We worked really hard on this. Thanks for watching it. :) ❤️ - Jern and Bern PS: Watch on TV / listen on good speakers or wear headphones for best experience.
As someone who worked for Steve and then Tim for a whopping 10 years of my life there is nothing else you can say. You nailed this sir and you deserve all the respect in the world for breaking it down for everyone in a digestible way. 11/10 would watch again.
Steve was a genius, iPhone would've been more advanced and wouldn't be the same as it is today..now they're making iphones (on tim cook's era) more like an Android than it was before!
My tenure at Apple was from 1993-2022. Not a big sexy engineer role or whatnot, but having been there watching everything that happened in this documentary, this was really well done. Apple’s never been a perfect company, however it’s been something I was involved with for over half my life. Cheers for making this.
@@AZ-bx8yi Kids have superheroes like Batman, mine was Steve. I just can’t believe the idea of owning something signed by him. Just a curiosity question as I know it’s impossible to own one.
@@Impodium Impossible to own a floppy disk signed by Jobs himself? Hate to break it to you, but I own one. You do know that Steve Jobs was a real person that lived up until a little over a decade ago, unlike 'Batman', lol
I can feel the inseparable connection between me, a viewer and the speaker here. The style of presentation, everything, makes it the best documentary I’ve ever watched. My respect for Tim Cook, as well as Steve Jobs, just got skyrocketed.
This documentary surpasses most of the mediocre content on Netflix. It captivated me from the opening scene to the final credits. The narration, the montage, the soundtrack and the narration are all superb. As a filmmaker, I can attest that I have witnessed a work of art.
@@Rocksteady72a He's not the narrator mate, he's speaking directly to you, and telling you a story, since he quite literally wrote majority of the script with help from a team member.
@@RoyalGraphX Don't make the mistake of projecting your salt, I've only made a distinction of how most shows work (where you don't see the person you're listening to) & youtuber content.
So well done and edited, Jon. The use of the hand-dropped photos was brilliant. This is on the level of 60 Minutes, honestly. You should be proud of what you and your team have done.
One hell of a documentary, extremely well made. Watching at the fact that two guys spent their lives building something they truly care about and Tim Cook again passing on the baton to his next generation just gives me goosebumps, it's like nurturing a child, I guess that's why people often say that a business is their child.
Jon and Brian, I don’t usually leave comments. I’ve been a fan of FPT for about 5 years. This was the best work on this channel and I dare say, any Apple oriented channel on the you tubes. Thank you! This deserves an award. I hope Tim watches this and feels the love that you and lots of us have for him and Apple.
I worked on the Vision Pro announcement video you put in the end and man…. that made me kinda emotional. Been following this company’s story for my entire life and this video made it really hit home how far I’ve come. Beautiful video!❤
The art of film making is to invoke an emotional response in the heart of the viewer and I have to say, this video did exactly that. The layering of memories triggered by a well crafted script overlaying great footage and the underlying soundtrack make this one of the best Apple story telling videos I can recall. Well done Jern and Bern. A step up no doubt - left wanting more.. time for @fpt to reinvent into ‘serious’ film making.. you clearly have it in you. Good luck and thank you.
I can boldly say I’ve never commented on any video on TH-cam, but this, I wish I can stop myself from typing right now. This was incredibly narrated- from the suspenseful pauses to the voice and the soundtrack. I had goosebumps! Absolutely beautiful and inspiring.
That was incredible, Jon. Made me a little bit emotional at several points. I’ve been watching this company’s every move since 2007. And it’s been an incredible journey so far. I hope we get Craig Federighi guiding us through the next Act.
The people’s choice of Federighi reminds me of everyone at the time wanting Forstall to become the next CEO, and we know who got the wheel in the end. Hate to break it but it’ll most likely be Jeff Williams.
federighi will never be ceo. yeah, he’s smart, he’s funny. but he doesnt have what it takes to run a company. he’s a software person, not a business person
Tim receives a lot of hate but very little affection. I hope he sees this video and I'm pretty sure he will. Man, this is a 10 out of 10 video. CONGRATULATIONS. It gave me goosebumps.
Jon and Brian, watching this documentary was like Picasso, Mozart, all the greats of their generation combined in 1 documentary. I have seen a lot in my 69 years. This is a MASTERPIECE OF JOURNALISM that you have created. I got so emotional that I was close to tears. YOU GUYS KILLED, CRUSHED OBLITERATED THIS UNBELIEVABLE DOCUMENTARY IN A WAY THAT I HAVE VERY SELDOM SEEN. IF YOU AND BRIAN NEVER DO A SIMILAR DOC OR ANY DOC FOR THAT MATTER, NO THIS: THIS IS PURE GENIUS!!!!
Another ABSOLUTE BANGER and MUST WATCH for any Apple or Technology fans. The level of research and care you took to deliver this message is admirable. Well done FPT Team - thanks for setting the bar so high.
This was *Brilliant* . I went through a rollercoaster of emotions, from smiling, to sobbing, to actually getting goosebumps. This is hands down the best work of fpt. Never before had I taken a trip down the historical chapters of Apple, and I’m glad fpt took me along in the most memorable way possible. Thank you to the entire team behind this project. As many have already said, and many more would agree to, THIS DESERVES AN AWARD! 👏🏼
Not really, it's like a positive commercial from a petrol company saying they care so much for the environment... Made by a person who lives near river contaminated by that company
So I worked at Apple for 16 years under both steve and Tim. I have mixed feelings about this. Tim is a brilliant operations guy. Best I’ve ever seen. But he isn’t a product or marketing visionary. And that’s really what drives Apple. Tim has lived off the fumes of iPhone. No real innovation since steve. He’s driven sales and increased revenue. But the magic is gone. Most of the executives have left.
