Clarkson can be an endearing everyman... as long as he's in situations where he controls the narrative. He comes across well on his own tv shows but outside of those he's like the typical loudmouth Tory politicians you deride; rude, self serving, argumentative, ill informed, and crumbles under the slightest scrutiny.
I especially liked the bbc journo who stated as a fact that Clarkson purchased his farm to avoid inheritance tax, which Clarkson then denied, only for the journo to produce the 2021 interview where Clarkson says he purchased his farm to avoid inheritance tax
Talking about celebrity politicians, what do you call Boris Johnson? He basically became London Mayor off the back of presenting Have I Got News for You.
I call him many things but none would pass through the YT censors. 😁 I wouldn't class him as a celebrity politician, he was just a politician which comes with a certain degree of being known. Just like we don't say celebrity actor, it's just actor. HIGNFY may have helped him but I wouldn't take it further than that.
I don't think Jeremy has the desire to be a politician - hes basically an entertainer that makes a few comments., but knows he has the luxury of being an outsider.
A carefully constructed outsider. A BBC presenter, columnist for the Times, public school boy, ex chipping Norton set etc. not quite my definition of one. Perhaps his bullying and other behaviours means he should become an outsider?
@@maxine2798 well he is standing up to Prime Minister Sir Keir Starmer former Director of Public Prosecutions, as he attempts to marginalise sections of society and play divide and rule.
great episode, bang on with the quiz stuff, the chase marks the preamble before dinner, high volume of questions with a quick format and is a staple in family routines
Quiz shows are the only thing we still watch as a family together. We get back for house of games then catch-up on pointless. It's nice to play along as a family for an hour over dinner before we go off to enjoy our own shows.
Jaguar’s ad is total cringe. Derivative of Think Different and citrus iMacs. But it’s made the brand famous, and in a world of undifferentiated C5 lookalikes, it completely resets expectations and identifies a potentially lucrative uncontested market space. If the product lives up to the promise, JLR are onto a winner.
The ad tells the audience nothing about what Jaguar is selling, and doesn't make for an attractive brand or lifestyle image. Jaguar will get it's 15 minutes of attention, and that's it.
the jaguar rebrand reminds me of the coutts rebrand, i can see when the new cars are released its sales will do well with the customer base they expect to buy their cars.
54:00 Wordle's a great example -- I was astonished just how quickly & easily I added Wordle to my routine first thing in the morning -- alarm goes off - check email - do wordle - get up -- and then how quickly & easily "do Wordle" turned into "do wordle - strands - connections - mini"
Clarkson couldn't "construct an argument on a sixpence" when Victoria Derbyshire pointed out to him that he confessed to buying his farm in order to avoid inheritance tax. Instead of addressing the interviewer he turned to the assembled crowd and moaned about the "typical BBC" etc etc. - y'know, exactly the kind of thing Farage does when confronted by his own hypocrisy.
to be fair, he was 'off his tits' on pills at the time (not a joke -- a direct quote. he'd thrown his back out in the days before the march and was on strong pain medication)
@@jsquire5pa sadly I'd agree, she used to be my old MP, I wrote to her quite a few times, still have the letters. She was far from radical or good as a local MP..
The Jaguar ads would make sense if they were moving to a smaller, fun EV for the younger audience. But to be using this approach as they move towards selling £100k + luxury cars to an aspirational audience who can also choose Ferrari, Bentley etc instead, may not be the best idea…
Clarkson has gone on about the farmers IHT changes and jostled with the idea of being their spokesman since the budget - so to write in his column about it being all for his tv show must be a kick in the teeth for farmers who genuinely have a grievance. The protest became the "look at Clarkson and other rich landowners show" and it made little to no difference at all to farmers.
The PM conversation reminds me of when Ranzen did a Lumley but then tried to go the next step and got a big shock at the first interview and immediately backed out
The Jag ad worked because you’re talking about it. Brought huge attention to a car launch from a beleaguered brand and now people will judge them on the car not the weird ad that brought the attention.
Sooo surprising and nice to hear Only Connect beats EastEnders! That's nuts! Victoria must be happy. But did Richard ever explained why? Why are quizes the flavour of the decade?
As someone who did a couple of years in poundland, the santa voice at christmas and the witches voice at halloween was honestly the worst part of the whole job which says something when you work for effing poundland
53:11 Channel 4 does have Countdown, which is sort of a quiz show, just with only two categories Numbers and words. They also have comedy quizes, 8 out of 10 cats is sort of a quiz show and big fat quiz is a celebrity quiz show, albeit very infrequently.
I feel like the more interesting question is that the people who like clarkson, now have a hard time finding their voice in politics. They get attacked by the left, while they don't want to go to the right.
I've been thinking Martin Lewis for PM since i first heard of him (it's been more than 15 years now). He and his team have saved me money, alongside millions of others and helped us manage our finances and our lives so much better than we could have managed on our own. I'd have rather had him in charge than every single PM we've had this century and most of the ones (during my lifetime anyway) of the previous one too.
Jeremy Clarkson, do you mean the man who punched a production assistant in the face for having the temerity to tell him there was no hot food after he had missed dinner service in the hotel. Lovely bloke........
