Great stuff as always EOE! I find three reasons as per why so many athletes are leaving Nike, not necessarily in the this order of importance. One, Nike's strategy is to have less but more relevant and selected athletes (Cristiano, Mbappe, Vini Jr, Haaland) and drop others whose career is on the way down and less relevant (Kane, Sterling, Ramos, Lewandoski) in order to cut costs. Two, disrepute that a partnership of this type can bring to either side of the deal (Neymar's case to the brand, Biles' or Felix's to the athlete as there was a mismatch of values). And three, level of attention and customisation of the deal (Saka's case whose boots are inspired by his come up in West London), as some athletes like to feel more important and valued (not only by money) in these type of deals
Great additional points. The last point in particular has plagued Nike on a few occasions. It has been rumoured that both in sport and outside of sport, getting Nike to allow athletes or influencers the ability to design something more bespoke is extremely difficult.
They’re defo focusing on younger talents, even in football they’re signing players as young as 10 years old. Social media changed the game completely, all these young athletes/players are all micro influencers before they even go pro so it’s smart business.
I agree. I noticed a huge trend of them sponsoring a bunch of what I would consider coming from London Uk relatively unknown. But it seems to be working.
Okay thanks, where I am from, that’s how most would say it. We say Nike the way you would say bike or hike we do not say “Nai Key”. Appreciate the feedback though.
@@economicsofentertainment Exactly, that's how everyone says it where I am from. Are you canadian? In Canada (French region) everyone says it like you.
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Who else do you think will leave Nike?
Great stuff as always EOE! I find three reasons as per why so many athletes are leaving Nike, not necessarily in the this order of importance. One, Nike's strategy is to have less but more relevant and selected athletes (Cristiano, Mbappe, Vini Jr, Haaland) and drop others whose career is on the way down and less relevant (Kane, Sterling, Ramos, Lewandoski) in order to cut costs. Two, disrepute that a partnership of this type can bring to either side of the deal (Neymar's case to the brand, Biles' or Felix's to the athlete as there was a mismatch of values). And three, level of attention and customisation of the deal (Saka's case whose boots are inspired by his come up in West London), as some athletes like to feel more important and valued (not only by money) in these type of deals
Great additional points. The last point in particular has plagued Nike on a few occasions. It has been rumoured that both in sport and outside of sport, getting Nike to allow athletes or influencers the ability to design something more bespoke is extremely difficult.
I love the quality of your video and kudos to you for forensically delving into matters beyond what they seem
Appreciate it, glad you enjoyed it
They’re defo focusing on younger talents, even in football they’re signing players as young as 10 years old. Social media changed the game completely, all these young athletes/players are all micro influencers before they even go pro so it’s smart business.
I agree. I noticed a huge trend of them sponsoring a bunch of what I would consider coming from London Uk relatively unknown. But it seems to be working.
Your attention to detail is quite impressive. Keep it coming. 👍🏼
Thank you. Will definitely keep these coming!
Another great video, you never disappoint!
Much appreciated. I’m glad you enjoyed it!
Quality watch as always. You should do one on adidas and how they have pivoted in the last three years. Anthony Edwards is going to be huge for them!
A video on Adidas is the works. Stay tuned!
Top stuff again 👏🏾
Much appreciated, glad you enjoyed it!
Didn’t realise so many top athletes have left Nike…
Yeah it’s been a crazy last few years
The content we need stay on it bro
Too right my guy!
Excellent breakdown - very insightful
Much appreciated!
Why did you do Harry Kane like that? 07:24 Lmao!
I feel bad for him.
Great vid, I remember that Stef Curry fumble by Nike that was poor 😂
Poor from Nike really messed up with him and to be fair also with Kyrie!
Ronaldinho had me practicing the flip flap for hours!
Likewise plus the double round the world.
Ronaldo owns nike
Siiiuuuuuu
Not really
No he doesn't nike is more rich than penaldo
Guys I think he’s being facetious……….
amazing
Much appreciated!
Looks like Nike is getting detached from its roots (as all big corporates do)
Good point, we all have to pivot at some point in our lives……
Mad knowledge 😳😎😎
What a name! Super stif myster
kind of a good vid, but bud, learn how to pronounce “nike” correctly.
Okay thanks, where I am from, that’s how most would say it. We say Nike the way you would say bike or hike we do not say “Nai Key”. Appreciate the feedback though.
@@economicsofentertainment Exactly, that's how everyone says it where I am from. Are you canadian? In Canada (French region) everyone says it like you.
@@FootBallonQc wow i had no idea that it was said like that in Canada also. I am actually from London, UK!
@@economicsofentertainment thank you, for your reply! Hope you continue making good content 😉
@@FootBallonQc much appreciated. I just dropped two football related reaction videos, feel free to check them out.
I saw @thelongplayuk do a better breakdown of this
I disagree, I have seen both, I think this one is more detailed and easier to hear.
Nah I think this one is better
Appreciate the feedback. Welcome to the channel and feel free to check out other recent uploads….