@@iakobkv271 cause I guess it's interesting to highlight that not only English native speakers watch his content, that's it... Any problem with that dude? 🫠
Steve Jobs was an inventor, a creative person. Tim Cook is executor, a logical person. Tim Cook stretched the heritage of Steve Jobs to the max, and then he couldn't proceed forward any longer. Apple tried to remove the charger port of the iPhone, they failed because of the physics or, better, because they didn't know physics very well. Apple tried to build an FSD car, but they failed because of a lack of inventive capabilities; Steve Jobs would have selected the right type of dreamers to write the FSD software; Tim Cook couldn't do it. But he knows how to utilise the human personality; the watch is a masterpiece of how an human trait - vanity - was utilised to create the need for an useless product which is the showpiece for the persons which are very careful to the image they project. Apple may fade as a damp squib if they don't invent a successful product of the same caliber of the iPhone.
I was moved by the moment when Tim Cook expressed his appreciation for Jony Ive. Initially, I had doubts about Cook’s leadership, but after looking back at how Apple came to be, I began to understand his vision. When I heard about Cook stepping down in the near future, I felt uncertain. However, that uncertainty brought me into realization of his success as Apple’s CEO. Thank you Jon & FPT crew for this wonderful documentary.
This is one of the best documentaries I’ve ever seen. Well paced, well written, beautifully timed and delivered. Phenomenal work. Just saw this on my feed and decided to watch it. I’ve been a fan of Tim for years now. Seems like a humble, down to earth guy, who happens to be a brilliant businessman. I’ve been using Apple products for some years now and they’ve absolutely enhanced my life. I have an iPhone, AirPods, Watch and Mac Air; and the best way I can put it is that all of these products add incredible convenience to my life while being extremely simple and reliable to use. Apple has the best technology ecosystem in the world and it’s absolutely no surprise that they have the money that they do. I can only assume Craig Federighi will be Apple’s next CEO. It would be well deserved!
It's a very well made, well written and presented hagiography of an extremely successful computer maker, that makes good premium products (I use them and like them). If it's one of the best documentaries you've ever seen you need to see more documentaries. Just trying to add some balance to the frothing here :winking_face:
@@keithposter5543 just giving the man credit where it’s due. You seem to put aside the fact that this is TH-cam and not some mainstream media company. Meaning the guy making it is independent. I’m sure the budget is limited…
@@shawng4886 Fair play - not a criticism of the doc maker, just saying there are an awful lot of properly good docs that have been made over many years 😉
This is so well made, from the audio to the perfect edits. It gave me goosebumps. It’s been a trip down memory lane, bringing back the excitement I once felt when watching those announcements in my younger days.
I'm a professional video editor, and before that worked for Apple for over 8 years. Jern and Bern, you hit this out of the park - you deserve a round of applause. You put your heart and soul into this, and it shows. If this doesn't make Tim Cook blush, I don't know what will.
Very well made. Good Job Brian and Jon! There needs to be more on Tim Cook and how he literally saved Apple. One thing I think could have had more coverage was despite Steve’s innovation he couldn’t launch products. Products were always delayed. Steve had to always shift teams to get even one product properly launched. With Tim there beside Steve they were able to launch multiple products on time. Tim is truly a supply chain and operations guru.
Incredible documentary. The original footage was sharp, relevant, concise and very professional. Extremely well written and it's a new very revealing look at what Tim Cook has done for Apple.
What a narrator! What a video! There are many videos here on TH-cam that sucks. I can see the good intentions behind them, but they don't know how to deliver. The narrative grabbed my whole attention. I couldn't stop watching this video. This is how video should be done. Again, congratulations to the narrator; shows passion in his words.
I don’t know if you hit your 10,000 hours yet or not. However, you and your team have created and produced something wonderful, informative and very compelling. Bravo!
This might be one of the best documentaries I have ever seen. You not just a great story teller, you are simply one of the best people I have ever seen to combine such intense and complicated info and simplify this way. Thanks for such a beautiful 30 minutes telling a story of great man. Raouf
This was incredible. The setup, quote cards, the foreshadowing and storytelling. This is why I was excited from that teaser weeks ago. Thank you Jon and Brian for an incredible documentary. Excited for the next one in the future!
Incredible summary and articulation of the success of Apple under Steve Jobs and Tim Cook as well as the transition between the two. Great work Jon and Brian, you’ve done it again
I usual delay clicking on videos at this time,especially one this long-But this one I couldn’t resist!!-Awesome Jon!! Wow just finished it and I can’t believe how well built this was-I learnt so much about and the way it was presented was just spot on-Well done Jon-Please create more-I could watch this all day!!
This video deserves at least a few tens of millions of views. I enjoyed watching it. Also, I was born a few months before Tim Cook joined Apple, so I do not know much about the man. I mean, I was still in school while the man was spearheading Apple into global dominance. Still, it would be best if you gave flowers where they're due. And he deserves his flowers. Some roles you choose, but some choose you. Tim was chosen for this very reason and Steve trusted his decision and now the world gives its stamp of approval. Apple forced other tech titans to shape up or risk getting shipped out. They introduced customer-centric services, and products and introduced them in a manner that was beautiful to look at, "easy to use", and also the products came with "some sort of status". In some instances, the difference between you and your competitor is how you make your users feel, and Apple's users arguably feel superior to their counterparts.
