpheus

  • @vrtillinfinity
    @vrtillinfinity หลายเดือนก่อน +161

    With Seattle potentially getting the SuperSonics back around 2027-28 when the league expands, I’d love to see a video where he modernizes the already existing logo and also makes a completely new one. 🙏🏽

    • @Erik-co6lz
      @Erik-co6lz หลายเดือนก่อน +3

      Yes Seattle @gqsports

    • @YouCanChangeYourWorldToday
      @YouCanChangeYourWorldToday หลายเดือนก่อน +3

      The mid late 90’s SuperSonics logo/uniforms 🔥🔥🔥🔥

    • @guilhermegraca8211
      @guilhermegraca8211 หลายเดือนก่อน +1

      And a Vegas one too - but give them a cool name please.

    • @miles6910
      @miles6910 หลายเดือนก่อน +2

      funny you should mention it -- i keep thinking the new clippers logo gives space needle vibes.

  • @aricdenim5636
    @aricdenim5636 หลายเดือนก่อน +73

    PLEASE DO THE COMMANDERS! Such a controversial rebrand I’d be interested in seeing what GQ comes up with.

  • @skipbayless4375
    @skipbayless4375 หลายเดือนก่อน +301

    most nba logos in general are uninspiring and the circular/basketball element is the biggest reason why

    • @chrischan6211
      @chrischan6211 หลายเดือนก่อน +13

      I think the Wizards incorporated it into their logo pretty well.

    • @skipbayless4375
      @skipbayless4375 หลายเดือนก่อน +27

      @ respectfully, the wizards logo is horrendous. One of the 3 worst brands in the NBA

    • @allworksnew
      @allworksnew หลายเดือนก่อน

      ​@@skipbayless4375name the other 2?

    • @skipbayless4375
      @skipbayless4375 หลายเดือนก่อน +8

      @ pelicans and grizzlies/nets

    • @miztlivasquez8682
      @miztlivasquez8682 หลายเดือนก่อน +9

      Exactly, they are too heavily reliant on a basketball shape being the foundation of the logo which limits alot of the creativity

  • @deesee6009
    @deesee6009 หลายเดือนก่อน +231

    Proportionately the new triangle grouping doesn't look like clipper ship sails anymore, just an odd geometric pattern shoehorned into a basketball. This is compounded by them no longer being white (sails) on a blue (sea) background (and without a sun) - now they're just odd navy triangles + a basketball ... not a great concept and doesn't have any of the nostalgia equity of the '78 design.
    The lack of contrast between the new red and navy also causes legibility issues with the forms themselves which would be worse on moving fabric. Nitpicking but the placement of the 'Los Angeles' is not centered in the housing circle and leaves a lot of negative space. I do like the new script though and could see its angles possibly incorporated better into the logo.
    Overall this seems like a strange side step at best, rather than an improvement: C-

    • @llluka5965
      @llluka5965 หลายเดือนก่อน +36

      💯 🎯 finally someone with a 🧠 and an obvious response. 90% of the people are like “wooooow hire this guy for every team logo” 😬 for some random geometric pattern as an “improvement”

    • @Fettclone1
      @Fettclone1 หลายเดือนก่อน +9

      I'd argue that he sounds like an amateur who's doing his best smart impression. The opinion that it's not an upgrade is very questionable- it functions much better as an NBA logo.

    • @deesee6009
      @deesee6009 หลายเดือนก่อน +7

      @@Fettclone1 Design critique is not about being ‘smart’, it’s about pointing out objectively problematic issues which impacts functionality. However subjectively giving an opinion that a design is an ‘upgrade’ without offering a rationale as to why, is just that - an opinion. Care to elaborate?

    • @luisvinicius2325
      @luisvinicius2325 หลายเดือนก่อน +4

      You took the words out of my mouth

    • @jamespadilla7070
      @jamespadilla7070 หลายเดือนก่อน

      ⁠@@deesee6009Oh no someone is pretending to be smart! What ever will we do?
      Seriously tho…this logo is not an upgrade at all…and how is this more functional? Cause circle or cause you actually have a reason?

  • @donlimon5429
    @donlimon5429 หลายเดือนก่อน +174

    While i dont mind the logo you made (the wordmark is fantastic) i think i would have changed the sails color to white, as i dont totally get the correlation to a sail when its in that navy blue state.

