We worked really hard on this. Thanks for watching it. :) ❤️ - Jern and Bern PS: Watch on TV / listen on good speakers or wear headphones for best experience.
As someone who worked for Steve and then Tim for a whopping 10 years of my life there is nothing else you can say. You nailed this sir and you deserve all the respect in the world for breaking it down for everyone in a digestible way. 11/10 would watch again.
Steve was a genius, iPhone would've been more advanced and wouldn't be the same as it is today..now they're making iphones (on tim cook's era) more like an Android than it was before!
I can feel the inseparable connection between me, a viewer and the speaker here. The style of presentation, everything, makes it the best documentary I’ve ever watched. My respect for Tim Cook, as well as Steve Jobs, just got skyrocketed.
This documentary surpasses most of the mediocre content on Netflix. It captivated me from the opening scene to the final credits. The narration, the montage, the soundtrack and the narration are all superb. As a filmmaker, I can attest that I have witnessed a work of art.
@@Soulindex He's not the narrator mate, he's speaking directly to you, and telling you a story, since he quite literally wrote majority of the script with help from a team member.
@@RoyalGraphX Don't make the mistake of projecting your salt, I've only made a distinction of how most shows work (where you don't see the person you're listening to) & youtuber content.
My tenure at Apple was from 1993-2022. Not a big sexy engineer role or whatnot, but having been there watching everything that happened in this documentary, this was really well done. Apple’s never been a perfect company, however it’s been something I was involved with for over half my life. Cheers for making this.
@@AZ-bx8yi Kids have superheroes like Batman, mine was Steve. I just can’t believe the idea of owning something signed by him. Just a curiosity question as I know it’s impossible to own one.
@@OutdoorBoys-Shortss Impossible to own a floppy disk signed by Jobs himself? Hate to break it to you, but I own one. You do know that Steve Jobs was a real person that lived up until a little over a decade ago, unlike 'Batman', lol
One hell of a documentary, extremely well made. Watching at the fact that two guys spent their lives building something they truly care about and Tim Cook again passing on the baton to his next generation just gives me goosebumps, it's like nurturing a child, I guess that's why people often say that a business is their child.
Jon and Brian, I don’t usually leave comments. I’ve been a fan of FPT for about 5 years. This was the best work on this channel and I dare say, any Apple oriented channel on the you tubes. Thank you! This deserves an award. I hope Tim watches this and feels the love that you and lots of us have for him and Apple.
So well done and edited, Jon. The use of the hand-dropped photos was brilliant. This is on the level of 60 Minutes, honestly. You should be proud of what you and your team have done.
Tim receives a lot of hate but very little affection. I hope he sees this video and I'm pretty sure he will. Man, this is a 10 out of 10 video. CONGRATULATIONS. It gave me goosebumps.
I worked on the Vision Pro announcement video you put in the end and man…. that made me kinda emotional. Been following this company’s story for my entire life and this video made it really hit home how far I’ve come. Beautiful video!❤
The art of film making is to invoke an emotional response in the heart of the viewer and I have to say, this video did exactly that. The layering of memories triggered by a well crafted script overlaying great footage and the underlying soundtrack make this one of the best Apple story telling videos I can recall. Well done Jern and Bern. A step up no doubt - left wanting more.. time for @fpt to reinvent into ‘serious’ film making.. you clearly have it in you. Good luck and thank you.
Been following Apple, Steve and Tim since 1992. Read almost everything about Steve, I learned a lot about Tim in this Film. Thank you! You are a TRUE Documentary Film Maker. Keep up the good work. -Bruno
That was incredible, Jon. Made me a little bit emotional at several points. I’ve been watching this company’s every move since 2007. And it’s been an incredible journey so far. I hope we get Craig Federighi guiding us through the next Act.
The people’s choice of Federighi reminds me of everyone at the time wanting Forstall to become the next CEO, and we know who got the wheel in the end. Hate to break it but it’ll most likely be Jeff Williams.
federighi will never be ceo. yeah, he’s smart, he’s funny. but he doesnt have what it takes to run a company. he’s a software person, not a business person
I'm a professional video editor, and before that worked for Apple for over 8 years. Jern and Bern, you hit this out of the park - you deserve a round of applause. You put your heart and soul into this, and it shows. If this doesn't make Tim Cook blush, I don't know what will.
I can boldly say I’ve never commented on any video on TH-cam, but this, I wish I can stop myself from typing right now. This was incredibly narrated- from the suspenseful pauses to the voice and the soundtrack. I had goosebumps! Absolutely beautiful and inspiring.
