Episode 65 - Advertising (have we told you about the patreon?)
ฝัง
- เผยแพร่เมื่อ 9 ก.พ. 2023
- Self help gurus and the ideology of consumer culture. A fun one.
Episode 66: America Lore and Energy Drinks (Ft. Felix from Chapo Trap House) is available early for Patrons over at: / thedeprogram
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Sleeping on the school bus is temporary but the deprogram is eternal
The overlords were watching: I got a mid-roll ad for an advertising agency with gently happy music showing people in an office talking about bringing us all together.
Does Iraq just send all there weird ball'd patients to Hakim or something?
Hakim: Dr. Balls
For the number 99:
English, Romance languages, slavic languages: 90 + 9
Germanic Languages and Arabic: 9 + 90
*FRENCH: 4 x 20 + 10 + 9*
Slovene, an ostensibly Slavic language, also has "9 + 90" notation - probably a remanence of Austro-Hungarian empire
@@TheDoubleBee Czech too
Chinese: 9x10+9
Quatre vignt deez
French is a romance language
A particular trend I noticed in British advertising is like the "it's alright" idea: like a family living a chaotic life in an old Victorian terrace but theyre "doin alright" - I suppose it was because the perfect family in the perfect house was too obvious
I write almost exclusively in cursive because I'm too lazy to pickup my pen between every letter
I think that is way it was invented. The priest had to copy every word to make a book.Their hand was less tired and they wasted less time... so is basically the running shoes of handwriting.
@@nicanornunez9787 And then shorthand is those springy shoes that help you run faster. The ones that look like a bow?
@@nicanornunez9787 It had more to do with ink spilling than with tired hands, but yeah.
I don’t write in cursive but my hand still doesn’t get lifted when writing so you can imagine the monstrosity that is my hand writing
The counting thing is the same in German.
It's Hundert (100) fünf (5) und dreißig (30). Of course all written together because we Germans never understood how to leave empty spaces somewhere.
Before log into work, log into the Deprogram.
Edit: Counting in Malay and Indonesian is easy as hell. satu, dua, tiga (one, two, three) sebelas, duabelas, tigabelas (eleven, twelve, thirteen), then all the numbers are formed the same way as in English, Russian, Norwegian.
Russian and English counting are different. Russian is smaller first
I still write in cursive, but only because most people can't really read it. It allows me to write my commie notes down without people looking over and questioning it. Plus, my hand writing isn't that great, so it makes it more difficult.
Noice sounds like a useful skill.
I write in cursive too. It feels good to make the text beautiful, not just functional
Bro i tried that on the bus a few months ago and this lady next to me was terrified, i forgot in Paraguay this shit isn't quirky or anything everyone still does it lol
The 'doctors have terrible handwriting' trope is holding fast
'Rainbow sour cream'. Yugopnik's top Slav moment of the episode! Sour cream always comes from the heart! 😅
Cursive practice...you guys should listen to "I Am Your Clock", by the band LARD. It's good antiestablishment noise. Prostitutes in Pompeii would carve backwards text in the bottoms of their shoes, so they leave footprints with ads for the brothel, as well as arrows that pointed the way. Advertising has always been crazy.
Sweet baby Jesus, a new ad like every two minutes watching this on the YT app.
call of duty black ops (1) campaign was pretty painful to play as a Vietnamese with all the shitty google translate tier speech and the general hitler particles surrounding it, also I'm pretty sure they ignore that the US brought the nazis into their rank and only say that the soviets had nazi scientists
@dryramen yeah man, even as someone has no knowledge whatsoever of Vietnamese, it was painfully obvious that the voice actors were Americans reading vocals
This inspires me to want to share a little bit about my dad:
You see, he came to Germany from Poland as a 16y/o in the 80s and learned for becoming a car mechanic, just in time for a certain awful movie by this guy called Til Schweiger to drop. "Manta Manta" they called it, and it was a completely braindead, shallow and racist/misogynic when it has the opportunity kind of comedy (Til Schweiger's brand, but so widespread in German movies that it's no coincidence you've never seen a movie from Germany except for the odd Netflix production) - about Opel cars.