Exactly! So if one of Richard’s or Marina’s children had been punched by JC? Or the child if one of my friends who think JC is so marvellous and funny? Yeah… different story
I think BorisJohnson was actually a celebrity PM, he certainly acted like he was. Now he has gone back to being just another sad celeb selling his latest self promoting project, it all seems so obvious?
Speaking on car advertising, nothing has left an impact on me more than the Toyota Aygo. Mostly because they sponsored every show on T4 back in the late 00s. They actually did something fun and all the stings were visually exciting. It was impactful and though I’ve never bought an aygo they were on my radar before I was even old enough to think about buying a car. It was excellent advertising because they were appealing to the older demographic watching T4 and potentially needing a reasonably priced car.
It may have been attractive advertising for you, but it didn't work on you. And if you found it fun then it's likely the older generation you mention likely found it banal. So was it "excellent advertising"?
QQQ - I happen to love the round "Where Is Kazakhstan?" on HOG. Always in Round 4 and always a learning experience for me. I note "however" with dismay that it has become less common in recent seasons (Season 5 it appeared once per 5.36 episodes (the highest frequency in the run); whereas in Seasons 6,7 & 8 it appears once per 6.25, 5.88, & 6.71 (up to season 8 episode 47) -- Why the reduced frequency in these most recent series? Is it because as you say on the show many (95%+) of the guests simply have NO CLUE where places are and they/you don't want them to appear foolish or some other reason? Please please return "Where Is Kazakhstan?" to its former more regular frequency. Contestants need to know it is coming -- but it may not appear. Perhaps if they are concerned then like me they could study and learn -- or at least open their eyes when they travel, take a me travel day when they go on location.
@@colinjames6152 most alarming is when they are news journalists who appear to have little clue where places are, even when those places are locations where important news events have taken place.
I love quizzes and the antiques competitions, but not so much the 'celebrity' versions. Does the C word mean simply 'someone who comes on the telly a bit'? Newsreaders, weather presenters etc may be cheap to employ, but are they really celebrities? House of Games at least doesn't pretend otherwise. Love this podcast btw.
@@7cColin people go on reality shows and become 'celebrities' and then make a career out of doing 'celebrity' reality shows. It's quite an old fashioned term. It's time they came up with a new one.
Marina Hyde points out an important aspect of the modern left- and current left/right politics- which was perfectly summarised by American author/ commentator Freddie deBoer: "If you disagree with the left about anything, they kick you out. If I agree with the right about anything, they invite you in."
Yeah.... That is not true. How about you try telling someone on the right in the US that Trump lost the 2020 election but that you agree with them about low taxes and see if they invite you in. Try telling someone on the right in the UK that Brexit was not the will of the people, but that you like fox hunting, and see if they invite you in. Similarly someone like Clive Lewis (Labour MP) has opposed the monarchy and other official Labour Party policy for years and has never been "kicked out". Rosie Duffield was even opposed to trans rights but remained a Labour MP for years before she herself chose to resign - she was never kicked out. On the other hand, the first thing Boris Johnson did when he came to power was to kick out 21 of his own MPs because they disagreed with him on the one issue of Brexit.
What total nonsense. Because of the way our parliamentary democracy works all parties are wide coalitions. We rarely get new parties just same old parties reformulating their coalitions.
Ah yes, the mythological left. Simultaneously unrepresented in politics and responsible for everything wrong with it. Trying to be actually, traditionally left wing in this country, like the working class of old, is like being in a support group being run by your own rapist.
I think people say twitters rebrand is a failure is because everyone, except for journalists, still call it twitter. Just like facebook, no one calls it meta.
I understand the masses are easily fooled by a flat cap and tweed, but in what universe is someone buying up a farm to avoid inheritance tax then making a tv show about said farm an everyman story?
It’s not but regardless of his reasons for buying a farm he certainly is part of the farming community and I’d rather listen to someone who has first hand knowledge of the issues than someone who doesn’t
46:15 - I think John Thaw only had a Jag when he played Inspector Morse. It was the baaad laaads with shooters who had Jaaags in the Sweeney. Now shut it, you slaaags.😁
The Hotsprings Surrealism Festival. Hahaha! To be fair, Jaguar have shown their potential genius in this 'rebrand'. It's got everyone talking (for some reason as it looks like the most outmoded early stages of AI thing ever), and that's all they need. "They've rebranded it, you fool!" Jaguar don't need the old guard fanbase anyway, they're old an ageing and dying breed. It's not worth chasing those sales. Once again, Richard understands the nuances and hits the nail square on the head. All those spaces in the legacy luxury car market are solidly plugged with high end Mercs, BMWs and then Rolls-Royce, Bentley, et al. Jag don't have a chance which is tragic based on their gloried history on road and track. I am excited to see it, I think it will look like something out of the glory days of Art Deco. Do I think it will work in practice? Nope. Not a chance and I think all the column inches will disappear as soon as they unveil the car. The thrill is in the chase. Well, that was a lot of waffle, apologies.
What marketing lessons did you get? Talking about something isn't always a success, we've laughing at the company. They haven't rebranded it, they've attempted to link with the "Current audience" which has no interest in it, ask Bud Light...
