The Reasons Why India’s #1 Car Company Still Has No EV On The Roads
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- เผยแพร่เมื่อ 16 ก.ย. 2024
- #marutisuzuki #rcbhargava #electricvehicle
Exclusive conversation with Maruti Suzuki Chairman R C Bhargava who explains in plain words why the company is not overly enthusiastic about taking the Electric Vehicle path. The auto industry veteran gives 4 very precise reasons for the company’s stance.
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RC Bhargava is highly connected with Japanese and Indian Bureaucratic lobbies since the last 30 years. There has been blunder after blunder committed by by Maruti in strategic and marketing sense - only to be rescued on account of it's historic Government shareholding and linkages. It got nearly wiped out when MPFI ( ECM-chip) cars were introduced by Hyundai and Maruti was still with carburettors. Govt saved it. Then again Hyundai came with power steering and no maruti car had power steering. Govt saved it again. Similarly for all other market-leading advances, maruti led by Dinosaurs like RC Bhargava, we caught napping. Maruti has always been the follower - no innovation, no customer-benefiting features. It is still cashing first-mover advantage it got in the 80s and was able to set up factories which are highly profitable on account have been fully depreciated today manu times over. It's cars are getting lighter and lighter. Metal sheets and dash plastic quality has become worse than the worst cheap chinese car......
Indians are very inward looking. They think if they are top 1% in India, they think they are top 1% of the world.
To a large extent I agree. This company has been influencing the law (or the lack of it) around safety for decades. Now finally things are moving in a better direction.
With this Mindset, Maruti Suzuki will soon be history on the Indian road. We need young people running the company who can think of the next 20 years, not the ones who are still living 20 years back in time.
yes. He is cashing his last days of his chairmanship.
🤔🤔HE IS RIGHT THIS SHOWS IS EXPERIANCE🤔🤔
Well another ambassador in making.
India needs to think global. We want innovators who have a Elon Musk-like personality to run Maruti
@@reardelt 🤣🤣BRO IF ENVIROMENT AND POLICY IS NOT GOOD THEN EVEN FLOWER DOESNT BLOSSOM HE IS RIGHT 50%TAXES ON CAR 🤣🤣 THAT WHAT ELON SAID 1YR BACK
We can't ignore Maruti's contribution towards Indian middle class to have a small car for their home to fulfill their dreams.. Even 15-17 yrs back the story was this...
But now a person like him should not tell this story for not producing EVs. Yes EVs are meant for City and higher middle class people probably for another 5 yrs or so.. but again a person like him should have been more visionary. They have immense infrastructure and they just should not think about large amount of Sales only, and rather how these EVs can eventually reach to normal middle class and make a future..
Mr. Bhargava. Stop selling tin cans to Indian customers.
The main reason why foreign brand Suzuki is successful in India,bcoz people like u buy tin tans
@@jashanvirsingh2166 giving a personal comment about someone you don't know shows how cheap your mentality is. Canned mentality! Cheaper than tin, indeed.
Maruti is on the way of Nokia.
Soon maruti company will be taught as a case study in MBA colleges 😂
Agreed
1 yr later still evs are 1% market share , rc bhargav is right about evs
We staying in mumbai. In our building there are around 7 to 8 Evs which they charge in building itself. But these are not the cases with rest of building here in mumbai where parking is a problem. I do agree with maruti we need to find better energy sources other than coal produced energy for clean energy
What nokia was thinking in 2008,😁😁
What he said is absolutely right. Whats the point of charging your EV car with the electricity produced by coal which is much worse than burning petrol in your car in terms of carbon emissions. Electric cars make sense if you have solar charging point installed in your house and you are using it to charge your car battery then you are doing something good.
He is not wrong. Its a mammoth electricity infrastructure upgrade we require (we need to triple our electricity output, upgrade distribution/transmission lines, upgrade the electricity load of pretty much every building etc.). Its not going to be an easy or smooth transition. We will require a lot of innovation on how people parking on the street also are going to charge. I'm sure the peculiar situations in India will lead to some great innovation though !
For once I agree on Maruthi's thought. While many OEMs are now into EVs, I couldn't find any EVSEs, not for every kilometre atleast every once in 5 to 10kM.
Without we fix the availability of charger, boost up the energy supply (more of cleaner one), it's going to be tough on EV sales.
