Why Nike Doesn't Want Neymar
ฝัง
- เผยแพร่เมื่อ 6 ก.ค. 2024
- Neymar leaving Nike for Puma sparked quite a debate in the football community. Why did he leave Nike and why would Nike let him go? That debate was fueled when more high profile Nike players were leaving the brand or were seen in competitors' boots: Raheem Sterling, Sergio Ramos and even Robert Lewandowski.
Why are all those players leaving Nike? We looked into it.
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⏱ Timestamps
00:00 Everyone Leaving Nike?
01:10 Football Boots Market Analysis
03:50 Why Neymar, Lewy & Sterling are leaving
06:16 What's Nike's Strategy?
07:44 Sponsorships: A bet on the future
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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#neymar #nike #puma
Not sure why but unlike Neymar we have no sponsorship from Nike or Puma. But you can support us by subscribing to our weekly newsletter 🗞️ ! Sign up, it's free 😊: athleticinterest.substack.com.
bUT, TH-cam PAYS U. NO ?
@@affable-one7921 but, u have friends. NO?
Maybe Neymar don’t want Nike
@@DarkwearGT Thanks for having our back, but please be respectful :-).
@@affable-one7921 Yes, but the money from YT-ads doesn't even cover our costs. Without further support, like on Patreon, the way we create our videos is just not sustainable.
Neymar: hey Nike? I'm leaving
Nike: Just do it
love this
Owwwwwwww🔥🔥🔥🔥🔥
Dead
Hahaha. Good one!
nice.. just do it is their downfall.
This channel is about quality not quantity
...which we love
Yeah man, I remember when oh my goal started, they too focused on quality and delivered very good videos, but nowadays their quality has decreased very much
@@YashMezzala I agree man...they're shit now
Hopefully they get more Patreon sponsors then since making $$$ on ads is more about quantity then quality
@@YashMezzala they are always garbage tho, most of their stories are straight copy paste of articles from the internet.
th-cam.com/video/Ow5FqsuuzUo/w-d-xo.html
this whole video i was just focused on how crazy this editing is
lol same
Agree it was to much. Completely distracted
It was awesome..it had me watching all the way to the end
yes
i wonder if he uses the adobe suite to do the animations...?
He had the honour of being the first football player to wear a basketball badge on his boots, what an honour
i think its more about Michael Jordan than basketball. he is one of few sports legends (tom brady, lebron, pele etc) and the fact that this crossover happened shows intent to collab in the future aswell as respecting the other sport
but obv winning a cup or smth is 100x more honorable in that sense, but u know what i mean
When basketball players wear it on their chest (pride)neymar alone wears it under his boot😢 guess if it was cristiano💔 he gon use it to clean his ass💯 don’t compare other sport legend with current (footballers)
@@CaPuGinoXD lebron? He is not near the level of the others in terms of international status
To build your brand under another brand, especially sticking an NBA player logo under your football shoes is supposed to be an honor.
Honestly the topics are getting better and better each time
Facts
The topics have been very good and interesting since the beginning
@Cameron Imo in this video there was too much maybe instead of facts
big big facts...
💣💣💣
No clickbait
No bs thumbnails
No unecessary talk
Just straight facts.
I don't know how I ended up on this page but I'm glad I did. I don't think I've been this interested in a TH-cam video so well created and so well organized.
Hats off to the members of this channel🔥
same
Same here. Some random guy recommended the channel to a guy I follow on Twitter.
Definitely a suscribe
Tifo football
You lot should check out Balon too, an amazing channel like this one
Exactly my thoughts! In vast "ocean" of shitty and not deservedly popular, this channel produces AAA quality content without any bullshit. I wouldn't even mind if they asked for subscriptions and likes, because they well deserve it!
Wow, I feel the German accent so hard
Same
Deutschland!!!!
Does not bother me as not many English speakers can speak German.
Jadon Suncho
Hey groovy
The Hypervenom Phantoms were by no competition the most versatile shoes I owned. The best shoes ever.
Funny that Neymar didn't like them. He used the Vapor X disguised as Hypervenom.