@@artair70 Fair points, but let’s unpack this a bit. You're right that being talked about doesn’t guarantee success (Bud Light’s misstep being an extreme example), but comparing Jaguar’s move to that feels like a bit of a leap, don’t you think? This isn’t about alienating a core demographic so much as repositioning a brand that’s struggled for relevance in a saturated market. If anything, the 'laughing at' you mentioned might still generate curiosity-after all, controversy and bold moves often drive interest in luxury brands (Tesla springs to mind, even if it’s a different beast). Whether that curiosity turns into credibility, sales, or sustained interest is, of course, a gamble. For what it’s worth, my waffle wasn't trying to crown this rebrand a success. I was more musing on how it’s a fascinating strategy that could be brilliant or fall flat on its face.
@ Is it a leap? To me it shares all the ideals they (Budlight) did that backfired. Who owns Jaguars? It’s not guys in their 20s let alone 30s, companies know what their audience likes, it’s why restaurants can be broken into Cultural cuisine, Vegan, Steak houses and more we know what all these people that like such want. Make preachy videos like Gillette did backfired on them, stuff like this never ends well. When was the last time you knew of that marketing like this actually succeeded? I certainly can’t name such. One look at their stocks will tell you everything you need to know, as the old saying Goes, Get woke go Broke but in actuality the true statement should be “Go Broke Get Woke, croak” These things are purely strategical, they never ends well. You can’t be more divisive when the company has already been having Low Sales for many years. They make bad cars anyway, so I won’t mourn them.
@@MarcRoylance-x6u Martin Lewis the man who has made a fortune telling everyone how to save money whilst driving prices up and getting a slice of commission?
HQ Trivia was fantastic, it bought my old office to a standstilll twice a day, we had a leader board in the canteen. If I remember correctly it was more a big falling out of the leadership than it not working out. I forget exactly why but it was a real shame.
Immensely enjoyable over morning coffee as always. just one thing, any chance you could stop crew wandering around behind the drape? .. Cheers from an ex backline tech :)
On a recent podcast in the US I heard that 'common sense' thing called "back of the class energy instead of front of the class energy'. I think it is a very astute observation.
Lateral is kind of doing it already with media video clips. I guess they save a bunch of time not having to edit the video on the non-clip bits of the show?
Never understood the Brit fascination with Clarkson. He is the walking talking embodiment of the fake “every man” but for his multimillion fortune. But for his wealth and odd power over a certain segment of Brit society, he’s just like all the other blokes.
I do wonder why The Chase and Pointless air at the same time everyday? They are then both followed by national and local news for the two main channels, wouldn't it be better to mix it up a bit? Regarding The Chase, I find myself thinking that it is unfair that the contestants in the final chase have to buzz and have their name called out before answering, the chasers don't. The time taken to buzz and have your name called out must take at least a second of time so over the course of say answering fifteen questions you have already handed the chaser a fifteen second advantage. Surely there should be some kind of adjustment to the chasers time to compensate.
Not that Im the market for a Jaguar, an advert without the car made me want to know what the new car looked like. If it had been on the screen I would not even have paid it much attention.
It's not possible to have a celebrity prime minister because the public don't get to vote for a Printer Minister but if we put the Royal family out of their misery and had a President instead that would be a different story
Thank you for the weaving reference. I am weaving a rug on a huge, turn of the century, wooden floor loom in the far north Scottish Highlands as I listen to this. Keep up the excellent work! Anna. 🧶
The ‘hard for outsiders’ aspect of British politics is absolutely a feature and not a bug. The US is a cautionary tale: at their absolute worst, every British cabinet are more capable, competent, serious, and well-intentioned than Trump’s current choices. That’s because of ministers having to come from the Houses of Parliament and, generally, from a Shadow Cabinet, where they’ve not only been elected but then have been tested day in and day out, often for years. Having a profile from broadcasting doesn’t get anybody that.
Martin Lewis would never take the job. He's not that crazy and he's said that he would never take the job. He would be brilliant at it from a human connection perspective, but he values his sanity. And I don't blame him. It's a shame he doesn't have a more prominent advisory position with MPs and that most of them never take his advice to any useful degree. That list of celebs to be PM is bizarre. Much like America has voted in someone with no political ability at all, it seems we would do the same.....
Disappointed that Richard failed to illustrate the idea of a celebrity starting a party to enter the house of commons with the previously mentioned Noel Edmonds', being that his future political movement has such an obvious name; Noel's House Party
Quiz Shows: It a Dog-Eat-Cat world for new quiz shows/formats to break into the lucrative quiz market. Friend of mine Lesley Anne Brewis had the 'Osman' role on a new quiz show with Matt Allwright - The Code. Asked her whether they were making any more and she said they'd been dropped as their average rating was 3 people fewer than the one they recommissioned. Fine margins!!!!
In Jaguar terms that 5% is 0.05%. They are already dead, this is just a last throw of the dice. And they aren't selling cars again until 2026, so it's a total waste of money as everyone will have forgotten by then.
I really hope that we have moved past the era of the celebrity politician. We will look back on the era of Trump and Johnson with wonder and horror. Please don't suggest anyone else.