So, apparently, that dumb film was so influential in the very specific demographic my father was in at the time (male tweens with no education in shit jobs, though life was cheaper then) that it birthed it's own fucking peculiar little subculture of youths in Opel or Volkswagen cars spending their whole money on tuning and beer and shitting on drivers of the rival brand of cars. Apparently, my father destroyed at least 4 of his beloved Opel cars in drag races or other reckless and/or drunken driving and he wasn't the only one by a long shot. To this day, there are men in their 50s here that never let their passion for fucking cheesily customized Opel cars die, do meetups, and hate Volkswagen drivers.
Someone made a documentary about them, too - I remember one of the guys there describing it as a kind of rebellion back then of young people in "manual" labor (this was only early neoliberalism so this meant pretty much the lowest strata of working class people) against their counterparts with high school education in colleges who "can't do shit other than read their books" etc., which was curious.
Most of them are probably like my father now, though: Probably nostalgic as hell for the time, but moved on. But I swear to God, the beer still makes him reference that fucking movie to people who've never seen it nor care to 😂
Also, I'm a 100% certain this reminds y'all reading this of your own little stories, let's hear em
The only movie from his youth that my father ever told me about was one where a gang of highly trained Dobermen dogs robs a bank ...
The numbers work the same way in German. I was wandering why we were saying it that way. Now I know we just do it the way you do.
In one of the business classes I had to take for high school really focused on creating your personal brand and how to market yourself and described every human interaction as a business one
I still write in cursive occasionally. And lol at the doctor having terrible handwriting.
It's a good Friday... new Deprogram & a cup of coffee in the morning. Thanks boys!
24:30 - 25:17 Something where this trend is particularly prevalent is on Western animation.
Originally, animated cartoons were mostly explicit commercial ads or overt political propaganda shown in cinemas before/between movies; that's where the OG animators' generation (like Walt Disney, Chuck Jones, Tex Avery, William Hanna, Joseph Barbera, Fred Quimby, etc.) was born. It wasn't uncommon in the 40s and 50s to watch Fred Flintstone promoting Malboro cigarette brand, or Donald Duck asking for war bonds against Nazi Germany. They were mostly advertised towards an adult public, where the money was: shows like Scooby-Doo, Looney Toons, Tom and Jerry, The Flintstones, The Jetsons, or any Hanna-Barbera / Walt Disney production were very sexually explicit, violent, and not subtle at all.
Then, in the late 70s and especially in the 80s, with the explosion in consumer culture around Western countries, and with the reduced profits in manufactures and military equipment, animated shows changed the target towards children: now animation was done to sell toys. Thundercats, G.I. Joe, Transformers, He-Man, My Little Pony... every single 80's animation was basically a long ad commercial for toys (and also quite explicitly, too: Mattel and Hasbro were the main investors in animated shows back then). Here is when the obnoxious stereotype of _"animation is for kids"_ was born.
The 90s and early 2000s added an interesting twist to the original late 70's-80s trend: why conforming yourself with toys, when you can make almost anything into licensed merchandise for kids? Backpacks, blankets, courtains, t-shirts, socks, even fucking toothpaste! So Western animation started to focus more on character design and aesthethics/visual gags more than just on the selling potential of the figures themselves: drawings went more twisted, fun, unrealistic, and creative (not as stylized or humanistic as the 80s animations were), and stories were more self-contained and less serialized in order to adapt to sell TV re-runs domestic and abroad. The main investors in animation were shifted from toy brands to actual animation studios, and new television networks (Cartoon Network, Nickelodeon, Disney Channel, Boomerang, Fox Kids, Discovery Kids/Family) were born exclusively for animation.
