How To Create MASSIVE AUTHORITY With Your Homepage Copy
ฝัง
- เผยแพร่เมื่อ 28 พ.ค. 2024
- 6 Steps To Writing A Website Homepage That Creates MASSIVE Authority
►► Want to ignite your copywriting biz? Apply for the Copy Posse Launch Pad: www.alexcattoni.com/posse
This week, I am sharing another proven copywriting formula with you and this time it’s all about that HOMEPAGE. This video is in response to many of your requests so I hope you find it helpful - and keep those suggestions coming!
So, whether you’re writing copy for your own website, or sprucing up the home page for a client, you want to make sure to GET IT RIGHT because it’s where people go when they want to know more about you and what you do.
The goal of your homepage is to create trust, build authority and offer next steps! It’s your public image, which is why I like to refer to your website homepage as your PR page! It’s public relations at its finest…
Your homepage is most often the first thing people and prospects see on your website, so you gotta make that first impression count.
I'm this video I’m sharing my 6-step Homepage Authority Formula!
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I love your videos! I learn so much from them each and every week. Are there any courses on copywriting or BtoB copywriting that you would recommend to someone just starting out?
Hey Michele! I'll do a video on that in the future!! Also, I highly recommend you sign up for my Launch Pad list here: www.alexcattoni.com/posse/
1. What can you do for me? Have CTA in there.
2. Why should I listen to you?
( somewhere on homepage include a story about your company or USP and mission)
3. What makes you legit?
Social proof, testimonials or link to your social media accounts
4. What do you do?
5. Where do I start?
How to get in touch with you.
Suggest contact if no freebie... Keep CTA relevant to your USP.
6. Why should I stick around?
Link your homepage to other pages in your site.
Ok watched a few videos and this one got me to subscribe - thanks so much! 🙏🏻
I rewatch this video EVERY SINGE TIME I have a home page copy job pop up from a client!
Whoop! Love to hear it 🙌
Thank you so much Alex. I got some ideas to implement on my Home pages.
Thank you, this was incredibly helpful!
I have binge watching all of your videos. I made a Playlist because this information is the golden nugget for e-commerce. None of the shopify people are teaching what you teach and it's hard to get conversions without this. I will be applying all of it to my store.
Thanks so much for watching!
Another video from Alex that's precise, organized, and extremely useful. Thank you, Alex.
Thanks Doris!
Thank you so much, Alex.
Biggest Thanks Alex, the amount of hours to produce valuable videos like this, your love for us
Thank god for you Alex, honestly, these videos are a lifesaver. In addition to your already incredible Copy Posse Program and OTI Challenge, these videos are so easy to follow and informational that I feel so much better about my beginner skills.
🔥🔥
Cattoni, always a smilepacked,, visionary mission , useful tips as always
Thanks so much for your advice on home page and other things creating good home page is first impression is the last impression.
Thanks so much for your important points that I remember it for me.
Thank you so much for your videos Alex. Your messaging and ideas are so clear and easy to understand and you make me excited to try them out on my own business x
Wonderful!
Such an amazing content I never seen before.
Brilliant examples :)
Clear, to-the-point, insightful, valuable. Qualities of the work of a great copywriter. Way to go Alex!
Thanks so much!
YOUR CHANNEL IS A FREAKIN' GOLD MINE MAN, KEEP IT UP!! :D
AWESOME VIDEO, AS ALWAYS
Got some catching up to do 🙃
As always this video was too helpful, Alex. Thank you so much.
My pleasure!!!
Really helpful!
Thanks for this, Alex! I was trying to write spec ads today and I found a home page for an animal hospital that I wanted to improve, and this really helped me out!
Awesome! So glad!
I am convinced the ABOUT was designed and created specifically to Detect Canadians. That word gets them every single time no matter the age, race or gender ...
Hi Alex. Your videos have been helping me a lot as an aspiring copywriter. Thank you so much. Do you have a video tutorial for writing product descriptions (e.g. Shopify)?
These tips are awesome, thanks for the content! I definitely missed out on some of these making my homepage. Although, as a jewelry shop owner having a tiny 'about' section on the homepage creates trust with potential customers.
Yup! And I do recommend this in the video :)
@@AlexCattoni That you did! Must have missed it, I was working while listening! (: By the way, if you're ever looking for custom jewelry in Toronto, feel free to reach out!
Thank you so much Madam for creating this video 😄
It is simply a value bomb. Now I can write my copy for my personal Homepage
You're welcome!
Another Piece of Great Content 😍
Thank you!!
Brilliant! It's amazing how similar copywriting and news writing have become. The wwwwwh technique and reverse pyramid are the foundation of news
Caleb Radford that’s awesome!! And makes sense I suppose! We are all in the business of grabbing and holding attention! Thanks for watching.
Yes exactly!!!
Straight Info Great video
Thanks!
I’m In love with your content
Thanks so much!
Alex, I feel like I need to write a comment on your video, even though I have nothing specific to say or ask. So I'm just writing my unfiltered thought here about wanting to write something. How do you manage to have such engaging vibes?