    • @JaySee5
      @JaySee5 หลายเดือนก่อน +16

      I wonder what that would look like. The basketball and white space being navy, with the ball stripes and sails white. I would also try swapping the red ring to navy and make the ball/deadspace red with white lines and sails. I wish we could get the digital file to swap the colors around.

    • @whodont161
      @whodont161 หลายเดือนก่อน

      I was thinking the same thing

    • @ObiWanKenobi
      @ObiWanKenobi หลายเดือนก่อน +1

      @@JaySee5what you described would look way better imo

    • @Edwurrd_
      @Edwurrd_ หลายเดือนก่อน +2

      I wonder what it would look like with white sail, a light blue instead of the red and the navy in the inner circle to contrast the white sails

  • @JesusTheRealOne
    @JesusTheRealOne หลายเดือนก่อน +482

    Bro just made the clippers logo into FC Bayern Munichs logo lmaooooo

    • @lakeshoresubtleties
      @lakeshoresubtleties หลายเดือนก่อน +9

      No one knows what that is in the US.

    • @PokeChillYT
      @PokeChillYT หลายเดือนก่อน +3

      Lol legit my thought as well and it also reminds me of the uefa logo

    • @benjambreeg
      @benjambreeg หลายเดือนก่อน +23

      @@lakeshoresubtletiesno one knows the clippers logo in the us either lol

    • @nndo6953
      @nndo6953 25 วันที่ผ่านมา +1

      rolling on the floor laughing

    • @stopurcryin425
      @stopurcryin425 23 วันที่ผ่านมา +2

      @@lakeshoresubtletiestells me you’re uncultured without telling me you’re uncultured

  • @ghostyyulikethis5389
    @ghostyyulikethis5389 หลายเดือนก่อน +43

    At first I got a little bit hesitation whether liking it or not but once it's on the court floor (17:14) yea bro you got it, that's so powerful. 👏👏

  • @nigelhill74
    @nigelhill74 หลายเดือนก่อน +7

    At 6:00 it is definitely NOT Stahls'. The e is completely different, the lower case L in Stahls' does not have a loop, the top loop of the upper case L is completely different in size, etc.

  • @PhilLamX
    @PhilLamX หลายเดือนก่อน +28

    What's a little more interesting is that recently the Clippers' G-League Team moved to Oceanside (in San Diego County), and rebranded as the San Diego Clippers.

    • @bigdawg256
      @bigdawg256 หลายเดือนก่อน +1

      their logo kinda has qualities of this one too, that’s kinda crazy

    • @partimeninja5388
      @partimeninja5388 หลายเดือนก่อน +3

      Yup and they wore the OG San Diego Clippers powered blue jerseys on their opening night to honor Bill Walton

    • @joebenson528
      @joebenson528 หลายเดือนก่อน

      @@partimeninja5388
      My favorite jersey alongside the Buffalo Braves Orange Jersey.

  • @ralphcorneliuscastro
    @ralphcorneliuscastro หลายเดือนก่อน +8

    Thank you Justin for making an awesome attempt in rebranding the Clippers logo! I see why some people in the comments compare the logo he did to the FC Bayern Munich logo and I can't unsee it. However, it still looks cool yet retro at the same time.

  • @yannickjohn6930
    @yannickjohn6930 หลายเดือนก่อน +36

    This reminds me of the FC Bayern logo a little too much. Maybe put the jersey font on the bottom of the logo to set itself apart?

  • @carlosortega626
    @carlosortega626 หลายเดือนก่อน +12

    Kind of a mix between the Nets and Raptors logo. Thank you for sharing.
    BTW, "Lakers" are also ships, the freighters that brought cargo thru the Great Lakes region of the United States.

  • @Masterpsflood
    @Masterpsflood หลายเดือนก่อน +60

    Looks alot like the Cleveland Guardians typeface

    • @jimbo-john_1.21_1.5
      @jimbo-john_1.21_1.5 หลายเดือนก่อน

      I thought the same thing. Especially the navy on red. Works better for basketball than baseball imo.

    • @onmy88shit94
      @onmy88shit94 หลายเดือนก่อน

      It absolutely does but it all made sense once he mentioned working with Kimou Meyer at Doubleday - they did the Guardians branding!