Now in the 2010s and 2020s, the latest evolution in animation has been the explosion of streamming platforms (which allowed to make more serialized shows with deeper lore, longer storytelling, and higher mythological content potential) and ideological subtexts of social justice and progressivism (in order to appeal to younger audiences' political trends - as we all know, millenials and zoomers are more left-leaning than boomers and gen-X). The focus shifted again, from just visual attracting to character depth development, narrative exploration, world building, and ideological exploration: the animation and the story itself started for the first time in history to be the product sold, so the ideological content in it started to be more seriously taken into account. The _"animation is for kids"_ trope started to be questioned, as the ideological content found enjoyment in more adult generations (who also were born and raised in animation culture, watching the 80s/90s/2000s cartoons in the animation-exclusive channels), and thus the adult cartoons also started to explode. Also, with the Internet meme culture it also started the cartoon _fandoms,_ where interaction between fans and creators about their shared experiences with the animated product began to blur, and public feedback was more prominent at the moment of developing new shows' and episodes' plots.
So, in summary, it went from "adult commercial / war propaganda" (40s-50s), to "glorified toy ads" (70s-80s), to "kids' merchandise" (90s-2000s), to "ideological worldbuilding" (2010s-2020s). In each historical period, the material product being sold, and the physical platform where the animation was distributed, determined the animation's main aesthetic focus, targeted audiences, and even structure and plot developments.
An amazing example of historical materialism acting in culture, if there ever was one.
70s - 80s: I remember sugar cereal ads more than toy ones, with their cartoon mascots (Tony the Tiger, Toucan Sam, the leprechaun, etc), and then watching U.S. kids get fatter and fatter ever since.
I have a little hatred in my heart for every parent that ever thought it was normal to subject their kids to them, including my own.
@@charlesleseau I wasn't talking about ads per se, but about animated shows. Cartoons in the 70s-80s were glorified 11-minutes toy ads. There was no need for further advertising campaign than that.
I don't particularly remember fully-animated ads with Tony the Tiger, Melvin the Elephant, or Toucan Sam; most of the ones I remember were live-action ads with the 2D cereal mascot imposed in post-production. But I'm from another era (90s-2000s) and market (Latin America), so maybe it was different in the 70s-80s.
to help answer JT's questions about what kind of homes are in our country's commercials - it's mostly apartments like condos in a building. if you get to see if it's a house or apartment, like see outside, it's that, and it's not super white or clean. here are some examples
th-cam.com/video/RBJG_xBjdF0/w-d-xo.html
this is the only one i could come up with atm, but it's mostly apartments, and they're usually not super rich or anything but they are nice, they will have nice furniture nothing run-down
In my country (Dominican Republic) ads portray individual house buildings, not so much apartments or condos (despite most people living in apartments rather than in individual houses). It's more clearly propagandistic when you see the type of people in those ads: mostly white families (Dominican Republic is an extremely mixed-race country) from upper-middle class, that goes to private schools, own their own car, etc. Unless is a filantropy/"social responsability" ad campaign, you rarely see mulatto/black people from middle-low income houses/neighborhoods.
@@Ajente02 yes, i can see it. we live in a western-centric world, so their white asses and lifestyles are popularized and also, it's imperialism so most of the products we use are from their countries as they dominate out markets so plenty of those ads are just made there and translated into our parts of the world.
PSA: if you get a priapism, GO TO THE EMERGENCY ROOM. I've gone to the ER 4 times for priapism. Every time I was embarrassed, but every time the doctors were like, "You made the right choice! This is an ER problem." I was gonna fly in a helicopter for my boner the last time I went, but the medication they injected finally started working after an hour so they canceled it.
There is no mistake that our early advertising posters are white families on picnics. Did you know picnics were a rare thing almost no one even did? But to sell cars they would show a family driving someplace scenic for a Picnic and it made Americans start picnicking because they thought it was what you're supposed to do.
It was always about cultural engineering
0:30 Same in German actually! For instance, 35 is “Fünfunddreißig”. “Five and thirty”.
yo, could you imagine a Marx or Engels Funko Pop?
Implying they don't aleady exist... Funko Pops are customized, you can order them on-demand.