@@ditorresyt yeah
He left Nike because puma is paying more. Short and simple
Haha yes
not only that but he would be #1 indicator in puma unlike nike(ronaldo) or adidas(messi)
😂💰
@@jamesbrown7885 nah nike best player is Michael jordan without him nike wood not be what it is today
@@francisconunes9851 yeah but they are talking football only. A kid that plays football doesn't care about Jordan but does care about Ronaldo
Man what the fuck is this production quality? Insane. Sheer brilliance. I can only possibly imagine the amount of work that you put into deciding each frame. God. So underrated this channel is.
production quality? great. The content? absolute shit
@@Usario321 mind me asking what’s your problem with the content
Lmfao I cringed so hard at this comment but agreed 🤣🤣
I wasted my 10 mins for rather Simple thing…not anything extraordinary in the video….won’t be doing this again….ThankYou😊🎉🎉🎉🎉
had me thinking this was a hate comment in the first half ngl 😅
As much as you mentioned Romário as a key Brazilian player signed by Nike in the past, I'd say their breakthrough endorsement deal in the country (and arguably in the rest of the world) during the 90s was that with Ronaldo Nazario. He was Nike's MJ for football.
Totally agree, he was the one who really made boots a major factor for companies and sponsorships.
So on point
100% mercurials are as much a staple in football culture as jordan’s or kobe’s
Mid 2000s & early 2010s Robinho was that one flashy, charismatic player with flair & swagger
Even Neymar said he looked up to Robinho growing up & gets his style from him
I wasted my 10 mins for rather Simple thing…not anything extraordinary in the video….won’t be doing this again….ThankYou😊🎉🎉🎉🎉
Neymar is a great player and a bit underrated due to being a player in the same time period as Ronaldo and Messi. But Neymar's talent must not be undermined. A very talented player in his own right.
Yeah right, talented and famous by rolling on the round. just look at the video shown 8:42. Hahaha.
@@glennchua.hianbeng2440 you don't understand him
@@glennchua.hianbeng2440yea he flops but that doesn’t discredit his talent lmao
Neymar is very talented. That no one even argues. But he never reached his peak and the predictions that experts and people had on him. Left Barca, in his prime age to join a club which plays in a much less competitive league, while still scoring less goals than many competitors on high competitive leagues, like EPL, La Liga, Bundesliga and Serie A. He never won a World Cup, never won a Ballon D/or, which in the meantime was won even by Modric, and Griezmann was twice in the three best players on Ballon Dor list. His stats are pretty average FOR a player of his calibre on that league, and even Burak Yilmaz scored more at Lille, and he still didnt win a UCL with PSG.
So once again, we arent doubting his talent, but he never fulfilled any expectations awaited from him.
@@armendvojvoda6289 his peak wasn’t at Barca btw, it was his first year at PSG. His G/A was insane, scored 28 goals in 30 games. He was also playing amazing, skills wise. Pretty sure he got injured though and never reached higher than that
Player: Wears different boots
Athletic Interest: Write that down write that down!
I literally thought a minute ago why hasn’t athletic uploaded and here I am... keep going
th-cam.com/video/sMG1nlQi5bg/w-d-xo.html ..
I love how you guys say Adidas, the correct pronunciation, also loved to see neymar rolling out of the screen , greetings from Brazil 🇧🇷
Neymar the diver😭😭😭😂😂😂😂🚮🚮🚮
Well, they're obviously german so they are able to pronounce german brands.
So how do other countries pronounce adidas? Is it different?
@@yonslash457 It is supposed to be pronounced adi - das but people say adee - dus
Was so happy when I saw the number of views on this video, if anyone deserves it, it is the Atletic Interest.
Btw, I also noticed that all of the most promising talents in the world of football right now are wearing Nike, but nowadays we can see that they still haven't secured a new deal with Marcus Rashford, whom You mentioned in the video. Puma are fighting hard to get him as they see his influence both on and off the pitch
I think Nike is betting on the next generation as Mbappe, Haaland, Ansu Fati. With Cristiano as the older legend potrait.
The only way I see any of those players winning ballon dors is if the quality in competition drops off. Mbappe is probably the best of the bunch but you can see at PSG he’s not on neymars levels
@@SI-cd7xs It's kinda amazing for Messi and Ronaldo to set the standard for the best player and eventually as they gone, I think the standar will be lower again. For me I think it's not easy for the younger generation to step up the next level while those 2 still playing make a huge shadow. That happened to Neymar. Let's just give them some time.
@@Jojo-ue7bc yeah I think Messi and ronaldo will remain the standard because no one else will be close for a long time. I mean remember the Ronaldinho and Henry generation? ronaldo and messi just smashed the goal scoring levels made the previous legends seem mediocre by comparison.
@@SI-cd7xs Yes I agree
@@SI-cd7xs after the Ronaldo and Messi era I don’t think there will be two dominant players but a large pool of then (haland, mbappe, sancho, de ligt , de jong, de jong, havertz, etc.)
I will always say that this is the best sports channel ever made💯
I agree 100%
Kerala blasters pewer😂😍😍😍😍😍❤️❤️❤️❤️❤️❤️
Malayali da
@@sathyan67 kbfc da🔥🔥🔥
@@sathyan67 thankz da.
