I know some people here consider this band unknown or underrated, but if you're a Canadian you definitely have heard Sloan. This song in fact is still aired on most rock radio stations to this day.
Yep I didn't realize they where Canadian and thought the song would be way more well known on TH-cam, I hear this song every so often, it used to play a bit more
@@curtissflamence That's both an insult to this band....................and the nation that has been subsidizing your standard of living for over 60 years. Until recently that is. Nafta 2.0 was a real doozie lol.
A serious classic A legit standard, "Canadian rock classic" almost seems like pigeon-holing them, but god when that siren starts on the radio it's like, "oh fuck yeah lay some maritime magic on me" 11/10
Yep. Growing up I wasn't even a huge Sloan fan, but every time this song came on I'd just get my groove on so hard :P Maritime magic is definitely the right term, haha.. Imo it's probably one of the best Canadian rock songs ever, and one of my favourites just in general too
@@aerialpunk I've noticed how Sloan is very hit and miss with all their songs and albums. I hear a lot of "filler" tracks... but when they're on the mark with certain songs, they straight up NAIL it. And this would be one of those songs where they do it to perfection encompassing all the elements of what can be defined as a REAL rock song
First time I even heard of Sloan was in 1998 while stationed in Korea. I had went into the army that last September in 1997, and I had enlisted to go to Korea as my first assignment. My 20th birthday was in June and I recieved a box from my father. Inside was a VHS tape full of music videos that he had recorded off of this Canadian rock channel he could pick up with his Lonestar sattelite that played nothing but music videos and live performances... and a few commercials here and there, of course The first video on the tape was RUSH Closer To The Heart, then followed by this group called Sloan that I never heard of before. As soon as the part where the drums enters, I was like "Daaaaaaamn..." and even more so when I first heard the vocals. But the part that gives me goosebumps is at 0:55 when he sings "at the heart of the..." its the way the bass guitar goes from just riding that B note playing a strsight 8th note rhythm,,to playing the same chord progression in the same rhythm as the guitars for 2 measures... then returns back to the B using the straight 8th mother rhythm.... THAT IS A POWERFUL MOVE to make that change. It really helps accentuate that vocal line as well Another psrt that gets me is at 1:20 how the rest of the band does a sort of volume fade, except for the one guitar where it play as that brief rhythm part... that's badass. I sometimes like to play it on my SG using my fingertips instead of the pick. It sounds very AC/DC like that and even a little bit like Pete Townshend playing Who Are You
Patrick came straight from working at Footlocker to the video shoot and didn't have a chance to change out of his work uniform. Incredible song. Great video! Fantastic album. Awesome band!
I got to see them live, and had bought my sister a ticket, she's a huge fan. She was in recovery from cancer treatment, and was unfortunately too sick to get to the show that night. I got a chance to chat with the band, and they signed some autographs for her, sending her best wishes and lots of empathy (one band member had a friend with the same cancer). They were SO KIND and so much fun to talk to. Go see them if you can, fantastic show, great people. Made my sister cry with their gifts.
This band! This album, too. The algorithm is there: 3 guitars and a drummer. 4 artists. 4 vocalists. All 4 gifted on their main instruments and interchangeable. Students of the Beatles and other monster rock bands that came before. Much like the Hip, though, the US market remained elusive throughout their rise and eventual conclusion. As a Canuck, I love playing this song and others for American friends. The groove is immediate and the hooks undeniable. How come I’ve never heard of these guys, says everyone.
I grew up in Albany, NY and had the good fortune to interview Sloan for our local college radio station (while still in high school!) in 1993, when they still had a U.S. label promoting them. I never thought the band would evolve and get better with each passing album, but here I am still rocking out to Sloan - and with every album of theirs in my possession. I would say that Sloan have a cult following in the United States. Every time I've seen them in LA, San Francisco or NYC, they usually had about 200-400 fans in attendance. And the majority of them grew up in places like Buffalo, Albany or Detroit where Sloan actually got some radio play. Can't wait to hopefully see them live again some time post-pandemic!
Criminally underrated. Their care in aesthetics and overall style matched with some damn good music is top tier. But with like many Canadian bands,although bad for their economics, not blowing up globally probably made the product less corrupted and diluted. And selfishly as a Canadian listener I’m glad for that
In May 2024, Canadian wrestler Adam Edge Copeland mentioned this track from this band, both of which were new to me. At first listen, I like the whole sound. To me, quite remeniscent of two different British music scenes; 90s Britpop, Pulp, the Verve, maybe Gorrillaz but also with a healthy dollop of a 60s sound, Kinks, the Jam. I can't believe this track is almost 30 years old and I've never heard it before today!
