20 youtube video and 8 blog posts later I finally get the answers I've been looking for. Thank you for explaining landing pages clearly and simply. Subscribed.
1. consistent visual and messaging 2. strong value proposition 3. make your web looks crowded by adding the visitor pop-up notification 4. answer objections ( faq ) 5. keep it short and concise ( horizontal testimonials & clickable Faq that will save spaces ) strong and clear cta
Dude, after searching through tons of videos and info online, your simple, concise information gave me just what I needed to know. Thanks so much! Have subscribed and looking forward to learning more from you.
OMG Wes. Great information but NOW...lol Now, I need to redesign everything to make it more inviting for users... Thanks, Guy. You're becoming an amazing asset.
LOVE YOUR VIDEOS! It's so easy to understand and I saw immediate results with my Facebook Marketing Campaigns. You are awesome. Keep the videos coming. I am a HUGE fan.
Awesome! Thank you. I am always happy to help and it's really awesome when you guys share how my methods worked fo you. See you again in my other videos!
I really appreciate a good instructional video that isn't just a sales pitch - good usable info. What would help even more is a visual example of a Facebook Ad -> conversion page.
1. The pic on my FB ad was different from the pic on my landing page so I made them the same. 2. I added a side bar with visuals on my landing page to show the benefits of working with us. Thanks so much. Hope this helps. New to fb and not having much luck. Every little tip helps.
@@2023ph I was going though a financial situation and right after I did all that my page was shut off for non-payment. I will get it back up next month.
This was very helpful. Running ads for current clients and we only saw 1 purchase but it was her first time running ads for this particular product, so I want to explain to her that we may not see tons of purchases. Is that common? Running ads 1 time and little to no purchases?
Hi Wes, always great content from you. Do you have any landing pages on your website people can look at to see examples of what you mentioned in the video? If so, please provide urls. Thanks!
This is great info. I am using this information for my new virtual boxing program that sells a fitness program and boxing equipment. Can’t wait to apply these helpful tools.
I designed a landing page on MailChimp, but my website is hosted on a different platform, is it possible to set up a custom audience on facebook for those visitors who go to the landing page using the same pixel used on my website, or will I have to create a new pixel for the ad account, and if it is, how should I do it?
Should i make my landing page any diffrent if its for a product that they buy. Should i still have some sort of form or email list to join or form to fill out. im very new to this and i wanna learn before i begin should i have a email list for a product.
Great Tips. For an ecommerce business where a category of products is being advertised, would you set up a dedicated landing page for this ad or modify the category page and link to that?
Thank for the video awesome! ? If I wanna sent people to listen to my album on apple music. Would I use landing page views or link clicks? I just want album streams
Great vid man... Question, when running ads, do you recommend pointing the same ads to the same landing pages? Is this what most people do? I have about 10 ads all going to basically a nice page to learn about the product with an offer at the end of it. Or should I always use a different landing page for each ad? Also what do you think about doing conversion ads but using some of the ads to a couple of my high quality blog posts?
great video, I am juuust curious, the subscribe sign behind you, that is a subliminal message, correct? Also the clock on the left, just almost 12, :-)
@@WesMcDowellInc, it's been 2 years this video is posted and you still are here love the content brother I am a newbie and your info is definitely nurturing me, thank you from India.
Hi i'm helping a client who's a startup and they sell personal training to corporations so they are really sensitive about location and area do you think they can do the same method anyways even if the target is so narrow?
Hey Patric, that completely depends on how small the area is. NYC has millions in a small area, a rural town would not. Sometimes if you're targeting a small geographical area, you might want to run with a goal of "reach" rather than conversions or clicks. But you really have to test and see if there is enough of a market to make it successful.
Hi Wes, what are your thoughts on lead ads vs. landing pages ? Today, do you think facebook is drinvg to lead ads and particularly video for lead ads, also have you done a Lead Ad specific videos? Thanks.
Great video! Very informative! Do I sense a Karin Carr influence here? ;-) . I'm just learning the process and am a bit befuddled. Do you have a video on the flow? For example: Facebook ad to click funnel to landing page to website? Thank you!
The landing page would be a part of your website, just a specific page thats all about the offer you're promoting in the ad. Works better than just sending ppl to your homepage, and easier to track results.