@@Ajente02Welp, guess I'm buying a Funko
BRO ITS LIKE 6 IN THE MORNING I KNOW JT DIDNT POST THIS
Funnily enough while watching this episode I got a FOUR HOUR AD that was just a LoFi playlist
The first time I watched _"Genius"_ by LSD was during an ad. Lol.
The obvious reason videogames now are just min/maxing war is because DARPA makes the games now. Even back to the older modern warfares, I loved the mission where you do the highway of death but it's Russia's fault lol
Hello! I am a casual viewer and I have a suggestion for you all as a casual viewer. Would you all ever consider adding in some kind of indication on the avatar when one of you are talking? Sometimes I don’t know which person is speaking.
Thanks, keep up the good work
I doubt that would be likely to happen, it could definitely be automated with a superimposed image and some audio-to-lighting routing but that's pretty cumbersome even as a lightweight solution.
The alternative is painstakingly editing the video source which would be even more time consuming
The people's Revolutionary Algo comment
Cardioversion is done for dysrhythmias (often called arrhythmias) which use electricity to correct the electrical pacing of the heart to produce normal heart rhythm.
Defibrillation is a higher voltage used when you have a fibrillating heart (a total quivering of the heart at very fast speeds, and which is deadly).
Unlike on TV/movies, you NEVER shock someone with no pulse. Shocking simply helps correct rhythms. It does not produce ones. Only chest compressions can make a heart beat again. One basically forces the heart to beat manually over and over by pushing down on the chest until the heart starts up for itself.
Now this is a certified comrade classic 😎🚬
*vine boom*
I got a highly relevant and horrific midroll ad for a diabetes medication
Hakim, what do you think about Muslims (Bashqorts and Tatars) in Japan and their role in igniting WW2?
In Japan the most influential muslim people were Qorbanğäli and İsxakıy, one of them built first mosque in Japan and both of them tried to aim Japan's military machine on USSR (Japan end up going south but north).
Ads in the US vary drastically by state and region, for example I used to live in a semi rural area in the Pacific Northwest, then moved south to one of the main metropolitan areas in California and immediately noticed the difference. The thing that really stood out to me was that the ads the algorithms showed me began to feature more than only white people, which actually surprised me a bit because back up north that was all I'd seen. I was like "Wait, they actually make ads with Black and Hispanic in them?" and of course they do, however the region I was in before they never showed them
On the self help gurus telling you to be your own brand, for a while I followed them for making music. People constantly tell you to monetize everything, including your hobbies. Messaging like "if you aren't making money off your hobbies you're making a mistake." Took the joy out of music for a while, so I stopped with all that and once again making music is fun, which is the whole reason I started in the first place.
One more thing about ads being everywhere all the time, TH-cam got me to subscribe to their premium service because I'll often use music to help control my emotions and thoughts, almost like meditation. Then of course every few songs an ad would come on, and I'd just become irrationally angry at the advertisers for interrupting my train of thought. Like I would feel personally slighted, insulted that they would try to manipulate me into buying whatever bullshit they're selling, and especially because it felt like I couldn't escape them even in my own mind. I'd be listening to some music, often processing and reflecting on life, and then comes along some asshole trying their hardest to divert my attention to some random product I couldn't care less about
That shit got so tiring, after a bit I realized I was spending more time worrying about my Instagram analytics than actually making music, which just made the whole process feel extremely tedious.
Serbian Cyrillic is actually way better in cursive than Russian, since we use underlines to distinguish ш, т, и, and such. You can sightread it unlike Russian or Bulgarian
I found it funny to hear about the period the Soviet Union had created ads for products that didn't even exist because industries always had a certain budget allocated for advertising.
The purpose of the ads did fall vaguely into "suggesting the country is improving". But there was also a certain subgenre of ads attempting to be artful "short films", which seem to have been received pretty well. The effect was almost like people weren't upset about the fake ads because overall they found the ads entertaining
Surprised JT didn't mention how nice, neat handwriting is considered a feminine trait in the States but it may not be elsewhere?
