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Marketing Strategy: How To Write Copy That Turns Website Visitors Into Customers

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  • เผยแพร่เมื่อ 1 พ.ค. 2017
  • A must-have marketing strategy for any creative is writing good copy for your website. These copywriting examples demonstrate a simple trick to improve your copywriting skills fast - even if you’re just starting out.
    #MarieTV #WritingTips #Copywriting
    C'mon over to www.marieforleo.com/blog/copy... where we answer your follow-up questions after the episode.
    If you enjoyed this video, subscribe to our channel and get the world’s best inspiration, motivation and advice delivered straight to your inbox at www.marieforleo.com.
    And if you’re interested in building a meaningful business, check out our TH-cam playlist on that exact topic here: • Build A Meaningful Bus... .
    Thanks for watching!
    FOLLOW ME AT:
    Facebook: / marieforleo
    Twitter: / marieforleo
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    My TH-cam channel: / marieforleo

ความคิดเห็น • 205

  • @patriciasalem3606
    @patriciasalem3606 7 ปีที่แล้ว +92

    Just happened to watch this while taking a lunch break from working on my website. I love it when the Universe sends just the right resources at the perfect time! I think I will recast the phrase "Superb written content for all your business needs" on my landing page to "Superb written content to support and grow your business," putting the customer a little more in the spotlight. I can make some other tweaks as well. Thank you!

    • @zorell7625
      @zorell7625 4 ปีที่แล้ว +2

      This is glorious, I've been looking for "freelance copywriter job" for a while now, and I think this has helped. Ever heard of - Fenrianna Subconscious Framework - (do a search on google ) ? It is a great one off guide for discovering how to become an in demand freelance copywriter with no experience minus the headache. Ive heard some unbelievable things about it and my partner got great results with it.

    • @anamariamandazzi4520
      @anamariamandazzi4520 4 ปีที่แล้ว

      Lovely Video clip! Sorry for butting in, I would love your thoughts. Have you researched - Chireetler Healthy Sport Rule (Have a quick look on google cant remember the place now)? It is a great exclusive guide for making money as a freelance copywriter even with no experience minus the normal expense. Ive heard some interesting things about it and my work buddy after many years got amazing results with it.

    • @fabiannysmarcano3485
      @fabiannysmarcano3485 4 ปีที่แล้ว

      Cheers for the Video! Apologies for the intrusion, I am interested in your opinion. Have you ever tried - Chireetler Healthy Sport Rule (do a search on google)? It is a great one of a kind product for making money as a freelance copywriter even with no experience minus the hard work. Ive heard some unbelievable things about it and my mate at very last got great success with it.

    • @anamariamandazzi4520
      @anamariamandazzi4520 4 ปีที่แล้ว

      This was great, I been tryin to find out about "copywriting skills" for a while now, and I think this has helped. You ever tried - Fonucas Ziyyatt Tip - (Have a quick look on google cant remember the place now ) ? Ive heard some awesome things about it and my friend got cool success with it.

    • @dayanafigueroajimenez6640
      @dayanafigueroajimenez6640 4 ปีที่แล้ว

      Just wonderful, I have been researching "about me headlines" for a while now, and I think this has helped. Ever heard of - Fonucas Ziyyatt Tip - (should be on google have a look ) ? Ive heard some pretty good things about it and my friend got amazing success with it.

  • @reyjuaton3627
    @reyjuaton3627 5 ปีที่แล้ว +7

    I strongly agree! Most websites are focused on themselves or the features of their product. Instead of highlighting how awesome our company or products are, we need to shift to how awesome our customers will become when they use the product.

  • @PinkGuerrillaBoutique
    @PinkGuerrillaBoutique 4 ปีที่แล้ว +33

    This is the best copywriting information I've found this far. Absolutely amazing ❤

    • @marieforleo
      @marieforleo  4 ปีที่แล้ว +1

      So glad it was helpful, Claryce! -Team Forleo

  • @RachelSLee
    @RachelSLee 6 ปีที่แล้ว +2

    Just what I need right now for my Affiliate Marketing website.

    • @mcdenverfernandez9315
      @mcdenverfernandez9315 6 ปีที่แล้ว

      Affiliate marketing!!!! I'm an online marketer too and I definitely need to connect with you.