Hey great video! Quick question, what if I've created a landing page for a product that is coming soon. Would me not having testimonials drive customers away? What could I add in place of the testimonials? Thanks!
Jenae, driving them away might be extreme, but they definitely help. If it's a product, including a video showing how it works, and that it DOES work might be a good stopgap until you can get some product reviews.
Hey Wes...I've built the heck out of my landing pages, spent days on my FB ads optimizations and after boosting got slammed with shut-downs for non-compliance on my Funnel landing page. My funnel is 6 pages long (mostly short. I'll shorten them further after watching this ;) My main question is...an FB see 'ALL' of my landing pages in sequence in that one funnel or just the first step/page? Just wanted to know so I may not need to re-write/re-create 'all' funnel pages in my funnel. Thanks in advance!!!
Thanks for the tips. We are doing a wedding cake vendor guide. I guess an objection may be that we are not in your area. The rebuttal is we do have cake accessories, pastries and cookies that you can order if you are out of the area. Subscribed.
That depends on if ppl are searching for your business category or not, and lots of other factors too. Facebook ads, instagram ads, even SEO and PPC can all be good options, depending on if they make sense with your business and your customers. Cheers!
Thanks for the great video. May I ask if you would display the phone number on the landing page? I realised by displaying it, not many people use the form to enquire and this causes a drop in FB pixel event conversions.
That totally depends on what your customers expect, and what you're willing to do. I personally don't want to spend my day answering the phone, but I wouldn't make that decision based on conversion factors, but on more customer service ones.
This is glorious, I been tryin to find out about "create landing pages fast" for a while now, and I think this has helped. Ever heard of - Doniden Landify Pages - (just google it ) ? Ive heard some decent things about it and my buddy got cool success with it.
Dude your content is always so killer and spot on I cant believe it. I guess my only question for you is when you're designing your leadpages what editor are you using? Not sure if Facebook has a native builder but I was considering using leadpages.net. I'm more or so focused on the condensing that you mentioned because almost 90 percent of my blog readers come from mobile. Thanks for all the good info! Keep up the good stuff.
Thanks Kareem! I just use Wordpress and Elementor now to build all my pages. Check out this tutorial I made for an opt-in page: th-cam.com/video/MH76WM_lIaQ/w-d-xo.html
Great video as always Wes! You talk about staying consistent with your images from your FB ad to your landing page. But what if you are running your ad with multiple images that FB is choosing the one that is doing the best? Won’t that be an inconsistency if they choose the ad that doesn’t have the same image as your landing page? Or maybe I shouldn’t be letting FB choose the image?
@@postingproductions1050 Sorry, i will explain better... I mean that if i have a Landing Page, and i am running an Ad with 2 different images, the Winner Ad means that is more appealing to the users, it resonates better with them. Maybe they identify with the image, or its visually more attractive for them. So, if this image made more users go to my landing, i would adapt the landing design to match with this image. ( we are talking about images, but is the same if you test different copy, call to action, offer...) We need to maintain the Ad Scent. You clicked an Ad because you were interested in it, so you expect to find the same thing all the way ( Ad, Landing Page, Confirmation Page, Thank You Page...) Sorry for my english. =)
kostaftp thank you for that. I understand testing to see what visual is more appealing to someone. In the ad settings I had chosen multiple pictures (multiple pics for one ad), so my questions with that are....1) how can I see after a few days which picture/visual is getting more clicks? What I have just done is started removing pictures and I think in the future I will keep one picture per ad and not let FB choose a pic b/c again, I can’t seem to figure out how to see which visual is getting more attention if I had 3 for FB to choose from. And 2) If I left it for FB to choose, and they started going with visual B, and my landing page is using visual A, there will be a visual inconsistency for the customer no? Or will FB always choose the ad visual that matches the landing page visual? I don’t know what country you are in but I think it’s super cool that we are all over the world doing the same things. It really is a small world :)
@@postingproductions1050 A simple way you can messure which Ad has the best performance is with the structure of your campaigns. For example, if you have a Campaign to driving traffic to your Landing Page, where you are selling your product, or service, and you want to test 3 different images for the Ads, i would set the Campaign like that: 1 Campaign 1 Ad Group 3 Ads inside the Ad Group The Ads are exactly the same, but you change the images in each one. (you can make the Ad once, duplicate, and just change the image) After a reasonable ammount of clics, or budget expended, you will see wich ad has best CTR, Cost per Clic, Conversion Rate...etc Then you can stop the two ads that performe worse and test the winner with another variation ( another image, different headline, copy...etc) Also, you want to have different campaigns depending of the stage of the sales/marketing funnel: Campaigns for cold traffic (people who doesnt know you) Campaigns for warm traffic (your suscribers, your data base, lookalike audiences...) Campaigns for hot traffic ( Retargeting to people who went to your landing page or offers, but didnt bought/sign/give their email) Here you have a link with info for A/B testing karolakarlson.com/facebook-ad-ab-testing-rules/ And here you have a link with some ideas about the types of campaigns www.singlegrain.com/marketing-funnels/how-targeting-cold-warm-hot-traffic-build-successful-customer-relationships/ Good luck!