I will never forget the WaW campaign
Love hearing boomer Yugopnik raving at the insanely ridiculous gunsmith system in call of duty MWII
*PRE-OPENING BANTER*
0:45 I've always thought the same... WTF with French people? _"Quatre-vingt seize",_ really?
1:36 - 2:10 Those calligraphy notebooks were always my curse in school. I hated them! I stopped doing them in 6th-7th grade, I just left them empty and lost my 10 points of Language class (I've always had my grades at 90s-100s anyways) or gave them to my best friend for him to fill them for me. My cursive isn't that bad (though it's extremely tiny), yet I still prefer doing block letters; it's easier to me, more quick to write, and more clear to read. I don't handwrite too often anyways.
3:54 - 4:00 I'm sorry Hakim, but it's not a stereotype if it's true. Objectively speaking every single doctor has a terrible handwritting. That's a fact.
4:26 It's _"crochet"._ It's, sadly, a French loan word.
11:40 mate, there are 8 games in the series with zombies
18:14 this deathmatch is sponsored by Raid Shadow Legends
Oh boy this should be good.
55:34 what self help should be, in my opinion,is just ethical and existential philosophy, but the form that respects its readers, not the superficial propagandistic garbage it is now.
Unconditional support to chairman Evie
In Czech counting is same as in Arabic.
Speaking of games with a "different perspective". There is a Russian strategy game "Syrian Warfare", you play as Syrian Police/Military and destroy Pro-American/Pro-Turkish or ISIS terrorists. This is very entertaining.
People actually like car commercials?!? I find them *extremely* irritating
I wanted to get the Wild Wacky Action Bike and the Alabama Man figure set. Not even joking
“self help” is just called “therapy”
58:50 oh my god the government "our latest project" advertising is like half of fucking CCTV (chinese central television... i think? in chinese it's just 中央 aka central or 中央电视台 aka CCTV) i fucking kid you not, the other half is like basic info and "other's latest projects" and a little bit of recent news and some TV shows/movies (historical or sitcom or that kinda stuff)
the "we built XXX in Y region" and "XXX research has done Z stuff" is half of CCTV, literally
also the pacing is often meh cuz a lot of CCTV stuff *has no advertisement slots,* the scheduled programming *is* the full 30 minutes (looking at you 新闻联播), it looks especially glaring when you look on say youtube cuz stuff like ABC or CNN will have like 23 or 46 minute vids and xwlb will be a flat, clean, solid 30
In the public state channel here in Dominican Republic (CERTV - channel 4) is very similar. Government advertisings about the latest building project, or schools built in X province, or the most basic ad campaign about a certain government office, are repeated ad nauseam for 10-15 minutes between each program/segment.
My main problem with them is not their length, but the fact they're usually very direct, explicit, and boring. A plain voice reading a basic description of what was done, or what are the functions of the government office, with pictures or videos of the infrastructure at question, and nothing else. Market capitalist indoctrination has accustomed me to have entertaining narratives, fun visual gags, or deep stories with creative plot twists in every ad (in order for ideological and commercial to be slightly more bearable and subconsciously more effective). My expectations to be entertained in every interaction with audiovisual content has made me more critical to basic and plain informational ads (and, I mean, is a valid criticism: ads don't need to be boring or plain to be effective and educational; on the contrary, a very creative and clever ad can fixate better information than a boring and direct ad - just watch Soviet propaganda from the 1920s and 1930s as an example).
@@Ajente02 actually the exact same issue with most of CCTV LMFAO
it's so fucking flat. there are some shows on CCTV that do it better but all the big news (staring aggressively at 新闻联播) is super flat and dry
@@pallingtontheshrike6374 Quite ironically, Chinese government should learn how to do better propaganda from the Western corporate media. 🤣
Just wanna say that I got a 4hr 8min long ad before this video. It's Nissan aping the lofi hiphop playlists, music is a little too fast paced though.
Edit: It's pretty good at the 11min mark tho
Shit, I accidentally skipped it...
I got in in a midroll during the cursive discussion, which is like 2min in, right?
I basically exclusively write in cursive, except when I have to write all-caps and abbreviations. My cursive handwriting is pretty good, but my print looks terrible.
