Great opportunity for you and an excellent reportage. What we have seen for the last decade in mobile phone imaging is breathtaking, to say the least. One thing that bothers me is how we take care of all this footage and images. Could this become a topic for some videos from you in the future, please? I'm a Leica guy and have 60k images in a stable Lightroom environment, and I struggle to keep my catalog relevant. Thinking of all the good footage and images that will get lost in Apple's Photo app or similar Android setups.
How would this new A16 chip compare to the chips inside the flagships from Sony/Canon/Nikon? Is the A16 significantly faster and more powerful, so that one could think that if Sony had such an engine the A1 would be significantly better?
Why doesn't Apple make a small digital compact camera that can beat any camera in terms of quality!? They have the technology! It would be the greatest hit ever!!!!
Apple’s imaging relies on tons of in-camera processing though. The point of a stand-alone camera is to be more powerful and give you more control over the image making. Kind of at odds with Apple’s way of camera making. It would be cool, but I don’t know if it would be super successful. People who just want a phone for taking photos have an iPhone, people who want more can buy a Sony, Canon, Nikon, or Fuji etc. camera.
@@trevorandrew8726 Particularly, if iPhones can get this brilliant image output from their cameras, which cost $50-90 to produce, and are 10% of the size of a full frame sensor Imagine what canon would do, with a $450 more expensive sensor that’s 3800% larger. How monumentally incredible would those photos be? Yet, the gap between canon and iphone is shrinking so quickly. And we wonder why the camera manufacturers market is dying, while we take more images than ever!
Nice video. That action video mode does seem impressive! I'm hoping phone companies eventually embrace the idea of some type of screen on the back of the device for more convenient higher quality self filming. In the case of apple, maybe they could replace the logo area with a square OLED that defaults to the logo but can work with the cameras. (Edit, that would probably have issues with their magsafe thing so to the side of the cameras could work too)
How cool was that!!! You were not just invited to watch the presentation, but got one-on-one time with the people directly involved with the cameras! My main question is about shooting in raw vs. letting the camera create a 12mp file. Is there magic in that conversion process that you just cannot get when processing the file yourself? So, if you can test the quality difference when shooting the same scene in jpg (letting the camera do all of the processing) vs. raw (you processing the raw file using the phone, Lightroom and Capture One), that would be a help. I am sure all 3 raw processors will have a different result. Thank you…and congratulations on a job well done!
@Phillip Banes I believe we do get the Photonic Engine's computational work baked into the raw file. So, the raw file is not just data straight off of the sensor. I'm curious how that looks compared to the additional computation work Apple does when converting it from 48mp to 12mp. Put another way, I believe all iPhone photos go through the Photonic Engine process. Then raw files stay there and JPGs go through another process, pixel binning, to convert them from 48mp to 12mp. I can't wait to make the comparison when my phone hopefully arrives in October!
Wait! Was this entire video shot on an iPhone 14 pro? I'd love to know what specs was used. Doesn't look like it was Cinematic Mode but also not 60k. 4k 24fps?
Correct me if I'm wrong but the x2 zoom (12 megapixels crop) combined with the 4 color pixels technology wouldn't that make the picture effectively a 3 megapixels quality output? Or if it isn't using the quad pixels technology than that means you are losing the benefit of it and effectively you are getting a lower quality picture compared to the rest. To me looks like the x2 zoom pictures will be lower quality either way compared to the standard focal length pictures
@@innermostlayers6865 it’s not at all worse. It’s no different than S35 cropping a full frame camera. you get less resolution but overall IQ is still stellar.
Did any one watch the photos sample the verge showed on the real life review of the iphone 14 pro camera? Hdr is too much, even more than what was on the 13s series, to the degree that it ruins the shadows and details in each single shot. Definitely not what iphone cam used to be defined for prior to this obligatory photo hdr. At least give us the option to disable auto hdr as on iphones prior to the 13s.
I would’ve loved to have asked Francesca how they decide what is important for consumers and deciding what to make since a cameras that size are built around sacrificed.
I have a good question could someone answer I’m coming from an iPhone 13 promax and getting the 14 promax can I shoot in ProRAW? I never did on my previous 13 promax I thought they say don’t shoot in ProRAW unless you’re going to edit them? What if I don’t edit them Will I still get a good picture? if I have the 512 GB I would only do it if I’m shooting one of my female models is it not recommend to shoot in ProRAW? What if I do and choose not to edit them while the photo still look great? Only do it on special occasions with one of my laddies ha but 512 GB I would have more than enough storage
ProRaw will look not much worse than not ProRaw but you’ll gain profit only if you are going to edit it. 14 Pro Max is able to shoot ProRaw. Try to shoot and edit ProRaw photo, if you’ll able to feel profit then use it. Otherwise there is no sense to shoot ProRaw
I’m glad you brought up that sensor crop. This was an unexpected video! I’ve been devouring info on the tech that went into the iPhone 14Pro. I gotta admit, I’ve been wanting a pocket sized camera like the Sony M series but the iPhone keeps getting better and better.
