How to Develop a Social Media Strategy: Step-by-Step Tutorial

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  • เผยแพร่เมื่อ 22 พ.ค. 2024
  • So you're not sure how to create a social media strategy? Every business needs a social media content strategy but how do you create one that works? Today, I want to share my step-by-step social media strategy!
    🔹 Download the FREE Social Media Strategy Guide:
    gillianperkins.com/social-med...
    🔹 READ THE BLOG: gillianperkins.com/how-to-dev...
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ความคิดเห็น • 113

  • @gillianzperkins
    @gillianzperkins  2 ปีที่แล้ว +10

    Ready to create your own social media strategy? Download my FREE Social Media Strategy Guide ➡️ gillianperkins.com/social-media-strategy-guide/

  • @bestbigbros1102
    @bestbigbros1102 ปีที่แล้ว +7

    I’m really grateful for this no BS channel on how to start and run a business efficiently. I appreciate you Gillian

  • @michellepennington3993
    @michellepennington3993 ปีที่แล้ว +4

    This is really helpful information. I am just launching my business and let me tell you about being overwhelmed by social media. Also thank you for speaking at a normal rate that is understandable. So many people out there may have some great ideas, but when they don’t pause to take a breath I just skip their whole platform. 💚💚💚

  • @Madeliefschram
    @Madeliefschram หลายเดือนก่อน +2

    Such an amazing video! I wrote so many things down. I have a marketing degree, but seriously learned more from this video than from most of my classes. lol.

  • @memes4242
    @memes4242 ปีที่แล้ว +2

    Thanks for the advice on focused social media strategy! I was feeling overwhelmed on planning all types of content, it was really helpful to know the best way for me is to focus on what I do right!

  • @Mindsetwithmya
    @Mindsetwithmya 9 หลายเดือนก่อน

    I love all of your content!! It is so so helpful. Thank you so much Gillian !!

  • @momto5kids
    @momto5kids ปีที่แล้ว +2

    I learned a lot from this video. I'm new to using social media for business purposes and wasn't sure where to go with everything. I know I can't be everywhere at one time, but your video definitely help me to learn how to create a schedule around my needs. Thank you again for this video 😎

  • @Loki_Dokie
    @Loki_Dokie 6 หลายเดือนก่อน +1

    This is what value looks like ❤
    Thank you so much. I've been worrying about this since wanting to start outreaching, but the planning stage was what I wasn't learned on yet. 🎉

  • @feltlikeitbydebs
    @feltlikeitbydebs ปีที่แล้ว

    Thank you. This info is just what l need. Love your channel.

  • @GrowWithWill
    @GrowWithWill ปีที่แล้ว +1

    Great tips! I specifically like the one about actually looking at the numbers properly (like with an app or stat reader) and not just going by instinct or what you think isn't too popular anymore.

  • @sophiemabela1075
    @sophiemabela1075 7 หลายเดือนก่อน

    Thank you for such a detailed presentation, Gillian. I love you too.

  • @vandanachandekaranand8448
    @vandanachandekaranand8448 2 ปีที่แล้ว +1

    Thank you. This was so useful and I learned a lot.

  • @uvebeauty
    @uvebeauty ปีที่แล้ว

    so informative, thank you!

  • @usalinksystem5312
    @usalinksystem5312 2 ปีที่แล้ว +2

    Good point! Without developing a solid and detailed strategy, you're just missing out on the potential of social media. Social media is a great way to promote your products and services. With a solid strategy in place, you can spend your recourses effectively and achieve greater results in growing your business.

  • @lifelight471
    @lifelight471 2 ปีที่แล้ว +1

    Great video, thank you! First video of yours I have seen and am now a sub 🤟🏽

  • @GianniCandido
    @GianniCandido 24 วันที่ผ่านมา

    Excellent video. Thanks a lot for this it makes me think clearer. Also subscribed to you channel and newsletter. Cheers

  • @akilakarunathilake5552
    @akilakarunathilake5552 8 หลายเดือนก่อน

    Thank you so much Gillian this was very helpful

  • @fresitabonitta4
    @fresitabonitta4 ปีที่แล้ว

    This was so helpful! thank you so much!

  • @user-si8ky7ee9w
    @user-si8ky7ee9w 11 หลายเดือนก่อน

    Very helpful and informative. Straight forward an easy to follow along. Thank you.

