Fundamentals of Retail Pricing Rules

Dr. Sills is presenting the Fundamentals of Retail Pricing Rules that are essential knowledge for pricing practitioners. Attendees will learn about common pricing rules and how rules relate to pricing strategy. He will present and compare both hard rules and soft rules and discuss how to handle rules that conflict with one another. He will discuss rules build shopper trust by maintaining price premiums across between brand, size, and other attributes like “organic” or “energy star”. Examples are then presented that examine how hard and soft rules incorporate with price optimization. The presentation includes a comparison of ending-number rules and price rounding. Finally, a discussion describes which pricing rules are most important for advancing pricing strategy in various categories and retail verticals.
Learn more at ClearDemand.com
#inflation #price #pricing #priceoptimization #priceintelligence #pricetransparency #pricemanagement #Promotion #PromotionPricing #PromotionMeasurement #PromotionEffectiveness #PromotionOptimization #Clearance #ClearanceOptimization #RetailIndustry #GroceryIndustry #Markdown