@@kvantaliani1992 cause I guess it's interesting to highlight that not only English native speakers watch his content, that's it... Any problem with that dude? 🫠
Another ABSOLUTE BANGER and MUST WATCH for any Apple or Technology fans. The level of research and care you took to deliver this message is admirable. Well done FPT Team - thanks for setting the bar so high.
I was moved by the moment when Tim Cook expressed his appreciation for Jony Ive. Initially, I had doubts about Cook’s leadership, but after looking back at how Apple came to be, I began to understand his vision. When I heard about Cook stepping down in the near future, I felt uncertain. However, that uncertainty brought me into realization of his success as Apple’s CEO. Thank you Jon & FPT crew for this wonderful documentary.
I don’t know if you hit your 10,000 hours yet or not. However, you and your team have created and produced something wonderful, informative and very compelling. Bravo!
This is one of the best documentaries I’ve ever seen. Well paced, well written, beautifully timed and delivered. Phenomenal work. Just saw this on my feed and decided to watch it. I’ve been a fan of Tim for years now. Seems like a humble, down to earth guy, who happens to be a brilliant businessman. I’ve been using Apple products for some years now and they’ve absolutely enhanced my life. I have an iPhone, AirPods, Watch and Mac Air; and the best way I can put it is that all of these products add incredible convenience to my life while being extremely simple and reliable to use. Apple has the best technology ecosystem in the world and it’s absolutely no surprise that they have the money that they do. I can only assume Craig Federighi will be Apple’s next CEO. It would be well deserved!
It's a very well made, well written and presented hagiography of an extremely successful computer maker, that makes good premium products (I use them and like them). If it's one of the best documentaries you've ever seen you need to see more documentaries. Just trying to add some balance to the frothing here :winking_face:
@@keithposter5543 just giving the man credit where it’s due. You seem to put aside the fact that this is TH-cam and not some mainstream media company. Meaning the guy making it is independent. I’m sure the budget is limited…
@@shawng4886 Fair play - not a criticism of the doc maker, just saying there are an awful lot of properly good docs that have been made over many years 😉
Incredible journey Apple have had.. -Sitting in my music studio surrounded by Apple products makes me smile.. Lets see what the future will bring.. Im still a huge fan! 🍎
Incredible documentary. The original footage was sharp, relevant, concise and very professional. Extremely well written and it's a new very revealing look at what Tim Cook has done for Apple.
This was *Brilliant* . I went through a rollercoaster of emotions, from smiling, to sobbing, to actually getting goosebumps. This is hands down the best work of fpt. Never before had I taken a trip down the historical chapters of Apple, and I’m glad fpt took me along in the most memorable way possible. Thank you to the entire team behind this project. As many have already said, and many more would agree to, THIS DESERVES AN AWARD! 👏🏼
Not really, it's like a positive commercial from a petrol company saying they care so much for the environment... Made by a person who lives near river contaminated by that company
So I worked at Apple for 16 years under both steve and Tim. I have mixed feelings about this. Tim is a brilliant operations guy. Best I’ve ever seen. But he isn’t a product or marketing visionary. And that’s really what drives Apple. Tim has lived off the fumes of iPhone. No real innovation since steve. He’s driven sales and increased revenue. But the magic is gone. Most of the executives have left.
Very well made. Good Job Brian and Jon! There needs to be more on Tim Cook and how he literally saved Apple. One thing I think could have had more coverage was despite Steve’s innovation he couldn’t launch products. Products were always delayed. Steve had to always shift teams to get even one product properly launched. With Tim there beside Steve they were able to launch multiple products on time. Tim is truly a supply chain and operations guru.
This was a tremendously beautiful little documentary. You captured the essence of Apple over the last 27 years and made my heart feel so many incredible emotions. I’ve lived through these last 27 years of Apple history and from my earliest memories as a young lad, Steve Jobs is one of my biggest inspirations, that further lead me to fall in love with Tim as well. It brought me to tears to say the least. Thank you so much for this. As a hugely passionate Apple supporter, this was incredible.
Incredible summary and articulation of the success of Apple under Steve Jobs and Tim Cook as well as the transition between the two. Great work Jon and Brian, you’ve done it again
Holy shit bro, idk if you went to school for this or just were really passionate about this all I can say is you gave me all the feels as a human being witnessing all that I am lucky to in this lifetime but also as a consumer and Apple fan. Smiles, laughs, tears and even worry.. all of it and this is the true mark of having put out such an amazing Documentary. Shout out to you and everyone involved. Thank you. I will show this to my son when he’s of age and can understand what he’s watching for sure.
I usual delay clicking on videos at this time,especially one this long-But this one I couldn’t resist!!-Awesome Jon!! Wow just finished it and I can’t believe how well built this was-I learnt so much about and the way it was presented was just spot on-Well done Jon-Please create more-I could watch this all day!!