    • @aronetteyza
      @aronetteyza 6 ปีที่แล้ว

      Same here! Just subscribed to your channel today. An aspiring online marketer here. :)

  • @kellysmithinthejungle2429
    @kellysmithinthejungle2429 5 ปีที่แล้ว +4

    Sunny mentioned you on her show and you are everything she promised. Thank you! Now I will transform my website!

  • @natalyanikonova7709
    @natalyanikonova7709 7 ปีที่แล้ว

    Thank you so much! The minute I needed it, your great advice comes out of the blue 😘 Keep being so cheerfully beautiful. Love your style!

  • @NextwaveMarketing
    @NextwaveMarketing 3 ปีที่แล้ว

    Marie knocks it out of the park again! LOVE IT!

  • @awaytolivewell
    @awaytolivewell 4 ปีที่แล้ว

    Thank you so much Marie, your energy is so vibrant and the advice you have is so simple and useful.

  • @musicloversjoint7252
    @musicloversjoint7252 4 ปีที่แล้ว +2

    Thanks so much for this simple and short. One love from Nigeria❤❤

  • @jackthedreamer4335
    @jackthedreamer4335 5 ปีที่แล้ว

    This was such an amazing and insightful video. Thank you Marie! Your energy is so fun lol

  • @informedsrthankful2438
    @informedsrthankful2438 5 ปีที่แล้ว +1

    Great video thank you😀 BTW, Maria you've come a long way and still going strong. Bravo😀👏

  • @Rosamariatvofficial
    @Rosamariatvofficial 7 ปีที่แล้ว

    Updating my website this weekend and will use this guidance. Thank you, Marie.

  • @NaomiFelesita
    @NaomiFelesita 7 ปีที่แล้ว

    This was very helpful. Especially that customer focused copy writing beats clever and cute everyday of the week. Thanks team Marie Forleo!

  • @SeanMcClanahan
    @SeanMcClanahan 7 ปีที่แล้ว +8

    Marie you always give such great content. Thanks for this I need to modify my website.

  • @HeatherQuisel
    @HeatherQuisel 7 ปีที่แล้ว +1

    This is very useful. Thank You Marie! 💜💜💜

  • @DaveKrug
    @DaveKrug 4 ปีที่แล้ว +14

    Haha, you really walk your talk. I was just going to watch some copy tips for my webshop talk while eating and I ended up watching this, getting impressed and inspired, signing up on your e-mail list, watching your Gabby interview, now listening to to "How to get anything you want" and your Gary V and Tony Robbins and Oprah video is in line. Getting very inspired even though i just slept 4 hours, 44 minutes and 44 seconds tonight, haha. Anyways, your question:
    On my website, the menu and in my clothing brand copy I will focus much more on what value the customer wants than i already do. I may communicate much earlier on the frontpage that the clothes and even the brand is about sparking inspiration and motivation in toe who wear it and those around them, about personal development, promoting peace, love and compassion. It's already quite evident from the designs, but maybe it can be communicated at first sight through the front page photos or a video. Thanks for the inspiration!

  • @How2Boxing
    @How2Boxing 7 ปีที่แล้ว

    Thank you, Marie. You are the best!

  • @GreenGilli
    @GreenGilli 5 ปีที่แล้ว

    Thank u for these clear, constructive and helpful thoughts! Much love and light from Germany!

  • @thebespokedoctor
    @thebespokedoctor ปีที่แล้ว

    This was so helpful!’n especially as you used an example in so much detail… thank you! X

  • @Cliffyboy16
    @Cliffyboy16 7 ปีที่แล้ว

    your videos are so insightful that it never ceases to amaze me but what I love most about your video is your closing line....it is so motivating and inspiring, almost seems like an encouraging pat on the back after massaging those grey cells. thanks for sharing

  • @Bikemaddad
    @Bikemaddad 4 ปีที่แล้ว

    Thank you Marie. This is really valuable. I am going to apply this now.

  • @AleenaMalik
    @AleenaMalik ปีที่แล้ว

    This is great!! Would love more of these videos 🙌🏼

  • @kaizenprojectmanager5827
    @kaizenprojectmanager5827 4 ปีที่แล้ว

    Thank you so much, for the longest time I've been trying to explain to people about my work, but people seem not to get me. I will learn more about Copy Writing.