  • @chrislacy1990
    @chrislacy1990 หลายเดือนก่อน +7

    (14:57) “People don’t want perfect. People want something that feels real.” 🙌🏽

  • @christianoster_sole
    @christianoster_sole หลายเดือนก่อน +42

    Bayern Munich wants his logo back...

    • @Himmyjewett
      @Himmyjewett หลายเดือนก่อน

      You'll get when Kane wins something

    • @christianoster_sole
      @christianoster_sole หลายเดือนก่อน

      @@Himmyjewett He actually did already, he won best Scorer 2023/24

    • @isaaclaughter
      @isaaclaughter หลายเดือนก่อน +2

      I had to look that up. The logo looks nothing like this one. But we all see things differently.

  • @YoRAHeem
    @YoRAHeem หลายเดือนก่อน +2

    Let’s continue this as a series across sports and bring more teams, maybe even other graphic artist. This was really well done.

  • @Hndrxx19
    @Hndrxx19 หลายเดือนก่อน +22

    Do this with football clubs too

    • @beam5655
      @beam5655 หลายเดือนก่อน

      Juventus logo 🤢

  • @TheAllusionPictures
    @TheAllusionPictures หลายเดือนก่อน +2

    The logo you mocked up was cool. But I feel like there were some missed opportunities to really modernize that retro take. For example: in stead of keeping the boxy style of the sails we could have reimagined them as waves 🌊 rippling through the water left if the wake of the clipper. In that way we then could’ve had the horizon line from the basketball 🏀 cut through/intersect with it. Keep in mind part of the Clippers legacy is that they’ve had 2 slam dunk champions in Brent Barry, who jumped from the free throw line, and Blake Griffin who jumped over a car. So when thinking of it as a medallion logo for center court you can imagine now how with curved triangles and a tapered horizon line cutting through it. It would give the illusion of someone jumping from half court towards the basket. Best way I could describe it is like the space rocket 🚀 that cuts through the NASA logo. I liked the idea of the sharper font, but I would have liked to see the diamond ♦️ elements you mentioned incorporated there. But still both of your logos in my opinion are better than the logo they have which feels like a rip off of the late Seattle Sonics logo. Would love to see if you draw the same comparison.

  • @davidblaire3623
    @davidblaire3623 หลายเดือนก่อน +3

    Clippers fan here, I wish you designed our new logo tbh. I love our new jerseys but the logo doesn't do much for me. I like yours better. Great video!

  • @NASCAR24FAN100
    @NASCAR24FAN100 หลายเดือนก่อน +6

    That t-shirt test was the moment I realized, I kinda like the logo

  • @Garseeyuh
    @Garseeyuh หลายเดือนก่อน +5

    I need more of these type of videos!! Hb break down each team! 1 Video at a time?

  • @fromrohnertpark
    @fromrohnertpark หลายเดือนก่อน +2

    Absolutely love this re-design, so much soul and analog feel calling back to the original Clippers logo. The wordmark is great also! Gives me big Cleveland Guardians vibes, which is another rebrand that I think was really well done (wordmark-wise, at least). Think I might mock this up on a jersey to really see how it hits.

  • @cg2907
    @cg2907 หลายเดือนก่อน +17

    more of these needed

  • @triplebbb291
    @triplebbb291 หลายเดือนก่อน +113

    Steve Balmer, hire this guy

  • @Smooth__JB
    @Smooth__JB หลายเดือนก่อน +13

    I throughly enjoyed your process for re-creating their logo. I love everything that you created except for the triangle sails. Unfortunately when I see the triangles I do not think of boat sails. I think…Triangles. And then link them to sails. If you changed that look in your design to mimic real boat sails…then I think you would have a perfect logo. Why hide the sails…be proud of them. Just my thoughts.

    • @misterandrew
      @misterandrew หลายเดือนก่อน +1

      I think the triangles would be more apparent as sails if they were white on blue. Maybe white on the light blue

  • @musicartguy1
    @musicartguy1 26 วันที่ผ่านมา

    At my first design job in the early 90s, I worked for a sports collectibles company. We had the printed style guides for each team, and they were even printed with the correct Pantone spots: the metallics, the whole thing. Every logotype, every uni, all the different treatments. They were amazing to look at.

