Sell Disruptive Products with CROSSING THE CHASM by Geoffrey A. Moore - Book Summary #24
ฝัง
- เผยแพร่เมื่อ 9 ก.ค. 2024
- Let's explore three key insights from CROSSING THE CHASM by Geoffrey A. Moore. This book is about how to market and sell disruptive products to mainstream customers. This includes any product or service that causes customers to have to change their behavior in a significant way. If it breaks with the status quo, or alters the normal routines of your customers, then it’s considered disruptive.
If you’re an entrepreneur, marketer, product manager, or anyone else offering a market disrupting solution - review this book summary of Crossing The Chasm by Geoffrey A. Moore to decide if the book is right for you.
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CHAPTER MARKERS
00:00 - Crossing The Chasm Book Summary
01:04 - Insight #1 - Follow The Technology Adoption Life Cycle
06:21 - Insight #2 - Focus On A Niche Market To Cross The Chasm
09:05 - Insight #3 - Find Ways To Deliver The Complete Solution
13:13 - Conclusion and Final Thoughts
Content by Rick Kettner
Produced by Kyle Trienke
Do you have a favorite business book that you'd like to see covered here in the future?
E-Myth
@@d4dezign344 - It's a solid book, thank you for the reminder. I may have to revisit it sometime soon.
Poor Charlie's Almanac 📚
@@ParthPatel-fu3et - I've heard great things about the book, but haven't yet read it. Thank you for the recommendation!
You probably should do Inside the Tornado too, if you haven’t already. I recall that as being freaking awesome.
so far the best summary of "Crossing the chasm" that I have seen
Thank you for bringing up the D Day metaphor. It’s not just a great metaphor for the book, it’s actually one of my favorite metaphors for anything that anyone ever created.
Awsome❤
Underrated channel alert😳
Thank you for the support!
Great Book - here are two more - Selling with Nobel Purpose and Leading with Noble Purpose, both by Lisa McLeod
I watch many book summaries and I am so pleased I found your channel Rick. Great content. I really like that you clearly explain your top few takeaways from each book.
Thanks, I'm glad you find the summaries useful!
Hey thanks Rick Ketter, it is really an insightful session and I liked the examples given to corelate each segments. Keep sharing such sessions!
I’m glad you found the video insightful!
Glad to see the full review of this book. After seeing it in the lists it seemed like a solid read. Loved the complete solution example.
It's a must-read for anyone selling a disruptive or innovative product!
Dude, good sharing and nicely done
Hey Rick ,
Beautifully explained the book crossing the chasm ..
👌👌
2:00 The innovators don't buy for the sake of being in. Innovators buy because they perceive an advantage the other categories don't yet.
They are often smart wealthy people who are not afraid of risk and who can grok the innovation before everybody else does.
Very helpful and well structured video.❤️
Thanks! I'm glad you found value in it!
Thank you very much for this.
You're welcome, glad you enjoyed it!
Lovely! Thank you!
I'm glad you enjoyed it!
Thanks a lot for sharing 😊 🙏
Glad you found it useful!
I want to go for a new edtech startup ( live teaching the academic level students) in my country ( Bangladesh) but my country audiences are not that habituated to use technology to learn their academic lessons. Rather they prefer direct offline head-to-head learning. Now how can I overcome this solution. You may also suggest me any book for specially this case. I will be grateful to you & Should I read crossing the chasm for my this situation .
Thank you 😊😊
Yes, this book is VERY relevant for bringing a unique solution to a market that currently relies on an alternative approach. I would recommend you start with this one right away.
@@RickKettner many many thanks to you ☺️☺️☺️
@@sajidaliattari3541 - Glad I could help!
Few minutes ago I didn't know who you are....
Now I am you fan....
Man is there any your social media accounts so I can connect you.....
I'm glad you're enjoying the content. Yes, I have social accounts though I'm not very active on them at the moment. You can find links at the top of my TH-cam channel page (on the right).