I am a subscriber. The most thing you miss out on , how to integrate a landing page into a platform like shopify. Please email me the link if you have done a video on it already.
That was NOT what this video is about... its about how to set up the landing page to be properly ready for facebook ad traffic. Also, there's no such thing as a facebook landing page ad.
Wes, I gotta say I'm really enjoying you. You're pleasant and on point and though I've only found you yesterday, you've made me take such a huge detour (time wise) from my planned work scheduled, it makes me feel like we've been in a relationship for a while now... Cheers! Amnon from 13way.com
20 youtube video and 8 blog posts later I finally get the answers I've been looking for. Thank you for explaining landing pages clearly and simply. Subscribed.
Glad it helped Sara!
Be happy, in the old days there was no youtube, we had to do it the hard way :-)
1. consistent visual and messaging
2. strong value proposition
3. make your web looks crowded by adding the visitor pop-up notification
4. answer objections ( faq )
5. keep it short and concise ( horizontal testimonials & clickable Faq that will save spaces )
strong and clear cta
I just stopped my FB ad campaign while watching this video. My landing page needs so much improvement first. THANKS A LOT for this great content!!
You can do it! Best of luck and thanks for watching! 😊
Golden Tips. Thanks my Friend !!!
Happy to help Olin!
Dude, after searching through tons of videos and info online, your simple, concise information gave me just what I needed to know. Thanks so much! Have subscribed and looking forward to learning more from you.
Hey man! Thx. More videos coming your way soon 😎
OMG Wes. Great information but NOW...lol Now, I need to redesign everything to make it more inviting for users... Thanks, Guy. You're becoming an amazing asset.
Go for it Deon! And appreciate it! Thanks! 😊
LOVE YOUR VIDEOS! It's so easy to understand and I saw immediate results with my Facebook Marketing Campaigns. You are awesome. Keep the videos coming. I am a HUGE fan.
Awesome! Thank you. I am always happy to help and it's really awesome when you guys share how my methods worked fo you. See you again in my other videos!
Another great video of the day!
Well Researched!
Well Spoken!
Great video presentation!
Thank you! :) Glad you enjoyed it!
very informative. Thanks for this video.
Glad it was helpful Annah!
Awesome tips. Some good examples could be included.
Glad you like them! Thanks for watching!😁
I really appreciate a good instructional video that isn't just a sales pitch - good usable info. What would help even more is a visual example of a Facebook Ad -> conversion page.
I might do a future video including that!
1. The pic on my FB ad was different from the pic on my landing page so I made them the same. 2. I added a side bar with visuals on my landing page to show the benefits of working with us. Thanks so much. Hope this helps. New to fb and not having much luck. Every little tip helps.
@@2023ph I was going though a financial situation and right after I did all that my page was shut off for non-payment. I will get it back up next month.
Thanks kindly you have got me thinking.
Good to hear!
Thanks Wes!
No worries Noah! It's my pleasure. 😊
Awesome Landing Page Tips Wes, Thanks for the great value, will put them into action.
Any time! Let us know your progress! 😊
Thank you
If you are promoting a new service and don't have testimonals. How can include the testimonals still? Many thanks.