  • @litawi7869
    @litawi7869 6 ปีที่แล้ว +1

    I'm in the process of designing my website right now...so thank you!

  • @audleyberkley
    @audleyberkley 3 ปีที่แล้ว

    Dam girl... That first point has me hooked now... You're officially a YT authority in my mind now 👌

  • @edwardbalvarado2371
    @edwardbalvarado2371 6 ปีที่แล้ว +2

    Thank you for this great video, very important and direct.

  • @melanymarchal2745
    @melanymarchal2745 ปีที่แล้ว

    Thank you for the advices !

  • @RyanmcmorrisOfficial
    @RyanmcmorrisOfficial 4 ปีที่แล้ว

    Love this info!! Thanks for sharing these tips! 🔥

  • @younlogiudice7244
    @younlogiudice7244 2 ปีที่แล้ว

    Absolutely brilliant! I really enjoyed the example. Very practical advice, thank you 🙏🏻 I recognized that the spotlight really shifts more to my side instead of my customers side.

  • @Theetsindia
    @Theetsindia 5 ปีที่แล้ว

    Ver meaningful and helpful Marie! Loved your video!!

  • @daisymireles7557
    @daisymireles7557 4 ปีที่แล้ว +1

    I love your style! Your insights are expressed clearly and concisely, and you’re seen warm and genuine. Thank you for the awesome tips!

  • @agnieszkaperkowska835
    @agnieszkaperkowska835 7 ปีที่แล้ว

    it was so helpfull! more videos with practical tips please! Thank you Marie!! :)

  • @TonyVirili
    @TonyVirili 7 ปีที่แล้ว +10

    Simple, yet outstanding advice. Thank you!

  • @amanueldavi5447
    @amanueldavi5447 3 ปีที่แล้ว

    Loves your ENTHUSIASM Marie i am hooked all the way

  • @KendrasCloset
    @KendrasCloset 3 ปีที่แล้ว

    this is gold!!! so simple - great teacher!

  • @dwilliams21
    @dwilliams21 ปีที่แล้ว

    This is a wonderful concept clearly explained. "Putting the customer in the spotlight" is now a concept I frequently use when writing copy of all kinds!

  • @JoseSantiagoUSA
    @JoseSantiagoUSA 6 ปีที่แล้ว

    amazing advice, very clear and to the point. awesome job

  • @realjackbronco
    @realjackbronco 7 ปีที่แล้ว

    Spot on video! Currently reworking through this very shift! Thanks

  • @melaniegastiger
    @melaniegastiger 7 ปีที่แล้ว

    This was SO helpful! Thank you very much✨

  • @feminineandfreeinforties
    @feminineandfreeinforties 7 ปีที่แล้ว

    Very informative video. Thanks for sharing your knowledge!

  • @AnnaFernandezEsq
    @AnnaFernandezEsq 4 ปีที่แล้ว

    Great stuff, thank you for your guidance!

  • @viveful6939
    @viveful6939 3 ปีที่แล้ว +1

    Marie, I've literally seen this video like 20 times, but JUST realized how fly and stylish you are in this video. The topic and content holds it's own weight times 10, but your hair- your outfit-the background... AESTHETICS! Solid job. 👊 Teaching business and looking fly while doing it... that's hard to do!

  • @rudycecere364
    @rudycecere364 5 ปีที่แล้ว

    Thanks for the tip! Very helpful and to the point

  • @teachermomo2624
    @teachermomo2624 7 ปีที่แล้ว +1

    good follow-up to b-school. looking forward to creating my website soon.

  • @yennybermudez6632
    @yennybermudez6632 7 ปีที่แล้ว

    AMAZING !!!! THANK YOU SO MUCH! I LOVE YOU
    I LOVE YOUR VIDEOS AND I CANNOT TANK YOU ENOUGH FOR ALL WHAT YOU HAVE HELPED E

  • @user-np1wb8sv3e
    @user-np1wb8sv3e 5 ปีที่แล้ว

    I now know my problem of writing. This was easy to understand and to put into practice. Thanks!

  • @joannashares5567
    @joannashares5567 7 ปีที่แล้ว

    great tips, thank you Marie!

  • @lucywk7635
    @lucywk7635 4 ปีที่แล้ว

    Love this style of video Marie!

  • @bollywoodsociety1713
    @bollywoodsociety1713 6 ปีที่แล้ว

    Marie Forleo great video and nice way of explaning things. Thanks for sahring this video.