Richard's take on the Jaguar campaign is very insightful. I agree, and I do think it was a successful campaign - in the moment, as everyone is talking about it. I can imagine a large chunk of people will be looking out for the new fleet of cars when it comes round. 36:57 I am going to look this up, it is very smart marketing.
Except people don't buy such from these campaigns, they've ruined many more than they've ever helped people will not skip over that it certainly wasn't successful if only bad word has went around.
@artair70 that is the point that Richard made. Of course, the majority of people don't watch a car advert and then immediately go out and buy the car. Those type of adverts are to drum up interest so that the next time people are in the market, they recall the time they watched that advert. That was the point he made. Also the purpose of the advert was clearly not to sell cars (no cars were featured). It was to drum up interest for the launch. It's an interesting topic for debate! Loved this episode ❤️
@ The George Washington car advert in the US for Dodge is a good example of advertising, not a bunch of alt “Models” in 2024 that belong in asylum’s. For it to drum up interest it clearly failed, it put more people off than they’d gain. It should never have been made and anyone could tell them that.
No mention of Gyles Brandreth? I also don't think the locals near Clarkson would vote for him after he got so many blocked permissions through for his farm shop and restaurant.
Sometimes when Richard waves his enormous hand towards the camera I get the urge to duck
The camera keeps losing focus from his face and moves to the ✊
Clarkson can be an endearing everyman... as long as he's in situations where he controls the narrative. He comes across well on his own tv shows but outside of those he's like the typical loudmouth Tory politicians you deride; rude, self serving, argumentative, ill informed, and crumbles under the slightest scrutiny.
I especially liked the bbc journo who stated as a fact that Clarkson purchased his farm to avoid inheritance tax, which Clarkson then denied, only for the journo to produce the 2021 interview where Clarkson says he purchased his farm to avoid inheritance tax
@@alistairwalker7947looks like you missed the point as well 😂
Christmas starts when Noddy Holder says it does
The Chipping Norton set would make Caligula's Rome blush with their antics and how they turn on each other.
Talking about celebrity politicians, what do you call Boris Johnson?
He basically became London Mayor off the back of presenting Have I Got News for You.
I call him many things but none would pass through the YT censors. 😁
I wouldn't class him as a celebrity politician, he was just a politician which comes with a certain degree of being known. Just like we don't say celebrity actor, it's just actor. HIGNFY may have helped him but I wouldn't take it further than that.
C***?
This is such a good podcast! Richard and Marina are incredibly intelligent and balanced, keep on keeping on 👍
I don't think Jeremy has the desire to be a politician - hes basically an entertainer that makes a few comments., but knows he has the luxury of being an outsider.
I made this post before Richard made the same point in the podcast.
@@monishbiswas1966aren't you all clever
@ indeed - did you have any comment you’d like to make on what if said?
A carefully constructed outsider. A BBC presenter, columnist for the Times, public school boy, ex chipping Norton set etc. not quite my definition of one. Perhaps his bullying and other behaviours means he should become an outsider?
@@maxine2798 well he is standing up to Prime Minister Sir Keir Starmer former Director of Public Prosecutions, as he attempts to marginalise sections of society and play divide and rule.
great episode, bang on with the quiz stuff, the chase marks the preamble before dinner, high volume of questions with a quick format and is a staple in family routines
British quiz shows are the only TV shows Im interested in at all. Hello from Kentucky.
Quiz shows are the only thing we still watch as a family together. We get back for house of games then catch-up on pointless. It's nice to play along as a family for an hour over dinner before we go off to enjoy our own shows.
I nominate Kathy Burke for PM.
She'd be worse than Jess Phillips or Angela Rayner.
@clivet3252 not as bad as you though
@@Buckaroo_Baldwin (HIGNFY) "Rattitude - the magazine of the North of England Rat Society. For Northerners who don't find pigeons dirty enough."
That’s a good call, I would be onboard with that
About f***ing time
Previous Jaguar owners are now identifying as non-buy-nary
👏 Well played.
Jaguar’s ad is total cringe. Derivative of Think Different and citrus iMacs. But it’s made the brand famous, and in a world of undifferentiated C5 lookalikes, it completely resets expectations and identifies a potentially lucrative uncontested market space. If the product lives up to the promise, JLR are onto a winner.
I see your point, but I don’t think that the market exists.
The ad tells the audience nothing about what Jaguar is selling, and doesn't make for an attractive brand or lifestyle image.
Jaguar will get it's 15 minutes of attention, and that's it.
I rarely agree with Farage (never?), but he's right here. Jaguar is gone (already was, this is the them going all-in on a low pair.)
the jaguar rebrand reminds me of the coutts rebrand, i can see when the new cars are released its sales will do well with the customer base they expect to buy their cars.
54:00 Wordle's a great example -- I was astonished just how quickly & easily I added Wordle to my routine first thing in the morning -- alarm goes off - check email - do wordle - get up -- and then how quickly & easily "do Wordle" turned into "do wordle - strands - connections - mini"
Clarkson couldn't "construct an argument on a sixpence" when Victoria Derbyshire pointed out to him that he confessed to buying his farm in order to avoid inheritance tax. Instead of addressing the interviewer he turned to the assembled crowd and moaned about the "typical BBC" etc etc. - y'know, exactly the kind of thing Farage does when confronted by his own hypocrisy.
to be fair, he was 'off his tits' on pills at the time (not a joke -- a direct quote. he'd thrown his back out in the days before the march and was on strong pain medication)
@@jasonloader8149 because Victoria Derbyshire was asking a stupid, spiteful, childish question. She had an agenda.
