These "extended" videos are so much more engaging than those TikToc style shorts that TH-cam's marketing department think that YT users want to see these days.
Hi Stephen, I was thinking about this again when re-watching this video. If you could afford the time (hassle) produce the long-form (10 minute +) as normal for YT weekly and cut from that edited shorts for TikTok every few days. Same content via two streams to suit different audiences. Thank you again and have a brilliant weekend.
I was shocked to see Microsoft as a failed example, but it’s understandable. I think the inspiration and visual design of both the Windows phone UI and refreshed Microsoft Suite identity are innovative and beautiful. It’s just tough when your competitors are Apple and Google.
hey steve, i'd suggest you analyse the Indian Corp. giant TATA. it started as a steel company and today it has...well, try n google it man, u'll b amazed. Btw, of the many brands they own, JLR happens to be one, and they'd taken over Corus Steel some years ago. In India they partner Starbucks, besides owning Tata Steel, Air India, Tata Motors, to name a few. From defence automobile and energy to electronics and from medical to fashion and hotels, Tata is everywhere. Will look fwd.
Brand extensions for an unknown brand only really acts as a structural framework for clarity... Most brands extending product lines are leveraging equity from the parent brand... you can still do it for the clarity it offers, the there's no equity (advantage) being leveraged
These "extended" videos are so much more engaging than those TikToc style shorts that TH-cam's marketing department think that YT users want to see these days.
We prefer long-from too :) - I think shorts should have their own tab
Hi Stephen, I was thinking about this again when re-watching this video. If you could afford the time (hassle) produce the long-form (10 minute +) as normal for YT weekly and cut from that edited shorts for TikTok every few days. Same content via two streams to suit different audiences. Thank you again and have a brilliant weekend.
I was shocked to see Microsoft as a failed example, but it’s understandable. I think the inspiration and visual design of both the Windows phone UI and refreshed Microsoft Suite identity are innovative and beautiful. It’s just tough when your competitors are Apple and Google.
Well said!
hey steve, i'd suggest you analyse the Indian Corp. giant TATA. it started as a steel company and today it has...well, try n google it man, u'll b amazed. Btw, of the many brands they own, JLR happens to be one, and they'd taken over Corus Steel some years ago. In India they partner Starbucks, besides owning Tata Steel, Air India, Tata Motors, to name a few. From defence automobile and energy to electronics and from medical to fashion and hotels, Tata is everywhere. Will look fwd.
Cheers Anupam
Just a curious question. How would something like this apply to an unknown brand with no leverage tackling multiple related extensions at once?
Brand extensions for an unknown brand only really acts as a structural framework for clarity... Most brands extending product lines are leveraging equity from the parent brand... you can still do it for the clarity it offers, the there's no equity (advantage) being leveraged
I had no idea that they have tooth brush and tooth paste!