I don't agree with what they say about stabilization. It doesn't look like they've eliminated "unstabilized garbage", it just looks like they've stabilized garbage. There's too much data they're throwing away for you. If they really cared about capturing the best memories for you they'd just capture everything at full resolution and give you an action button in the edit tab like with portrait mode to add the stabilization after the fact.
The big year of Computational photography was the first Pixel. This is admittedly a big leap as iPhones are faithful in their true colour production and achieves that for low light as well. The colour science achieved here is really worth talking about. Detailing and Sharpness on the iPhone is still inferior to S22 and Pixel.
The reviews are saying the pixel 6 pro takes better shots. I can't wait for the pixel 7 pro. I'll get the iphone 14 pro for video and get the 7 pro for my daily driver
The images don’t look organic. They look heavily processed and overly sharpened. They have a weirdly cartoonish look about them. And another thing, I suspect they are playing fast and loose with their 48 megapixel image sensor on a iPhone smoke-n -mirrors.
@@raiden_131 - There is limit to the minimum size of photoreceptors. The smaller the size, the more noise you get and less signal. There is no way you can cram 48 megapixels on sensor that small without playing fast and loose with the truth. It’s most likely a only a 12 megapixel sensor with each color photo-site divided into 4 quads.
Funny they were so arrogant they didn’t ask you, a photographer what you might like to see…. I bet neither own a real camera. So what you see is not what you get…lol.
Great convo. I wish those convos lasted 45mn
You are a great choice to be a bridge between Apple and the consumer. You are knowledable and have built a big level of trust with all of us!
How come you didn’t ask Francesca and Jon about those deeper pixels?
Feminism
@@Co-gm3xb - The minder.
Yeah, that would make the first and last time on Apple's capmus for Ted
Great opportunity for you and an excellent reportage. What we have seen for the last decade in mobile phone imaging is breathtaking, to say the least. One thing that bothers me is how we take care of all this footage and images. Could this become a topic for some videos from you in the future, please? I'm a Leica guy and have 60k images in a stable Lightroom environment, and I struggle to keep my catalog relevant. Thinking of all the good footage and images that will get lost in Apple's Photo app or similar Android setups.
I like all your videos Ted, but I love the ones like this that you clearly had a blast making!
This is great! Really happy for you and glad they gave you, someone with a true knowledge of photography this opportunity! Exclusive for sure!
Great video! Glad there was a more in-depth chat about the photonic engine. Apple Park is really amazing; I miss it every day.
Ted, loving this intimate moment with the team behind Iphone 14pro max.😻😻
Crazy video ! I love it
Are the Pixels deeper?
How would this new A16 chip compare to the chips inside the flagships from Sony/Canon/Nikon? Is the A16 significantly faster and more powerful, so that one could think that if Sony had such an engine the A1 would be significantly better?
Why doesn't Apple make a small digital compact camera that can beat any camera in terms of quality!? They have the technology! It would be the greatest hit ever!!!!
Apple’s imaging relies on tons of in-camera processing though. The point of a stand-alone camera is to be more powerful and give you more control over the image making. Kind of at odds with Apple’s way of camera making.
It would be cool, but I don’t know if it would be super successful. People who just want a phone for taking photos have an iPhone, people who want more can buy a Sony, Canon, Nikon, or Fuji etc. camera.
They did, it’s called the iPhone.
@@Kevon420 Canon is anything but “more” than iPhone.
@@jaiskreno sounds like canon slander but I’m curious to know why you think that
@@trevorandrew8726 Particularly, if iPhones can get this brilliant image output from their cameras, which cost $50-90 to produce, and are 10% of the size of a full frame sensor
Imagine what canon would do, with a $450 more expensive sensor that’s 3800% larger. How monumentally incredible would those photos be?
Yet, the gap between canon and iphone is shrinking so quickly. And we wonder why the camera manufacturers market is dying, while we take more images than ever!
Does the 14 pro max make smartphone gimbals like the DJI OM5 unnecessary?
Nice video. That action video mode does seem impressive! I'm hoping phone companies eventually embrace the idea of some type of screen on the back of the device for more convenient higher quality self filming. In the case of apple, maybe they could replace the logo area with a square OLED that defaults to the logo but can work with the cameras. (Edit, that would probably have issues with their magsafe thing so to the side of the cameras could work too)
Ah yes I saw xaomi phone done that design too..because like hero 9 front screen selfie vlog would be SOOO awesome
How cool was that!!! You were not just invited to watch the presentation, but got one-on-one time with the people directly involved with the cameras! My main question is about shooting in raw vs. letting the camera create a 12mp file. Is there magic in that conversion process that you just cannot get when processing the file yourself? So, if you can test the quality difference when shooting the same scene in jpg (letting the camera do all of the processing) vs. raw (you processing the raw file using the phone, Lightroom and Capture One), that would be a help. I am sure all 3 raw processors will have a different result. Thank you…and congratulations on a job well done!