Lokath evide nokiyalum malayali ayirikkum
Wow. The work of this video is brilliant. Amazing. The locution and the edition is simple and efficient. Well done. I subscribe right now
The Nike boots being worn by Neymar in the past still has a lot of impact in the present and for the future. That's why they are leading the football market at the moment. They know how to market players and attract new ones.
Athletic Interest pulling a smart one by releasing this on Neymar's sister's birthday - he'll be too occupied to watch this
I watch your TH-cam channel bro 😎
@@van9832 Thank mans - really appreciate it 🙏. Hope you've found it enjoyable and useful!
That joke is old and lame. Corny!
It’s not his sisters birthday though
lol
Nike letting Neymar go but having Haaland and Mbappe is genius. They're going to be the Messi/Ronaldo level of the new generation
We don’t know that yet, there has been a lot of young footballers who people think they are the next big thing and end up flopping, it’s really hard to say if they are the next two big things
doubt it, remeber asenjo? He was supposed to be the next messi 🤣🤣🤣 its to early to start thinking like this
Mbappe is a fucking World Cup golden boy, had multiple big time Champions League moments already (people forget his seasons at Monaco), 3rd top scorer in PSG history (not that big of a deal until you realize that's more than 100 goals for a 20 yr old) and we know he can lead a top team. He has NOTHING else to prove and he's barely 22 LMAO
Haaland is barely 20 and already has many goal scoring records, can dribble really well, strong, fast, deadly positioning, a ~195cm demigod etc.
Don't put Pato (always overrated, even without injuries), Bojan, Asensio on the same page as Mbappe and Haaland. These guys are much more accomplished and simplg far better. A better comparison would be Ronaldo (R9). They're all phenomenal.
@@luisguzman8025 Mbappe is world established player. No need to doubt
@theMoonrider lol they are leagues better than Messi/Ronaldo at their ages
"Neymar left Barca for PSG because he didn't wanted to play in Messi's shadow"
Well, that aged well😂😂😂
I wasted my 10 mins for rather Simple thing…not anything extraordinary in the video….won’t be doing this again….ThankYou😊🎉🎉🎉🎉
now we know the truth
Sexual harrasment
@@krisgerzon8687 lmao
@@krisgerzon8687 Ney didn't do anything the woman is a fucking glod digger
@ first of all even you know this isn't happening for the first time....many woman have tried to sue money from footballers accusing them for rape or sexual harrasment..... Neymar also knows that all she wants is money.....so Neymar plays it intelligent and stopped co-operating with the company because he knows he wouldn't be able to do anything as in the sexual harrasment cases....it's always the females who takeover....
do you work for nike?
I just loved that german accent while spelling german names 👌🏼 great content 😃
Pronouncing*
@@I.KUchiha your comment is edited, u had issues with the spelling of the word pronuncing??
@@fredericksharon6908 you spelt it wrong bro💀
@@callous2k486 hahah my bad touché, own up😂😂
@@fredericksharon6908 😂😂
Love these videos so much, and Neymar is such a complex, unique player and investment so it’s interesting to see a breakdown like this!
hes getting older so his exposure will be less swapping him for haaland or mbappe is much better view
@@clipped6963 think Haaland is gonna be a top tier striker for the next 12 years so it’s very clever putting him to the forefront
@@Lawless411 exactly and perfect time as Lewandowski influence will be much much less than his
th-cam.com/video/Ow5FqsuuzUo/w-d-xo.html
@@clipped6963 Nike knows people are dumb and prefer a l player that’s worse than Neymar just because they’re younger
Now i know what's the reason behind their slogan "Just do it"
"compete with Messi? HELL nooo"
"compete with Ronaldo HELL NO"
😂
Compete with the best player of all time (Phill Jones) HELL no
One of my friend : Neymar is better than Messi and Ronaldo combined
@@Vambanbro 💀
@@Vambanbro put the crack pipe down
@@Vambanbro It was probably on April 1st. Please check the date and confirm.
Business of Gerard Piqué please!
Yeah it would be a very good topic
yes!
Would be amazing.
Commenting to hopefully make it happen
Thanks guys!
From his voice u can tell that he is German 😂
@Taik • liegt das daran das wir deutsch sprechen oder fällt das auch anderen auf , hatte genau das selbe gedacht
In other words, he has a German accent?
Jo spätestens bei den Namen wusste man das weil er die ohne akzent ausgesprochen hat
It’s almost like he has a German accent or something
"MARKETINGGGG" hat es für mich klar gemacht
You can tell from watching this video that the guy speaking was always ahead of the class when it comes to ‘doing his Homework’
Nope. I live in Germany and "doing his homework" on this level is default here. German love facts without emotional speaking!