There are still some places in Chennai where you'd even struggle to have a parking area.
This doesn't means we should stop mfg any EV, but in parallel we should also work towards creating the infra, required to support charging of same.
Should have asked about MS swift one star crash rating…. He may have started speaking about over population…
At the next 5yrs India will surpass China's EV production capacity as India have following advantage:
1. China have too many car brands while India have one big giant manufacturer TATA
2. lower labour cost
3. cooperation with countries like Japan on hybrid engine technology
4. India is the largest english speaking country and have good relationship with EU + USA
5. Unlike China, India is a democracy country
Some idiots in comment section are abusing bhargava , it's not there fault they don't understand logic they are cow dung eating fellows who often eat it with swine dung.
Otherwise his points were bang on ,now not even 1 percent of the car are ev and if it goes to 15 to 20 percent than higher liad transformer will be required which means extra expenditure on the part of government.
Second lithium battery cost have increased by three to four time if a car cost 14 lac than its battery cost is around 8 lakhs and life of battery is around six to eight years .
Thirdly 75 percent of India's power is coal based power so it's no way going to reduce carbon emissions, just because america is doing something we should not blindly copy.
Switzerland, The country which was awarded zero carbon emissions award on the basis of its ev policy has banned ev vehicle completely now.
1. There are atleast 10 other battery types without lithium under research and some solid state has started manufacturing.
2. The country sits in the tropical climate.
We can easily have 100% renewables in 20 years.
3. Anyway the average population is retarded in predictions because they don't understand what the word exponential means.
4. The charging time will be less than 10 min in a less than a decade. The range will be more than a 1000 km and it will cost below 10 lakha in 7 , 8 years.
Lol are you a idiot or cow dung 🐛, pls go learn from where and how petrol comes from, even 100%coal electricity is 30 less polluted than petrol, i see lots of marut(Suzuki) share holders spamming comments, and Switzerland case go some do some research pig head ,
Why spread misinformation? EV sales are booming in Switzerland.
The primary reason for this "late entry" is lack of BEV tech and engineers, the rest are excuses - whether they fit well into the spectrum of truth, or not. Maruti/Suzuki were never market innovation leaders, in India or Japan. It's not a criticism, but a fact (take a look at the Suzuki history for that matter, as well). M/S are infact hiring in high numbers for this role. The company has its strengths and weaknesses, and lack of BEV expertise is a "weakness", because the org always follows market trends, hardly created engineering innovations.
PS: The comment on "cow dung" et al. is an extremely cheap and crass ad-hominem.
So we won’t try anything new, says this oldie. Get ready to get wiped out.
Actually he is right flex fuel ,hybrid , hydrogen is best for India and world
Only country who have lithium can go for electric car because they are costly
Still uncle didn’t talk about the solar or wind . He talked fully favouring oil traders. Also uncle coal based plants are way efficient than individual ICE cars.
And evs are net zero from car level. It’s a big motivation for transition.
I found it too funny that he is worried about the electricity distribution system. Really uncle!!? ?? Do you worry about the sale of ACs too???
Cars are particularly charge in night time domestically. When power is very low in demand. And domestic users not use fast chargers.
I think what the world has to do is to just do the opposite what uncle has said
It is not what he belies it is about what customers want.
Then launch both EV and hybrid cars. Why take a bet on just one and jeopardize such a big market which suzuki already holds.
Have you seen the choice some EV makers are giving customers in global markets. This confidence does not come from R&D or product launches but from protectionist measures. Even the highly competitive US markets dominated by Teslas had to be protected from foreign EV makers. Would the Maruti's survive without such measures?
🎯 Key Takeaways for quick navigation:
00:25 🔌 *Limited adoption of electric cars in India due to the requirement for dedicated parking slots for charging.*
01:06 🏠 *Infrastructure challenges include the need for state electricity boards to upgrade distribution systems for increased load from electric cars.*
02:15 🌍 *Concerns about the environmental impact, as 75% of energy in India is generated from coal, making the electric car transition less environmentally friendly.*
02:43 ⚡ *A call for a mix of alternative fuels like ethanol, biogas, and hybrid technology to complement electric vehicles, considering cost and lithium price fluctuations.*
03:25 💰 *Acknowledgment of the impact of global lithium demand on battery prices, emphasizing the need for diverse fuel sources.*
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Maruti like the history "ambassador" in the making... unless this reluctance to change is addressed.
i can't believe these are thoughts of RC bhargava. He looks connected with petroleum lobby i think. He is basically saying current ICE engines are less polluting than EV ? does it make sense at all? He is going to smartly use EV Infrastructure when everyone switches to it. good politics.