  • @simonabartu
    @simonabartu 7 ปีที่แล้ว

    Thank you so much! It's simple and very valuable advice! Need to work with my website and put customer on spotlight :)

  • @PairRecVideos
    @PairRecVideos 4 ปีที่แล้ว

    Nice video Marie! I'll follow up with your advice!

  • @thingscancermademesay2222
    @thingscancermademesay2222 7 ปีที่แล้ว +7

    I just finished B-School and now I see The Copy Cure on my horizon. Thank you Marie and Team Forleo. Much love.

    • @teachermomo2624
      @teachermomo2624 7 ปีที่แล้ว +1

      me too

    • @thingscancermademesay2222
      @thingscancermademesay2222 7 ปีที่แล้ว +2

      Worth every dollar. When I signed up for
      B-SCHOOL my business was just an idea in my head. Now I'm toying with he idea of giving my notice.

    • @Rosamariatvofficial
      @Rosamariatvofficial 7 ปีที่แล้ว +2

      I'm setting up a sinking fund to pay for b-school 2018. I wish I had prepared for it this year. I so excited for next year though.

  • @danny.fortes
    @danny.fortes 7 ปีที่แล้ว

    That was pretty cool Marie! Thanks girl. Copywriting is always struggle. I will go to some copy spotlighting right now.

  • @ck7506
    @ck7506 7 ปีที่แล้ว

    Definitely going to double check my website. Thanks for another great video!

  • @tedereTSSK
    @tedereTSSK 4 ปีที่แล้ว

    A great learning opportunity. Thanks for sharing. Appreciate it.

  • @AvelardoLopez
    @AvelardoLopez 7 ปีที่แล้ว

    Awesome advice, loved it!!! :D

  • @writingforyou8324
    @writingforyou8324 6 ปีที่แล้ว

    Love it! Thank you!

  • @johnlewisofficial
    @johnlewisofficial 6 ปีที่แล้ว

    Thanks Marie....this was super helpful....

  • @adejumoseyi2029
    @adejumoseyi2029 3 ปีที่แล้ว

    Bravo! I love this!
    Exactly my thoughts on marketing. Now my clients have a better copywriter in me.

  • @organictim1058
    @organictim1058 2 ปีที่แล้ว

    You’re so dope! Thanks for the advice

  • @weeksy_j
    @weeksy_j 4 ปีที่แล้ว

    Nice video Marie. I like the spotlight method. That's easy to understand and apply accordingly.

  • @halinhmaithi1677
    @halinhmaithi1677 ปีที่แล้ว

    totally helpful and amazing information 😃

  • @techmegamind
    @techmegamind 5 ปีที่แล้ว

    Wow, this is great. I have learned a lot.

  • @HighSpiritsGuy
    @HighSpiritsGuy 4 ปีที่แล้ว

    So wonderful. Loved watching this video. *Subscribing*

  • @fastlaneprofits
    @fastlaneprofits 7 ปีที่แล้ว

    Simple tweaks but very powerful! awesome video

  • @10star9
    @10star9 7 ปีที่แล้ว

    Thank You I been looking at a lot of adds on the Internet Trying to learn what they tick, Thank You For the video great information. I am going to think about how to word it.

  • @BlackFertility
    @BlackFertility 5 ปีที่แล้ว

    Yes! I love this ❤️

  • @hpysparrow
    @hpysparrow 7 ปีที่แล้ว

    Thank you for sharing, very helpful

  • @ShubhamSingh-mo5nc
    @ShubhamSingh-mo5nc 6 ปีที่แล้ว

    really loved this amazing tutorial

  • @Dayceon_
    @Dayceon_ 6 ปีที่แล้ว

    I love the idea of the spotlight lighting.

  • @asif_mojtoba
    @asif_mojtoba 5 ปีที่แล้ว

    *This is my first time watching your video. Really loved your presentation style. You got a new Sub here, love. Best wishes.*

  • @FeelGoodWithin
    @FeelGoodWithin 5 ปีที่แล้ว

    Thankx so much Gr8 tips 👌

  • @yeisica
    @yeisica ปีที่แล้ว

    This is amazing!

  • @ecommhive
    @ecommhive 5 ปีที่แล้ว

    You're amazing... Your voice is!