3:53 for the reason
i loved the effort put into making this video
Best channel to get lots of insight in all things sport....
Am hungry for more contents. Good work
Thank you for the very interesting breakdown. Your due diligence is appreciated.
every time i come across these videos I have almost no interest in the actual topics but watch any ways because of the presentation. Its really a high quality video. happily subscribed after 3 videos
Fantastic video as always! Always interesting to see how major sports brands are developing and shaping the sports we love. Hope you have more track and field videos lined up : )
Nike are definitely planning for the future, they pretty much have a hold of all the best young talents in Sancho, Haaland, Mbappe etc, as well as the very young up and coming talents such as Harvey Elliot, Fati and Camavinga. This means 5-10 years down the line we may see the vast majority of top players wearing Nike boots and what has always been an oligopoly may look a lot more like a monopoly when it comes to football boot contracts (although of course it’s not as simple as that).
"Sancho" hahahahaha
@@RandalfElVikingo as a man utd fan, I no longer even watch games, we just aren't what we should be with the money we have
@@cantripleplays When that american bought your club it was the end. Manchester United deserves better.
Halland no anymore...
@@uriel4370 he's 22?
I'm loving all your videos. They are so high quality and your voice and storytelling is great. Just subscribed!
I love this channel so much, keep the great work!
That Nike x Neymar collab will remain one of the coldest boots ever
This video must have taken 8 or 9 hours to do! So many graphics but it doesn’t look overdone! You’ve earned a new sub
Thanks! It took way longer 😉.
8 or 9 hours lmao
bruh a video of this quality takes much longer
If this took less than 5 days I’d be surprised! Research, script, graphics and editing.
The Thumbnail got me on the floor 😂
Dude I love your voice and you style of speaking. Keep up the great work!!!
In all honesty this is one of the best videos I’ve watched on TH-cam in a minute...pure pure quality and highly educational 👏🏾
I'm stunned by the quality of the topic, the interesting points of view, the depth of the analysis and the quality of the editing! Wow keep up the great work it's a pleasure watching your vids man !
I find interesting how all Neymar’s personal life drama and scandals were not considered in this video,
which in my opinion played as a key element from Nike perspective to let him go so easily.
That and he's quickly falling off the ladder !! DOES not make sense to waste money on him anymore.
Kids don’t like Neymar. They think he’s a selfish diver. My guess is that Nike did their research.
@@sdot5389 Every teenager loves neymar
@@sdot5389 lmao kids and teenagers love Neymar, stop projecting
@@sdot5389 you racists dirtbags have been putting neymar down before he even got to europe then what 2nd year playing he won the treble? just give it up bro you're a racist we get it
The editing of the video is dope. 👍🏻
you've become my favourite channel and i really respect the time and effort that goes into making such high quality content. Kudos to the production team
The editing in these videos is absolutely brilliant! Love it
Thank u🙏🏽🤩
I like how Stanford University is near LA when it's right below OU lol.
I'm astonished with your production quality! Keep it up ❤️
This is the definition of a TH-cam video
69k likes too
Great analysis as usual …most of the time I feel like wanna to press the “like” button several times or TH-cam should add an extra button for love your content… keep going this excellent work👌🏼👍
The quality of your videos is amazing. Nicely done. Sehr gut.
I always though it would be refreshing to see top players wearing just Copa Mundials.
I’ve not seen such good & creative edits on any other channel
Watching these videos on this channel made me forget about Netflix and all streaming platforms like really. The topics are picked carefully, the editing the sound quality the narrating, everything is on point keep up the good work. I really like your content 🙏🏽
I'm not the biggest Neymar fan, but those Gold Hypervenoms were some of my favorite boots I've ever played in, only behind the CR7 Galaxy Mercurials
As a marketer who has done works for Nike, I know there are some other important factors:
A major one is the risk of controversy. While players like Neymar may have huge brand lift potential, they are also controversial. This can be very interesting for challenger brands who have a large potential growth market. Your growth can just exceed your loses and giving your brand a bit of a "rough edge" can be cool to many.
For Nike, as one of the leading brands, controversy is much more dangerous and needs to be approached with extreme caution. If you piss off 2% of your audience, that's a huge deal as they are already touching the ceiling of their potential brand awareness (as one of the most recognized brands in the world).
For clear market leaders Nike, it makes much more sense to just focus on getting more brand touchpoints and enforce and maintain the current market share.