  • @davidjosh5640
    @davidjosh5640 หลายเดือนก่อน +6

    3:26 bro two Ts in basketball??😂

  • @TylorHuebner
    @TylorHuebner หลายเดือนก่อน +2

    This actually lands really close to what their G league logo looks like but I do like where you landed with your version.

  • @TheHuskyK9
    @TheHuskyK9 หลายเดือนก่อน +8

    I’d honestly flip the colors on the logo. Have the border as red, the outer circle as navy blue, the diamonds as red, and the inside lines as red, keep the text as white.

    • @rinzu8737
      @rinzu8737 หลายเดือนก่อน

      that’s why you’re not a graphic designer

  • @Hetsfesta
    @Hetsfesta หลายเดือนก่อน +1

    More of this please! Very interesting and satisfying. Would watch every episode.

  • @zevigoldshmid9256
    @zevigoldshmid9256 หลายเดือนก่อน +4

    Please do this with every team it was very interesting

  • @anthonyrivera3139
    @anthonyrivera3139 หลายเดือนก่อน +1

    Such a well put together video and I really enjoyed Justin!

  • @directedbyericsattler
    @directedbyericsattler หลายเดือนก่อน +5

    that script font is so fire!

  • @bentate5718
    @bentate5718 หลายเดือนก่อน +2

    Like the new look. It has a modern look while alluding to a classic design. Would love to see a Washington Wizards logo redesign, they’ve done a lot of rebranding over the years

  • @jermainebrown3125
    @jermainebrown3125 หลายเดือนก่อน +4

    I know the Bulls logo is so iconic but i would love to see how you would rebrand the Bulls logo.

    • @dwaynekeenum1916
      @dwaynekeenum1916 หลายเดือนก่อน

      Upside down it’s a robot spreading cheeks

  • @JaeNiteTheVillain
    @JaeNiteTheVillain หลายเดือนก่อน

    As a Clippers fan, watching this dude nerd out on my team’s logo history (due to his passion of graphic design ) makes this video extremely enjoyable.

  • @Youngtre13
    @Youngtre13 หลายเดือนก่อน +10

    dude mad talented, his logo design much better then the current one they decided to go with, Steve Balmer needs to hire him to change the logo asap

  • @antoniomundell
    @antoniomundell 12 วันที่ผ่านมา

    This is now my favourite series, please bring more!

  • @quinnwegner8727
    @quinnwegner8727 หลายเดือนก่อน +7

    As a clipper fan your logo is SO much better than the new one

    • @RC-ro4gq
      @RC-ro4gq หลายเดือนก่อน +1

      nah dont lie. It's meh

  • @OLHA15
    @OLHA15 หลายเดือนก่อน

    This was so engaging! I hoped he would go for the 00’s colours with salmon and baby blue, but it turned out great!! Give us more!

  • @kalindrossel5322
    @kalindrossel5322 หลายเดือนก่อน +4

    Looks like a soccer logo to me 11:48

    • @wack1208
      @wack1208 หลายเดือนก่อน +4

      zigzag within a circle that’s blue and red is just straight up bayern munich

  • @therondellsheridan
    @therondellsheridan หลายเดือนก่อน +1

    been a clippers season ticket holder since 97'. Nice job. Love both logos

  • @KiwiKoNZ
    @KiwiKoNZ หลายเดือนก่อน +9

    Just go back to the 2010-2015 logo! 😅

  • @eiighta5094
    @eiighta5094 หลายเดือนก่อน +2

    Omg make more please! Love this kinda content

  • @geezerpleasers_OG
    @geezerpleasers_OG หลายเดือนก่อน +5

    Every designer, everywhere, thinks they can design a better logo than the guy who got the job instead of them.

  • @davemorgang
    @davemorgang หลายเดือนก่อน

    Amazing content! Please keep doing these type of videos, they're really interesting 🔥🔥⚡️⚡️

  • @jumelchristophervillariez7903
    @jumelchristophervillariez7903 หลายเดือนก่อน +3

    You should have replaced the red with buffalo braves/san diego clippers orange. A lot of teams already rocking blue/navy and red.

