How To Write Website Copy That Converts (and ISN'T Boring)

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  • เผยแพร่เมื่อ 24 พ.ย. 2024

ความคิดเห็น • 55

  • @ExposureNinja
    @ExposureNinja  4 ปีที่แล้ว +7

    *What's your biggest website copy challenge?*

  • @ACCA2016
    @ACCA2016 3 ปีที่แล้ว +1

    The 5 seconds test on the headline and subtext readability, optimize the conversion rate on the ad, and the most “values” customers really care.

  • @lj4242
    @lj4242 9 หลายเดือนก่อน

    Ive been listening to multiple audiobooks and taking courses about optimising web content and got more value from this video than the hours of studying ive done so far

  • @hannahbarrett4094
    @hannahbarrett4094 3 ปีที่แล้ว +1

    You know, part of me was wondering why these videos don’t have more views.. then I remembered how few people in the world take the initiative and actually choose to do something with their lives!
    With that said, this is some of the most useful advice I have even seen for our business

    • @ExposureNinja
      @ExposureNinja  3 ปีที่แล้ว +2

      Ah Hannah you're too kind! One day building businesses through marketing will be more popular than chasing riches without effort. Until then, we have NFTs and Bitcoin

    • @MsOMIYA
      @MsOMIYA 2 ปีที่แล้ว

      Could it also be people haven't discovered what their needs are yet?

  • @NicolaiHarbech
    @NicolaiHarbech 3 ปีที่แล้ว +8

    I'm amazed such good insights and production can have less than 1k views. Are modern marketeers really such a small community, still? Great work, Tim.

    • @ExposureNinja
      @ExposureNinja  3 ปีที่แล้ว +4

      Hey Nicolai, thank you! We love to share, whether there's 1 or 1 million watching :)

  • @ExposureNinja
    @ExposureNinja  4 ปีที่แล้ว +6

    ⏲ Timestamps
    00:00 - What's in this video
    01:44 - Step 1 of our copywriting process
    03:21 - Step 2
    05:57 - Step 3
    09:19 - Step 4
    10:41 - How to start writing
    11:30 - What every page needs
    17:23 - BONUS Checklist

  • @ergonomic-solutions
    @ergonomic-solutions 4 ปีที่แล้ว +2

    Easy to watch - just enough info at a balanced pace and some great reminders. Superb editing too! Great work. Thanks

    • @ExposureNinja
      @ExposureNinja  4 ปีที่แล้ว

      Glad you enjoyed it! We love our editor, Oveja!

  • @bonniehoke-scedrov4906
    @bonniehoke-scedrov4906 ปีที่แล้ว

    This is my first time enjoying your TH-cam channel. Great content! Looking forward to hearing more from you! Your video was so informative. Thank you so much!

  • @zeeshanshani1299
    @zeeshanshani1299 10 หลายเดือนก่อน

    Amazing, you provide the value and boom. Thank you

  • @rlaqkqqjfp
    @rlaqkqqjfp 3 ปีที่แล้ว +1

    Thanks so much for your great content :)

  • @KabirKhan4711
    @KabirKhan4711 3 ปีที่แล้ว

    splendid, Superb composition and an equally remarkable rendition 👏🏻👏🏻👏🏻 Absolutely Beautiful words and thoughts 💞💞💞 lots of respect plus love from ISLAMABAD PAKISTAN!

  • @danieldauber8335
    @danieldauber8335 3 ปีที่แล้ว

    That was a great value overview and instructions.

  • @hamzaslimani7453
    @hamzaslimani7453 4 ปีที่แล้ว +1

    Great content and useful information Tim!

    • @ExposureNinja
      @ExposureNinja  4 ปีที่แล้ว

      Glad it was helpful, Hamza :)

  • @StuartMacadam
    @StuartMacadam 4 ปีที่แล้ว +2

    Awesome insights once again :D

  • @AZYDesignandDevelopment
    @AZYDesignandDevelopment 7 หลายเดือนก่อน

    Awesome video, thank you so much)

  • @James_m7
    @James_m7 2 ปีที่แล้ว +1

    Great content as always! Does your copywriter have to personally meet and speak with a client about their business in order to know what to write about?

    • @ExposureNinja
      @ExposureNinja  2 ปีที่แล้ว +1

      Not at all. I don't think any of our Ninjas have ever met our clients face to face, and we work with 100s of clients every year.
      Are you a business owner or marketer?