Holy shit bro, idk if you went to school for this or just were really passionate about this all I can say is you gave me all the feels as a human being witnessing all that I am lucky to in this lifetime but also as a consumer and Apple fan. Smiles, laughs, tears and even worry.. all of it and this is the true mark of having put out such an amazing Documentary. Shout out to you and everyone involved. Thank you. I will show this to my son when he’s of age and can understand what he’s watching for sure.
Easily you and your team’s best video…ever! The style (obviously inspired by the topic), the pacing, the quality of the research, and (most importantly) the quality of the storytelling. Just excellent. Do more of this!!
Literally had to choke back tears for everything after the 14 minute mark, so well done Jern! I appreciate the humility in putting one of your own clips criticizing Tim in there too, you’re a class act. Behind the goofball, you’re a heck of a dude.
I am one of those that never experienced Apple under Steve that you mentioned. Honestly hearing that Tim is just a few years from leaving Apple sounds scary? It feels weird having Apple without him since this is the Apple I grew up with. Apple without Tim doesn’t feel like Apple. I guess this is what it was like for everyone else when Steve Jobs died, probably even stronger… But like Tim did after Steve, lets hope the next CEO proves to be as great as the two before him
I’m very sorry for you. Apple under Cook is not Apple at all but just a husk. You should have been there when Jobs dropped the “i” from “iCEO”. The shivers we got back then were quite something. I can only imagine feeling joy for that company in that sense once more when Tim drops the “CEO” from *his* title…
Jon, I've been looking forward to this since the teasers from Genius Bar. The time and effort for this video blows me away. Great job! Can't wait for the next one!
This channel can’t stop improving the quality of each video they upload, especially the documentary-types videos. Even at 450k subscribers, your channel is still way underrated. Props to the FPT team
I cannot explain to you how much I love episodes like this. The normal FPT is fantastic. But these episodes hit on an entirely different level and I cannot wait for more.
The way I see them is, if Steve job is an unstoppable force that occasionally falls apart then tim cook is an immovable force that occasionally moves forward but never breaks down
I don't think I have commented on any video I've watched on TH-cam so far, but this time I can't help myself but want to say that this documentary is the most inspiring thing I've watched so far in my life. 👏🏾
What a great documentary. I really liked this change of style. I love your usual vibe telling the stories using jokes, but this was a masterpiece. I enjoyed every minute of it. I hope you do more like this one.
Such an amazing documentary that totally blew me away! The way you guys put together the visuals and storytelling was just mind-blowing. Hats off to the team for creating such an immersive and moving experience through their video skills! Great job! ❤
You guys have made documentaries before and continue to improve. This is the best one yet and incredibly well produced. Perfect balance of detail, history, excitement, emotion, excellence, and realistic looking forward. I don’t usually leave comments, but this is beyond worth it. Completely pro job worthy of network broadcast.
Standing ovation. Excellent video! Wow. You did such a great job capturing his work. And I loved the little elements you included like the printouts of comments and articles.
What a perfect homage to someone like Tim. Let's face it, Steve has been gone for 13 years now, in which Tim has been at the helm. It's time we recognize his efforts. In the world of controversial, overpaid, tabloid smeared tech CEOs like Elon, Jeff and Mark, Tim has flown under the radar by comparison and its commendable. I know people say that Apple stopped innovating after Jobs' death, but that's simply untrue. And this well-deserved documentary proves that. Tim was the perfect successor and I know Steve would be proud.
True. He might not say it publicly if he was around considering HIS personality. But Steve will be darn *proud* of what Tim has achieved because he might not be able to drive Apple to what it is as a company now. He might not be able to stare down the US govt on issues like privacy heck congress might even investigate him or something. Or work with increasing authoritarian figures in China or hitches in manufacturing in India and Steve might throw fits. For now Tim IS the figure that Apple needed and true enough he's the greatest gift Steve may have for all of us admirers & consumers alike. And to consider what he have said that he has his own doubts that Tim might to be the "fit" CEO for Apple as per that Isaacson book. But the bigger challenge is who will be next in charge at Apple, someone with enough gravitas to drive the company for say the next 25 - 40 years to stay at the top of the game.
can't really compare him to elon, jeff or mark. they are founders, owners, and innovators therefore there is much more public interest and focus on them. tim has taken a role in an established company, albeit a behemoth, and has done a great job as an employee as is a similar case with microsofts ceo.
@@danielius6863 you actually can compare because all are CEOs of very large tech companies. you’re right in pointing out the differences between those that i mentioned and Tim himself. there is a difference for sure, as Tim is not a founder. but to be the CEO of the worlds most valuable company and remain unproblematic by comparison is worth praising. not to mention he was CEO at the time they even became that valuation.
I regularly remember this documentary in the same way you reminisce about an incredible movie you have watched at a theater. I just came back to rewatch this video. It is one of my favorite documentaries I’ve watched on TH-cam.
Great video!! Tim Cook was and is the right choice! He has done a great job. We are still getting excited about product releases, year after year, because of him. Hope he doesn’t retire anytime soon!
Man, this is one hell of a documentary, it is not easy to induce a sense of grandeur and scale with words only, but, I gotta say, I was getting goosebumps watching this, amazing work.