This was incredible. The setup, quote cards, the foreshadowing and storytelling. This is why I was excited from that teaser weeks ago. Thank you Jon and Brian for an incredible documentary. Excited for the next one in the future!
This channel can’t stop improving the quality of each video they upload, especially the documentary-types videos. Even at 450k subscribers, your channel is still way underrated. Props to the FPT team
Can’t believe I just Rewatched this video. As an avid watcher of FPT, this is one video, that I’d watch outside of the toilet, on a TV , in a couch, with popcorns and drinks. Bravooo🎉🎉🎉🎉
Literally had to choke back tears for everything after the 14 minute mark, so well done Jern! I appreciate the humility in putting one of your own clips criticizing Tim in there too, you’re a class act. Behind the goofball, you’re a heck of a dude.
Jon, I've been looking forward to this since the teasers from Genius Bar. The time and effort for this video blows me away. Great job! Can't wait for the next one!
Easily you and your team’s best video…ever! The style (obviously inspired by the topic), the pacing, the quality of the research, and (most importantly) the quality of the storytelling. Just excellent. Do more of this!!
The way I see them is, if Steve job is an unstoppable force that occasionally falls apart then tim cook is an immovable force that occasionally moves forward but never breaks down
This makes me be appreciative being a loyal Apple user, the feel of great quality and trust. I never doubt Apple's next big thing and I'm looking forward to what they make next.
I cannot explain to you how much I love episodes like this. The normal FPT is fantastic. But these episodes hit on an entirely different level and I cannot wait for more.
I am one of those that never experienced Apple under Steve that you mentioned. Honestly hearing that Tim is just a few years from leaving Apple sounds scary? It feels weird having Apple without him since this is the Apple I grew up with. Apple without Tim doesn’t feel like Apple. I guess this is what it was like for everyone else when Steve Jobs died, probably even stronger… But like Tim did after Steve, lets hope the next CEO proves to be as great as the two before him
I’m very sorry for you. Apple under Cook is not Apple at all but just a husk. You should have been there when Jobs dropped the “i” from “iCEO”. The shivers we got back then were quite something. I can only imagine feeling joy for that company in that sense once more when Tim drops the “CEO” from *his* title…
This is so well made, from the audio to the perfect edits. It gave me goosebumps. It’s been a trip down memory lane, bringing back the excitement I once felt when watching those announcements in my younger days.
What a great documentary. I really liked this change of style. I love your usual vibe telling the stories using jokes, but this was a masterpiece. I enjoyed every minute of it. I hope you do more like this one.
I don't think I have commented on any video I've watched on TH-cam so far, but this time I can't help myself but want to say that this documentary is the most inspiring thing I've watched so far in my life. 👏🏾
Gosh DAMN my guy...What a freaking ride! Truly an incredible documentary that moved me on many levels (the emotional one included). Well done and I genuinely hope to see more of this from you.
Such an amazing documentary that totally blew me away! The way you guys put together the visuals and storytelling was just mind-blowing. Hats off to the team for creating such an immersive and moving experience through their video skills! Great job! ❤
This video deserves at least a few tens of millions of views. I enjoyed watching it. Also, I was born a few months before Tim Cook joined Apple, so I do not know much about the man. I mean, I was still in school while the man was spearheading Apple into global dominance. Still, it would be best if you gave flowers where they're due. And he deserves his flowers. Some roles you choose, but some choose you. Tim was chosen for this very reason and Steve trusted his decision and now the world gives its stamp of approval. Apple forced other tech titans to shape up or risk getting shipped out. They introduced customer-centric services, and products and introduced them in a manner that was beautiful to look at, "easy to use", and also the products came with "some sort of status". In some instances, the difference between you and your competitor is how you make your users feel, and Apple's users arguably feel superior to their counterparts.
You guys have made documentaries before and continue to improve. This is the best one yet and incredibly well produced. Perfect balance of detail, history, excitement, emotion, excellence, and realistic looking forward. I don’t usually leave comments, but this is beyond worth it. Completely pro job worthy of network broadcast.
Great video!! Tim Cook was and is the right choice! He has done a great job. We are still getting excited about product releases, year after year, because of him. Hope he doesn’t retire anytime soon!
Never expected something like this to come from you Jon, especially after those leaks and so many things that got you blocked by the leaders at Apple on Twitter. Honestly, very well done. Being an Apple fan, this documentary has been a walk down memory lane. I have admired Tim Cook for more than a decade now since he took the seat of CEO and I am one lucky person who has got a chance to meet and greet him as well as received responses twice on email from him. He has done phenomenal work and the legacy he has built is just amazing. Great tribute to his work through this one. Keep it up!
