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Variety lied man, look who wrote the article, even the former writer for blade came out and said that they were baffle with the claims she said, and other scooper and investigation that situation and said she lied and made bs stuff to make it a hit
Even if they ReBoot, I've already went through 5 stages of Grief & stopped wasting money on Theatres & Merchandise so no I no longer interested the new MCU especially if they stopped pandering because once they cultivate the Fanbase big enough after 2-3 phases, they later add "Messages" to make sure their voices heard & vote what politicians they want to elect. Also next yr I'll be graduate from College so I'll be busy working for living & later for my family which means I have enough time to watch 20+ lengthy movies
I remember going to the Disney store back in the early 2000's and seeing so much female-centric branding and merchandise (Disney princesses, plushies, cute animals, etc.) that I wondered if and how Disney would ever cater to boys. Then they went ahead and purchased two very boy-centric brands: Marvel and Star Wars. I could then see how Disney as a brand could grow into a powerhouse by providing interests for boys and girls. Then wokeness happened and society had an existential crisis toward the meaning of sex and gender. Unfortunately for Disney (and a plethora of other companies)... they took a clear side in this madness. So the company proceeded to implant minions at the top who were hellbent on ramming through female-centric, girl-power, wokeness onto brands that were popular with boys. This is where everything collapsed for both Marvel and Star Wars. Of course, they will never admit this because "sexism" or "racism" or whatever other "ism" they throw at anyone who disagrees with their narrative.
And the only thing we can do in retaliation is… simply not buy their merchandise, not go to the movies and not watch streaming TV; that’s costing them million/billions.
@@dcmastermindfirst9418 A note... Producers aren't always the ones who put down the cash... quite often, they are simply employees of someone who does. As Andre mentioned in the video... Lauren Donner-Shuler put down the money, and then Marvel Studios put down the money... while Feige just worked for them.
@@Nyet-Zdyes Lol producers are literally always the ones who put down the cash, numb nuts. That's what a producer does... it's in the fukin name, genius.
I absolutely love the way you scrape off the gloss, peel back the layers & get to the (often overlooked) details of the true story in your videos. I'm already looking forward to part two! 👍
This still misses the root cause of all Marvels problems. In 2015 Marvel Comics abruptly and completely abandoned their rich continuity and characters. Then they viscously attacked and alienated all their long term fans. MCU only emulated these exact same mistakes. Disney handed Marvel over to people who never liked or cared about these characters to begin with- every other problem is just a symptom of this root cause.
All new All different Marvel in part help to speed up the downfall of Marvel Comics. I remember telling my friends if the MCU went the direction of All New All different Marvel it will experience a big decline.
Ah, but you’re missing the “event” Andre was referring to: Feige convincing Iger to force Perlmutter into “retirement”. It wasn’t until Perlmutter was out of the picture that Marvel launched its “All New All Different” campaign.
@@liljenborg2517 not quite- Perlmutter was only forced out of Marvel Studios (the movie division) at that time. The fact that the comics in 2015 (still under his leadership) initiated most of the self destructive stupidity that has led to Marvels downfall- prove Perlmutter is very far from the saviour people are making him out to be. The man is an irrational nutcase who was horrendous for the comics the entire time. He cancelled Fantastic Four and tried to replace X-men with Inhumans out of bitterness and spite. He sold the movie rights to every Marvel character for next to nothing and was very lucky that Avengers rights defaulted back due to Hollywood incompetence. Any movie success has been despite him- not because of him. David Maisel solely deserves credit for the business success of Marvel Studios. But Jon Favreau deserves all the credit for making Marvel movies a creative success. Perlmutter just happened to be the suit along for the ride when something good happened.
I'm not surprised that Feige didn't have much impact until deeper into the MCU's life, because I hardly remember hearing much of anything about him until sometime in Phase 3. Since then, it seems he put himself more out there as "the Marvel guy," and I don't think it's working out in his favor. Maybe if Marvel was still the house of quality it used to be, he'd be on top of the world, but this insistence on Cartleen Kennedy-ing characters and making too many poorly paced shows that are crucial to the movie continuity are the most egregious and most easily-avoidable mistakes anyone could make.
I would disagree, I saw Kevin from the beginning. The only reason you might have start hearing about him because the media started to see Marvel as too big to fail.
Yeah Feige became nerd household name material pretty much from the start and especially after the Avengers. This video doesn't really explain why Marvek was so consistant in quality though. Maybe that'll be explained in part two.
@@greengraciano6846 They had better directors earlier on. Once they started doling out directorships based on checkboxes rather than passion it went to pot
The problem with phase 4 & 5 isn’t just the quality of the execution, the core concepts & what they chose to make were bad ideas. You can’t blame that on Kevin having too much on his plate.
Yes... Feige being "spread too thin" is just a bad excuse... or the proverbial fig-leaf. Actually, to continue the metaphor, it's so threadbare as to be very similar to the Emperor's New Clothes...😁
Feige was the one who pushed to make Hulk more family friendly in the first Avengers movie to appeal to the masses. He was always a business man first. Never a true fan.
Bad businessman at that. Those idiots never realize that it's fans who drive those franchises, normies literally don't care, the fans need to lead normies into watching those movies. The "movie that appeals to all audiences" is literally a fantasy invented in the minds of Hollywood producers/execs, it doesn't exist, and never will.
@@alexandresobreiramartins9461 You nailed perfectly. If you don't get the ones passionate about it to convince the normies, you have a potential flop in your hands
@@alexandresobreiramartins9461 I can't up-vote your comment twice, so I'll repeat it... "The 'movie that appeals to all audiences' is literally a fantasy invented in the minds of Hollywood producers/execs, it doesn't exist, and never will." THIS is the reason that we have different genres of movies, TV shows, books, music... basically EVERY form of art. Something that Dismal should REALLY have paid attention to... We have movies that are called "chick-flicks"... and those that... are NOT. And the only reason guys (for the vast majority) go to see chick-flicks, is because it's what their girlfriend/wife/daughter wants to go see...
He's why the Hulk Sucks Ass! When Ed Norton who had creative control was pushed out and then lied about as someone who is difficult to work with that for me was the beginning of the Fall of Marvel. I never cared for any of the Avengers films they were always half ass ok. The solo films were where it was at.
The issue with empires is that, as the empire becomes more powerful, it systematically removes all the people responsible for building it to ensure that the guy/elite in front, taking all the glory, looks better and better and more impressive over time. By doing this, they doom the empire to failure and it falls with a crash...
Not terribly surprised that Feige's role in building up the MCU has been vastly overstated. Overhyping their top executives has been a staple of Disney PR, just look at the way they handled Kathleen Kennedy, or for that matter Victoria Alonso right up to the moment they threw her headfirst under the bus. They've always got the best people in top executive positions until they overstay their welcome and suddenly turn out to have been the worst person ever, all along!
