Zone To Win • Geoffrey Moore • GOTO 2016

This presentation was recorded at GOTO Accelerate 2016
gotocon.com/accelerate-2016
Geoffrey Moore - Business Consultant & Author of the Seminal Works Crossing the Chasm, and Zone to Win
ABSTRACT
Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world-Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as [...]
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RECOMMENDED BOOKS
Geoffrey A. Moore • Crossing the Chasm • amzn.to/3EutxLi
Geoffrey A. Moore • Zone to Win • amzn.to/37ZomXl
Geoffrey A. Moore • The Infinite Staircase • amzn.to/3uSHbEy
Geoffrey A. Moore • Inside the Tornado • amzn.to/3jRj3fu
Geoffrey A. Moore • Escape Velocity • amzn.to/38QpZqI
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[@karltraunmuller7048]

Geoffrey Moore is a brilliant analyst, love his books, and here's one great talk

[@hivenkiyt]

Amazing analysis and guidance!

[@123axel123]

good but this is really mckinsey's three horizons repackaged

[@abarkett]

It's... obviously more than that. Did you watch it? He specifically refers to the McKinsey three horizons. Have you read Crossing the Chasm? Also, did you... watch the second half of the video? McKinsey never explained what you're supposed to *do* to navigate the three zones. That's kind of the main point of this. He explicitly says - assume the McKinsey horizons... now here's what you *do* about it...

[@123axel123]

@@abarkett I've read most of his work. This material is not novel. Have you read the two McKinsey books on the topic?

[@AnovaNina]

What is the point of this judgement? Is this judgement meant to bring some sort of value to the world, to the audience of this video, to others, or to oneself, or merely to ones' ego?

[@123axel123]

@@AnovaNina before woke there was such a thing as spirited debate. Read the McK books. GM is not adding in this case. Otherwise I really like his chasm idea.