This is by far one of the best TH-cam videos you've put into the world! Seriously wonderful representation of Apple and its history and I appreciate it very much. I was smitten with the first iPhone I owned, and it was used. LOL You guys did amazing on this video! Bravo!!
This is a seriously great documentary. Your presentation and story telling is magnificent. I came for the content but, your presentation superseded it - totally awesome!
This is an AWESOME documentary. Well-paced, music, your narration - even made my eyes a little misty. Jobs laid the foundation, and Cook built the skyscraper. This made me an even bigger Apple fan than I already am haha. It's just hard to imagine what else they could even innovate next, but I'm looking forward to being surprised.
Standing ovation. Excellent video! Wow. You did such a great job capturing his work. And I loved the little elements you included like the printouts of comments and articles.
Man, this is one hell of a documentary, it is not easy to induce a sense of grandeur and scale with words only, but, I gotta say, I was getting goosebumps watching this, amazing work.
This was so good you guys. Made me feel inspired, sad, and many other emotions. Not sure where I’d be without innovative people like Steve and Tim to look up to. Very well done. 👏🏽
We worked really hard on this. Thanks for watching it. :) ❤️ - Jern and Bern
PS: Watch on TV / listen on good speakers or wear headphones for best experience.
Very well made. I love this style of content. Keep it up!
Well that would Change 3:29 ❤😊😅
Thank you for sharing! Truly. Well done!
Great Video!
Really great video. Do more of those. I like your serious side :) and the crazy one as well of course
As someone who worked for Steve and then Tim for a whopping 10 years of my life there is nothing else you can say. You nailed this sir and you deserve all the respect in the world for breaking it down for everyone in a digestible way. 11/10 would watch again.
and my name is Elon Musk 🌝
Steve was a genius, iPhone would've been more advanced and wouldn't be the same as it is today..now they're making iphones (on tim cook's era) more like an Android than it was before!
Like we actually believe u
Pinning fake positive comments to hide criticism of this cheap commercial 😂
As someone who cleans dog's toilets for a living, I approve of this message
I genuinely hope that Tim Cook sees this for himself in its entirety. This was incredible.
Let bro cook
tim cook destroyed apple
@@removechan10298 Not rlly
@@removechan10298
Get out of the rock and learn that Tim Cook changed Apple for the better
I feel like he's kinda already familiar with the story but I can't deny I'd love to see what he thinks
I love how Steve told Tim, “Run Apple how Tim would run Apple, not how Steve would run Apple”
Yes it is true
Apple has a lot of work to do with their ethics & morals. After 15 years i’m leaving the platform. Take care
Just as if the other companies are saints compared to Apple.
They’re all evil at the same level.
@@wontonparmesanmusic😂😂😂
And the vision pro folded and the iphone never changed
Great Job Jon! So well done and great walk back through the Chapter of Tim Cook so far.
❤️
Hey, didn't expect you here! Your videos are great!
Oh snap ! Zollo in the house ! 😎
Aaron my guy
Wow Aaron-I agree this was a really well created video for sure!!
I can feel the inseparable connection between me, a viewer and the speaker here. The style of presentation, everything, makes it the best documentary I’ve ever watched. My respect for Tim Cook, as well as Steve Jobs, just got skyrocketed.
This documentary surpasses most of the mediocre content on Netflix. It captivated me from the opening scene to the final credits. The narration, the montage, the soundtrack and the narration are all superb.
As a filmmaker, I can attest that I have witnessed a work of art.
Netflix doesn't have the ego-stroking cuts to the narrator's facecam though.
@@Soulindex He's not the narrator mate, he's speaking directly to you, and telling you a story, since he quite literally wrote majority of the script with help from a team member.
@@RoyalGraphX None of that information is lost on anyone - he makes *sure* everyone knows. That’s kind of my point
@@Soulindex You're simply salty. Do you expect the person who you're listening to, to not be seen? lmfao.
@@RoyalGraphX Don't make the mistake of projecting your salt, I've only made a distinction of how most shows work (where you don't see the person you're listening to) & youtuber content.
My tenure at Apple was from 1993-2022. Not a big sexy engineer role or whatnot, but having been there watching everything that happened in this documentary, this was really well done. Apple’s never been a perfect company, however it’s been something I was involved with for over half my life. Cheers for making this.
Do you have any letter with the signature of Steve Jobs?
@@OutdoorBoys-Shortss I've got a Floppy Disk signed by Steve. What's your real question?
@@AZ-bx8yi Kids have superheroes like Batman, mine was Steve. I just can’t believe the idea of owning something signed by him. Just a curiosity question as I know it’s impossible to own one.