I read an article where Jon Favreau and Robert Downey Jr. had certain rules they wanted to follow and one was to be faithful to the comic books. Obviously, Feige broke that rule with his edict that writers and directors shouldn’t have any experience with the comic books.
Id argue that the cracks were already visible by the time Endgame came out. While I am a huge fan of Guardians its humor, after its success, creeped into every Marvel movie, even where it was grossly inappropriate. And production started its decline with Black Panther. Marvel was already running out of gas before it crossed what should have been its finish line.
I really appreciate the research you put in to making the truth come out. Kevin Feige being no more than another Kathy Kennedy makes way more sense given his talent. And I use the term talent loosely.
@@1ChristFollowingNerd Super dirty. It is an odd thing that many managers only see themselves rather than others clear talents that lead to management successes
@@1ChristFollowingNerdon the Star Wars front too. Favreau was a pivotal part of Mandalorian. The Filoni hijacked the story to be an insert for his self made characters like Ashoka Tano and Bo Katann. You can feel the quality of the show drop off once Favreau was forced to step back.
If Chapek was just a "pencilpusher who couldn´t do anything right" wouldn´t that be another blamish on Bob Iger since he was the one who chose Chapek as his successor. Also i find it interesting how many flaws Chapek apparently had when he was hardly in charge and could greenlit anything. Is there even 1 Disney project you can point to and say that was Chapek, be it positive or negative?
I don't think that there are any movies or shows that you can rightfully blame, or credit, Chapek for... As leader of Disney, he only really had 11 months without Iger... Jan-Nov 2022. Before that, Iger was still his boss, even though Chapek was technically CEO.
I was tempted to purchase this book but was hesitant knowing how Hollywood likes to put out propaganda. Thanks to Midnight's Edge for confirming the deception.
I was more surprised by the fact, that Avi Arad was an instrumentel part of the restructering of Marvel Entertainment. I thought he was a movie guy only, who happens to have been involved with the earlier marvel films, prior to the MCU.
Favreau solely deserves all the praise for MCU. Perlmutter was the "genius" who sold X-men and Spider-Man rights for next to nothing. He was disastrous for the comics too and cancelled Fantastic Four out of bitterness and spite. Marvel movies had always been destined to succeed as soon as CGI came of age and a fan got to faithfully adapt the movies.
This sounds so much like Benioff and Weiss from Game of Thrones. Once they were left to their devices to choose the path forward, everything began to run aground.
So key takeaways: - Don't break up a good team when you have them already set up. - You can make risk free money from an idea if someone else makes the product, but also you can only make money either way when you build successful products. - Taking a bigger bite out of the pie means having to deal with a larger possibility of food poisoning, especially if the pie is busy going bad. Also, why is it that Jon Favreau is always seen at every successful or at least partially successful productions of MULTIPLE studios? Even at the photos of the first Iron Man, he's standing there studying the designs. When you see videos of him, you see him talking to the talent, explaining stuff or listening to their ideas. He seems the one that MOST understands the customer and what they want, he seems to have a genuine eye for talent and their potential, and every time some of his quality seems to dip, is when someone else actively interferes with it? He might not have Feige's knowledge of the comics, but it's obvious that he's the go-to guy on the actual production side of things, and when he's not involved in actual quality, well, we are all seeing in real time what the outcome of that is. I wonder what a Star Wars or Marvel or even his OWN studio under his own sole control would look like? Perhaps better than we CURRENTLY have?
So the fact is that Lucasfilm and Marvel are managed by an errand boy/girl. Having a skill is not important at Disney. Then it is not strange that it all went completely wrong at Disney.
Feige, like Kennedy and Michelle Pfeiffer's Selena Kyle, makes "one hell of a cup of coffee". That's what led to their meteoric rises. It's still a surprise that people fail upwards in Hollywood. Hairdresser, secretary, and assistant alike can all become producers. Take that, Matthew Broderick! Anyone can be a producer!
I’m old enough that I kept up with all these stories as they happened. I’m very much aware that Kevin had little to do with the origins of Marvel Studios.
Since Marvel doesn’t have a future, I have been going back through some of the comics comparing origin stories and storylines. If Loki, S-1, didn’t show what a Mistake Kang was, the comics confirmed it and AntMan reminded us. Then there’s Captain Marvel whose powers come from a different stone than what she came in contact with and the correct stone she doesn’t come into contact with until Thanos contacts it with her face. Oh well, the scene was worth it.
Thank you Andre! Love the breakdown and eagerly waiting for the next parts!!! So basically, for the good of the company and the franchise, get your own coffee.
I got to the part when you talked about Chapek, and OMG, it all makes sense that this book is PR exercise from the very top of Disney.... did someone say legacy.
I've been telling folks that Kevin really wasn't there like that but everybody didn't want to believe me it's the same thing with James Hunt was not there like that it was John Dave Ike and syrod who did all of the grunt work for Marvel to lay down the foundations of these movies being successful That's why it's crazy that Disney we even have given so custody of Marvel to Kevin fighting who didn't even prove himself
The Toy Biz purchase is wild. I recommend people watch the SF Debris documentary on it. I am actually amazed nobody has made a movie on it because you essentially have a toy company taking on a Wall Street mogul over the burnt remains of a comic book company. And it gets to the point where the company is no longer the goal but not walking away with a damaged ego.
Arad also claimed to be a big Marvel fan, which you can see in the shows he produced before the MCU, even if he also kept the toyetic nature of the shows in mind. My guess is Arad knew loyalty to the comics would increase the audience, and thus the buyers. Perlmutter was the guy who replaced Terrance Howard with Don Cheadle because Howard wanted too much. Howard was the better Rhodey. It's why I think too much credit is given to Perlmutter for the MCU and not enough for Arad. When he left, the MCU producers and writers stopped caring about comic accuracy.
A few years ago, I would've been surprised about Feige's lack of contribution in the rise of the MCU. Now, however, that is not a shock, not with the way the MCU was fumbled especially with Perlmutter muzzled at the time. And it's laughable that the book insists that the downfall was all Chapek, and not Iger.
Andre you damn **** tease I’m depending on you and other TH-camrs so I don’t have to buy the book (I’ll get it in the library some weeks later) but to leave me on a cliff hanger. Damn you. … that’s good story telling
I have a feeling that part 2 is going to tell us that Bob Iger ordered Feige to "effinize" Marvel like KK had done to "Disney Wars". It *kind of* makes sense... on the surface. (and only on the surface) Marvel had just finished the "boy-centric" phase 3... so it was "time" for a "girl-centric" phase 4... Endgame came out in April 2019... and Iger was still CEO of Disney... until 2020... and even then, he was still Chapek's boss until about Jan 2022...
Nothing about Kevin Feige surprised me. When Ike Perlmutter got fired from Marvel, I immediately suspected that he'd been the reason for the MCU's success. You'd been reporting for years on his fights with Feige and Disney, but you'd also reported that he only had control over the TV development, while Feige was the movie boss, and I had believed that. Feige was the name. But years have gone by, I know who Perlmutter is, now, and I know he never would have cut Medusa's hair off, and he definitely never would have tried to bury the X-Men.