  • @riezan
    @riezan 3 ปีที่แล้ว +1

    This video deserves more views. Anyway. Thanks for sharing your knowledge on web copy.
    Just wondering, do you provide such a service for a small business website? Can I email you?

    • @ExposureNinja
      @ExposureNinja  3 ปีที่แล้ว

      Hey Riza. Please visit our website and request a review of your website and marketing: exposureninja.com/review/

  • @vistapri9290
    @vistapri9290 3 ปีที่แล้ว

    Great video, thank you

  • @liselefebvre7155
    @liselefebvre7155 3 ปีที่แล้ว +1

    Looks great, I learned a ton to get me started to write copy with an actual plan first. Would you be willing to share your google sheets template for keeping track of the copy progress (copy order form)?

    • @ExposureNinja
      @ExposureNinja  9 หลายเดือนก่อน

      Here you go: exposure.ninja/copy-order-form

  • @maddy1mymk
    @maddy1mymk 2 ปีที่แล้ว

    Excellent video. The google sheet would off had been a great freebie. 🤣

    • @ExposureNinja
      @ExposureNinja  9 หลายเดือนก่อน

      Here you go! exposure.ninja/copy-order-form

  • @mdnasiruddin8313
    @mdnasiruddin8313 2 ปีที่แล้ว

    Thank you

  • @suru01
    @suru01 4 ปีที่แล้ว

    Great video. Do you have any advice for luxury brands trying to balance an elevated tone with the need for writing from an SEO perspective?

    • @ExposureNinja
      @ExposureNinja  4 ปีที่แล้ว +1

      Great question! Many startup luxury brands focus too much on copying established luxury brands, who rely on huge brand equity to make the sale and don't need to worry about things like pesky content or product images.
      There are a couple considerations:
      1. You can use blog/content sections on the site to do a lot of the 'content heavy lifting' for the site, so you don't have to compromise sparse design on eCom-focussed pages too much.
      2. Take a look at sites like Apple, who have brought back the long-form sales letter, but in a highly-designed way. Loooooong product pages that take you through a gorgeous sales pitch for whatever phone or ipad they're selling. The product is the star, but there's loads of copy on these pages talking about each of the different features
      Hope that helps, and don't forget to request a free marketing review from exposureninja.com/review if you'd like more detailed feedback

    • @suru01
      @suru01 4 ปีที่แล้ว

      Exposure Ninja - Free Marketing Review Thanks for this thoughtful reply! I’ve submitted my site and will tune in on Friday :-)

  • @AndrewMcSpadden
    @AndrewMcSpadden ปีที่แล้ว

    I noticed in the spreadsheet for organization there were hidden columns - could you give an idea as to what those are?

    • @ExposureNinja
      @ExposureNinja  9 หลายเดือนก่อน +1

      Nothing in there. In fact, I removed them: exposure.ninja/copy-order-form

  • @aurelianspodarec2629
    @aurelianspodarec2629 4 ปีที่แล้ว

    Nice!

  • @IJMUK
    @IJMUK 2 ปีที่แล้ว

    Where's the link to the google spreadsheet for organising your webpages?

    • @ExposureNinja
      @ExposureNinja  9 หลายเดือนก่อน

      Here you go: exposure.ninja/copy-order-form

  • @ahosanullah3303
    @ahosanullah3303 2 ปีที่แล้ว

    Nice

  • @albreiki5725
    @albreiki5725 ปีที่แล้ว

    You r coool

  • @flyro513
    @flyro513 ปีที่แล้ว

    Do you need any SEO experience to be a website copywriter
    By the way, that's my challenge

    • @ExposureNinja
      @ExposureNinja  ปีที่แล้ว

      Not necessarily, but spending some time learning the basics should pay dividends

  • @mstmomota5486
    @mstmomota5486 2 ปีที่แล้ว

    নাইচ ভিডিও

  • @mauro7v797
    @mauro7v797 9 หลายเดือนก่อน

    Can you send that google sheets?

    • @ExposureNinja
      @ExposureNinja  9 หลายเดือนก่อน

      Here you go! exposure.ninja/copy-order-form

  • @kennethhighley4544
    @kennethhighley4544 3 ปีที่แล้ว +1

    Algorithm

  • @dimonteex
    @dimonteex 2 ปีที่แล้ว +1

    Great content, thank you

  • @tajulislam7286
    @tajulislam7286 2 ปีที่แล้ว

    Nice