@@OutdoorBoys-Shortss Impossible to own a floppy disk signed by Jobs himself? Hate to break it to you, but I own one. You do know that Steve Jobs was a real person that lived up until a little over a decade ago, unlike 'Batman', lol
Batman is real buddy@@AZ-bx8yi
One hell of a documentary, extremely well made.
Watching at the fact that two guys spent their lives building something they truly care about and Tim Cook again passing on the baton to his next generation just gives me goosebumps, it's like nurturing a child, I guess that's why people often say that a business is their child.
This requires an award. This was great Jon. I'm not an Apple fanboi but I do appreciate the brand and its success. Amazing.
I appreciate apple products, but the business models often hurt
spoken like a true apple shareholder.
@@lompatinthis video is literally dedicated to how incredible their business model is…..
@@georgeoust not the whole picture
Here is the award.
Jon and Brian, I don’t usually leave comments. I’ve been a fan of FPT for about 5 years. This was the best work on this channel and I dare say, any Apple oriented channel on the you tubes. Thank you! This deserves an award. I hope Tim watches this and feels the love that you and lots of us have for him and Apple.
Agreed
The move back to Apple Silicon - the M processors - no fan, genuine magic.
So well done and edited, Jon. The use of the hand-dropped photos was brilliant. This is on the level of 60 Minutes, honestly. You should be proud of what you and your team have done.
Tim receives a lot of hate but very little affection. I hope he sees this video and I'm pretty sure he will. Man, this is a 10 out of 10 video. CONGRATULATIONS. It gave me goosebumps.
He deserves both. He's getting what he deserves. It's very fair.
He deseve those thing
As a CEO for raising shareholder profits he has amazing. For consumers and the ability to repair or upgrade your device he has been terrible.
Savant 🎵👍
I got goosebumps watching this video. Incredibly written and well-produced - props to both Jon and Brian on this masterpiece!
How to better kick off 2024 with the Video of the Year! This is incredible. Thanks Jon! ❤️
An interesting perspective. I hope to be able to demonstrate that you can't _"next"_ away everything you find inconvenient in life.
This too is an interesting perspective.
I worked on the Vision Pro announcement video you put in the end and man…. that made me kinda emotional. Been following this company’s story for my entire life and this video made it really hit home how far I’ve come.
Beautiful video!❤
No kidding? :o
The art of film making is to invoke an emotional response in the heart of the viewer and I have to say, this video did exactly that. The layering of memories triggered by a well crafted script overlaying great footage and the underlying soundtrack make this one of the best Apple story telling videos I can recall. Well done Jern and Bern. A step up no doubt - left wanting more.. time for @fpt to reinvent into ‘serious’ film making.. you clearly have it in you. Good luck and thank you.
Nope lol
Been following Apple, Steve and Tim since 1992. Read almost everything about Steve, I learned a lot about Tim in this Film. Thank you! You are a TRUE Documentary Film Maker. Keep up the good work. -Bruno
That was incredible, Jon. Made me a little bit emotional at several points. I’ve been watching this company’s every move since 2007. And it’s been an incredible journey so far. I hope we get Craig Federighi guiding us through the next Act.
Yeaaa !!... We were right there all the time next to him watching the things unfold ... And some scenes literally sent those thrills
The people’s choice of Federighi reminds me of everyone at the time wanting Forstall to become the next CEO, and we know who got the wheel in the end. Hate to break it but it’ll most likely be Jeff Williams.
federighi will never be ceo. yeah, he’s smart, he’s funny. but he doesnt have what it takes to run a company. he’s a software person, not a business person
I'm a professional video editor, and before that worked for Apple for over 8 years. Jern and Bern, you hit this out of the park - you deserve a round of applause. You put your heart and soul into this, and it shows. If this doesn't make Tim Cook blush, I don't know what will.
I can boldly say I’ve never commented on any video on TH-cam, but this, I wish I can stop myself from typing right now. This was incredibly narrated- from the suspenseful pauses to the voice and the soundtrack. I had goosebumps! Absolutely beautiful and inspiring.
French viewer, 23yo, never known Apple without Tim, what a mind-blowing documentary, cheers mate!
why did you have to specify that you were French? :D @pierre.j91
@@kvantaliani1992 cause I guess it's interesting to highlight that not only English native speakers watch his content, that's it... Any problem with that dude? 🫠
@@kvantaliani1992 why does it matter that he stated it?
@@chiknosisuncensored5950 why should he?
That’s weird that some people are so attached to their nationality.
Tim cooked?!?!
What?!?!He got cooked??!?!?!
Let him cook
LET. HIM. COOK.
If you smell what time is cooking
What about Tim Cock?)
I've just watched it twice and still have goosebumps... One of the best documentaries I've ever seen.