It was so obvious from the begging. They should have stopped at End Game, celebrated and bragged about their success for 5 years or so. With that success they should have let the public get to know the comics a bit more before introducing something like a multi-verse. They should have waited for consumer feedback and reaction to End Game. This wait period would have built anticipation for their comic book universe and the possibilities they could go with. Instead, the rushed the public with too much mediocre content that not many people were familiar with. On top of that they made everything woke and somewhat connected to other stories but not enough for anyone to care.
this is the kind of content where ME really shines and Andre comes off as EXCELLENT!!! I didn't know Kevin had so little to do with it, I knew about Perlmutter and Arad being Marvel heavy weights (Arad is obsessed with Spider-Man and still made bad choices though), and of course being a Disney-Simp book, Chapek is the villain.
This book that you are analyzing reminds me of an earlier book that I read back in college: Avengers Assemble: Critical Perspectives on the Marvel Cinematic Universe, which was released in 2018 by Terence McSweeney. However, it doesn't look like this is the same author as this book, but I'm willing to bet they are in similar circles. It's been 5 years since I read Avengers Assemble, but I do remember that there were also some things that the author left out, certain details, in order to keep his narrative that he was making.
Marvel Comics always catered to young boys, almost every book they sold was a reaction to the analytics they conducted on the market. Marvel events such as secret wars and civil war were created entirely because young boys liked the word “war”. Even though marvel saw its rise in the 60s, they didn’t succeed until the early 80s and the only characters that helped them dominate the market were spider man and x men. The 90s comic crash destroyed marvel after their owner ron perilman tried to make the company a media enterprise and stand on its own by acquiring other comic companies and distribution houses. Marvel produced too much books no one read and couldn’t workout distribution properly. That’s why they filed for bankruptcy. This is how marvel studios was born, after decades of movie scripts of hiatus and bad ideas for a spider man film marvel had to resort to Hollywood to save itself. Arad and Perlmutter saved marvel with toybiz, rebooting the comics for the ultimate line and selling the rights to their best characters to pay their bills. Still they were dying with mountains of debt and lack of control of their own characters, relying on small cheques from movie successes like raimis spider man, blade trilogy and the men franchise in the early 2000s. Along comes young feige with no valid experience other than being a runner, he didn’t even read comics until he got a job on x men sharing his knowledge about the lore for the Hollywood execs so they understood the insanity of the comics. Feige didn’t become president of marvel until 2005, proposing his idea for the mcu when the studio got the rights for the main avengers back. Mcu was built by favreau, whedon and the comic brain trust. Feige only had ideas, some of those ideas were very bad especially when iron man succeeded. Almost all the tv shows pre phase 4 were going to be movies and there was no plan for infinity war when the avengers released. Thanos was just an Easter egg. When Disney bought marvel they promised perlmutter they’d only appeal to young men and boys and wouldn’t change it. Feige kept being a loud mouth about not being able to make some of his terrible ideas into movies throughout phase 1 and phase 2 until Iger separated marvel studios and perlmutter’s marvel company in 2016. The more control feige got, the more the quality of the mcu began to drop. Starting with the 2019 releases since they were still in development in 2016 that’s when feige had a hand in making captain marvel a social justice flick instead of an interesting character like she is in the comics to appeal to the feminists, then the forced diversity scenes in endgame, then the phase 4 announcements resembling some of the terrible ideas from marvels worst comic line in 2017 “All New, All Different”. Feige took full control of marvel in 2019 and signed the mcu’s death warrant. Openly announcing how diverse marvel was going to be with POC and women dominating the market. He even said that doctor strange is a white man who is not needed to show Wanda how magic works in WandaVision. There were plans to replace Chadwick as black Panther before his death, make captain Britain female, cast a woman to play doom, introduce Jessica Drew to replace spider man before Sony said no and that’s what they didn’t do. So far they’ve destroyed Kirby’s eternals for the sake of representation, assassinated doctor strange in his own movie, turned Thor into a clown, made she hulk uninteresting unlike what she is in the comics, humiliated nick fury twice, made a major event like secret invasion a tv show and now they plan to cuck Reed Richards in favour of Sue Storm as the lead for fantastic 4, male blade rhe 4th lead in all star women led movie about life lessons and all of this mess just to reboot the mcu in a few years. There’s no Hope left, you’re going to see iron man and captain America in the hands of these activist writers and that’s when marvel will be shut down and completely disneyfied
Why does anyone find this surprising? Trends happen, do people think that just because capeshit became popular for a while that it was going to dominate storytelling for the rest of eternity? That makes no sense. All things come to an end.
You'd be surprised by how easy it is for humans to think that when the going is good it will go on forever. After all, we do that EVERY TIME the economy is performing well. So I don't find it surprising at all that Disney and Marvel thought capeshit not only would last forever, they could sink endless amounts of money into it.
MCU was a success originally because it was all based on proven material in the comics. It has dropped off the cliff now because they are trying to make up new stuff that is weird and does not make sense except for a very few. Very few people want to see "what-if" scenarios - what if they are all gay, what if they are all women, what if they are all diverse. The majority of viewers simply want a story that makes sense or has meaning in real life situations.
I'm not surprised. It is clear that Feige had little to do with the success of Marvel because once he was handed complete control by Iger, he turned it into his own political platform, only caring about feminism and social justice instead of story and characters and destroyed the franchise.
Just a small correction... No, the word "reign" is not a past tense word. "Reign" is a verb that is typically used to refer to the act of ruling or holding power, often in the present tense. The past tense of "reign" is "reigned," and the past participle is "reigned" as well. For example, "The king reigned for many years" is in the past tense.
What midnight edge tried to tell us that was erased from the timeline is the fact that in 2015 Disney adquired Marvel Studios. The worst part is that the book tries to trick you into "we mentionated it" by stating in that year that "Feigi stopped reporting to Perlmutter". That book did some next level manipulation
I was skeptical for a while when ME and others were pushing the "Perlmutter was the brains behind the MCU all along, not Feige", but now I'm increasingly convinced it's the case. For one thing, more time has gone by and Feige's losing streak has gotten longer and longer. The comment about Perlmutter opposing Black Panther for a while but ultimately letting it get made makes sense. You could really sense Perlmutter influenced the Black Panther script, because while it naturally referenced black issues (everything from slavery to fatherless families), it actually was careful about how it did it and was not, IMO, woke - I remember being very impressed by how balanced it was when I first watched it. Captain Marvel, in contrast, had none of that careful balance, instead going for knee-jerk feminist agenda, along with being stale from plot/character/action standpoint. The first script for the MCU's Black Panther was done in 2011, two years before Captain Marvel's first script, and it shows the stronger influence of Perlmutter on the production.
