Journey Map Ops Unveiled: Navigating Customer Experiences with Richard, Maren, and Marc
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In this episode, stand-in host Richard McMurray, a service designer from the UK, meets Maren Hotvedt, a service designer at Atlassian in the U.S., and Marc Stickdorn, a service design expert from Austria. They delve into the world of customer journey management operations and discuss the practical application of journey maps as decision-making tools within organizations. Our hosts and guests share insights from their experiences, emphasizing the need for flexibility, scalability, and effective communication across teams.
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