    • @yeezet4592
      @yeezet4592 หลายเดือนก่อน +1

      Just pistons, really. Orange is a gross color

    • @jumelchristophervillariez7903
      @jumelchristophervillariez7903 หลายเดือนก่อน

      @ Orange looks fine IMO. Almost all teams has red and blue. Around 7 teams has both red and blue.
      1. Wizards (navy blue/red)
      2. Sixers (blue/red)
      3. Pelicans (navy/red/gold)
      4. Cavs (navy/gold/wine)
      5. Nuggets (blue/yellow/red)
      6. Thunder (blue/sunset)
      7. Pistons (royal/red)

    • @DavidZ7785
      @DavidZ7785 หลายเดือนก่อน

      ​@@yeezet4592Wizards....76ers.... Pelicans....Pistons 😅

    • @yeezet4592
      @yeezet4592 หลายเดือนก่อน +1

      @DavidZ7785 ita about the amount of the red. Pistons use it on everything. Other team just have red as a little highlight color

  • @shuotan
    @shuotan หลายเดือนก่อน

    I've been a Clippers fan since 2006, and I LOVE what you're doing with our logo.

  • @ASB.5
    @ASB.5 หลายเดือนก่อน +6

    His clippers redesign looks like a Bayern Munich logo 😂😂

  • @HadesRL
    @HadesRL หลายเดือนก่อน +2

    As a graphic designer I’ve seen a lot of rebrands I thought were disgraceful like Pringle, Fanta, and now Clippers. You can’t fix something that isn’t broken.

  • @rileymcphee9429
    @rileymcphee9429 หลายเดือนก่อน +5

    Please do the Trail Blazers next. They haven't changed their logo since their inception and are in desperate need of this guy's talents.

    • @donaldorr932
      @donaldorr932 หลายเดือนก่อน +2

      That Trail Blazers logo is timeless

    • @rileymcphee9429
      @rileymcphee9429 หลายเดือนก่อน

      @donaldorr932 Doesn't mean they can't at least make an upgrade.
      Kinda like the Playstation controller.

    • @nickhopson
      @nickhopson หลายเดือนก่อน +3

      The Blazers logo is perfection. Totally abstract and retro cool. Do not touch.

  • @xnaw8
    @xnaw8 หลายเดือนก่อน

    This is a great video!
    Can you please do this for other NBA teams?

  • @JigsawBell
    @JigsawBell หลายเดือนก่อน +9

    Amazing how the Clippers logos have gotten worse over the years.

  • @tonloc371
    @tonloc371 19 วันที่ผ่านมา

    The 80s logo def was not a coincidence, it IS the lakers logo just with different colors and name. Love the break down!

  • @Skaijjeri
    @Skaijjeri หลายเดือนก่อน +3

    2:58 Gasketball

  • @W1LS
    @W1LS หลายเดือนก่อน

    The history elements and his design philosophy made this such an interesting watch. Would love to see a series with him doing this for other teams across different sports. That’d be 🔥

  • @miserycord0666
    @miserycord0666 หลายเดือนก่อน +3

    Need a Lakers video next

  • @thomasnovak375
    @thomasnovak375 หลายเดือนก่อน

    The similarities of your take on the clippers logo to the Bayern Munich badge are uncanny, and I love it! Really great design.

  • @jaxz4986
    @jaxz4986 หลายเดือนก่อน +3

    Your logo looks way better than the current one.
    The current logo looks too busy

  • @Ksd08
    @Ksd08 หลายเดือนก่อน

    That logo is 🔥💯 love seeing the process and his thoughts behind each design choice. Would love to see more vids like this.

  • @yms903
    @yms903 หลายเดือนก่อน +12

    All the yapping just to make the ugliest logo than the new one 😂

    • @yeezet4592
      @yeezet4592 หลายเดือนก่อน

      Nah it's gas

  • @joaquinnolasco5210
    @joaquinnolasco5210 หลายเดือนก่อน

    Please do more!!!! This was amazing!

  • @PlatinumState
    @PlatinumState หลายเดือนก่อน +5

    Thats not an improvement

  • @iankobe
    @iankobe หลายเดือนก่อน

    As a designer and Clipper fan myself, this video embodies everything about me. Thank you GQ. What a great video.

  • @0xGramajo
    @0xGramajo หลายเดือนก่อน

    What an awesome video, need more of these! Also what bracelet is that? 👀

  • @david7800
    @david7800 หลายเดือนก่อน +1

    i feel like the width of the red band on the logo can be sized down a bit. otherwise its amazing🔥

  • @djprincecharles
    @djprincecharles หลายเดือนก่อน

    Amazing video
    Where can I see more of these?