This is a seriously great documentary. Your presentation and story telling is magnificent. I came for the content but, your presentation superseded it - totally awesome!
It was the shortest 30 minutes of my life behind a documentary. Seriously, we don't have this level of quality on the French TH-cam. So, from France, thank you for this amazing job, and congratulations for all the work you've accomplished.
Gosh DAMN my guy...What a freaking ride! Truly an incredible documentary that moved me on many levels (the emotional one included). Well done and I genuinely hope to see more of this from you.
This is an AWESOME documentary. Well-paced, music, your narration - even made my eyes a little misty. Jobs laid the foundation, and Cook built the skyscraper. This made me an even bigger Apple fan than I already am haha. It's just hard to imagine what else they could even innovate next, but I'm looking forward to being surprised.
Spectacular documentary. I’m assuredly very young compared to many people who might see this, but I have been an Apple follower since I was 9 years old. My father was a tech enthusiast also, but never cared for Apple products. But I would watch previous Apple unveilings and found Steve Jobs personality to be electrifying. When I heard of Steve’s passing I too was uncertain how Tim Cook would carry the mantle. But I grew up and watched every Apple event since he took over as CEO. He has truly become a legacy Apple will never forget and has taken Apple from innovation to success and innovation. I’ve seen millions scoff at Tim Cook for not innovating, but I can’t help but recall all the technological marvels that have come out under his leadership.
This is by far one of the best TH-cam videos you've put into the world! Seriously wonderful representation of Apple and its history and I appreciate it very much. I was smitten with the first iPhone I owned, and it was used. LOL You guys did amazing on this video! Bravo!!
This was so good you guys. Made me feel inspired, sad, and many other emotions. Not sure where I’d be without innovative people like Steve and Tim to look up to. Very well done. 👏🏽
We worked really hard on this. Thanks for watching it. :) ❤️ - Jern and Bern
PS: Watch on TV / listen on good speakers or wear headphones for best experience.
Very well made. I love this style of content. Keep it up!
Well that would Change 3:29 ❤😊😅
Thank you for sharing! Truly. Well done!
Great Video!
Really great video. Do more of those. I like your serious side :) and the crazy one as well of course
As someone who worked for Steve and then Tim for a whopping 10 years of my life there is nothing else you can say. You nailed this sir and you deserve all the respect in the world for breaking it down for everyone in a digestible way. 11/10 would watch again.
and my name is Elon Musk 🌝
Steve was a genius, iPhone would've been more advanced and wouldn't be the same as it is today..now they're making iphones (on tim cook's era) more like an Android than it was before!
Like we actually believe u
Pinning fake positive comments to hide criticism of this cheap commercial 😂
As someone who cleans dog's toilets for a living, I approve of this message
I genuinely hope that Tim Cook sees this for himself in its entirety. This was incredible.
Let bro cook
tim cook destroyed apple
@@removechan10298 Not rlly
@@removechan10298
Get out of the rock and learn that Tim Cook changed Apple for the better
I feel like he's kinda already familiar with the story but I can't deny I'd love to see what he thinks
I love how Steve told Tim, “Run Apple how Tim would run Apple, not how Steve would run Apple”
Yes it is true
Apple has a lot of work to do with their ethics & morals. After 15 years i’m leaving the platform. Take care
Just as if the other companies are saints compared to Apple.
They’re all evil at the same level.
@@wontonparmesanmusic😂😂😂
And the vision pro folded and the iphone never changed
Great Job Jon! So well done and great walk back through the Chapter of Tim Cook so far.
❤️
Hey, didn't expect you here! Your videos are great!
Oh snap ! Zollo in the house ! 😎
Aaron my guy
Wow Aaron-I agree this was a really well created video for sure!!
My tenure at Apple was from 1993-2022. Not a big sexy engineer role or whatnot, but having been there watching everything that happened in this documentary, this was really well done. Apple’s never been a perfect company, however it’s been something I was involved with for over half my life. Cheers for making this.
Do you have any letter with the signature of Steve Jobs?
@@Impodium I've got a Floppy Disk signed by Steve. What's your real question?
@@AZ-bx8yi Kids have superheroes like Batman, mine was Steve. I just can’t believe the idea of owning something signed by him. Just a curiosity question as I know it’s impossible to own one.
@@Impodium Impossible to own a floppy disk signed by Jobs himself? Hate to break it to you, but I own one. You do know that Steve Jobs was a real person that lived up until a little over a decade ago, unlike 'Batman', lol
Batman is real buddy@@AZ-bx8yi
I can feel the inseparable connection between me, a viewer and the speaker here. The style of presentation, everything, makes it the best documentary I’ve ever watched. My respect for Tim Cook, as well as Steve Jobs, just got skyrocketed.
This documentary surpasses most of the mediocre content on Netflix. It captivated me from the opening scene to the final credits. The narration, the montage, the soundtrack and the narration are all superb.
As a filmmaker, I can attest that I have witnessed a work of art.
Netflix doesn't have the ego-stroking cuts to the narrator's facecam though.
@@Rocksteady72a He's not the narrator mate, he's speaking directly to you, and telling you a story, since he quite literally wrote majority of the script with help from a team member.
@@RoyalGraphX None of that information is lost on anyone - he makes *sure* everyone knows. That’s kind of my point
@@Rocksteady72a You're simply salty. Do you expect the person who you're listening to, to not be seen? lmfao.