Bang on!
@@clivet3252So you disagree with Richard? Personally if that question was left on the table by a journalist I would be concerned.
@@clivet3252Yeah, calling out his bullshit.
If nothing else, there will be intense intrest in the unveiling of the new Jag. The ad has done its job.
Didn't Benetton do this years ago?
Prescott leaves us and jaguar give up making cars
Glenda Jackson is an example that springs to mind, a solid & committed MP who put their celebrity career on hold
She was a pretty mediocre mp tbh .. little point in the transfer
@@jsquire5pa sadly I'd agree, she used to be my old MP, I wrote to her quite a few times, still have the letters. She was far from radical or good as a local MP..
I bet Richard was hoping Marina will ask him where he is on YouGov’s popularity list (he’s no.5)
I was so wondering! And shocked I’ve never mentioned.
Also Zelensky was a celebrity politician.
The Jaguar ads would make sense if they were moving to a smaller, fun EV for the younger audience. But to be using this approach as they move towards selling £100k + luxury cars to an aspirational audience who can also choose Ferrari, Bentley etc instead, may not be the best idea…
Stop putting ideas into people's minds!...the world is already in enough trouble as it is.
I think that ship has sailed.
Woke loser you.. Starmer is the problem trump is the answer
Love the podcast and well done Richard on being number 5, a few places above your dear friend, Xander.
Clarkson has gone on about the farmers IHT changes and jostled with the idea of being their spokesman since the budget - so to write in his column about it being all for his tv show must be a kick in the teeth for farmers who genuinely have a grievance. The protest became the "look at Clarkson and other rich landowners show" and it made little to no difference at all to farmers.
I think Richard has a pitch to Netflix and this is laying the land. On you go son
That thumbnail is a crime
The PM conversation reminds me of when Ranzen did a Lumley but then tried to go the next step and got a big shock at the first interview and immediately backed out
The Jag ad worked because you’re talking about it. Brought huge attention to a car launch from a beleaguered brand and now people will judge them on the car not the weird ad that brought the attention.
New drinking game! Two fingers every time Richard says 'listen'
Or when Marina touches her forehead? 😊
@@leonardfairground5937 or Richard blocks the camera with his big hand or Marina touches her nose?
Three every time he says "by and large"
I am now hammered noticing these mannerisms. Love it. 😊
@@leonardfairground5937or her nose !Im waiting for that every time
Thanks for the warning about Poundland 😂 I think Jaguar might be after the not Tesla market 🤔
Sooo surprising and nice to hear Only Connect beats EastEnders! That's nuts! Victoria must be happy.
But did Richard ever explained why? Why are quizes the flavour of the decade?
As someone who did a couple of years in poundland, the santa voice at christmas and the witches voice at halloween was honestly the worst part of the whole job which says something when you work for effing poundland
'machine politics' - hit the nail on the head there
I think you may find that capital punishment is not a majority opinion.
I agreed with the point that was being made, the that was slipped in there. I’m not sure most Brits are onboard with the death penalty.
@@Paulypiesbased on multiple surveys they are, thankfully surveys don’t make legislation
53:11 Channel 4 does have Countdown, which is sort of a quiz show, just with only two categories Numbers and words. They also have comedy quizes, 8 out of 10 cats is sort of a quiz show and big fat quiz is a celebrity quiz show, albeit very infrequently.
I thought the same
I feel like the more interesting question is that the people who like clarkson, now have a hard time finding their voice in politics. They get attacked by the left, while they don't want to go to the right.
I've been thinking Martin Lewis for PM since i first heard of him (it's been more than 15 years now). He and his team have saved me money, alongside millions of others and helped us manage our finances and our lives so much better than we could have managed on our own. I'd have rather had him in charge than every single PM we've had this century and most of the ones (during my lifetime anyway) of the previous one too.
Quiz shows are heros, cos that’s what this big dude does?! 🤣
If anyone has watched Clarksons farm I don’t think he’d be cut out for PM tbh 😂
He doesn't touch his own thermostat ... and that's an euphemism
hahaha
A plate of Fish and Chips for PM. Most people like that too. It's all getting out of hand.
Jeremy Clarkson, do you mean the man who punched a production assistant in the face for having the temerity to tell him there was no hot food after he had missed dinner service in the hotel. Lovely bloke........
@@paulkennedy477 it was the producer not a production assistant
And "ahem" Boris Johnson...
Ah, come on. Who in this room has never been hangry? Give the man a break.
Exactly! So if one of Richard’s or Marina’s children had been punched by JC? Or the child if one of my friends who think JC is so marvellous and funny? Yeah… different story
@@JabindyOer well I don't think he's ever punched a child, just Piers Morgan and a BBC producer
I think BorisJohnson was actually a celebrity PM, he certainly acted like he was. Now he has gone back to being just another sad celeb selling his latest self promoting project, it all seems so obvious?