That makes me sad. That is good, but there are so big documentaries.
Another ABSOLUTE BANGER and MUST WATCH for any Apple or Technology fans. The level of research and care you took to deliver this message is admirable. Well done FPT Team - thanks for setting the bar so high.
I was moved by the moment when Tim Cook expressed his appreciation for Jony Ive. Initially, I had doubts about Cook’s leadership, but after looking back at how Apple came to be, I began to understand his vision. When I heard about Cook stepping down in the near future, I felt uncertain. However, that uncertainty brought me into realization of his success as Apple’s CEO.
Thank you Jon & FPT crew for this wonderful documentary.
From the comments the documentary seems almost orgasmic for everyone …
@@flovonzitzewitz6121yeah it’s kind of weird.
What a masterpiece of a documentation. Im literally speechless. Amazing job!
I don’t know if you hit your 10,000 hours yet or not. However, you and your team have created and produced something wonderful, informative and very compelling. Bravo!
Just let Tim cook.
😂😂😂
Just let Steve do his job
@@brixxkid2512 🤣😅😂
When Steve did his job
Tim started coocking
THE INTRO WAS SICKK! FELT THE GOOSEBUMPS ON ALL OVER MY BODY. 😩😩😩
This was no less than a 5 star documentary about the Apple that we love.
Absolutely mindblowing.
Thank you very much ❤
This is one of the best documentaries I’ve ever seen. Well paced, well written, beautifully timed and delivered. Phenomenal work. Just saw this on my feed and decided to watch it. I’ve been a fan of Tim for years now. Seems like a humble, down to earth guy, who happens to be a brilliant businessman.
I’ve been using Apple products for some years now and they’ve absolutely enhanced my life. I have an iPhone, AirPods, Watch and Mac Air; and the best way I can put it is that all of these products add incredible convenience to my life while being extremely simple and reliable to use. Apple has the best technology ecosystem in the world and it’s absolutely no surprise that they have the money that they do.
I can only assume Craig Federighi will be Apple’s next CEO. It would be well deserved!
It's a very well made, well written and presented hagiography of an extremely successful computer maker, that makes good premium products (I use them and like them). If it's one of the best documentaries you've ever seen you need to see more documentaries. Just trying to add some balance to the frothing here :winking_face:
@@keithposter5543 just giving the man credit where it’s due. You seem to put aside the fact that this is TH-cam and not some mainstream media company. Meaning the guy making it is independent. I’m sure the budget is limited…
@@shawng4886 Fair play - not a criticism of the doc maker, just saying there are an awful lot of properly good docs that have been made over many years 😉
Incredible journey Apple have had.. -Sitting in my music studio surrounded by Apple products makes me smile.. Lets see what the future will bring.. Im still a huge fan! 🍎
Incredible documentary. The original footage was sharp, relevant, concise and very professional. Extremely well written and it's a new very revealing look at what Tim Cook has done for Apple.
This was *Brilliant* . I went through a rollercoaster of emotions, from smiling, to sobbing, to actually getting goosebumps. This is hands down the best work of fpt. Never before had I taken a trip down the historical chapters of Apple, and I’m glad fpt took me along in the most memorable way possible. Thank you to the entire team behind this project. As many have already said, and many more would agree to, THIS DESERVES AN AWARD! 👏🏼
Not really, it's like a positive commercial from a petrol company saying they care so much for the environment... Made by a person who lives near river contaminated by that company
I thought I was weird for getting goosebumps 🤣 good to see im to alone
So I worked at Apple for 16 years under both steve and Tim. I have mixed feelings about this. Tim is a brilliant operations guy. Best I’ve ever seen. But he isn’t a product or marketing visionary. And that’s really what drives Apple. Tim has lived off the fumes of iPhone. No real innovation since steve. He’s driven sales and increased revenue. But the magic is gone. Most of the executives have left.
It's plain as day to see, too. Very sad indeed.
What about the M series chips?
Incredible work. I grew up with Steve and now with Tim, I always felt he was going to make things right but never imagined he’d do it so well.
Very well made. Good Job Brian and Jon! There needs to be more on Tim Cook and how he literally saved Apple.
One thing I think could have had more coverage was despite Steve’s innovation he couldn’t launch products. Products were always delayed. Steve had to always shift teams to get even one product properly launched. With Tim there beside Steve they were able to launch multiple products on time. Tim is truly a supply chain and operations guru.
Content on TH-cam peaked here, kudos fpt.
This is a video that doesn't deserve to just be on TH-cam. Truly amazing.