  • @investingforbeginnerscommunity
    @investingforbeginnerscommunity 2 ปีที่แล้ว +9

    I love you content. I have been binge watching your channel for years. Thank you

  • @sudhanshusambharya3096
    @sudhanshusambharya3096 24 วันที่ผ่านมา

    Great Content Gillian! I was going in circles trying to understand what all I need to put together to have a concise and actionable social media strategy, and your 10 steps process really help me find a direction! Thanks!😁

  • @TalesFromtheThirdDegree
    @TalesFromtheThirdDegree ปีที่แล้ว +1

    Thank you for the helpful strategies! I’m going to commit to creating a content calendar-love your videos! 😁

  • @MimyBongiorno
    @MimyBongiorno ปีที่แล้ว

    What a great video a lot of amazing information. Thank you! I just subscribed! ❤

  • @kumnegerdegu9162
    @kumnegerdegu9162 ปีที่แล้ว

    Gillian thank you so much!!! It is a very helpful video thank you

  • @happycutebox
    @happycutebox 2 ปีที่แล้ว

    Thanks so much for the tips.

  • @zoliswan7390
    @zoliswan7390 2 หลายเดือนก่อน

    Thank you, very informative and direct

  • @bernardmensah6763
    @bernardmensah6763 2 ปีที่แล้ว +5

    I'm always happy to see your notifications popup on my phone, because it's time for growth.
    I like the very 1st step -right mindset.
    I'm take note of every step you lecturing on.thanks soo much

  • @ourjourneyonpicoisland-car552
    @ourjourneyonpicoisland-car552 ปีที่แล้ว

    Great video Gillian!

  • @BetterMindJourney
    @BetterMindJourney 9 หลายเดือนก่อน

    Really enjoyed this 👌

  • @copetedavid
    @copetedavid 2 ปีที่แล้ว +1

    Thank you!!

  • @MissUnderstoodasAlways
    @MissUnderstoodasAlways 2 ปีที่แล้ว +3

    Excited to watch thank you 😊

  • @oluebubeemeka2708
    @oluebubeemeka2708 ปีที่แล้ว

    This video was so helpful,thank you.

  • @wellnessmanifested2451
    @wellnessmanifested2451 ปีที่แล้ว

    Love this

  • @eugeniurotri9354
    @eugeniurotri9354 6 หลายเดือนก่อน

    Thank you, Gillian! Million kudos for mentioning the Right Mindset in the first place!

  • @danielolamideadeoke739
    @danielolamideadeoke739 8 หลายเดือนก่อน

    Thank you, Gillian. 💯

  • @jasvertisingsolutions
    @jasvertisingsolutions 2 หลายเดือนก่อน

    Great video, thank you! 👏

  • @ramibenali7474
    @ramibenali7474 3 หลายเดือนก่อน

    Great course

  • @portiaowusu1706
    @portiaowusu1706 2 ปีที่แล้ว +1

    Again Gillian delivering exceptional value for new and aspiring content creator!!

  • @busekilinc1681
    @busekilinc1681 ปีที่แล้ว

    Thank youuu very much !!

  • @saacidhussein4655
    @saacidhussein4655 2 ปีที่แล้ว

    Thank you for this invaluable insights.

  • @audreyfrench7129
    @audreyfrench7129 ปีที่แล้ว

    This was very helpful!

  • @stellamarwaha
    @stellamarwaha 4 หลายเดือนก่อน

    Thank you so much for the great ideas

  • @kevotldyaso5202
    @kevotldyaso5202 4 หลายเดือนก่อน

    This was very helpful and right on time

  • @GillianLarmond
    @GillianLarmond ปีที่แล้ว

    Thank you Gillian

  • @kate635
    @kate635 9 หลายเดือนก่อน

    Thank you so much! I did 4 pages of notes out of this video 😅 so informative ❤

  • @vanessarodrigues124
    @vanessarodrigues124 หลายเดือนก่อน

    Thank you for this video. I'm new and I hope to get good.

  • @annashelander904
    @annashelander904 ปีที่แล้ว

    great job!

  • @diegomarcano7642
    @diegomarcano7642 หลายเดือนก่อน

    Great content! Thanks :D Keep it up .:D

  • @baanbarn108
    @baanbarn108 26 วันที่ผ่านมา

    thank for making a wonderful content

  • @elisalopez3907
    @elisalopez3907 ปีที่แล้ว

    Great!! Really really helpful, thanks!. Following you :) !!