@@RoyalGraphX Don't make the mistake of projecting your salt, I've only made a distinction of how most shows work (where you don't see the person you're listening to) & youtuber content.
This requires an award. This was great Jon. I'm not an Apple fanboi but I do appreciate the brand and its success. Amazing.
I appreciate apple products, but the business models often hurt
spoken like a true apple shareholder.
@@lompatinthis video is literally dedicated to how incredible their business model is…..
@@georgeoust not the whole picture
Here is the award.
Tim cooked?!?!
What?!?!He got cooked??!?!?!
Let him cook
LET. HIM. COOK.
If you smell what time is cooking
What about Tim Cock?)
So well done and edited, Jon. The use of the hand-dropped photos was brilliant. This is on the level of 60 Minutes, honestly. You should be proud of what you and your team have done.
One hell of a documentary, extremely well made.
Watching at the fact that two guys spent their lives building something they truly care about and Tim Cook again passing on the baton to his next generation just gives me goosebumps, it's like nurturing a child, I guess that's why people often say that a business is their child.
Jon and Brian, I don’t usually leave comments. I’ve been a fan of FPT for about 5 years. This was the best work on this channel and I dare say, any Apple oriented channel on the you tubes. Thank you! This deserves an award. I hope Tim watches this and feels the love that you and lots of us have for him and Apple.
Agreed
I got goosebumps watching this video. Incredibly written and well-produced - props to both Jon and Brian on this masterpiece!
Incredible work. I grew up with Steve and now with Tim, I always felt he was going to make things right but never imagined he’d do it so well.
I worked on the Vision Pro announcement video you put in the end and man…. that made me kinda emotional. Been following this company’s story for my entire life and this video made it really hit home how far I’ve come.
Beautiful video!❤
No kidding? :o
The art of film making is to invoke an emotional response in the heart of the viewer and I have to say, this video did exactly that. The layering of memories triggered by a well crafted script overlaying great footage and the underlying soundtrack make this one of the best Apple story telling videos I can recall. Well done Jern and Bern. A step up no doubt - left wanting more.. time for @fpt to reinvent into ‘serious’ film making.. you clearly have it in you. Good luck and thank you.
Nope lol
I can boldly say I’ve never commented on any video on TH-cam, but this, I wish I can stop myself from typing right now. This was incredibly narrated- from the suspenseful pauses to the voice and the soundtrack. I had goosebumps! Absolutely beautiful and inspiring.
That was incredible, Jon. Made me a little bit emotional at several points. I’ve been watching this company’s every move since 2007. And it’s been an incredible journey so far. I hope we get Craig Federighi guiding us through the next Act.
Yeaaa !!... We were right there all the time next to him watching the things unfold ... And some scenes literally sent those thrills
The people’s choice of Federighi reminds me of everyone at the time wanting Forstall to become the next CEO, and we know who got the wheel in the end. Hate to break it but it’ll most likely be Jeff Williams.
federighi will never be ceo. yeah, he’s smart, he’s funny. but he doesnt have what it takes to run a company. he’s a software person, not a business person
Tim receives a lot of hate but very little affection. I hope he sees this video and I'm pretty sure he will. Man, this is a 10 out of 10 video. CONGRATULATIONS. It gave me goosebumps.
He deserves both. He's getting what he deserves. It's very fair.
He deseve those thing
As a CEO for raising shareholder profits he has amazing. For consumers and the ability to repair or upgrade your device he has been terrible.
Savant 🎵👍
Jon and Brian, watching this documentary was like Picasso, Mozart, all the greats of their generation combined in 1 documentary. I have seen a lot in my 69 years. This is a MASTERPIECE OF JOURNALISM that you have created. I got so emotional that I was close to tears. YOU GUYS KILLED, CRUSHED OBLITERATED THIS UNBELIEVABLE DOCUMENTARY IN A WAY THAT I HAVE VERY SELDOM SEEN. IF YOU AND BRIAN NEVER DO A SIMILAR DOC OR ANY DOC FOR THAT MATTER, NO THIS: THIS IS PURE GENIUS!!!!
Another ABSOLUTE BANGER and MUST WATCH for any Apple or Technology fans. The level of research and care you took to deliver this message is admirable. Well done FPT Team - thanks for setting the bar so high.
This was *Brilliant* . I went through a rollercoaster of emotions, from smiling, to sobbing, to actually getting goosebumps. This is hands down the best work of fpt. Never before had I taken a trip down the historical chapters of Apple, and I’m glad fpt took me along in the most memorable way possible. Thank you to the entire team behind this project. As many have already said, and many more would agree to, THIS DESERVES AN AWARD! 👏🏼
Not really, it's like a positive commercial from a petrol company saying they care so much for the environment... Made by a person who lives near river contaminated by that company
I thought I was weird for getting goosebumps 🤣 good to see im to alone
So I worked at Apple for 16 years under both steve and Tim. I have mixed feelings about this. Tim is a brilliant operations guy. Best I’ve ever seen. But he isn’t a product or marketing visionary. And that’s really what drives Apple. Tim has lived off the fumes of iPhone. No real innovation since steve. He’s driven sales and increased revenue. But the magic is gone. Most of the executives have left.
It's plain as day to see, too. Very sad indeed.
What about the M series chips?