This was genuinely so good, I mean, way above my expectations, very well done
This was a tremendously beautiful little documentary. You captured the essence of Apple over the last 27 years and made my heart feel so many incredible emotions. I’ve lived through these last 27 years of Apple history and from my earliest memories as a young lad, Steve Jobs is one of my biggest inspirations, that further lead me to fall in love with Tim as well. It brought me to tears to say the least. Thank you so much for this. As a hugely passionate Apple supporter, this was incredible.
Incredible summary and articulation of the success of Apple under Steve Jobs and Tim Cook as well as the transition between the two. Great work Jon and Brian, you’ve done it again
Holy shit bro, idk if you went to school for this or just were really passionate about this all I can say is you gave me all the feels as a human being witnessing all that I am lucky to in this lifetime but also as a consumer and Apple fan. Smiles, laughs, tears and even worry.. all of it and this is the true mark of having put out such an amazing Documentary. Shout out to you and everyone involved. Thank you. I will show this to my son when he’s of age and can understand what he’s watching for sure.
Insanely high quality doc. 10/10
This is genuinely an awesome documentary. Well written. Awesome narrating. I can tell the amount of effort your team put in this.
I usual delay clicking on videos at this time,especially one this long-But this one I couldn’t resist!!-Awesome Jon!!
Wow just finished it and I can’t believe how well built this was-I learnt so much about and the way it was presented was just spot on-Well done Jon-Please create more-I could watch this all day!!
What wonderful content. This channel is really underrated. Who else believes that this guy deserves a million subs? 😅
This was incredible. The setup, quote cards, the foreshadowing and storytelling. This is why I was excited from that teaser weeks ago. Thank you Jon and Brian for an incredible documentary. Excited for the next one in the future!
Wasn't expecting it to be this well made. Kudos to the whole fpt team who worked on this!
Apple = Innovation + Simplicity + Quality
This channel can’t stop improving the quality of each video they upload, especially the documentary-types videos. Even at 450k subscribers, your channel is still way underrated. Props to the FPT team
10/10 this literally gave me the chills like 10 times, please make more of these.
Can’t believe I just Rewatched this video. As an avid watcher of FPT, this is one video, that I’d watch outside of the toilet, on a TV , in a couch, with popcorns and drinks.
Bravooo🎉🎉🎉🎉
Literally had to choke back tears for everything after the 14 minute mark, so well done Jern! I appreciate the humility in putting one of your own clips criticizing Tim in there too, you’re a class act. Behind the goofball, you’re a heck of a dude.
Jon, I've been looking forward to this since the teasers from Genius Bar. The time and effort for this video blows me away. Great job! Can't wait for the next one!
As a die-hard Samsung fan, I now have newly found respect for Apple. Thanks for clearing my judgement.
Well damn, man!! That was nothing short of amazing!! You guys just laid down the gauntlet for creator made docs!!
Congratulations!!!
Easily you and your team’s best video…ever! The style (obviously inspired by the topic), the pacing, the quality of the research, and (most importantly) the quality of the storytelling. Just excellent.
Do more of this!!
Just the quality of the video alone deserves the world of respect 🔥🔥🔥
The way I see them is, if Steve job is an unstoppable force that occasionally falls apart then tim cook is an immovable force that occasionally moves forward but never breaks down
This man is doing something not many others do, this is refreshing. His growth over the years is off the charts!
This makes me be appreciative being a loyal Apple user, the feel of great quality and trust. I never doubt Apple's next big thing and I'm looking forward to what they make next.
I cannot explain to you how much I love episodes like this. The normal FPT is fantastic. But these episodes hit on an entirely different level and I cannot wait for more.
If I watched this in a theater, I'd be on my feet right now giving you and your team a standing ovation. Bravo!
I‘m really overwhelmed by how good this documentary is. Great job 👏
I am one of those that never experienced Apple under Steve that you mentioned. Honestly hearing that Tim is just a few years from leaving Apple sounds scary? It feels weird having Apple without him since this is the Apple I grew up with. Apple without Tim doesn’t feel like Apple. I guess this is what it was like for everyone else when Steve Jobs died, probably even stronger… But like Tim did after Steve, lets hope the next CEO proves to be as great as the two before him
I’m very sorry for you. Apple under Cook is not Apple at all but just a husk. You should have been there when Jobs dropped the “i” from “iCEO”. The shivers we got back then were quite something. I can only imagine feeling joy for that company in that sense once more when Tim drops the “CEO” from *his* title…
Wonderful documentary. The quality and effort put into this shows. Great job Jon!
This is so well made, from the audio to the perfect edits. It gave me goosebumps. It’s been a trip down memory lane, bringing back the excitement I once felt when watching those announcements in my younger days.
What a documentary wow 10/10
Damn you watched the whole thing in 4 mins!?