No idea that Perlmutter, Arad, and Marcel were behind the MCU’s success. 🤯 No wonder Perlmutter wants to take the reigns back. Iger and Feige have toppled what he and Arad built.
It is amazing to see the rise and fall of the MSHEU and there are some definite things you can see in the films/TV shows etc. that illustrate how they are collapsing now. I sure saw them and just really checked out after ENDGAME. Sort of a good checkout title...
The Fall of the MCU: *The Weather is Changing* ---> Wokeism Disney went woke to make money after Disney went broke by buying other people's debt. *The crack:* ---> Brie Larsen Marvel had no answers for this woman's mouth. Couldn't fire her since Larsen was supposed to be the tent peg the MCU's second phrase. *The Idiot Syndrome:* ---> Marvel management clearly has no knowledge of exactly who MCU characters are. Or even the audience Marvel is geared towards. *The Hail Mary:* ---> MSheU Instead of fixing the MCU & Captain Marvel. Let's make bad TV programs for another Marvel universe where the audience doesn't exist. R.I.P. Marvel. It's over.
Yes i thought kevin had a bigger role than what has now been revealed but no not surpised. We saw this with the old dc regimie they would change lead/direction the new person wpuld take credit fpr the movies that were already in the pipeline and would be fired before the projects they green lit had even begun publicity for its release and untill zaslav that was still going on. Cant wait for the next part or multiple parts of this these deep dives always some of the best collective information pieces out there
I was quite aware of how little Feige had to do with Marvel's early success. He truly is the Kathleen Kennedy of Marvel. Kennedy started out as Spielberg and Lucas' "gofer". If they needed a coffee or anything, they'd tell KK to go for it. Feige got his start as an errand boy for Lauren Shuler Donner, where he did pretty much the same thing. The only real difference is that Feige got lucky when he was promoted to President of Marvel Studios Development and was surrounded (at first) with people who were competent and worked hard to tell cohesive stories that were true to the source material. Kennedy only surrounded herself with people (mostly female -- just like the Force) who would never say no to her. She thought carrying the torch for Lucas was going to be easy **spoiler alert** it wasn't. Back at Marvel, people forget that casting was a MAJOR part of their success. The initial cast of the Avengers was truly inspired and carried the franchise for literally a decade. If they'd cast a dud as Thor or Captain America...the whole thing wouldn't have worked nearly as well. Joss Whedon is a pariah today, but he also played a HUGE part in the the MCU's success. If the first Avengers film, which he wrote and directed, had not connected with fans and the general public -- again, things would have played out very differently. Marvel Studio's downfall basically comes down to hubris. They bought into the hype surrounding the brand. The belief that --- Marvel could release a movie based on a phone book and it would make a billion dollars. They let this dictate their choices for phase 3 projects and it proved disastrous. What followed was a slew of movies and TV series that no one asked for, based on characters that no one cared about, that were poorly written and paced, which for the most part outright flopped. Casting that was based on identity politics rather than making their characters look like they had for decades in the comics was also a bad idea as it went against their formula for success that they perfected in the beginning and it drove fans away more and more with each successive project. Avengers: Endgame was truly the end of an era. It was the end of good storytelling, good casting and a good relationship between the studio and the fans. Now fans don't believe the latest movie or show will be good, so they don't show up. I don't know if Marvel can ever truly recapture the magic, the lightning in a bottle that they had in those early days, but I can tell you this..."The Marvels" is NOT a good way to start trying.
There are three ways an empire falls. Okay maybe there is more, but I just want to point these out. 1. It is invaded by outsiders and burnt to the ground. 2. The people in charge became incompetent, and then it falls apart. 3. Whether by incompetence or malice. The people in charge purposefully burns it to the ground.
I always thought Feige was basically the head quality control guy, and once there were too many things for him to effectively control the quality of any influence he had would be diluted, quality would suffer and he’d have to rely on the dip-test method where you occasionally take a random sample to check for quality and if it’s being met as a statistical model for if your product is any good because you can no longer check everything individually.
If anyone wants more details about how Perlmutter and Arad wound up with Marvel Comics in the first place, there's a pretty good book about it called Comic Wars by Dan Raviv. Marvel likely would not exist today if Toy Biz hadn't stepped up.
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Variety lied man, look who wrote the article, even the former writer for blade came out and said that they were baffle with the claims she said, and other scooper and investigation that situation and said she lied and made bs stuff to make it a hit
Even if they ReBoot, I've already went through 5 stages of Grief & stopped wasting money on Theatres & Merchandise so no I no longer interested the new MCU especially if they stopped pandering because once they cultivate the Fanbase big enough after 2-3 phases, they later add "Messages" to make sure their voices heard & vote what politicians they want to elect.
Also next yr I'll be graduate from College so I'll be busy working for living & later for my family which means I have enough time to watch 20+ lengthy movies
I remember going to the Disney store back in the early 2000's and seeing so much female-centric branding and merchandise (Disney princesses, plushies, cute animals, etc.) that I wondered if and how Disney would ever cater to boys. Then they went ahead and purchased two very boy-centric brands: Marvel and Star Wars. I could then see how Disney as a brand could grow into a powerhouse by providing interests for boys and girls. Then wokeness happened and society had an existential crisis toward the meaning of sex and gender. Unfortunately for Disney (and a plethora of other companies)... they took a clear side in this madness. So the company proceeded to implant minions at the top who were hellbent on ramming through female-centric, girl-power, wokeness onto brands that were popular with boys. This is where everything collapsed for both Marvel and Star Wars. Of course, they will never admit this because "sexism" or "racism" or whatever other "ism" they throw at anyone who disagrees with their narrative.
And the only thing we can do in retaliation is… simply not buy their merchandise, not go to the movies and not watch streaming TV; that’s costing them million/billions.
Pretty much.
But Disney at Heart/core Is Made for girls/women.
I think Disney still would have messed up but not as severely.
Disney bought those brands to destroy them. It an attack on white male culture
I have to admit, I'd thought Kevin played a bigger part in the rise of the MCU. This was eye opening.
You're not alone in that
No he's just a producer.
He lay down the cash.
Favreau and Gunn were the writers.
@@dcmastermindfirst9418 A note... Producers aren't always the ones who put down the cash... quite often, they are simply employees of someone who does.
As Andre mentioned in the video... Lauren Donner-Shuler put down the money, and then Marvel Studios put down the money... while Feige just worked for them.
@@Nyet-Zdyes Lol producers are literally always the ones who put down the cash, numb nuts. That's what a producer does... it's in the fukin name, genius.
So did I!
I absolutely love the way you scrape off the gloss, peel back the layers & get to the (often overlooked) details of the true story in your videos. I'm already looking forward to part two! 👍
Awesome, glad you enjoyed it!