How to better kick off 2024 with the Video of the Year! This is incredible. Thanks Jon! ❤️
French viewer, 23yo, never known Apple without Tim, what a mind-blowing documentary, cheers mate!
why did you have to specify that you were French? :D @pierre.j91
@@iakobkv271 cause I guess it's interesting to highlight that not only English native speakers watch his content, that's it... Any problem with that dude? 🫠
@@iakobkv271 why does it matter that he stated it?
@@chiknosisuncensored5950 why should he?
That’s weird that some people are so attached to their nationality.
Steve Jobs was an inventor, a creative person. Tim Cook is executor, a logical person. Tim Cook stretched the heritage of Steve Jobs to the max, and then he couldn't proceed forward any longer.
Apple tried to remove the charger port of the iPhone, they failed because of the physics or, better, because they didn't know physics very well. Apple tried to build an FSD car, but they failed because of a lack of inventive capabilities; Steve Jobs would have selected the right type of dreamers to write the FSD software; Tim Cook couldn't do it.
But he knows how to utilise the human personality; the watch is a masterpiece of how an human trait - vanity - was utilised to create the need for an useless product which is the showpiece for the persons which are very careful to the image they project. Apple may fade as a damp squib if they don't invent a successful product of the same caliber of the iPhone.
Vanity is a perfect descriptor of Apple
Great comment, very well put
I was moved by the moment when Tim Cook expressed his appreciation for Jony Ive. Initially, I had doubts about Cook’s leadership, but after looking back at how Apple came to be, I began to understand his vision. When I heard about Cook stepping down in the near future, I felt uncertain. However, that uncertainty brought me into realization of his success as Apple’s CEO.
Thank you Jon & FPT crew for this wonderful documentary.
From the comments the documentary seems almost orgasmic for everyone …
@@flovonzitzewitz6121yeah it’s kind of weird.
This is one of the best documentaries I’ve ever seen. Well paced, well written, beautifully timed and delivered. Phenomenal work. Just saw this on my feed and decided to watch it. I’ve been a fan of Tim for years now. Seems like a humble, down to earth guy, who happens to be a brilliant businessman.
I’ve been using Apple products for some years now and they’ve absolutely enhanced my life. I have an iPhone, AirPods, Watch and Mac Air; and the best way I can put it is that all of these products add incredible convenience to my life while being extremely simple and reliable to use. Apple has the best technology ecosystem in the world and it’s absolutely no surprise that they have the money that they do.
I can only assume Craig Federighi will be Apple’s next CEO. It would be well deserved!
It's a very well made, well written and presented hagiography of an extremely successful computer maker, that makes good premium products (I use them and like them). If it's one of the best documentaries you've ever seen you need to see more documentaries. Just trying to add some balance to the frothing here :winking_face:
@@keithposter5543 just giving the man credit where it’s due. You seem to put aside the fact that this is TH-cam and not some mainstream media company. Meaning the guy making it is independent. I’m sure the budget is limited…
@@shawng4886 Fair play - not a criticism of the doc maker, just saying there are an awful lot of properly good docs that have been made over many years 😉
This is so well made, from the audio to the perfect edits. It gave me goosebumps. It’s been a trip down memory lane, bringing back the excitement I once felt when watching those announcements in my younger days.
This was no less than a 5 star documentary about the Apple that we love.
Absolutely mindblowing.
Thank you very much ❤
I'm a professional video editor, and before that worked for Apple for over 8 years. Jern and Bern, you hit this out of the park - you deserve a round of applause. You put your heart and soul into this, and it shows. If this doesn't make Tim Cook blush, I don't know what will.
I've just watched it twice and still have goosebumps... One of the best documentaries I've ever seen.
That makes me sad. That is good, but there are so big documentaries.
Very well made. Good Job Brian and Jon! There needs to be more on Tim Cook and how he literally saved Apple.
One thing I think could have had more coverage was despite Steve’s innovation he couldn’t launch products. Products were always delayed. Steve had to always shift teams to get even one product properly launched. With Tim there beside Steve they were able to launch multiple products on time. Tim is truly a supply chain and operations guru.
Incredible documentary. The original footage was sharp, relevant, concise and very professional. Extremely well written and it's a new very revealing look at what Tim Cook has done for Apple.
What a narrator! What a video! There are many videos here on TH-cam that sucks. I can see the good intentions behind them, but they don't know how to deliver. The narrative grabbed my whole attention. I couldn't stop watching this video. This is how video should be done. Again, congratulations to the narrator; shows passion in his words.
I don’t know if you hit your 10,000 hours yet or not. However, you and your team have created and produced something wonderful, informative and very compelling. Bravo!
Just let Tim cook.
😂😂😂
Just let Steve do his job
@@brixxkid2512 🤣😅😂
When Steve did his job
Tim started coocking
This might be one of the best documentaries I have ever seen. You not just a great story teller, you are simply one of the best people I have ever seen to combine such intense and complicated info and simplify this way. Thanks for such a beautiful 30 minutes telling a story of great man.
Raouf
This was incredible. The setup, quote cards, the foreshadowing and storytelling. This is why I was excited from that teaser weeks ago. Thank you Jon and Brian for an incredible documentary. Excited for the next one in the future!
Incredible summary and articulation of the success of Apple under Steve Jobs and Tim Cook as well as the transition between the two. Great work Jon and Brian, you’ve done it again
This is a video that doesn't deserve to just be on TH-cam. Truly amazing.
I usual delay clicking on videos at this time,especially one this long-But this one I couldn’t resist!!-Awesome Jon!!
