Digital Marketing is a Fundraiser's Best Friend - Aidan Augustin

Declining donor participation, increasing time spent online, a generational shift, and ruthless competition for attention (and wallet). Digital marketing is the answer to all of these headwinds facing traditional development efforts in 2024! In this session, Aidan will: Shatter common myths about nonprofit marketing and advertising Demonstrate how digital marketing can support both online giving and traditional development Showcase practical digital marketing tactics your team can apply immediately.
Speaker:
Aidan Augustin
Chief Revenue Officer, Feathr
Co-Founder of Feathr, the Nonprofit Marketing Platform. We believe that "Marketing is Good" - a force multiplier for mission and impact and fundraising which is relatively untapped in the nonprofit sector. Personal fan of all things costumed and themed.