Strata 2014: Geoffrey Moore, "Crossing the Chasm: What's New, What's Not"

strataconf.com/strata2014/publ...
Crossing the Chasm has been a key reference point for high-tech marketing since its publication in 1990, but a lot has changed since then, especially with the rise of cloud computing, software as a service, mobile endpoints, big data analytics, and viral marketing. This has led author Geoff Moore to produce a revised edition, released on January 28, with all new examples taken from the last decade and two new appendices to help bridge the gap between what's new and what's not. Join Geoff as he highlights lessons learned in bringing disruptive innovations to market in the 21st century.

[@DionJensenLion]

Thank you Sir. Valuable information in the context of what I am doing currently. This is all NEW information to me so I really appreciate the insight. With respect.

[@chenlim2165]

What a legend!

[@BlendlogicTech]

Reading this book in 2020.

[@palantyr]

Very interesting talk!

[@SukhbirChahal]

Not sure if I agree with this or not, do we need to re-think the innovation adoption lifecycle which it seems like is the basis of this research. Also re the conclusion, do we still think there is a chasm or is it no longer applicable. I personally feel chasm is now too strong a word.

[@channel1channel139]

Womderful stuff and content! you guys could have picked a bit of a better thumbnail though, with a better pick of Geoffrey ;)

[@ryrilo5078]

I'm a vaccine laggard.

[@LawrenceJenner]

lol