Wow just finished it and I can’t believe how well built this was-I learnt so much about and the way it was presented was just spot on-Well done Jon-Please create more-I could watch this all day!!
This video deserves at least a few tens of millions of views. I enjoyed watching it. Also, I was born a few months before Tim Cook joined Apple, so I do not know much about the man. I mean, I was still in school while the man was spearheading Apple into global dominance. Still, it would be best if you gave flowers where they're due. And he deserves his flowers. Some roles you choose, but some choose you. Tim was chosen for this very reason and Steve trusted his decision and now the world gives its stamp of approval. Apple forced other tech titans to shape up or risk getting shipped out. They introduced customer-centric services, and products and introduced them in a manner that was beautiful to look at, "easy to use", and also the products came with "some sort of status". In some instances, the difference between you and your competitor is how you make your users feel, and Apple's users arguably feel superior to their counterparts.
Wasn't expecting it to be this well made. Kudos to the whole fpt team who worked on this!
Holy shit bro, idk if you went to school for this or just were really passionate about this all I can say is you gave me all the feels as a human being witnessing all that I am lucky to in this lifetime but also as a consumer and Apple fan. Smiles, laughs, tears and even worry.. all of it and this is the true mark of having put out such an amazing Documentary. Shout out to you and everyone involved. Thank you. I will show this to my son when he’s of age and can understand what he’s watching for sure.
What a masterpiece of a documentation. Im literally speechless. Amazing job!
This is genuinely an awesome documentary. Well written. Awesome narrating. I can tell the amount of effort your team put in this.
Easily you and your team’s best video…ever! The style (obviously inspired by the topic), the pacing, the quality of the research, and (most importantly) the quality of the storytelling. Just excellent.
Do more of this!!
The move back to Apple Silicon - the M processors - no fan, genuine magic.
This man is doing something not many others do, this is refreshing. His growth over the years is off the charts!
10/10 this literally gave me the chills like 10 times, please make more of these.
put this on for background noise, ended up glued to my screen. amazing video
This was genuinely so good, I mean, way above my expectations, very well done
Literally had to choke back tears for everything after the 14 minute mark, so well done Jern! I appreciate the humility in putting one of your own clips criticizing Tim in there too, you’re a class act. Behind the goofball, you’re a heck of a dude.
THE INTRO WAS SICKK! FELT THE GOOSEBUMPS ON ALL OVER MY BODY. 😩😩😩
I am one of those that never experienced Apple under Steve that you mentioned. Honestly hearing that Tim is just a few years from leaving Apple sounds scary? It feels weird having Apple without him since this is the Apple I grew up with. Apple without Tim doesn’t feel like Apple. I guess this is what it was like for everyone else when Steve Jobs died, probably even stronger… But like Tim did after Steve, lets hope the next CEO proves to be as great as the two before him
I’m very sorry for you. Apple under Cook is not Apple at all but just a husk. You should have been there when Jobs dropped the “i” from “iCEO”. The shivers we got back then were quite something. I can only imagine feeling joy for that company in that sense once more when Tim drops the “CEO” from *his* title…
Jon, I've been looking forward to this since the teasers from Genius Bar. The time and effort for this video blows me away. Great job! Can't wait for the next one!
I don't normally comment on YT Videos, but you guys did an amazing job on this documentary. Well done!
This channel can’t stop improving the quality of each video they upload, especially the documentary-types videos. Even at 450k subscribers, your channel is still way underrated. Props to the FPT team
If I watched this in a theater, I'd be on my feet right now giving you and your team a standing ovation. Bravo!
Great and interesting storytelling. You made an absolutely astonishing video about Tim Cook’s history!!
Well damn, man!! That was nothing short of amazing!! You guys just laid down the gauntlet for creator made docs!!
Congratulations!!!
I cannot explain to you how much I love episodes like this. The normal FPT is fantastic. But these episodes hit on an entirely different level and I cannot wait for more.
An interesting perspective. I hope to be able to demonstrate that you can't _"next"_ away everything you find inconvenient in life.
This too is an interesting perspective.
The way I see them is, if Steve job is an unstoppable force that occasionally falls apart then tim cook is an immovable force that occasionally moves forward but never breaks down
Wonderful documentary. The quality and effort put into this shows. Great job Jon!
Such a great documentary!! And the storytelling is spot on! 11/10 🔥
I can already sense the incredible work and effort your team put into this work. Exceptionally well done to keep the audience engaged.
I don't think I have commented on any video I've watched on TH-cam so far, but this time I can't help myself but want to say that this documentary is the most inspiring thing I've watched so far in my life. 👏🏾
Then you have to watch another, since there is too many of this and best than this
What wonderful content. This channel is really underrated. Who else believes that this guy deserves a million subs? 😅
What a great documentary. I really liked this change of style. I love your usual vibe telling the stories using jokes, but this was a masterpiece. I enjoyed every minute of it. I hope you do more like this one.
Such an amazing documentary that totally blew me away! The way you guys put together the visuals and storytelling was just mind-blowing. Hats off to the team for creating such an immersive and moving experience through their video skills! Great job! ❤
No Woz is a genius
Content on TH-cam peaked here, kudos fpt.
You guys have made documentaries before and continue to improve. This is the best one yet and incredibly well produced. Perfect balance of detail, history, excitement, emotion, excellence, and realistic looking forward. I don’t usually leave comments, but this is beyond worth it. Completely pro job worthy of network broadcast.