This still misses the root cause of all Marvels problems. In 2015 Marvel Comics abruptly and completely abandoned their rich continuity and characters. Then they viscously attacked and alienated all their long term fans. MCU only emulated these exact same mistakes. Disney handed Marvel over to people who never liked or cared about these characters to begin with- every other problem is just a symptom of this root cause.
So true that's what drove me to indie comics
All new All different Marvel in part help to speed up the downfall of Marvel Comics. I remember telling my friends if the MCU went the direction of All New All different Marvel it will experience a big decline.
Ah, but you’re missing the “event” Andre was referring to: Feige convincing Iger to force Perlmutter into “retirement”. It wasn’t until Perlmutter was out of the picture that Marvel launched its “All New All Different” campaign.
@@liljenborg2517 not quite- Perlmutter was only forced out of Marvel Studios (the movie division) at that time. The fact that the comics in 2015 (still under his leadership) initiated most of the self destructive stupidity that has led to Marvels downfall- prove Perlmutter is very far from the saviour people are making him out to be. The man is an irrational nutcase who was horrendous for the comics the entire time. He cancelled Fantastic Four and tried to replace X-men with Inhumans out of bitterness and spite. He sold the movie rights to every Marvel character for next to nothing and was very lucky that Avengers rights defaulted back due to Hollywood incompetence. Any movie success has been despite him- not because of him. David Maisel solely deserves credit for the business success of Marvel Studios. But Jon Favreau deserves all the credit for making Marvel movies a creative success. Perlmutter just happened to be the suit along for the ride when something good happened.
@@uxm4life94 nope fantastic four was on FOX deal..he cant cancelled nothing about that...and inhumans the same,,fox got the rights..
I'm not surprised that Feige didn't have much impact until deeper into the MCU's life, because I hardly remember hearing much of anything about him until sometime in Phase 3. Since then, it seems he put himself more out there as "the Marvel guy," and I don't think it's working out in his favor. Maybe if Marvel was still the house of quality it used to be, he'd be on top of the world, but this insistence on Cartleen Kennedy-ing characters and making too many poorly paced shows that are crucial to the movie continuity are the most egregious and most easily-avoidable mistakes anyone could make.
I would disagree, I saw Kevin from the beginning. The only reason you might have start hearing about him because the media started to see Marvel as too big to fail.
Yeah Feige became nerd household name material pretty much from the start and especially after the Avengers. This video doesn't really explain why Marvek was so consistant in quality though. Maybe that'll be explained in part two.
@@greengraciano6846 They had better directors earlier on. Once they started doling out directorships based on checkboxes rather than passion it went to pot
he effected when trying push m she U crap, he was just producer
@@CreationSGame01 i saw feige producing fantastic four,,and making galactus a cloud
The problem with phase 4 & 5 isn’t just the quality of the execution, the core concepts & what they chose to make were bad ideas. You can’t blame that on Kevin having too much on his plate.
Yes... Feige being "spread too thin" is just a bad excuse... or the proverbial fig-leaf.
Actually, to continue the metaphor, it's so threadbare as to be very similar to the Emperor's New Clothes...😁
Feige was the one who pushed to make Hulk more family friendly in the first Avengers movie to appeal to the masses. He was always a business man first. Never a true fan.
Bad businessman at that. Those idiots never realize that it's fans who drive those franchises, normies literally don't care, the fans need to lead normies into watching those movies. The "movie that appeals to all audiences" is literally a fantasy invented in the minds of Hollywood producers/execs, it doesn't exist, and never will.
@@alexandresobreiramartins9461 You nailed perfectly. If you don't get the ones passionate about it to convince the normies, you have a potential flop in your hands
@alejandrovillalba3143 Having a core is what made gaurdians work and it showed in 2 when the normies showed up.
@@alexandresobreiramartins9461 I can't up-vote your comment twice, so I'll repeat it...
"The 'movie that appeals to all audiences' is literally a fantasy invented in the minds of Hollywood producers/execs, it doesn't exist, and never will."
THIS is the reason that we have different genres of movies, TV shows, books, music... basically EVERY form of art.
Something that Dismal should REALLY have paid attention to...
We have movies that are called "chick-flicks"... and those that... are NOT.
And the only reason guys (for the vast majority) go to see chick-flicks, is because it's what their girlfriend/wife/daughter wants to go see...
He's why the Hulk Sucks Ass! When Ed Norton who had creative control was pushed out and then lied about as someone who is difficult to work with that for me was the beginning of the Fall of Marvel. I never cared for any of the Avengers films they were always half ass ok. The solo films were where it was at.
The issue with empires is that, as the empire becomes more powerful, it systematically removes all the people responsible for building it to ensure that the guy/elite in front, taking all the glory, looks better and better and more impressive over time. By doing this, they doom the empire to failure and it falls with a crash...
Perhaps interesting to note, that the Hollywood sign is south facing.
So, _MCU: The Reign of Marvel Studios_ shows a spectacular sunset.
Not terribly surprised that Feige's role in building up the MCU has been vastly overstated. Overhyping their top executives has been a staple of Disney PR, just look at the way they handled Kathleen Kennedy, or for that matter Victoria Alonso right up to the moment they threw her headfirst under the bus.
They've always got the best people in top executive positions until they overstay their welcome and suddenly turn out to have been the worst person ever, all along!
I read an article where Jon Favreau and Robert Downey Jr. had certain rules they wanted to follow and one was to be faithful to the comic books. Obviously, Feige broke that rule with his edict that writers and directors shouldn’t have any experience with the comic books.
they stayed true to the shitty comics..........and added stupid agenda shit to it
Id argue that the cracks were already visible by the time Endgame came out. While I am a huge fan of Guardians its humor, after its success, creeped into every Marvel movie, even where it was grossly inappropriate. And production started its decline with Black Panther. Marvel was already running out of gas before it crossed what should have been its finish line.
I really appreciate the research you put in to making the truth come out. Kevin Feige being no more than another Kathy Kennedy makes way more sense given his talent. And I use the term talent loosely.
And wow Disney did Favreau so dirty
@@1ChristFollowingNerd Super dirty. It is an odd thing that many managers only see themselves rather than others clear talents that lead to management successes
@@1ChristFollowingNerdon the Star Wars front too. Favreau was a pivotal part of Mandalorian. The Filoni hijacked the story to be an insert for his self made characters like Ashoka Tano and Bo Katann. You can feel the quality of the show drop off once Favreau was forced to step back.
If Marvel can’t get the comics right these days, how can they get anything else right?
If Chapek was just a "pencilpusher who couldn´t do anything right" wouldn´t that be another blamish on Bob Iger since he was the one who chose Chapek as his successor. Also i find it interesting how many flaws Chapek apparently had when he was hardly in charge and could greenlit anything. Is there even 1 Disney project you can point to and say that was Chapek, be it positive or negative?
Deadpool 3 I think. As in getting Hugh Jackman in it.
I don't think that there are any movies or shows that you can rightfully blame, or credit, Chapek for...