  • @LumaMoyareke-tv6ib
    @LumaMoyareke-tv6ib 23 วันที่ผ่านมา +1

    No comments, its a 10/10... Clippers should pay him to use his design ✨💯👌

  • @clarkysparky
    @clarkysparky หลายเดือนก่อน

    make more of these! i could watch all day

  • @maxmaier2021
    @maxmaier2021 หลายเดือนก่อน

    Maybe it's me being a kid of the 90s, but I think most teams had their best logos during that period, and the 00s redesigns were massive steps back. I think most changes are nostalgic in a very flat way, without creating something of quality that will last long enough for people to grow nostalgic about it.

  • @djexpo6655
    @djexpo6655 หลายเดือนก่อน

    Don't typically say this about team rebrand attempts, but this is a definite upgrade. It's much better than what they have now and makes great use of some of the existing brand collateral, which I'm surprised the Clippers passed up on.

  • @TorresBoxing
    @TorresBoxing หลายเดือนก่อน

    This was a great video! He's so talented and I love how he expresses his thoughts. More of these please!

  • @rylandonline
    @rylandonline 24 วันที่ผ่านมา

    The design pull to grab a varsity grade script font is insane. I love it.

  • @MoneyMoMedia
    @MoneyMoMedia หลายเดือนก่อน

    Big fan of this type of content. That mockup was fire

  • @PrinceMalachi7
    @PrinceMalachi7 หลายเดือนก่อน

    This was really dope. Definitely do more of this

  • @tatijaye173
    @tatijaye173 หลายเดือนก่อน

    You referenced the iconicness of the Bulls and Celtics, maybe try those next as a challenge. Or the Spurs or Pelicans, places that are rooted in so much culture outside of basketball

  • @tamasito1609
    @tamasito1609 หลายเดือนก่อน

    This was amazing bro.

  • @MrBobbyOcean
    @MrBobbyOcean หลายเดือนก่อน

    This was awesome. More please GQ!

  • @goodfellaB
    @goodfellaB หลายเดือนก่อน +2

    Please keep doing videos like this!

  • @georgenicholsiv9397
    @georgenicholsiv9397 หลายเดือนก่อน +1

    yeaahh...lesgo ahead and make this a mainstay series on the channel

  • @angelnajera8946
    @angelnajera8946 หลายเดือนก่อน +1

    I would like to see a rebrand of 49ers or what the New A's in Vegas would look like. But this was cool to watch.

  • @drewshannon
    @drewshannon หลายเดือนก่อน

    Justin was part of the team that did the Milwaukee Bucks rebrand a few years ago, he’s the real deal.

  • @iAmChristopherMunoz
    @iAmChristopherMunoz หลายเดือนก่อน +1

    As an assistant director, LOVE THIS!

  • @jamesjseattle
    @jamesjseattle 15 วันที่ผ่านมา

    This version is much better than what they introduced earlier this year. Would love to see a Sonics refresh.

  • @CameronMcKee
    @CameronMcKee หลายเดือนก่อน

    I'd love to see you tackle an alternate Bulls logo. The og is iconic for sure, but it would be cool to see how you'd go if they wanted something for a city edition or something

  • @AntLucciii
    @AntLucciii 29 วันที่ผ่านมา

    Great video, plzzz create more videos like this!!

  • @ryanoconnor7741
    @ryanoconnor7741 หลายเดือนก่อน +2

    font looks a bit too similar to the Cleveland Guardians

  • @ConnorYoungberg
    @ConnorYoungberg หลายเดือนก่อน +1

    i could watch this for hours, this was so dope

  • @ryanironlion69
    @ryanironlion69 หลายเดือนก่อน

    Awesome video! Very insightful

  • @wuidzeit_simon
    @wuidzeit_simon หลายเดือนก่อน

    Make use of those sails being full with fresh breeze as the metaphore for "carried", "elevated", "strong" - you know. Then you would've had yourself a winner! Thanks for breaking it down in English!

  • @Street_whys
    @Street_whys หลายเดือนก่อน

    Really interesting to hear him talk us through the process and his reasoning. Thank you 🙏

  • @ded4evrr
    @ded4evrr 25 วันที่ผ่านมา

    I like your rebranding more than the actual one. Great job.