Hey Alex, your beauty itself is copy enough for me haha. But what a great tip putting all my boring story in the about page. Awesome.
Poor me, I just have a christal clear , difference between landing pages vs home page ,😅. Thank you Alex..
Thanks, very timely I need to setup my website, and I have no Idea what contents I should put, autoresponder companies rejected my account because I don't have credible website.
This video inspired me to email my tech guy to have him include more of my social proof/media appearances on my home page. Thanks for the ideas Alex! :)
Ps. Loved your webinar with Zach!
Jordan Gray Aw thanks Jordan! So glad you found it helpful! And that you liked my webby!! ❤️
Awesome
You're awesome
Thank you dear
You're welcome!
Great to see you every week. Thank you very much your video really helpful for me
Just wanted to remind how great copywriter and content creator you are, ❤
Thank you! ❤️
You are my homepage💌💌💌💌💌
Hey Alex!
Can you please elaborate the difference between Step 1 and Step 4. I feel both are pretty same. Also, the gist of the video is to focus on brand fundamentals and clear concise copy in order to standout. Am I Right?🤔
Step 1 = Telling your potential client what you can do for them (what is the results of working with you? Is it more free time, more sales for their business etc.)
Step 4 = What you do - specifically what services do you offer.
Hope this helps!
She’s so beautiful 😊❤
Hey Alex, very helpful content! I have a question tho.... How do I give my client the copy.... as in....Do I just write it on a words document and give it to them and explain where everything is supposed to go? Or do I have to do have to put it on their site myself? Or do I have to wire frame my vision? It would mean a lot to me if you would answer my question
I do everything in a google.doc! It's free and easy to share.
I’m curious to know what the difference between ‘what can you do for me’ and what do you do’ as well as ‘why should I listen to you’ and ‘what makes your legit’ is
Was it not clear in the video? 1. USP 2. Your offer 3. Mission/values/story 4. Social proof
Alex Cattoni thanks! That makes sense! Still learning the lingo so had to google USP :/
Keep learning!!
Love this! Do you have a video for About Pages?
So this is great and all but some of the advice given here is counterintuitive to what we are taught in UI/UX design & Web design.
The homepage is really more for the potential CLIENT and by putting US on the homepage isn't really ideal, that's what the about page is for.
My homepage today reads, "how to make Alex like this comment?'
Yay...
what do you suggest for ecommerce homepages?
Follow the same general steps, but obviously you may have to leave out certain things that aren't applicable - and that's okay! Not every homepage will be identical, especially when it comes to ecommerce vs service-based
Hello guys! Just wondering, are about page, home page, and landing pages examples of a "web copy"?
Yes!
I want to start copywriting, which i want to learn first? What are skills required for copywriter?
You’re in the right place. Watch all my videos
The perfect Home page should grab the visitors attention tell what seperates you from the competition. Then show them the benefits to them and to pick up the phone and call you. Take your visitors from the top of the Home page to the bottom with a strong call to action. If you only have a minute to sell them you want to get them to the CTA fast.
Hey Thanks alot for these nuggets of knowledge. I have a question, how can you showcase yourself legit when you're starting from zero?
By showing samples of your work! Even if that's mock copy. Over deliver, do great work, etc.!
Please make a video on the process of submitting your copy to your client.
Noted
Hello Alex thanks for precise information
We are a BTL marketing platform
I want to discuss with you one thing
Instead of telling whats in there for the clients and who i am
Can I start with why even they should listen to me
Sure! But if you start off with talking about YOU, you run the risk of losing interest. Remember people want to know what's in it for THEM.
Hi do you have a newsletter or website?
sure do! Actually in the process of a revamp now, but you can get on my list by signing up here: www.alexcattoni.com/posse. (main site is AlexCattoni.com which I'm rewriting to take my own advice a bit better! LOL)
I think creating home 🏠🏡 page is main page that I have to study in more details about home page, because of many factors related to this page so factors that I want to go in detail, just it will take time for me. don't worried about it if little point take me more time, so I want to learn about only home 🏠🏡 page 📄📃 in detail.
Hey I'm studying and practising website copywriting too.
Do let me know if you want to work together on practising our website copywriting skills!
Forsyth NO-VAN-ANT@5:20 am/ at 4:45am-RITA the b-nurse came and woke up and said, I need your VITALS= BLOOD PRESSURE AND TEMPERATURE- which usually takes less than 5 minutes; but RITA the b- nurse said first the thermometer did not work and had to get another thermometer; I need for you to turn over on your back; then instead of taking temperature with thermastat under arm- RITA the b- nurse highly insisted that temperature be taken mouth be opened TWICE to get temperature; then RITA the b- nurse said she'll be back- stayed gone a out 5 minutes and said blood pressure was too low/ temperature too low) usually not the case since September 10, 2022- where a 5 minute check of VITALS. turned into 30 minutes of RITA b- nurse method to interfere with SLEEP= WHEN BODY HEALS- where RITA b-nurse/night has turned a less than 5 minute process into a 35+ process and during process takes every opportunity to place hands where not associated with taking VITALS-temperature & blood pressure;
Patient Advocate informed of various types of abuses-specifically of EVERY TIME ICU nurses (wf) wiped my behind- they would intentionally mash hard to create a wound- each time they would wine-"SORRY" so that I started to count the number of times they said sorry as the dugged into man-made wound that AFRICAN doctor from AFRICA said the Forsyth NO-VAN-T WOUND center had to see- Said no thank you, would wipe my own behind- then AFRICAN doctor Africa-hospitalist- Dr IGBONOGIE / mental issues an ISSUE- which there is never a first name with AFRICN doctor from AFRICA which 7--4 -ALL Dr are AFRICAN doctors from AFRICA;
In Winston Salem NC
RITA the nurse back in room 7--4 to get a weight-6:00am;
2. The result of a two hour search for hospitalist igbinigie= NOT LISTED(?)= Not listed why;in Winston Salem NC
Vap
Is it legal to use another WordPress website menu text and categories list? Thanks.