Standing ovation. Excellent video! Wow. You did such a great job capturing his work. And I loved the little elements you included like the printouts of comments and articles.
This video must get an oscar. What a production. The script, the sounds, the images, all is perfect. Congrata
that transition from the intel chime to background music at 2:40 was great
I noticed that too. Fantastic!
What a perfect homage to someone like Tim. Let's face it, Steve has been gone for 13 years now, in which Tim has been at the helm. It's time we recognize his efforts. In the world of controversial, overpaid, tabloid smeared tech CEOs like Elon, Jeff and Mark, Tim has flown under the radar by comparison and its commendable. I know people say that Apple stopped innovating after Jobs' death, but that's simply untrue. And this well-deserved documentary proves that. Tim was the perfect successor and I know Steve would be proud.
Perfectly said
True. He might not say it publicly if he was around considering HIS personality. But Steve will be darn *proud* of what Tim has achieved because he might not be able to drive Apple to what it is as a company now. He might not be able to stare down the US govt on issues like privacy heck congress might even investigate him or something. Or work with increasing authoritarian figures in China or hitches in manufacturing in India and Steve might throw fits. For now Tim IS the figure that Apple needed and true enough he's the greatest gift Steve may have for all of us admirers & consumers alike. And to consider what he have said that he has his own doubts that Tim might to be the "fit" CEO for Apple as per that Isaacson book. But the bigger challenge is who will be next in charge at Apple, someone with enough gravitas to drive the company for say the next 25 - 40 years to stay at the top of the game.
can't really compare him to elon, jeff or mark. they are founders, owners, and innovators therefore there is much more public interest and focus on them. tim has taken a role in an established company, albeit a behemoth, and has done a great job as an employee as is a similar case with microsofts ceo.
@@danielius6863 you actually can compare because all are CEOs of very large tech companies. you’re right in pointing out the differences between those that i mentioned and Tim himself. there is a difference for sure, as Tim is not a founder. but to be the CEO of the worlds most valuable company and remain unproblematic by comparison is worth praising. not to mention he was CEO at the time they even became that valuation.
Apple products since then.. dont have new things. A better camera is not improvement
Insanely high quality doc. 10/10
Holy crap. This was so much better than I expected it to be. Extremely well done!
People: Apple isn't the same anymore without Steve Jobs. 🙄🙄
C'mon give Tim Cook the credit he deserves man...
Yeah
I regularly remember this documentary in the same way you reminisce about an incredible movie you have watched at a theater. I just came back to rewatch this video. It is one of my favorite documentaries I’ve watched on TH-cam.
Great video!! Tim Cook was and is the right choice! He has done a great job. We are still getting excited about product releases, year after year, because of him. Hope he doesn’t retire anytime soon!
Man, this is one hell of a documentary, it is not easy to induce a sense of grandeur and scale with words only, but, I gotta say, I was getting goosebumps watching this, amazing work.
Just the quality of the video alone deserves the world of respect 🔥🔥🔥
This was amazing. You brought many people a new perspective on what tim cook’s legacy is and will be.
This is a seriously great documentary. Your presentation and story telling is magnificent. I came for the content but, your presentation superseded it - totally awesome!
Nicely done. How nicely? Well, it's enough to make Tim Cook go, "Wow."
Thank you FTP team. This has been one of the greatest presentations you've produced. I salute you for the great work.
It was the shortest 30 minutes of my life behind a documentary. Seriously, we don't have this level of quality on the French TH-cam. So, from France, thank you for this amazing job, and congratulations for all the work you've accomplished.
This video is an amazing piece of art.
Under Tim Cook’s direction Apple has innovated more than ever!
Product innovation at Apple died with Steve Jobs, sorry 😢
What a documentary wow 10/10
Damn you watched the whole thing in 4 mins!?
Gosh DAMN my guy...What a freaking ride! Truly an incredible documentary that moved me on many levels (the emotional one included). Well done and I genuinely hope to see more of this from you.
Great job, this is one of the best videos and documentaries I've ever seen on this platform!
Someone’s cooked here
Tim did
This is an AWESOME documentary. Well-paced, music, your narration - even made my eyes a little misty. Jobs laid the foundation, and Cook built the skyscraper. This made me an even bigger Apple fan than I already am haha. It's just hard to imagine what else they could even innovate next, but I'm looking forward to being surprised.
Jobs built the skyscraper. Apple was huge before cook, lmao
Spectacular documentary. I’m assuredly very young compared to many people who might see this, but I have been an Apple follower since I was 9 years old. My father was a tech enthusiast also, but never cared for Apple products. But I would watch previous Apple unveilings and found Steve Jobs personality to be electrifying. When I heard of Steve’s passing I too was uncertain how Tim Cook would carry the mantle. But I grew up and watched every Apple event since he took over as CEO. He has truly become a legacy Apple will never forget and has taken Apple from innovation to success and innovation. I’ve seen millions scoff at Tim Cook for not innovating, but I can’t help but recall all the technological marvels that have come out under his leadership.
This is by far one of the best TH-cam videos you've put into the world! Seriously wonderful representation of Apple and its history and I appreciate it very much. I was smitten with the first iPhone I owned, and it was used. LOL You guys did amazing on this video! Bravo!!
This was so good you guys. Made me feel inspired, sad, and many other emotions. Not sure where I’d be without innovative people like Steve and Tim to look up to. Very well done. 👏🏽