My case is almost totally opposite, lol. Quite curious.
Our words are just the adds for our squiggles.
You should look up the Danish number system
Time for my Deprogramming
I'm surprised it hasn't been mentioned that in the US when you start learning about advertising they straight-up tell you it starts with Lenin.
I was surprised to hear you all start with ancient history when modern advertising is open and proud about starting with Lenins propaganda
80 in french is 4-20… literally
Got any sources on the Soviet news experience
there is a great channel on youtube called Lady Izdihar where the lady that runs it showcases all sorts of Soviet books and objects, basically the Soviet cultural experience, and that ofc includes news
@@emanuelneagu14 thanks for the recommendation
@@missZoey5387 you're welcome!
Yugo, where do you live where 40 square metres apartment is considered small because I wanna move there. most affordable apartments in my city range from from 8 to 15 on average lol. Yes, including the bathroom
While COD was always very obviously military propaganda, I do feel like Treyarch consistently put out worse and more vile examples of it compared to Infinity Ward, as the former studio has done all the CODBLOPS games, World at War, and just sort of the more 'brutal', 'edgy', 'gritty' side. And the ones that glorify Operators even more, our modern knights or whatever, except they're in the shadows. People make fun of 'press F to pay respects', but how about one of the early Black Ops games where torturing a prisoner is also done via obligatory button press? Not that the mainline series is free from this at all, it's wild to have the new Modern Warfare be called 'not political' when it has such lines as "We get dirty, so the world stays clean."
It’s crochet, pronounced croshay, it’s from French lol
I agree: French is hard. How do you say 19 in french?
Dix-neuf. Pronounced similarly to deez nuts
>Hakim's handwriting is dogshit
>Hakim is a physician
The 4th law of Newton: A doctor's handwriting is always shit; with no exceptions.
the new cods campaign is cool cus hasan is in it
The systemic approach solution to climate problems makes sense on one angle, if your city is designed such that you need a car then there is no way an individual choice can solve the problem... However you guys start going down the list of "animal agriculture." Ok, so what you're saying is the problem is "people eat meat." NO it's not "the farming industry is corrupt and wasteful." That's not it at all. You can try to find cleaner solutions all you want, it's simply a fact that raising a cow will require so many acres of land. So the choice is, do we get to eat meat or not? Full stop.
This is what gets people scared about climate activism is because the solutions are basically "you don't get meat, you get a tiny little apartment and all independence is removed because if a train doesn't go there then you can't travel there. Say goodbye to the national parks. " Then people's response is naturally "well then I don't care if the world ends after me then, I'm not living that way."
I had a really bad day on Friday and this podcast was the only thing keeping me sane
For the algorithm
Lol 😂 22:47
29:39
47:01
the word is delegate i think
:( This 27 yr “old lady” cross stitches and crochets; sounds like your talking about crochet. Lol
1# tankie red fasc pod
Of all the people, why do you guys have so-called exclusive episodes behind a paywall?
I would understand if you uploaded them later for everyone else, but having deprogramm episodes exclusive for just those who can pay is disgusting and dishonorable. I love deprogramm and would love to listen to exclusive episodes, but I make 250$ a month and I can't afford 20$ patreon. It's you guys always talk about how advertisers use exclusiveness to make people pay more. And here you are limiting those who can't afford it.
Honestly, you're no better than those advertisers
Algorithm support comment
I'm sorry, my request is dumb and I don't know why it bothers me so much, but please, I beg you for the sake of my sanity, find an alternative to "et cetera, et cetera". Try using just one "et cetera" occasionally, that might help. Here are some other things you might try: "and so on", "and so forth", "and so on and so forth", "and others", "and such", "and the rest", "and the like", "and what have you", "and on and on", "and whatnot", "blah blah blah", you get the idea.
etc
..."and everything else" etcetera etcetera
dude seriously go to a psychologist, the fact that things like this are bothering you is a personal problem, nobody else is bothered
The people's Revolutionary Algo comment