People: Apple isn't the same anymore without Steve Jobs. 🙄🙄
C'mon give Tim Cook the credit he deserves man...
Yeah
Such a great documentary!! And the storytelling is spot on! 11/10 🔥
What a great documentary. I really liked this change of style. I love your usual vibe telling the stories using jokes, but this was a masterpiece. I enjoyed every minute of it. I hope you do more like this one.
I don't think I have commented on any video I've watched on TH-cam so far, but this time I can't help myself but want to say that this documentary is the most inspiring thing I've watched so far in my life. 👏🏾
Then you have to watch another, since there is too many of this and best than this
This was fantastic thanks for such a good video 🎉
that transition from the intel chime to background music at 2:40 was great
I noticed that too. Fantastic!
Holy crap. This was so much better than I expected it to be. Extremely well done!
Great job, this is one of the best videos and documentaries I've ever seen on this platform!
Gosh DAMN my guy...What a freaking ride! Truly an incredible documentary that moved me on many levels (the emotional one included). Well done and I genuinely hope to see more of this from you.
Such an amazing documentary that totally blew me away! The way you guys put together the visuals and storytelling was just mind-blowing. Hats off to the team for creating such an immersive and moving experience through their video skills! Great job! ❤
No Woz is a genius
This video deserves at least a few tens of millions of views. I enjoyed watching it. Also, I was born a few months before Tim Cook joined Apple, so I do not know much about the man. I mean, I was still in school while the man was spearheading Apple into global dominance. Still, it would be best if you gave flowers where they're due. And he deserves his flowers. Some roles you choose, but some choose you. Tim was chosen for this very reason and Steve trusted his decision and now the world gives its stamp of approval. Apple forced other tech titans to shape up or risk getting shipped out. They introduced customer-centric services, and products and introduced them in a manner that was beautiful to look at, "easy to use", and also the products came with "some sort of status". In some instances, the difference between you and your competitor is how you make your users feel, and Apple's users arguably feel superior to their counterparts.
Someone’s cooked here
Tim did
I can already sense the incredible work and effort your team put into this work. Exceptionally well done to keep the audience engaged.
This video is an amazing piece of art.
Under Tim Cook’s direction Apple has innovated more than ever!
Product innovation at Apple died with Steve Jobs, sorry 😢
You guys have made documentaries before and continue to improve. This is the best one yet and incredibly well produced. Perfect balance of detail, history, excitement, emotion, excellence, and realistic looking forward. I don’t usually leave comments, but this is beyond worth it. Completely pro job worthy of network broadcast.
Great video!! Tim Cook was and is the right choice! He has done a great job. We are still getting excited about product releases, year after year, because of him. Hope he doesn’t retire anytime soon!
Never expected something like this to come from you Jon, especially after those leaks and so many things that got you blocked by the leaders at Apple on Twitter. Honestly, very well done. Being an Apple fan, this documentary has been a walk down memory lane. I have admired Tim Cook for more than a decade now since he took the seat of CEO and I am one lucky person who has got a chance to meet and greet him as well as received responses twice on email from him. He has done phenomenal work and the legacy he has built is just amazing. Great tribute to his work through this one. Keep it up!
Thank you FTP team. This has been one of the greatest presentations you've produced. I salute you for the great work.
This is by far one of the best TH-cam videos you've put into the world! Seriously wonderful representation of Apple and its history and I appreciate it very much. I was smitten with the first iPhone I owned, and it was used. LOL You guys did amazing on this video! Bravo!!
Great and interesting storytelling. You made an absolutely astonishing video about Tim Cook’s history!!
This is a seriously great documentary. Your presentation and story telling is magnificent. I came for the content but, your presentation superseded it - totally awesome!
This is an AWESOME documentary. Well-paced, music, your narration - even made my eyes a little misty. Jobs laid the foundation, and Cook built the skyscraper. This made me an even bigger Apple fan than I already am haha. It's just hard to imagine what else they could even innovate next, but I'm looking forward to being surprised.
Jobs built the skyscraper. Apple was huge before cook, lmao
Good Documentary. Your professionalism has improved. Well done. 👍
Standing ovation. Excellent video! Wow. You did such a great job capturing his work. And I loved the little elements you included like the printouts of comments and articles.
Your work is so under appreciated. Thank you Jon.
I don't normally comment on YT Videos, but you guys did an amazing job on this documentary. Well done!
Man, this is one hell of a documentary, it is not easy to induce a sense of grandeur and scale with words only, but, I gotta say, I was getting goosebumps watching this, amazing work.
This was so good you guys. Made me feel inspired, sad, and many other emotions. Not sure where I’d be without innovative people like Steve and Tim to look up to. Very well done. 👏🏽