@@robertbouchard6719 Who said anything about wrestling? No-one. Certainly not me. I just repeated something a Canadian multimillionaire said during a radio interview about music.
Some of the best nights of my teenage years were seeing Sloan play in Detroit. Such great songwriters and performers. One of the best rock bands of all time.
@@sabres6481 Ah damn I just looked that up, that would make sense although they did try to break into the US market later still. But without the label's support early on I can understand why they weren't successful at the time.
@@matt-lang it probably wasn't david geffen himself but his record company has a lot of clout. It's only speculation on my part. The Hip never really got as big in the US as they should have. Border cities love them though
US Protectionism? Sloan were always better than the Raconteurs at doing the same thing - kinetic drums, jangly cruchy riffs and brilliant vocal harmonies.
the Beatles 4 dudes from England, one of the best bands off all time. Sloan....4 dudes from Canada one of the best underrated bands of all time. Both Bands have amazing Harmonies. neither band will ever be duplicated.
This makes me proud to be Canadian, i'm from Quebec and no one's heard of them here, hey come on Montreal,this is the best from Nova Scotia, fantastic, catchy, good musicianship Terri Leckner, Montreal
AN INCREDIBLY CATCHY SONG TO ROCK THE HOLIDAY SEASON FROM SEA TO SEA.I ENJOYED THE BEAT,BASS LINE,TIGHT DRUMMING,AMAZING GUITAR SOUND AND ABOVE ALL STELLAR GROUP HARMONIES.THIS IS A SONG THAT GET'S BETTER AFTER EVREY LISTEN. THANKS FOR POSTING THIS INCREDIBLE CLASSIC. AR
Brilliant my surname Sloan my dad was a musician my youngest brother original punk bassist in a full fledged punk band, my cousin is in Sneaky sound System & Kings Of The Sun, these guys pretty kool
Okok, my favourite album is still definitely "One Chord to Another", but damn, I still love that they came out with this swaggering, arena rock anthem. Still a banger in 2024.
Saw them perform this at the Troubadour in LA in the late 90s on the Navy Blues tour. Prior to this tune, the band was chatting with a young, shaggy-haired guy who came on to the stage to play drums. That dude was actor Jason Schwartzman, who was fairly unknown himself with Rushmore just released. Jason Schwartman totally pulled it off. Awesome moment and awesome show.
One of the best albums of 1998, and arguably Sloan's best of many great albums. 1998 was the year of Summersault... 98. One of the best music festivals ever to come to the Maritimes... a truly fun & memorable 90ies summer & experience.
I have a collection of favorite moments in my life every time one of Sloan's songs comes on the radio and I'm like "fuck yes, I forgot about these guys." Such a great band, rockin tunes
i have seen sloan 3 times, and they are the consummate professional band. And still going 30 years later!!! Their 2 cd live album is one of my top 100 albums ever.
Jealous!! I just came back from Chris Murphy doing a Beatles tribute with the guy from Barenaked ladies and an orchestra in Prince Edward County Ontario
Me and my father for a straight year couldn't figure out what the chorus was when this came on the radio. We both ended singing "Body's covered in goat piss" not questioning what it was. today I found out it's "coke fizz" ffs😂😂
Wanna hear something really odd? I attended their concert years ago, talked to alot of people in the audience and no one, i swear not one was from Montreal, so weird, i think they are a world class Canadian band, there may have been some from my city, but they're not that popular , for a reason i don't or will never fathom, fantastic, exciting! Terri Leckner, Montreal
I know some people here consider this band unknown or underrated, but if you're a Canadian you definitely have heard Sloan. This song in fact is still aired on most rock radio stations to this day.
Yep I didn't realize they where Canadian and thought the song would be way more well known on TH-cam, I hear this song every so often, it used to play a bit more
I just loved how they had this band geek/Rockstar dichotomy but they played it tight so none gave them shit 😉
This is one of the greatest rock songs ever written.
They remain one of my biggest influences
They also created a great East Coast record label producing many great artists.
If these guys were from anywhere in the US they'd be one of the biggest bands of the last 30 years, guaranteed.
Then they'd be corrupted and turn into pop garbage. Glad they stayed here and true to their style
Who knows? I am just so glad that this band has blessed my life with so much incredible music...and they aren't done yet! 🙏
If they were from the US they wouldn't be them.