  • @aribachaudhary3361
    @aribachaudhary3361 7 หลายเดือนก่อน

    It was really helpful👍

  • @rubenssza
    @rubenssza 8 หลายเดือนก่อน

    Always high level stuff

  • @AnggiSahamCantik
    @AnggiSahamCantik 2 ปีที่แล้ว +9

    Gillian, when you mention you can pick any platform you like the most and not worrying about find which platform your ICA hang out I was like 👉 FINALLY someone has the same thought as I do 🤣

    • @thriveco
      @thriveco ปีที่แล้ว +3

      Exactly!
      Just create valuable meaningful content, and you will grow 🥳👍🏻

    • @loveiskind5792
      @loveiskind5792 ปีที่แล้ว +1

      You read my mind. Social media can drive one crazy, even if you're a social media content business like mine.

  • @abdinasirhusseinmohamud4802
    @abdinasirhusseinmohamud4802 หลายเดือนก่อน +1

    thank you

  • @prisillashanna5364
    @prisillashanna5364 ปีที่แล้ว

    Thanks 🙏🏻

  • @violettgarrcia
    @violettgarrcia 10 หลายเดือนก่อน +13

    Great stuff Gillian! Really resonated with the part about focusing on business goals. That's why I find tools like boost app social helpful - makes creating engaging content so much easier, especially with their AI writing tools.

    • @paolo.baldini
      @paolo.baldini 10 หลายเดือนก่อน

      Right? That app's a life-saver for me. Keeps the creative juices flowing.

  • @unmiss-com
    @unmiss-com 2 ปีที่แล้ว +3

    Very useful and interesting post! Thanks for sharing!

  • @financemoneyonline2718
    @financemoneyonline2718 ปีที่แล้ว

    Great video

  • @muskduh
    @muskduh ปีที่แล้ว

    thanks very much

  • @boozhoo-productions
    @boozhoo-productions ปีที่แล้ว

    Thanks Gillian. 😊 I'd like to learn more about growing traction on TH-cam. My idea I'd vague right now, but I'd like to start soon.

  • @wrapypolarizado
    @wrapypolarizado ปีที่แล้ว

    Keep up the good work, a big fun of yours here in Puerto Vallarta, Mexico.

  • @blingdigital2700
    @blingdigital2700 ปีที่แล้ว

    Thanks you were amazing

  • @SocialChamp
    @SocialChamp ปีที่แล้ว

    Informative! A good strategy will surely help your brand find the right customers in this growing space.

  • @vipanchika5059
    @vipanchika5059 ปีที่แล้ว

    Thank you for everything what you giving to me

  • @melindamarkley5597
    @melindamarkley5597 2 ปีที่แล้ว

    Thank you, Gillian, for the very helpful and practical tips! When testing out a new social media strategy, how much time should you give it before deciding it’s not producing the desired results and changing strategy/platforms?

  • @nillahmuhidin9405
    @nillahmuhidin9405 3 หลายเดือนก่อน

    1 year later found this masterpiece content has been a worthy watch, thank you so much.

  • @MichaelWilliams-lo3ix
    @MichaelWilliams-lo3ix 2 ปีที่แล้ว

    Brilliant

  • @neampdeak
    @neampdeak ปีที่แล้ว +1

    Hello teacher for sharing point i will studied your lesson of make my channel improve in earn money

  • @americanbuilttolast
    @americanbuilttolast 2 ปีที่แล้ว +1

    THANK YOU 🙋

  • @pancakeeatinginarow
    @pancakeeatinginarow 2 ปีที่แล้ว

    Thanks mam

  • @TheRiseofSuperman
    @TheRiseofSuperman 2 ปีที่แล้ว

    Thank you for this video Gillian. I need a social media strategy really bad. I’m a life insurance professional and I want to share my products and services with those they are suitable for. Have you ever worked with a life insurance agent?

  • @minhajswati3901
    @minhajswati3901 7 หลายเดือนก่อน

    Those most under rated video on SM strategy

  • @theroastedveggie
    @theroastedveggie หลายเดือนก่อน

    Amazing video! Do you have any suggestions on how to track impressions and other social media metrics? Perhaps any software that does that automatically? I feel that it is tedious to go through every posting and see how it did and it can change daily.

  • @BehnamKaveh
    @BehnamKaveh ปีที่แล้ว

    Wow constant talking award definitely goes to this lady.

  • @abdulrahmanfarag9854
    @abdulrahmanfarag9854 8 หลายเดือนก่อน

    great

  • @asyagard4188
    @asyagard4188 ปีที่แล้ว

    Your opinion about writing assistants?