  • @leahbarker7819
    @leahbarker7819 6 ปีที่แล้ว

    i like the content of this video and it is simple advice. This video reinforces that our customers is top priority. Our copies should carter to their problems, their aspirations and their goals.

  • @FeelGoodWithin
    @FeelGoodWithin 4 ปีที่แล้ว

    Great tips 👌 😍 I watched this video before still I learned something new today 😝 😍

  • @JayJay-tb2rc
    @JayJay-tb2rc 5 ปีที่แล้ว

    very good content. i feel so happy now.

  • @TotalBodyTraining
    @TotalBodyTraining 6 ปีที่แล้ว +1

    Wow, this is super helpful information. Thank you so much!

    • @marieforleo
      @marieforleo  6 ปีที่แล้ว +2

      We're thrilled that you found this video helpful!
      - Team Forleo

  • @nathaelmolaison2699
    @nathaelmolaison2699 5 ปีที่แล้ว

    Wow! When you were reviewing this website I saw myself in the titles. Everything in the website is around ME! "Who I am", "Working with me", and the first sentence is about MY methodology. Can't wait to change everything!! =D

  • @alphakowa
    @alphakowa 5 ปีที่แล้ว

    lol I love how I am aware of the costumer spolight method and notice you using it in your video's script from beginning to end and it's pretty subtle indeed. Hope I can land my copywriting job thanks to all these research I'm doing and your tips. Hope you won't mind me quoting you 😋

  • @jozipedia8829
    @jozipedia8829 5 ปีที่แล้ว

    i could only wow after watching. you pin-pointed the piece i was missing in my content

  • @neha445able
    @neha445able 4 ปีที่แล้ว

    Great ideas for copywriting

  • @aliceadaya3543
    @aliceadaya3543 7 ปีที่แล้ว

    Marie always delivers 🙌

  • @punjabexpress5252
    @punjabexpress5252 6 ปีที่แล้ว

    Simply the Best. I had to comment twice.

  • @northyippie7789
    @northyippie7789 7 ปีที่แล้ว

    Great! Thank you!

  • @KartoonChannel
    @KartoonChannel 6 ปีที่แล้ว

    Love it!

  • @vysestylez406
    @vysestylez406 4 ปีที่แล้ว

    Great information!

  • @earthangel6858
    @earthangel6858 6 ปีที่แล้ว

    Such great content!!

  • @DIY4CFH
    @DIY4CFH 4 ปีที่แล้ว

    Very helpful. Thanks

  • @charliem123321
    @charliem123321 7 ปีที่แล้ว

    I appreciate the content!

  • @kimblebreazell556
    @kimblebreazell556 2 ปีที่แล้ว

    Great information
    Thank you

  • @SharronBizMentor
    @SharronBizMentor 5 ปีที่แล้ว

    Great Insights Thanks 😁

  • @mercurious6699
    @mercurious6699 2 ปีที่แล้ว

    excellent, thank you

  • @djezoh
    @djezoh 5 ปีที่แล้ว

    Very helpful video!

  • @Miri-hz3cl
    @Miri-hz3cl 6 ปีที่แล้ว

    Pretty cool! Cheers!

  • @dawndavis7841
    @dawndavis7841 10 หลายเดือนก่อน

    This was such an eye opener . As a beginner copywriter in training. Thank you. I cant wait to see more

    • @TeamForleo
      @TeamForleo 10 หลายเดือนก่อน

      We're so glad you enjoyed it, Dawn! :) If you're interested in learning more about copywriting, we have a whole collection of MarieTVs here: th-cam.com/play/PLAxUz0wM51b_ee5T4yLaQOFGYszhKzebr.html&si=FUJUgNo6Qkw6_fuH Enjoy! - Monauar, Team Forleo

  • @JacksonTaneesha
    @JacksonTaneesha 3 ปีที่แล้ว

    I applied to my social media captions ✨

  • @MaameJoses
    @MaameJoses 3 ปีที่แล้ว

    I appreciate you! 🙏🏾❤️

  • @top3hourmusic
    @top3hourmusic 5 ปีที่แล้ว

    4:11 is when i pause d and said Daaaaaammn, this is good!

  • @teddytedman
    @teddytedman 7 ปีที่แล้ว

    Spotlight method is wonderfully simple and effective! sam xo