Are you live-streaming the live show?
My late Mum called crap TV “cerebral chewing gum” as you could watch without thinking
Speaking on car advertising, nothing has left an impact on me more than the Toyota Aygo. Mostly because they sponsored every show on T4 back in the late 00s. They actually did something fun and all the stings were visually exciting. It was impactful and though I’ve never bought an aygo they were on my radar before I was even old enough to think about buying a car. It was excellent advertising because they were appealing to the older demographic watching T4 and potentially needing a reasonably priced car.
It may have been attractive advertising for you, but it didn't work on you. And if you found it fun then it's likely the older generation you mention likely found it banal.
So was it "excellent advertising"?
QQQ - I happen to love the round "Where Is Kazakhstan?" on HOG. Always in Round 4 and always a learning experience for me.
I note "however" with dismay that it has become less common in recent seasons (Season 5 it appeared once per 5.36 episodes (the highest frequency in the run); whereas in Seasons 6,7 & 8 it appears once per 6.25, 5.88, & 6.71 (up to season 8 episode 47) -- Why the reduced frequency in these most recent series?
Is it because as you say on the show many (95%+) of the guests simply have NO CLUE where places are and they/you don't want them to appear foolish or some other reason?
Please please return "Where Is Kazakhstan?" to its former more regular frequency.
Contestants need to know it is coming -- but it may not appear.
Perhaps if they are concerned then like me they could study and learn -- or at least open their eyes when they travel, take a me travel day when they go on location.
The geographical ignorance of many HOG celebs is kinda weird. Many don't know where countries are in Western Europe???
@@colinjames6152 most alarming is when they are news journalists who appear to have little clue where places are, even when those places are locations where important news events have taken place.
I love quizzes and the antiques competitions, but not so much the 'celebrity' versions. Does the C word mean simply 'someone who comes on the telly a bit'? Newsreaders, weather presenters etc may be cheap to employ, but are they really celebrities? House of Games at least doesn't pretend otherwise. Love this podcast btw.
@@7cColin people go on reality shows and become 'celebrities' and then make a career out of doing 'celebrity' reality shows. It's quite an old fashioned term. It's time they came up with a new one.
@@clivet3252I have a different term for those people...
Marina Hyde points out an important aspect of the modern left- and current left/right politics- which was perfectly summarised by American author/ commentator Freddie deBoer: "If you disagree with the left about anything, they kick you out. If I agree with the right about anything, they invite you in."
Yeah.... That is not true. How about you try telling someone on the right in the US that Trump lost the 2020 election but that you agree with them about low taxes and see if they invite you in. Try telling someone on the right in the UK that Brexit was not the will of the people, but that you like fox hunting, and see if they invite you in.
Similarly someone like Clive Lewis (Labour MP) has opposed the monarchy and other official Labour Party policy for years and has never been "kicked out". Rosie Duffield was even opposed to trans rights but remained a Labour MP for years before she herself chose to resign - she was never kicked out. On the other hand, the first thing Boris Johnson did when he came to power was to kick out 21 of his own MPs because they disagreed with him on the one issue of Brexit.
What total nonsense. Because of the way our parliamentary democracy works all parties are wide coalitions. We rarely get new parties just same old parties reformulating their coalitions.
Ah yes, the mythological left. Simultaneously unrepresented in politics and responsible for everything wrong with it. Trying to be actually, traditionally left wing in this country, like the working class of old, is like being in a support group being run by your own rapist.
I was a lefty for many years, but now I'm in recovery.
@@abzulooks6012 this comment is an example of exactly what’s wrong with this supposed ENTERTAINMENT podcast
The difference between jaguar and volvo advert is 1 is building on what it is known for the other is changing its image.
I'm excited for the gregg wallace talk next time round
I think people say twitters rebrand is a failure is because everyone, except for journalists, still call it twitter. Just like facebook, no one calls it meta.
Facebook is still Facebook. Its parent company is Meta, much like Alphabet to Google.
I understand the masses are easily fooled by a flat cap and tweed, but in what universe is someone buying up a farm to avoid inheritance tax then making a tv show about said farm an everyman story?
It’s not but regardless of his reasons for buying a farm he certainly is part of the farming community and I’d rather listen to someone who has first hand knowledge of the issues than someone who doesn’t
Are Jaguar are precipitating their sundering from customers’ money? 😂
@jrx.. My hovercraft is full of eels.
@jrx.. Great point, well made.
46:15 - I think John Thaw only had a Jag when he played Inspector Morse. It was the baaad laaads with shooters who had Jaaags in the Sweeney. Now shut it, you slaaags.😁
Wasn't Jack Regan's wheels a Granny?
I think Sir William Lyons called the proper Jag logo the “leaper” rather than the growler! 😆
The "Growler" is the open-mouth Jaguar face logo. the "Leaper" is the jumping cat in profile.