I have no idea on legalities. I would ask a legal expert! Or better yet - come up with your own :)
Can you write a blog on this please
Hi! We have a written blog on this too :). Check it out here: copyposse.com/blog/how-to-create-massive-authority-with-your-homepage-copy/
03:54 #1
What's the best copy-writing course out there?
So many good ones. I’ll do a video on this in the future!
How do i raise questions in my text to answer them in the next line/paragraph
Sorry what do you mean?
You need to answer to all the objections. I've read somewhere that you need to raise the objection and then answer (resolve) it.
I know how to resolve. But how do i raise the objection ?
Like “ Do you think that .... (objection) - ... it's not . “
?
I had to laugh. One SM post claimed you were an actress playing a Copywriter. Where do people come up with this stuff?😄
Honestly!
I've got a question. I was always taught to NOT put your social media links on your page or at least bury them in the footer, because it defeats the purpose of keeping prospective clients on your site. Pushing them to social media gives them too much of a chance to get distracted and never come back before getting them to book or buy. Facebook, Tim Tok, Instagram, Twitter, etc. all have things in place to keep people distracted jumping from page to page or different clips sometimes for hours and increase the time on THEIR sites. Do you see this as a problem or should I not be worried about it?
As a general rule, you never want to steer people off your website or page (unless you are intentionally directing them somewhere as part of a CTA).
It really depends on the context of your page. For example, if it's a sales page I definitely would not be driving traffic to your social media pages, because then people may bounce and not buy.
Hope that helps!
@@AlexCattoni It does! Thanks a lot! I have a service based site, orthopedic sports massage, and I would generally use the social media to drive traffic TO my site for info and conversion, but eliminated social icons going back out.
Does a copywriter need a webpage, same as a content writer?
Not necessarily. I find it can help to add one to your portfolio if you have a blog, etc. But you don't need one to start.
And I thought I had a great Homepage. Well ... what's your take, Alex?
My home page and is also my about me page I'm not sure how to change it 🤦♀️
Make you About Me page more personal - or if you think it's too excessive, just eliminate the About Page :)
@@AlexCattoni thank you as always you're awesome! As soon as I have the funds I'm going to sign up for your membership as I know it will be invaluable to my business and success
Because this information is 2 years old, is having a website an outdated concept already or is this essential to my copywriting business?
Hey Natalie! I think it largely depends on your business - I think in general, most businesses that sell an offer need a website. However, if you're a freelancer and asking about needing a website for yourself.. that's definitely a personal judgement call. Not necessary by any means!
isn't the landing page the homepage?
Jim Williams not necessarily 😁
im only here for the bloopers
Hey Alex,
Don’t take me wrong, As I am going to tell you that I like you, our age doesn’t match otherwise the story would be different.
Just joking...😜
So now the main thing, in previous comments also I have told you that I wanna be a copywriter. And now I have an idea that if you would be my mentor. I will be very happy if I will work in your projects. As I will be learning I will work for you for free.
If this is the wrong way to approach someone just point me out that I am wrong. It will teach me a lesson.
Thanks
Pratik
Hey Pratik!! Thanks for your comment! I'm not taking on mentees at the moment, but I appreciate your offer! Keep up the confidence!
great video. lighting girl work on your lighting. you are overblown.
This video is from 3 years ago.😅 Always working to improve filming quality.
With due respect, should I watch you or listen to your words because you are so beautiful. Its very difficult to focus on your words.
Why am I here? Damn you algorithm...
haha - the algorithm gods decided you should learn about copywriting :)
Awesome.content. And a massive vocal fry!:/
Am I the only one that hates homepages with question what I'm looking for? who I am? blah blah blah...????
Pls dont give any ideas because i am able only to see such a gorg , rather listen
hi Alex. Thank you once again for your hard work and effort in teaching what you are passionate about and talented in.
I wanted to ask if this same lesson could be adapted to building a social media home page and like your Facebook page, Instagram page or LinkedIn profile. in some of our countries people just go to your FB Page and don t go to your website.
Hmmm it might not work exactly the same but the core concepts should still work!
Creates Trust with clients, What so you do ,where do you start. Landings pages,Posse Launch Pad Seasons 🎓s .success starts