  • @wadethomas1043
    @wadethomas1043 ปีที่แล้ว

    I'll have to grab headphones and check this one out another time. It's very quiet compared to other videos

  • @TiffanisOnlineCollection
    @TiffanisOnlineCollection 2 ปีที่แล้ว

    Yep I don’t like IG since I don’t like taking photos so I never used it personally. Are my customers there? Probably but I don’t have the capacity to learn and maintain another platform right now so oh well.

  • @winnersneeddiscipline4926
    @winnersneeddiscipline4926 2 ปีที่แล้ว +2

    First person 💪😍

  • @mavisgalbraith6514
    @mavisgalbraith6514 ปีที่แล้ว

    Hi! Which social media is best for business and marketing?

    • @blacklady3866
      @blacklady3866 ปีที่แล้ว

      You do not need text generator. Existing neural networks do not release optimal articles. Purchas SEO-ready articles that will be highly appreciated purpose-built at textscout right now

  • @VincentMillet1
    @VincentMillet1 4 หลายเดือนก่อน

    I'm planning to do Short vidéos, Reels, Tik Toks, the same 1mn format that goes everywhere on YT, IG, FB and Tik Tok... is that too much ?

  • @JLewTravels
    @JLewTravels 2 ปีที่แล้ว +1

    Great video. I have been looking for a free scheduler for my travel Instagram/TH-cam account. Do you or does anyone have any recommendations?

    • @thriveco
      @thriveco ปีที่แล้ว +3

      Later is pretty good, I use that for my content 👍🏻

    • @SocialProject23
      @SocialProject23 8 หลายเดือนก่อน

      +1@@thriveco

  • @cuthbertbaldwin2190
    @cuthbertbaldwin2190 ปีที่แล้ว +1

    How often should I post non-self promotional content?

    • @SocialProject23
      @SocialProject23 8 หลายเดือนก่อน

      I'd say 5-6 posts a month. Just an idea: create a value-packed reel or carousel and throw in the promotion at the end of it. It's given my clients the results.

  • @myfashiontoolbox
    @myfashiontoolbox ปีที่แล้ว +1

    Exactly how are you making any money when you give us viewers all the goods (info). Not that I mind of course but….

    • @SocialProject23
      @SocialProject23 8 หลายเดือนก่อน

      When one creates shareable and value content, their reach grows eventually resulting brands noticing their work and offering brand deals.

  • @user-yc2eh9ki9u
    @user-yc2eh9ki9u 2 ปีที่แล้ว

    It's sound complicate so we need a marketing professional

  • @CTI-Studios
    @CTI-Studios ปีที่แล้ว

    We don't use social media

  • @thefreedomlifestyle14
    @thefreedomlifestyle14 2 ปีที่แล้ว +2

    Hi Gillian, is your Instagram hacked? I get messages from your account about crypto, despite replying that I'm not interested by the topic. Ive only answered thinking it was you I was talking to. :)

    • @gillianzperkins
      @gillianzperkins  2 ปีที่แล้ว +2

      Hi there, this is an imposter account that my team is working to get removed from Instagram . If you could help us out by reporting the account that messaged you, I would greatly appreciate it. ❤️

    • @thefreedomlifestyle14
      @thefreedomlifestyle14 2 ปีที่แล้ว +1

      @@gillianzperkins done!

  • @kaitomdoo8864
    @kaitomdoo8864 ปีที่แล้ว

    Why no sub

  • @avaliveradio
    @avaliveradio 2 ปีที่แล้ว +1

    I’m curious where exactly is anyone getting reach on social media anymore? I see a little bit on Facebook and Instagram but it’s not at all like it was before. So I focus on writing platforms for SEo traffic And TH-cam only things bringing in lots of traffic in my experience

  • @kwolfs153
    @kwolfs153 ปีที่แล้ว

  • @rafaelbuchli1354
    @rafaelbuchli1354 8 หลายเดือนก่อน

    Great video Gillian. I like the positive energy, structure and super helpful content.

  • @susanward9831
    @susanward9831 ปีที่แล้ว +1

    How often should I post non-self promotional content?

    • @SocialProject23
      @SocialProject23 8 หลายเดือนก่อน

      I'd say 5-6 posts a month. Just an idea: create a value-packed reel or carousel and throw in the promotion at the end of it. It's given my clients the results.