As leader of Disney, he only really had 11 months without Iger... Jan-Nov 2022.
Before that, Iger was still his boss, even though Chapek was technically CEO.
Deadpool 3 is greenlit under Bob Chapek. There we might get a little view of, what a pencil pusher can do for entertainment.
I just love ANDRE'S breakdowns, they are clear concise, informative & entertaining .
M.E. & Nerdrotic are the best channels on YT.
I was tempted to purchase this book but was hesitant knowing how Hollywood likes to put out propaganda. Thanks to Midnight's Edge for confirming the deception.
I was more surprised by the fact, that Avi Arad was an instrumentel part of the restructering of Marvel Entertainment. I thought he was a movie guy only, who happens to have been involved with the earlier marvel films, prior to the MCU.
Favreau solely deserves all the praise for MCU. Perlmutter was the "genius" who sold X-men and Spider-Man rights for next to nothing. He was disastrous for the comics too and cancelled Fantastic Four out of bitterness and spite. Marvel movies had always been destined to succeed as soon as CGI came of age and a fan got to faithfully adapt the movies.
This sounds so much like Benioff and Weiss from Game of Thrones. Once they were left to their devices to choose the path forward, everything began to run aground.
So key takeaways:
- Don't break up a good team when you have them already set up.
- You can make risk free money from an idea if someone else makes the product, but also
you can only make money either way when you build successful products.
- Taking a bigger bite out of the pie means having to deal with a larger possibility of food poisoning, especially if the pie is busy going bad.
Also, why is it that Jon Favreau is always seen at every successful or at least partially successful productions of MULTIPLE studios? Even at the photos of the first Iron Man, he's standing there studying the designs. When you see videos of him, you see him talking to the talent, explaining stuff or listening to their ideas. He seems the one that MOST understands the customer and what they want, he seems to have a genuine eye for talent and their potential, and every time some of his quality seems to dip, is when someone else actively interferes with it? He might not have Feige's knowledge of the comics, but it's obvious that he's the go-to guy on the actual production side of things, and when he's not involved in actual quality, well, we are all seeing in real time what the outcome of that is. I wonder what a Star Wars or Marvel or even his OWN studio under his own sole control would look like? Perhaps better than we CURRENTLY have?
So the fact is that Lucasfilm and Marvel are managed by an errand boy/girl. Having a skill is not important at Disney. Then it is not strange that it all went completely wrong at Disney.
This is one of the more important Midnight's Edge videos, because it corrects a false timeline that even Midnight's Edge had come to accept.
Feige, like Kennedy and Michelle Pfeiffer's Selena Kyle, makes "one hell of a cup of coffee". That's what led to their meteoric rises.
It's still a surprise that people fail upwards in Hollywood. Hairdresser, secretary, and assistant alike can all become producers. Take that, Matthew Broderick! Anyone can be a producer!
I’m old enough that I kept up with all these stories as they happened. I’m very much aware that Kevin had little to do with the origins of Marvel Studios.
Since Marvel doesn’t have a future, I have been going back through some of the comics comparing origin stories and storylines. If Loki, S-1, didn’t show what a Mistake Kang was, the comics confirmed it and AntMan reminded us. Then there’s Captain Marvel whose powers come from a different stone than what she came in contact with and the correct stone she doesn’t come into contact with until Thanos contacts it with her face. Oh well, the scene was worth it.
Thank you Andre! Love the breakdown and eagerly waiting for the next parts!!!
So basically, for the good of the company and the franchise, get your own coffee.
Thank you for reading between the lines.
Not surprised Feige had nothing to do with the real side of success. Middle management always yells about their accomplishments the loudest.
I got to the part when you talked about Chapek, and OMG, it all makes sense that this book is PR exercise from the very top of Disney.... did someone say legacy.
If Perlmutter was such a great businessman, then why did he allow the comic book branch to implode ever ever since the first Civil War?
He was stopping it ending up like Phase 4 in Phase 3, but that doesn't absolve him of the bad takes.
Midnight Edge should make an hour long video of him just day "Avi Arad"!
I've been telling folks that Kevin really wasn't there like that but everybody didn't want to believe me it's the same thing with James Hunt was not there like that it was John Dave Ike and syrod who did all of the grunt work for Marvel to lay down the foundations of these movies being successful That's why it's crazy that Disney we even have given so custody of Marvel to Kevin fighting who didn't even prove himself
I have no idea how your channel is still not at a mil subs yet. You guys do great content
Maybe one day!
Endgame was the end game for Marvel. After that, I wasn't marvelled.
Darn it a cliffhanger screw you midnights edge.
Excellent video essay, mate. The way you put your thoughts into a video, with evidence to back it up, is really well done.
The Toy Biz purchase is wild. I recommend people watch the SF Debris documentary on it. I am actually amazed nobody has made a movie on it because you essentially have a toy company taking on a Wall Street mogul over the burnt remains of a comic book company. And it gets to the point where the company is no longer the goal but not walking away with a damaged ego.
That does sound like the basis of a movie that someone needs to make.
Great video Andre!! Looking forward to Part 2.
Arad also claimed to be a big Marvel fan, which you can see in the shows he produced before the MCU, even if he also kept the toyetic nature of the shows in mind. My guess is Arad knew loyalty to the comics would increase the audience, and thus the buyers. Perlmutter was the guy who replaced Terrance Howard with Don Cheadle because Howard wanted too much. Howard was the better Rhodey. It's why I think too much credit is given to Perlmutter for the MCU and not enough for Arad. When he left, the MCU producers and writers stopped caring about comic accuracy.
Very well done video. Can't wait for part 2.
Coming soon!
Amazing detail! Looking forward to part 2.
A few years ago, I would've been surprised about Feige's lack of contribution in the rise of the MCU. Now, however, that is not a shock, not with the way the MCU was fumbled especially with Perlmutter muzzled at the time. And it's laughable that the book insists that the downfall was all Chapek, and not Iger.
Curious what killed the MCU? They removed Perlmutter from power and allowed Feige to do the MSheU.
Andre you damn **** tease I’m depending on you and other TH-camrs so I don’t have to buy the book (I’ll get it in the library some weeks later) but to leave me on a cliff hanger. Damn you. … that’s good story telling
I have a feeling that part 2 is going to tell us that Bob Iger ordered Feige to "effinize" Marvel like KK had done to "Disney Wars".
It *kind of* makes sense... on the surface. (and only on the surface)
Marvel had just finished the "boy-centric" phase 3... so it was "time" for a "girl-centric" phase 4...
Endgame came out in April 2019... and Iger was still CEO of Disney... until 2020... and even then, he was still Chapek's boss until about Jan 2022...