Hey bro, doing a great job thanks for all your time to make these videos. GOing to start applying them as I've just started up an online business
This was very helpful. Running ads for current clients and we only saw 1 purchase but it was her first time running ads for this particular product, so I want to explain to her that we may not see tons of purchases. Is that common? Running ads 1 time and little to no purchases?
Hi Wes, always great content from you. Do you have any landing pages on your website people can look at to see examples of what you mentioned in the video? If so, please provide urls. Thanks!
Very consise-understandable. I have paid for courses that did not explain it as well as you did
Thanks Paula. I make it a point to skip the unimportant stuff and dive into the good stuff.
EXCELLENT VIDEO !!!....I'm subscribing.
I really like this guy
Aw thanks! 😊
This is great info. I am using this information for my new virtual boxing program that sells a fitness program and boxing equipment. Can’t wait to apply these helpful tools.
Awesome, keep at it Sherika! Hope it works for you :)
This is great Wes, very actionable and valuable.
Thx, Ciaran. Glad that this video helped you one way or another.
Excellent tips. Going to implement some right now.
Thanks great info, scrolling reviews and drop down questions are great ideas!
Glad it was helpful! And hope you can use it on your own website.
I designed a landing page on MailChimp, but my website is hosted on a different platform, is it possible to set up a custom audience on facebook for those visitors who go to the landing page using the same pixel used on my website, or will I have to create a new pixel for the ad account, and if it is, how should I do it?
Love this video, informative and right to the point! Thank you so much!
Glad you enjoyed it! Thanks for watching 😊
Should i make my landing page any diffrent if its for a product that they buy. Should i still have some sort of form or email list to join or form to fill out. im very new to this and i wanna learn before i begin should i have a email list for a product.
How do u make a landing page and what is it please
Great Tips.
For an ecommerce business where a category of products is being advertised, would you set up a dedicated landing page for this ad or modify the category page and link to that?
I want to validate the idea of the project I plan through landing page for validation , what is the difference in my state ? Is there examples ?
Thank for the video awesome! ? If I wanna sent people to listen to my album on apple music. Would I use landing page views or link clicks? I just want album streams
Not really sure about music promotion, that's not really my area. But generally you always want ppl to actually get to your page, right?
@@WesMcDowellInc yes, I'll just try booth. Thanks for replying!
I use Thrive Architect for landing pages. Would that work?
Great vid man... Question, when running ads, do you recommend pointing the same ads to the same landing pages? Is this what most people do? I have about 10 ads all going to basically a nice page to learn about the product with an offer at the end of it. Or should I always use a different landing page for each ad? Also what do you think about doing conversion ads but using some of the ads to a couple of my high quality blog posts?
Thanks for the tips!
great video, I am juuust curious, the subscribe sign behind you, that is a subliminal message, correct? Also the clock on the left, just almost 12, :-)
Great video, much appreciate your help. I'm just getting started with leadpages and FB ads, but this has been really helpful!
Happy to help!
You recommend adding prices on the landingpage?
I always recommend a pricing page, but if you think it will help with conversions, try on your landing page as well!
Hii thank you this video.
Hi! You're welcome. Hope this video can help you transform your FB Ad conversions and good luck!
What if I want to make an ad that links to a specific page on my site? Is that possible or is it always the homepage?
Nope! It can (and should!) go to a specific landing page in most cases.
@@WesMcDowellInc, it's been 2 years this video is posted and you still are here love the content brother I am a newbie and your info is definitely nurturing me, thank you from India.
Hi i'm helping a client who's a startup and they sell personal training to corporations so they are really sensitive about location and area do you think they can do the same method anyways even if the target is so narrow?
Hey Patric, that completely depends on how small the area is. NYC has millions in a small area, a rural town would not. Sometimes if you're targeting a small geographical area, you might want to run with a goal of "reach" rather than conversions or clicks. But you really have to test and see if there is enough of a market to make it successful.
Great tips
hey can i use it for subscribers?
Thank you
You're most welcome Chef Tobias. 😊
Hi Wes, what are your thoughts on lead ads vs. landing pages ? Today, do you think facebook is drinvg to lead ads and particularly video for lead ads, also have you done a Lead Ad specific videos? Thanks.
