LEXUS LFA PROJECT, Lexus greatest creation that didn't make it

By creating the Lexus brand, Toyota aimed to offer high-quality, luxury vehicles that combined advanced technology, superior craftsmanship, and exceptional customer service. The decision to launch Lexus allowed Toyota to diversify its product lineup, cater to a broader range of customers, and expand its presence in the lucrative luxury car segment.

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LFA's V10 sound is an "angel's roar"!

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I'm here to prevent kids from saying "first"