From Jaguar to jaGuar; from leaper to leper. It's all very sad.😞
@@robholloway6829spot on
This is so good
The Hotsprings Surrealism Festival. Hahaha! To be fair, Jaguar have shown their potential genius in this 'rebrand'. It's got everyone talking (for some reason as it looks like the most outmoded early stages of AI thing ever), and that's all they need. "They've rebranded it, you fool!" Jaguar don't need the old guard fanbase anyway, they're old an ageing and dying breed. It's not worth chasing those sales. Once again, Richard understands the nuances and hits the nail square on the head. All those spaces in the legacy luxury car market are solidly plugged with high end Mercs, BMWs and then Rolls-Royce, Bentley, et al. Jag don't have a chance which is tragic based on their gloried history on road and track. I am excited to see it, I think it will look like something out of the glory days of Art Deco. Do I think it will work in practice? Nope. Not a chance and I think all the column inches will disappear as soon as they unveil the car. The thrill is in the chase. Well, that was a lot of waffle, apologies.
Lots of people talking is not a marketing “result” for Jag. Everyone was talking about Ratner and Bud Light….
What marketing lessons did you get? Talking about something isn't always a success, we've laughing at the company. They haven't rebranded it, they've attempted to link with the "Current audience" which has no interest in it, ask Bud Light...
@@artair70 Fair points, but let’s unpack this a bit. You're right that being talked about doesn’t guarantee success (Bud Light’s misstep being an extreme example), but comparing Jaguar’s move to that feels like a bit of a leap, don’t you think? This isn’t about alienating a core demographic so much as repositioning a brand that’s struggled for relevance in a saturated market.
If anything, the 'laughing at' you mentioned might still generate curiosity-after all, controversy and bold moves often drive interest in luxury brands (Tesla springs to mind, even if it’s a different beast). Whether that curiosity turns into credibility, sales, or sustained interest is, of course, a gamble.
For what it’s worth, my waffle wasn't trying to crown this rebrand a success. I was more musing on how it’s a fascinating strategy that could be brilliant or fall flat on its face.
@ Is it a leap? To me it shares all the ideals they (Budlight) did that backfired.
Who owns Jaguars? It’s not guys in their 20s let alone 30s, companies know what their audience likes, it’s why restaurants can be broken into Cultural cuisine, Vegan, Steak houses and more we know what all these people that like such want.
Make preachy videos like Gillette did backfired on them, stuff like this never ends well.
When was the last time you knew of that marketing like this actually succeeded? I certainly can’t name such.
One look at their stocks will tell you everything you need to know, as the old saying Goes, Get woke go Broke but in actuality the true statement should be “Go Broke Get Woke, croak” These things are purely strategical, they never ends well. You can’t be more divisive when the company has already been having Low Sales for many years.
They make bad cars anyway, so I won’t mourn them.
Basil Brush for prime minister!! #celebrityPM
boom boom
Where I come from a growler is a pork pie.
Surely Martin Lewis for PM?
@@MarcRoylance-x6u Martin Lewis the man who has made a fortune telling everyone how to save money whilst driving prices up and getting a slice of commission?
@@clivet3252complete misinformation.
@@alan_davis in what way?
Wow, didn't even know they published these "Live".
From 43:15 onwards is missing from the Apple podcast version.
Finally, someone's thinking about giving the celebrities a chance
HQ Trivia was fantastic, it bought my old office to a standstilll twice a day, we had a leader board in the canteen. If I remember correctly it was more a big falling out of the leadership than it not working out. I forget exactly why but it was a real shame.
Richard thinks John Thaw drove a Jag in the Sweeney? Ford Consul GT actually.
My week is made once again
Less than half of Britons favour the death penalty, according to polls. Where does Marina get this "most people are in favour" business?
Probably The Guardian.
The Guardian is a left wing publication, so I doubt that. Presumably she's pro death penalty and just presumes the rest of us are
Immensely enjoyable over morning coffee as always. just one thing, any chance you could stop crew wandering around behind the drape? .. Cheers from an ex backline tech :)
Wow
Marina not wearing grandmas clothes.
Refreshing and even more beautiful.
On a recent podcast in the US I heard that 'common sense' thing called "back of the class energy instead of front of the class energy'. I think it is a very astute observation.
within two years Marina will be frothing in the Telegraph, calling it now
Guys, everyone going to your show likes you and wants to see you doing well. It'll be fine.
Lateral is kind of doing it already with media video clips. I guess they save a bunch of time not having to edit the video on the non-clip bits of the show?
Never understood the Brit fascination with Clarkson. He is the walking talking embodiment of the fake “every man” but for his multimillion fortune. But for his wealth and odd power over a certain segment of Brit society, he’s just like all the other blokes.
I do wonder why The Chase and Pointless air at the same time everyday? They are then both followed by national and local news for the two main channels, wouldn't it be better to mix it up a bit?
Regarding The Chase, I find myself thinking that it is unfair that the contestants in the final chase have to buzz and have their name called out before answering, the chasers don't. The time taken to buzz and have your name called out must take at least a second of time so over the course of say answering fifteen questions you have already handed the chaser a fifteen second advantage. Surely there should be some kind of adjustment to the chasers time to compensate.
There is; the team get a head start based on how many people get through and they get to (hopefully) push the chaser back.
As to your last point, look what embracing TH-cam has done for Taskmaster. It is watched all over the world.
Any polling on Clarkson vs Lewis for PM should have two questions: 1. Who would you vote for and 2. Who do you think would win.