Hey Andy, I do have a video all about lead ads. Just search 'facebook lead ads' in youtube, mine will come up. Cheers!
great content but I think it would be awesome if you would actually show us
how on fb
Hey Renox - I made a more recent video about FB ads - th-cam.com/video/sxcBabfhpDQ/w-d-xo.html 👍😊
Great video! Very informative! Do I sense a Karin Carr influence here? ;-) . I'm just learning the process and am a bit befuddled. Do you have a video on the flow? For example: Facebook ad to click funnel to landing page to website? Thank you!
Amazing tips. I definitely plan on using them! Thank you!
No problem John!
Love these videos! Quick question: what would be the reason for sending people to a landing page rather than your website? Thanks!!!
The landing page would be a part of your website, just a specific page thats all about the offer you're promoting in the ad. Works better than just sending ppl to your homepage, and easier to track results.
@@WesMcDowellInc Thank you!
PLEASE: WHERE I HAVE TO PUT A LANDING PAGE ?????
Hey great video! Quick question, what if I've created a landing page for a product that is coming soon. Would me not having testimonials drive customers away? What could I add in place of the testimonials? Thanks!
Jenae, driving them away might be extreme, but they definitely help. If it's a product, including a video showing how it works, and that it DOES work might be a good stopgap until you can get some product reviews.
@@WesMcDowellInc thank you so much!!
Hey Wes...I've built the heck out of my landing pages, spent days on my FB ads optimizations and after boosting got slammed with shut-downs for non-compliance on my Funnel landing page. My funnel is 6 pages long (mostly short. I'll shorten them further after watching this ;) My main question is...an FB see 'ALL' of my landing pages in sequence in that one funnel or just the first step/page? Just wanted to know so I may not need to re-write/re-create 'all' funnel pages in my funnel. Thanks in advance!!!
I would imagine they just look at the first landing page, but I doubt they make that kind of information public. Best of luck!
Thanks for the tips. We are doing a wedding cake vendor guide. I guess an objection may be that we are not in your area. The rebuttal is we do have cake accessories, pastries and cookies that you can order if you are out of the area. Subscribed.
Very good advice. Can you help me in my campaign
Hi, thank you for the tips. I have just started my site, I don’t have any testimonials, so where do I begin with?
Start by asking your best customers, and build them slowly over time. Gotta start somewhere!
If you dont have any customers still, you can offer your product/service for free or discounted in exchange of a review.
Can you do a landing page without a website?
Yep, you can use something like leadpages or clickfunnels if you want.
Thanks for this!
What if I am a new business and I have no traffic at all? Are Facebook Ads the best option for a new site?
That depends on if ppl are searching for your business category or not, and lots of other factors too. Facebook ads, instagram ads, even SEO and PPC can all be good options, depending on if they make sense with your business and your customers. Cheers!
Thanks for the great video. May I ask if you would display the phone number on the landing page? I realised by displaying it, not many people use the form to enquire and this causes a drop in FB pixel event conversions.
That totally depends on what your customers expect, and what you're willing to do. I personally don't want to spend my day answering the phone, but I wouldn't make that decision based on conversion factors, but on more customer service ones.
Would you consider doing all this on a landing page or having the landing page goto lets say a content page...
This is glorious, I been tryin to find out about "create landing pages fast" for a while now, and I think this has helped. Ever heard of - Doniden Landify Pages - (just google it ) ? Ive heard some decent things about it and my buddy got cool success with it.
Dude your content is always so killer and spot on I cant believe it. I guess my only question for you is when you're designing your leadpages what editor are you using? Not sure if Facebook has a native builder but I was considering using leadpages.net. I'm more or so focused on the condensing that you mentioned because almost 90 percent of my blog readers come from mobile. Thanks for all the good info! Keep up the good stuff.
Thanks Kareem! I just use Wordpress and Elementor now to build all my pages. Check out this tutorial I made for an opt-in page: th-cam.com/video/MH76WM_lIaQ/w-d-xo.html
Thank you señor
Great video as always Wes! You talk about staying consistent with your images from your FB ad to your landing page. But what if you are running your ad with multiple images that FB is choosing the one that is doing the best? Won’t that be an inconsistency if they choose the ad that doesn’t have the same image as your landing page? Or maybe I shouldn’t be letting FB choose the image?
that would be a good signal for test the winner ad's image in the landing page
@@kostaftp not sure I understand what you are saying
@@postingproductions1050 Sorry, i will explain better...