Nothing about Kevin Feige surprised me. When Ike Perlmutter got fired from Marvel, I immediately suspected that he'd been the reason for the MCU's success. You'd been reporting for years on his fights with Feige and Disney, but you'd also reported that he only had control over the TV development, while Feige was the movie boss, and I had believed that. Feige was the name. But years have gone by, I know who Perlmutter is, now, and I know he never would have cut Medusa's hair off, and he definitely never would have tried to bury the X-Men.
One of these days Midnight's Edge needs to write its own book covering the rise and fall of one of these major franchises.
It was so obvious from the begging.
They should have stopped at End Game, celebrated and bragged about their success for 5 years or so. With that success they should have let the public get to know the comics a bit more before introducing something like a multi-verse. They should have waited for consumer feedback and reaction to End Game. This wait period would have built anticipation for their comic book universe and the possibilities they could go with.
Instead, the rushed the public with too much mediocre content that not many people were familiar with. On top of that they made everything woke and somewhat connected to other stories but not enough for anyone to care.
Totally addicted to your rise and fall serie. Documentaries with bite. Keep 'em coming...two thumbs up.
this is the kind of content where ME really shines and Andre comes off as EXCELLENT!!! I didn't know Kevin had so little to do with it, I knew about Perlmutter and Arad being Marvel heavy weights (Arad is obsessed with Spider-Man and still made bad choices though), and of course being a Disney-Simp book, Chapek is the villain.
This book that you are analyzing reminds me of an earlier book that I read back in college: Avengers Assemble: Critical Perspectives on the Marvel Cinematic Universe, which was released in 2018 by Terence McSweeney. However, it doesn't look like this is the same author as this book, but I'm willing to bet they are in similar circles. It's been 5 years since I read Avengers Assemble, but I do remember that there were also some things that the author left out, certain details, in order to keep his narrative that he was making.
Andre with another banger 🙌🏾
Marvel Comics always catered to young boys, almost every book they sold was a reaction to the analytics they conducted on the market. Marvel events such as secret wars and civil war were created entirely because young boys liked the word “war”. Even though marvel saw its rise in the 60s, they didn’t succeed until the early 80s and the only characters that helped them dominate the market were spider man and x men. The 90s comic crash destroyed marvel after their owner ron perilman tried to make the company a media enterprise and stand on its own by acquiring other comic companies and distribution houses. Marvel produced too much books no one read and couldn’t workout distribution properly. That’s why they filed for bankruptcy. This is how marvel studios was born, after decades of movie scripts of hiatus and bad ideas for a spider man film marvel had to resort to Hollywood to save itself. Arad and Perlmutter saved marvel with toybiz, rebooting the comics for the ultimate line and selling the rights to their best characters to pay their bills. Still they were dying with mountains of debt and lack of control of their own characters, relying on small cheques from movie successes like raimis spider man, blade trilogy and the men franchise in the early 2000s. Along comes young feige with no valid experience other than being a runner, he didn’t even read comics until he got a job on x men sharing his knowledge about the lore for the Hollywood execs so they understood the insanity of the comics. Feige didn’t become president of marvel until 2005, proposing his idea for the mcu when the studio got the rights for the main avengers back. Mcu was built by favreau, whedon and the comic brain trust. Feige only had ideas, some of those ideas were very bad especially when iron man succeeded. Almost all the tv shows pre phase 4 were going to be movies and there was no plan for infinity war when the avengers released. Thanos was just an Easter egg. When Disney bought marvel they promised perlmutter they’d only appeal to young men and boys and wouldn’t change it. Feige kept being a loud mouth about not being able to make some of his terrible ideas into movies throughout phase 1 and phase 2 until Iger separated marvel studios and perlmutter’s marvel company in 2016. The more control feige got, the more the quality of the mcu began to drop. Starting with the 2019 releases since they were still in development in 2016 that’s when feige had a hand in making captain marvel a social justice flick instead of an interesting character like she is in the comics to appeal to the feminists, then the forced diversity scenes in endgame, then the phase 4 announcements resembling some of the terrible ideas from marvels worst comic line in 2017 “All New, All Different”. Feige took full control of marvel in 2019 and signed the mcu’s death warrant. Openly announcing how diverse marvel was going to be with POC and women dominating the market. He even said that doctor strange is a white man who is not needed to show Wanda how magic works in WandaVision. There were plans to replace Chadwick as black Panther before his death, make captain Britain female, cast a woman to play doom, introduce Jessica Drew to replace spider man before Sony said no and that’s what they didn’t do. So far they’ve destroyed Kirby’s eternals for the sake of representation, assassinated doctor strange in his own movie, turned Thor into a clown, made she hulk uninteresting unlike what she is in the comics, humiliated nick fury twice, made a major event like secret invasion a tv show and now they plan to cuck Reed Richards in favour of Sue Storm as the lead for fantastic 4, male blade rhe 4th lead in all star women led movie about life lessons and all of this mess just to reboot the mcu in a few years. There’s no Hope left, you’re going to see iron man and captain America in the hands of these activist writers and that’s when marvel will be shut down and completely disneyfied
Amazing editorial Andre, I need pt2 like right now.
Why does anyone find this surprising?
Trends happen, do people think that just because capeshit became popular for a while that it was going to dominate storytelling for the rest of eternity? That makes no sense.
All things come to an end.
I think people knew it was going to end but the way it has isn't a natural loss of interest but arguably man made self destructive.
@@Denozo88yes, it would be way different if comic movies went out with a bang.
You'd be surprised by how easy it is for humans to think that when the going is good it will go on forever. After all, we do that EVERY TIME the economy is performing well. So I don't find it surprising at all that Disney and Marvel thought capeshit not only would last forever, they could sink endless amounts of money into it.
MCU was a success originally because it was all based on proven material in the comics. It has dropped off the cliff now because they are trying to make up new stuff that is weird and does not make sense except for a very few. Very few people want to see "what-if" scenarios - what if they are all gay, what if they are all women, what if they are all diverse. The majority of viewers simply want a story that makes sense or has meaning in real life situations.
I'm not surprised. It is clear that Feige had little to do with the success of Marvel because once he was handed complete control by Iger, he turned it into his own political platform, only caring about feminism and social justice instead of story and characters and destroyed the franchise.
I really enjoy these documentary style videos. Very informative!
Not surprised that Kevin was just sailing along on other people's work for the Rise of Marvel.
A lot of this video was a commercial for a comparative news app. It didn't seem to take off until half way through. Good analysis though.
Not gonna lie I honestly thought Feige was always involved from day one I just assumed he leading the creative or business build for marvel
Whenever I hear that fake Kennedy quote I keep hearing Chicken instead of chick in
Incredible video!
Just a small correction... No, the word "reign" is not a past tense word. "Reign" is a verb that is typically used to refer to the act of ruling or holding power, often in the present tense. The past tense of "reign" is "reigned," and the past participle is "reigned" as well. For example, "The king reigned for many years" is in the past tense.