This is why you don't put dinosaurs in business
He's making perfect sense, but some people just refuse to listen to it.
In a city like Delhi and Mumbai, how many people have their own garage to charge their cars? Not even 1%. So how are they going to charge their EV, on the road with a cabe directly connected to the transmission line? 😂😂
Change can't happen overnight, there will be hurdles when we take new path but one who overcome those hurdles is the game changer
Maruti in indian market will die along with this great man.
self defeating arguments, the cost fuel propels EV sales
🤔🤔HE IS ABSOLUTELY RIGHT 👍👍 BUT MUMMY PAPA KIDS WONT UNDERSTAND IT
He is absolutely right. I say no to EV. Reason being, the way lithium is mined, transported, processed and batteries are manufactured itself has a huge emission of carbon and coal as well as he mentioned. Secondly to give an example of Nexon which gives 8 year warranty on battery, imagine after 8 years your battery Is dead and either insurance or warranty doesnt cover. The total cost as of now to replace it is 7.4 lakhs (source: teambhp and zigwheels).. with that cost who the F*** will buy battery vehicles. Also people who criticize maruti, pls tell me who has cars at every portfolio, excellent service network, negligible cost of maintenance, value for money, spares availability in open market, mileage, features etc. They only need to work on safety which is important. Pls go an buy original spares for skoda, Honda, Toyota, VW and nissan..you will never be able to do it in the open market and u have to go to showroom where they ripoff your money. Only Maruti sells 100% spares, Hyundai at around 85% of the spares are available in open market but electronic items and turbo chargers u have to go to showroom and tata as well, almost 85%.. where both are still ok than VW, skoda, Honda etc.
Maruti talking about safety is so "Ironical"
It's reasonable he can't think of the future.Most likely, he is completely unaware of how technology has progressed. Much of the data he possesses concerning Li price points is rather old.
Why is he talking about Lithium ? We have 4x capacity Sodium Sulfur batteries. Who are his advisors ? Somebody give me his phone number please.
RC Bhargava just like a old man is Risk averse.. He may be very wise, but Maruti lacks the dynamism and market innovation.
"EVs have problem relating to safety"... wise words by maker of the most unsafe cars in our country. hahahaha
Really stupid reasoning... I'm using an EV for 3 years now and has nothing of these...
Lithium prices are coming down, not going up
But people are not buying evs. Many evs are therein india , but not many people buy
China make electrical + petrol car
Two mode car like cng
They already have electric cars running on roads , in form of smart hybrid and pure hybrid like grand vitara or brezza .. they have all the data needed to build a fully electric but they are waiting for correct time
Maruti will become like Nokia
hahah, ta noi roi ma :D india is playing very well :D:D
We r busy trolling minorities sarjee
Withthis mindset, Maruti will be another Kodak like story...
This guys is misleading and distracting countries push for EV i don't know how on earth shareholders are keeping him the head of the company
Too many assumptions to justify his policy.
Maruti have blundered and they have to accept it.
Yup and Maruti is going to loose a lot of business. Sell the stocks 😂
LONG LIVE INDIA AND ALL INDIANS OF SOVEREIGN, SOCIALIST, SECULAR, DEMOCRATIC AND REPUBLIC OF INDIA
chup saale
I have friends who purchased EV cars in recent years and all of these issues are very real and are not resolvable in the near future. A few have faced many more problems than reported here due to battery giving less mileage for n number of reasons.
It seems many are living in a utopia rather than real world.
EV cars seems to me a complete scam.
He is right. Evs can't be future and lithium is not cheap!!!who can afford 3-4 l battery pack to be changed after 8-9 years
Who in the world told you that lithium is compulsory for batteries?
Maruti wants that every petrol station should have Ev charging station then they will launch an ev.
Just see toyotas first ev bzx. The range on that car is less than competitors. Yet its expensive so Toyota and Suzuki have the same mindset they want people to buy there hybrids.
He should have debate with Bhavesh agarwal of ola.. 😂😂