@@curtissflamence That's both an insult to this band....................and the nation that has been subsidizing your standard of living for over 60 years. Until recently that is. Nafta 2.0 was a real doozie lol.
@@ascendant95 that's an ignorant statement. Sounds like you actually believe Canada is a good country.
A serious classic
A legit standard, "Canadian rock classic" almost seems like pigeon-holing them, but god when that siren starts on the radio it's like, "oh fuck yeah lay some maritime magic on me" 11/10
Yep. Growing up I wasn't even a huge Sloan fan, but every time this song came on I'd just get my groove on so hard :P Maritime magic is definitely the right term, haha.. Imo it's probably one of the best Canadian rock songs ever, and one of my favourites just in general too
@@aerialpunk I've noticed how Sloan is very hit and miss with all their songs and albums. I hear a lot of "filler" tracks... but when they're on the mark with certain songs, they straight up NAIL it. And this would be one of those songs where they do it to perfection encompassing all the elements of what can be defined as a REAL rock song
First time I even heard of Sloan was in 1998 while stationed in Korea. I had went into the army that last September in 1997, and I had enlisted to go to Korea as my first assignment. My 20th birthday was in June and I recieved a box from my father. Inside was a VHS tape full of music videos that he had recorded off of this Canadian rock channel he could pick up with his Lonestar sattelite that played nothing but music videos and live performances... and a few commercials here and there, of course
The first video on the tape was RUSH Closer To The Heart, then followed by this group called Sloan that I never heard of before. As soon as the part where the drums enters, I was like "Daaaaaaamn..." and even more so when I first heard the vocals.
But the part that gives me goosebumps is at 0:55 when he sings "at the heart of the..." its the way the bass guitar goes from just riding that B note playing a strsight 8th note rhythm,,to playing the same chord progression in the same rhythm as the guitars for 2 measures... then returns back to the B using the straight 8th mother rhythm.... THAT IS A POWERFUL MOVE to make that change. It really helps accentuate that vocal line as well
Another psrt that gets me is at 1:20 how the rest of the band does a sort of volume fade, except for the one guitar where it play as that brief rhythm part... that's badass. I sometimes like to play it on my SG using my fingertips instead of the pick. It sounds very AC/DC like that and even a little bit like Pete Townshend playing Who Are You
As an American, this was the Sloan song that made me wish I was Canadian.
Perfectly said lol
Most underrated band of all time
The best band you've never heard of.
Mr. Griffith Yes exactly the best band you’ve ever heard of. See what did there giggity
Indeed!
Why does Canada have to be so obscure.
Patrick came straight from working at Footlocker to the video shoot and didn't have a chance to change out of his work uniform. Incredible song. Great video! Fantastic album. Awesome band!
Foot Locker doesn't own that design, bitch.
The fact that Patrick had to work at Footlocker at this stage of their career shows how underrated, and hard working they were.
I always wondered about that shirt from the time I first saw this video on MuchMusic too many years ago now.
This isn’t a joke??
@@okjeffy6581 It's a joke
I got to see them live, and had bought my sister a ticket, she's a huge fan. She was in recovery from cancer treatment, and was unfortunately too sick to get to the show that night. I got a chance to chat with the band, and they signed some autographs for her, sending her best wishes and lots of empathy (one band member had a friend with the same cancer). They were SO KIND and so much fun to talk to. Go see them if you can, fantastic show, great people. Made my sister cry with their gifts.
They are phenomenal live.
I might see them this year If I can, cause their music is the best.
One of the best lines ever
"If you'll admit that you were wrong then we'll admit that we're right"
Yes, and it always reminds me of Big Wreck’s lyrics “so come out with your hands up so we can blow you away” 😂
I remember there were misheard lyrics people thought coke fizz was goat piss lol.
Is no one talking about how sick this music video is? So creative.
Gives me KB vibes.
The video gives me White Stripes Seven Nation Army vibes. Not sure which one came out first.
@colinwilson4609 This came first I'm pretty sure, Although TWS was using the Black, White, and Red color since their beginning (1997)
@@colinwilson4609 this is 5 years earlier.
This TH-cam video is 10 years old now btw.
I'm not sure what part of one's brain evokes feelings of pure joy but this Canadian band does that...
Sloan are like the Mitch Hedberg of rocknroll, too damn brilliant for the masses...
But a lot more sober and still alive!
@@alukuhito meh, both those things are highly overrated...
@@eric7922 Gay comment, bruh.
@@alukuhito Uh huh...Lighten up, Francis. th-cam.com/video/elinh_7wp3g/w-d-xo.html
I would wholeheartedly agree with you sir!