I mean that if i have a Landing Page, and i am running an Ad with 2 different images, the Winner Ad means that is more appealing to the users, it resonates better with them. Maybe they identify with the image, or its visually more attractive for them.
So, if this image made more users go to my landing, i would adapt the landing design to match with this image. ( we are talking about images, but is the same if you test different copy, call to action, offer...)
We need to maintain the Ad Scent. You clicked an Ad because you were interested in it, so you expect to find the same thing all the way ( Ad, Landing Page, Confirmation Page, Thank You Page...)
Sorry for my english. =)
kostaftp thank you for that. I understand testing to see what visual is more appealing to someone. In the ad settings I had chosen multiple pictures (multiple pics for one ad), so my questions with that are....1) how can I see after a few days which picture/visual is getting more clicks? What I have just done is started removing pictures and I think in the future I will keep one picture per ad and not let FB choose a pic b/c again, I can’t seem to figure out how to see which visual is getting more attention if I had 3 for FB to choose from. And 2) If I left it for FB to choose, and they started going with visual B, and my landing page is using visual A, there will be a visual inconsistency for the customer no? Or will FB always choose the ad visual that matches the landing page visual? I don’t know what country you are in but I think it’s super cool that we are all over the world doing the same things. It really is a small world :)
@@postingproductions1050 A simple way you can messure which Ad has the best performance is with the structure of your campaigns.
For example, if you have a Campaign to driving traffic to your Landing Page, where you are selling your product, or service, and you want to test 3 different images for the Ads, i would set the Campaign like that:
1 Campaign
1 Ad Group
3 Ads inside the Ad Group
The Ads are exactly the same, but you change the images in each one. (you can make the Ad once, duplicate, and just change the image)
After a reasonable ammount of clics, or budget expended, you will see wich ad has best CTR, Cost per Clic, Conversion Rate...etc
Then you can stop the two ads that performe worse and test the winner with another variation ( another image, different headline, copy...etc)
Also, you want to have different campaigns depending of the stage of the sales/marketing funnel:
Campaigns for cold traffic (people who doesnt know you)
Campaigns for warm traffic (your suscribers, your data base, lookalike audiences...)
Campaigns for hot traffic ( Retargeting to people who went to your landing page or offers, but didnt bought/sign/give their email)
Here you have a link with info for A/B testing
karolakarlson.com/facebook-ad-ab-testing-rules/
And here you have a link with some ideas about the types of campaigns
www.singlegrain.com/marketing-funnels/how-targeting-cold-warm-hot-traffic-build-successful-customer-relationships/
Good luck!
Ur websites and links arent working at all
I wanna work with you sir
How to get my Google reviews on my landing page
There are many plugins that will do that. Cheers!
@@WesMcDowellInc which is better? Google reviews on my website or some nice edited reviews with some plugin?
I am a subscriber. The most thing you miss out on , how to integrate a landing page into a platform like shopify. Please email me the link if you have done a video on it already.
Do you happen to have a twin brother that you fix up houses with?
Shhhh, that's my secret double life...
Nope 👎🏽 he just looks like the property brothers 😀
Can you reveal landing page on Facebook? Dear freind because I want to dear friend pratice to create it🙏🙏
Good tips, but you have not answer the question on how to run a landing page ad on facebook. That was supposed to be the content of this video.
That was NOT what this video is about... its about how to set up the landing page to be properly ready for facebook ad traffic. Also, there's no such thing as a facebook landing page ad.
who comes up with all these rules? Crazy
Gems💎
Thx CJ!
Why do you imply your website & landing page as if they are the same thing.
Because your landing page can be on your website.
Wes, I gotta say I'm really enjoying you. You're pleasant and on point and though I've only found you yesterday, you've made me take such a huge detour (time wise) from my planned work scheduled, it makes me feel like we've been in a relationship for a while now... Cheers! Amnon from 13way.com
Thanks a million Amnon, love to hear that!
The pleasure is mutual :)