What midnight edge tried to tell us that was erased from the timeline is the fact that in 2015 Disney adquired Marvel Studios. The worst part is that the book tries to trick you into "we mentionated it" by stating in that year that "Feigi stopped reporting to Perlmutter". That book did some next level manipulation
I thought 2009 was the year Marvel Studios got bought.
Kevin Fakēē and Bobby Igor MUST GO.
Brilliant editorial sir! Looking forward to part 2.
Fun drinking game. Take a shot every time he says "obfuscate"
I was skeptical for a while when ME and others were pushing the "Perlmutter was the brains behind the MCU all along, not Feige", but now I'm increasingly convinced it's the case. For one thing, more time has gone by and Feige's losing streak has gotten longer and longer. The comment about Perlmutter opposing Black Panther for a while but ultimately letting it get made makes sense. You could really sense Perlmutter influenced the Black Panther script, because while it naturally referenced black issues (everything from slavery to fatherless families), it actually was careful about how it did it and was not, IMO, woke - I remember being very impressed by how balanced it was when I first watched it. Captain Marvel, in contrast, had none of that careful balance, instead going for knee-jerk feminist agenda, along with being stale from plot/character/action standpoint. The first script for the MCU's Black Panther was done in 2011, two years before Captain Marvel's first script, and it shows the stronger influence of Perlmutter on the production.
Great info!
Can’t wait for part two!
Nice job. Looking forward to Part 2
Let me guess: the “event” the book glosses over was when Feige convinced Iger to push Perlmutter off to the side and let him take the reins.
I really hope this Ike guy and Nelson Peltz get seats on the board. Feige and Iger need to go.
I've always thought Kevin Feige was an overrated hack before shit hit the fan..People like John Campea still kiss his ass and make excuses for him
Yeah I wonder if Campea is swallowing his pride knowing Iger is a drunk spender that thinks purchasing the competition can last
Ugh! I can’t wait for part 2 of this.
I am reminded of the rise of Nolan Sarento of Ready Player One fame about Fiege's rise.
Have been waiting for days for this video.
No idea that Perlmutter, Arad, and Marcel were behind the MCU’s success. 🤯 No wonder Perlmutter wants to take the reigns back. Iger and Feige have toppled what he and Arad built.
Greetings midnighters
@Andy Masterson 2136...HAIL Brother
It is amazing to see the rise and fall of the MSHEU and there are some definite things you can see in the films/TV shows etc. that illustrate how they are collapsing now. I sure saw them and just really checked out after ENDGAME. Sort of a good checkout title...
The Fall of the MCU:
*The Weather is Changing* ---> Wokeism
Disney went woke to make money after Disney went broke by buying other people's debt.
*The crack:* ---> Brie Larsen
Marvel had no answers for this woman's mouth. Couldn't fire her since Larsen was supposed to be the tent peg the MCU's second phrase.
*The Idiot Syndrome:* ---> Marvel management clearly has no knowledge of exactly who MCU characters are. Or even the audience Marvel is geared towards.
*The Hail Mary:* ---> MSheU
Instead of fixing the MCU & Captain Marvel. Let's make bad TV programs for another Marvel universe where the audience doesn't exist.
R.I.P. Marvel. It's over.
To me, that timeline zig-zaging clearly indicates Dirk Gently must have been somehow involved in the story.
Yes i thought kevin had a bigger role than what has now been revealed but no not surpised.
We saw this with the old dc regimie they would change lead/direction the new person wpuld take credit fpr the movies that were already in the pipeline and would be fired before the projects they green lit had even begun publicity for its release and untill zaslav that was still going on.
Cant wait for the next part or multiple parts of this these deep dives always some of the best collective information pieces out there
Can't wait for the pt. 2
Good morning, friends ❣️
I was quite aware of how little Feige had to do with Marvel's early success. He truly is the Kathleen Kennedy of Marvel. Kennedy started out as Spielberg and Lucas' "gofer". If they needed a coffee or anything, they'd tell KK to go for it. Feige got his start as an errand boy for Lauren Shuler Donner, where he did pretty much the same thing. The only real difference is that Feige got lucky when he was promoted to President of Marvel Studios Development and was surrounded (at first) with people who were competent and worked hard to tell cohesive stories that were true to the source material. Kennedy only surrounded herself with people (mostly female -- just like the Force) who would never say no to her. She thought carrying the torch for Lucas was going to be easy **spoiler alert** it wasn't. Back at Marvel, people forget that casting was a MAJOR part of their success. The initial cast of the Avengers was truly inspired and carried the franchise for literally a decade. If they'd cast a dud as Thor or Captain America...the whole thing wouldn't have worked nearly as well. Joss Whedon is a pariah today, but he also played a HUGE part in the the MCU's success. If the first Avengers film, which he wrote and directed, had not connected with fans and the general public -- again, things would have played out very differently. Marvel Studio's downfall basically comes down to hubris. They bought into the hype surrounding the brand. The belief that --- Marvel could release a movie based on a phone book and it would make a billion dollars. They let this dictate their choices for phase 3 projects and it proved disastrous. What followed was a slew of movies and TV series that no one asked for, based on characters that no one cared about, that were poorly written and paced, which for the most part outright flopped. Casting that was based on identity politics rather than making their characters look like they had for decades in the comics was also a bad idea as it went against their formula for success that they perfected in the beginning and it drove fans away more and more with each successive project. Avengers: Endgame was truly the end of an era. It was the end of good storytelling, good casting and a good relationship between the studio and the fans. Now fans don't believe the latest movie or show will be good, so they don't show up. I don't know if Marvel can ever truly recapture the magic, the lightning in a bottle that they had in those early days, but I can tell you this..."The Marvels" is NOT a good way to start trying.
So Fiege was just like KK at the start. A coffee maker from someone way higher up the food chain. Shocking!
There are three ways an empire falls. Okay maybe there is more, but I just want to point these out.
1. It is invaded by outsiders and burnt to the ground.
2. The people in charge became incompetent, and then it falls apart.
3. Whether by incompetence or malice. The people in charge purposefully burns it to the ground.
Never forget that Bob Chapek green lit Deadpool 3 with Hugh Jackman returning as Wolverine
did not know it, so thank you for explaining it.
Drink a half-glass of mjød every time Andre says "obfuscate".
Thank you!
I always thought Feige was basically the head quality control guy, and once there were too many things for him to effectively control the quality of any influence he had would be diluted, quality would suffer and he’d have to rely on the dip-test method where you occasionally take a random sample to check for quality and if it’s being met as a statistical model for if your product is any good because you can no longer check everything individually.
Benioff and Weiss all over again 😂😂😂😂😂
Feige really is the 'Mirror-Universe' Kathleen Kennedy 🤣🤣
If anyone wants more details about how Perlmutter and Arad wound up with Marvel Comics in the first place, there's a pretty good book about it called Comic Wars by Dan Raviv. Marvel likely would not exist today if Toy Biz hadn't stepped up.
You have our undivided attention!
The premier graphics are sick.
Great job you guys