Yeah, still some of the most professional content on youtube. Sometimes, I find myself equally interested in the quality of the video as with the content itself. Great work, as always.
Nice dp
i study sports management, and every time i watch something from your channel, i get even more motivated. amazing work!
As an Austrian I am really impressed how good he pronaunces the names of the German football players.
We're glad you approve! 🙌
Probably because hes german....
What about Sergio Ramos ( he nailed it).
This is a very well-made video. Definitely subscribed!
The neymar diving at the end was legendary
Underrated comment come on guys like it and bring this statement over the top😂
His tactical injury to attend his sister's birthday is legendary too
@@dictatorgaming7016 true
Get back to work spongebob
Dias Tanyrbergen 😑
Plot twist : Nike is the next Disney and has bought puma and adidas
Quality editing! 🙌🏾🙌🏾🙌🏾
“The great Nike Exodus” would have also been a fitting title. Great video as always! I have the creeping suspicion that voice from AE’s videos is one I’ve heard countless times on German television before. Am I mistaken or did I guess that right?
this chanel is a time bomb, the edition is so good
The narrator accent sounds like Robert Lewandowski for me.
What? No
Nah thats you brodie
No you high?
@@randyorton1769 very High
Lewandowski is polish, the narrator is German. Doesn’t really sound alike at all
This was really good, direct, concise, no unnecessary drama, and when you did bring drama it was really funny (edit of Ney’s diving😁) this was really great to watch
Thank you!
From that voice all I can think about is Zemo from Falcon and the winter soldier
probably because they’re both from germany😅
You mean Frederik Zoller
I love this channel, it's so insightful and interesting! Thank you for the awesome content 🔥
The Puma move has actually created some hype for the brand and I've seen some people actually consider buying boots from the brand
They’re not bad looking shoes what so ever tbh and I’m a die hard nike guy
Have just subscribed now just because of your last comment. You may not have puma n Nike sponsoring you but you have us. You made me feel somebody worth mentioning.
The Tennis sport has a great way to "classify" players by brand. Different type of Personality, I think that for a consumer it should matter which are the players that each brand has so the end consumer would get better brand support
Ronaldo’s influence and market value is crazy . No need for Neymar
Exactly if Ronaldo wanted to he could make his own competitor to Nike or Adidas
This was beautifully put together. Thanks 🙏🏽
Your researching skills are Mind - Blowing
the editing is superb!
Its clever from nike to move on from Neymar. It feels like Neymar already hit his peak performance a few years ago and is no longer the same player. Mbappe, Håland, Sancho and De Jong are the stars of the future so it would be wise to put all the effort on players like that. And the still have household names mainly Cristiano Ronaldo so they have a very good range of footballers.
faxs
Fuck Nike
Neymar will remain huge ,even if he retires imo
De Jong, Sabcho 😂 😂
@@mk2000 agreed. He's definitely a celebrity and a fashion icon, but in terms of footballing career he isn't the same as before.
I don't understand how this channel is so underrated
To be honest, I wasn't interested in this type of video. It just auto-played.
But I'm glad it did! Awesome work! Awesome montage!
Neymar is a "brand" in decline, perhaps He got away with his Tax troubles and other legal and off-field problems and Nike became tired of him. Neymar is also a guy that is so used to change of shirts or brands if he receives a substantial amount of money.
this world cup will change your mind about Neymar, wait...
@@JoaoPedro-ii8gu Maybe next world cup?
@gabriel009t :( true
This is my first time watching, but this was very informative. I like hearing "Adidas" pronounced the way it was meant to be pronounced too.
editing is on point
one of the best presenters out there. Well done AI...love this channel
Informatives Video mal wieder top👍 Bist deutsch oder? Also wie du die deutschen Fußballspieler ausgesprochen bin ich mir ziemlich sicher dass du das bist.
Love your editing skills and your details to every little thing and fact
The quality of this channel is outstanding
Nice video. Thanks for posting!
This is really well produced. Certainly worth a follow.
your videos are so well researched...will reach 1 million subscribers
in no time
I like the editing thanks for your great work! :)
Wow ! Amazing work Brother keep it up. 🌀
As someone who studies business administration and marketing, this video is a jewel. I'm not someone who knows a lot about football, but the didatics were perfect!
We’re really glad it’s relevant… and hopefully helpful! 🙂
Great points and for all we know these sponsorship deals might not necessarily have significant impacts on company profitability so Nike is probably more willing to part with a few star names
8:42 Ngl that's my favorite one among all his ads
Could you tell me what apps did you use in editing this video? It's an amazing and eye-catching video.
This video is just perfect, every tiny bit of it, awesome.