Not that Im the market for a Jaguar, an advert without the car made me want to know what the new car looked like. If it had been on the screen I would not even have paid it much attention.
Cannot believe people would even entertain the idea of Clarkson in politics... even Clarkson isnt that stupid.
Possible celebrity politician, Marina Purkiss! she’s awesome.
It's not possible to have a celebrity prime minister because the public don't get to vote for a Printer Minister but if we put the Royal family out of their misery and had a President instead that would be a different story
You both are so fab so listen to. Bit of intelligence amongst all the usual social media rubbish x
Thank you for the weaving reference. I am weaving a rug on a huge, turn of the century, wooden floor loom in the far north Scottish Highlands as I listen to this. Keep up the excellent work! Anna. 🧶
The ‘hard for outsiders’ aspect of British politics is absolutely a feature and not a bug. The US is a cautionary tale: at their absolute worst, every British cabinet are more capable, competent, serious, and well-intentioned than Trump’s current choices. That’s because of ministers having to come from the Houses of Parliament and, generally, from a Shadow Cabinet, where they’ve not only been elected but then have been tested day in and day out, often for years. Having a profile from broadcasting doesn’t get anybody that.
Oh yeah, you're doing just great.
"more capable, competent, serious, and well-intentioned" LOL, it wasn't the US that arrested people for "Mean tweets" You belive any old hog' wash
Our system does not lend itself to celebrity PMs, it will NEVER happen.
Boris Johnson.
Is it just me or does Richard's hand look comically large around 15:09? I imagine it's just the camera angle!
Martin Lewis would never take the job. He's not that crazy and he's said that he would never take the job. He would be brilliant at it from a human connection perspective, but he values his sanity. And I don't blame him. It's a shame he doesn't have a more prominent advisory position with MPs and that most of them never take his advice to any useful degree. That list of celebs to be PM is bizarre. Much like America has voted in someone with no political ability at all, it seems we would do the same.....
*did do the same
Countdown is a quiz on C4...?
Countdown is a game show, not a quiz.
Disappointed that Richard failed to illustrate the idea of a celebrity starting a party to enter the house of commons with the previously mentioned Noel Edmonds', being that his future political movement has such an obvious name; Noel's House Party
Surprised no mention of Zelensky as an example of non-politician celeb to President?
Quiz Shows:
It a Dog-Eat-Cat world for new quiz shows/formats to break into the lucrative quiz market.
Friend of mine Lesley Anne Brewis had the 'Osman' role on a new quiz show with Matt Allwright - The Code.
Asked her whether they were making any more and she said they'd been dropped as their average rating was 3 people fewer than the one they recommissioned.
Fine margins!!!!
Elon Musk to Jaguar: "Don't you sell cars?"
Me to Elon Musk: "Don't *you* sell cars???"
Winner.
Yes Elon sells a lot more cars than Jaguars, hence why Jaguar are going all electric. Copying or imitating in business
I still dont get why bbc 2 is reshowing mock the week, just make new ones, i have no intrest in watching jokes about news from 4 years ago...
You might not have to target the 5% who will buy your car all the time, but you certainly should not go out of your way to alienate them.
In Jaguar terms that 5% is 0.05%. They are already dead, this is just a last throw of the dice.
And they aren't selling cars again until 2026, so it's a total waste of money as everyone will have forgotten by then.
Jaguar goes electric just as sales drop off. Te advert is clearly not taking to their potential customers. They might be in trouble :)
I really hope that we have moved past the era of the celebrity politician. We will look back on the era of Trump and Johnson with wonder and horror. Please don't suggest anyone else.
Bradley Walsh is bright,I could not believe the American chase had a host who looked like she would struggle to remember her own name
Richard's take on the Jaguar campaign is very insightful. I agree, and I do think it was a successful campaign - in the moment, as everyone is talking about it. I can imagine a large chunk of people will be looking out for the new fleet of cars when it comes round.
36:57 I am going to look this up, it is very smart marketing.
Except people don't buy such from these campaigns, they've ruined many more than they've ever helped people will not skip over that it certainly wasn't successful if only bad word has went around.
@artair70 that is the point that Richard made. Of course, the majority of people don't watch a car advert and then immediately go out and buy the car. Those type of adverts are to drum up interest so that the next time people are in the market, they recall the time they watched that advert. That was the point he made.
Also the purpose of the advert was clearly not to sell cars (no cars were featured). It was to drum up interest for the launch.
It's an interesting topic for debate! Loved this episode ❤️
@ The George Washington car advert in the US for Dodge is a good example of advertising, not a bunch of alt “Models” in 2024 that belong in asylum’s. For it to drum up interest it clearly failed, it put more people off than they’d gain. It should never have been made and anyone could tell them that.
By that metric, new coke was successful campaign. everyone talked about that. issue is, it cost coke billions. Or even Bud lights campaign.
@@tisFrancesfaultsee also: Dasani.
He tends to press the "Self-Destruct" button too often.
No mention of Gyles Brandreth? I also don't think the locals near Clarkson would vote for him after he got so many blocked permissions through for his farm shop and restaurant.
I thought Glenda Jackson was once a Labour MP.