@Phillip Banes I believe we do get the Photonic Engine's computational work baked into the raw file. So, the raw file is not just data straight off of the sensor. I'm curious how that looks compared to the additional computation work Apple does when converting it from 48mp to 12mp. Put another way, I believe all iPhone photos go through the Photonic Engine process. Then raw files stay there and JPGs go through another process, pixel binning, to convert them from 48mp to 12mp. I can't wait to make the comparison when my phone hopefully arrives in October!
Wait! Was this entire video shot on an iPhone 14 pro? I'd love to know what specs was used. Doesn't look like it was Cinematic Mode but also not 60k. 4k 24fps?
Yeah, but what about the deeper pixels?
Thanks for sharing and for doing this Ted! Great info!
Brilliant! I wonder what it's like to work for Apple.
Thanks Ted ! I wish you ve asked about , how they see an iphone camera in the future . 5 or 10 years maybe
Correct me if I'm wrong but the x2 zoom (12 megapixels crop) combined with the 4 color pixels technology wouldn't that make the picture effectively a 3 megapixels quality output? Or if it isn't using the quad pixels technology than that means you are losing the benefit of it and effectively you are getting a lower quality picture compared to the rest. To me looks like the x2 zoom pictures will be lower quality either way compared to the standard focal length pictures
Yes. Image loss is noticeable comparing some shots with iphone 13 pro
@@innermostlayers6865 it’s not at all worse. It’s no different than S35 cropping a full frame camera. you get less resolution but overall IQ is still stellar.
very insightful! We don't get to hear from the camera engineers!
Did any one watch the photos sample the verge showed on the real life review of the iphone 14 pro camera? Hdr is too much, even more than what was on the 13s series, to the degree that it ruins the shadows and details in each single shot. Definitely not what iphone cam used to be defined for prior to this obligatory photo hdr. At least give us the option to disable auto hdr as on iphones prior to the 13s.
I would’ve loved to have asked Francesca how they decide what is important for consumers and deciding what to make since a cameras that size are built around sacrificed.
Great question
This talk was not about great questions but about the correct ones
Awesome video. Thanks for this!
Awesome info. Ted, thanks.
I have a good question could someone answer I’m coming from an iPhone 13 promax and getting the 14 promax can I shoot in ProRAW? I never did on my previous 13 promax I thought they say don’t shoot in ProRAW unless you’re going to edit them? What if I don’t edit them Will I still get a good picture? if I have the 512 GB I would only do it if I’m shooting one of my female models is it not recommend to shoot in ProRAW? What if I do and choose not to edit them while the photo still look great? Only do it on special occasions with one of my laddies ha but 512 GB I would have more than enough storage
ProRaw will look not much worse than not ProRaw but you’ll gain profit only if you are going to edit it.
14 Pro Max is able to shoot ProRaw.
Try to shoot and edit ProRaw photo, if you’ll able to feel profit then use it. Otherwise there is no sense to shoot ProRaw
I’m glad you brought up that sensor crop. This was an unexpected video! I’ve been devouring info on the tech that went into the iPhone 14Pro. I gotta admit, I’ve been wanting a pocket sized camera like the Sony M series but the iPhone keeps getting better and better.
Did you find out what “deep pixels” means?
I don't agree with what they say about stabilization. It doesn't look like they've eliminated "unstabilized garbage", it just looks like they've stabilized garbage. There's too much data they're throwing away for you. If they really cared about capturing the best memories for you they'd just capture everything at full resolution and give you an action button in the edit tab like with portrait mode to add the stabilization after the fact.
Close your eyes as Jon speaks. Tell me he is not the reincarnation of Carl Sagan.
Superb! 👏
Can't believe it's shot with just a phone
Wow I should have told my daughter to just get a new phone instead of a camera.
Were these tow people from apple talking with their hands a secret language, I see you pick up on that language very quickly ...LOL
I think the contrast is way to heavy.. and in the shadows you have nothing.
The big year of Computational photography was the first Pixel.
This is admittedly a big leap as iPhones are faithful in their true colour production and achieves that for low light as well.
The colour science achieved here is really worth talking about.
Detailing and Sharpness on the iPhone is still inferior to S22 and Pixel.
They tryin to win you over for the apple camp! Its a trap! Stay a fan of Sony haha
@Phillip Banes 😄
The reviews are saying the pixel 6 pro takes better shots. I can't wait for the pixel 7 pro. I'll get the iphone 14 pro for video and get the 7 pro for my daily driver
The images don’t look organic. They look heavily processed and overly sharpened. They have a weirdly cartoonish look about them. And another thing, I suspect they are playing fast and loose with their 48 megapixel image sensor on a iPhone smoke-n -mirrors.
Wtf
@@raiden_131 - There is limit to the minimum size of photoreceptors. The smaller the size, the more noise you get and less signal. There is no way you can cram 48 megapixels on sensor that small without playing fast and loose with the truth. It’s most likely a only a 12 megapixel sensor with each color photo-site divided into 4 quads.
Funny they were so arrogant they didn’t ask you, a photographer what you might like to see…. I bet neither own a real camera. So what you see is not what you get…lol.
Lmao true