One of the greatest Canadian bands of all time!
Heck yeah that’s what I’m talkin aboot
Well, yeah....im not who might be number 2 ? Rush maybe ? but its not close....
@@WeatherWeasel66 Rush, Tragically Hip, Arcade Fire, Sum 41, Nickleback, Barenaked Ladies, Guess Who, Metric, Triumph... theres alot to choose from
Including Devin Townsend and Gordon Lightfoot come to mind.
Gotta be top 5. The Band was also (mostly Canadian). Some heavyweights there, considering the offerings in the comment section.
If you'll admit that you were wrong then we'll admit that we're right. What a great fckn line.
Man, I keep remembering how good this band is. So solid.
This band! This album, too. The algorithm is there: 3 guitars and a drummer. 4 artists. 4 vocalists. All 4 gifted on their main instruments and interchangeable. Students of the Beatles and other monster rock bands that came before. Much like the Hip, though, the US market remained elusive throughout their rise and eventual conclusion. As a Canuck, I love playing this song and others for American friends. The groove is immediate and the hooks undeniable. How come I’ve never heard of these guys, says everyone.
Thanks to MuchMusic I have listened to them for 25 years, in America.
I take small issue with "eventual conclusion"!! Sloan's still around and playing!
I grew up in Albany, NY and had the good fortune to interview Sloan for our local college radio station (while still in high school!) in 1993, when they still had a U.S. label promoting them. I never thought the band would evolve and get better with each passing album, but here I am still rocking out to Sloan - and with every album of theirs in my possession. I would say that Sloan have a cult following in the United States. Every time I've seen them in LA, San Francisco or NYC, they usually had about 200-400 fans in attendance. And the majority of them grew up in places like Buffalo, Albany or Detroit where Sloan actually got some radio play. Can't wait to hopefully see them live again some time post-pandemic!
Yea baby 🤘🏻
✌🏻❤️🇨🇦😜
Teenage Fanclub is the closest comparison, but Sloan embraced the 90’s guitar sound and is thereby only half as twee.
Criminally underrated. Their care in aesthetics and overall style matched with some damn good music is top tier. But with like many Canadian bands,although bad for their economics, not blowing up globally probably made the product less corrupted and diluted. And selfishly as a Canadian listener I’m glad for that
I love Andrew's drumming.
Old school.
bugga-bugga-crash-thugga-thud-a-bugga-smash-a-crash-bugga-flogga-bugga!! I fuckin' love it.
@@Westernfish9001 for sure
Hey Moose Country! Let's make some noise, for the Beasts of the East! Your Halifax MOOOOOOOSEHEADS!
*Crowd goes crazy*
Matthew Smith MOOSEHEADS!!!!!!! aww we lost against moncton...
In May 2024, Canadian wrestler Adam Edge Copeland mentioned this track from this band, both of which were new to me. At first listen, I like the whole sound. To me, quite remeniscent of two different British music scenes; 90s Britpop, Pulp, the Verve, maybe Gorrillaz but also with a healthy dollop of a 60s sound, Kinks, the Jam. I can't believe this track is almost 30 years old and I've never heard it before today!
wrestling sucks...get a life and just listen to Sloan
@@robertbouchard6719 Who said anything about wrestling? No-one. Certainly not me. I just repeated something a Canadian multimillionaire said during a radio interview about music.
I saw them in concert last month, and they blew me away. Especially with this song! 😍
Some of the best nights of my teenage years were seeing Sloan play in Detroit. Such great songwriters and performers. One of the best rock bands of all time.
Goatpiss !!
It's what we heard when it came out... 🤣
Coatpiss
Goat jizz
the drumming in this song is so good. Probably one of the tightest bands I have ever watched live.
From Ciudad Juarez, state of Chihuahua, in México, I salute Sloan as this was my favorite song watching them on Muchmusic tv.
You had MuchMusic in Mexico?
I considered them the greatest underrated band of all time.
It blows my mind that they didn't get more popular outside of Canada. i still listen to them at least monthly.
@@matt-lang they had a dust up with David Geffen over the second album I think. He could have blacklisted them in the US
@@sabres6481 Ah damn I just looked that up, that would make sense although they did try to break into the US market later still. But without the label's support early on I can understand why they weren't successful at the time.
@@matt-lang it probably wasn't david geffen himself but his record company has a lot of clout. It's only speculation on my part. The Hip never really got as big in the US as they should have. Border cities love them though
US Protectionism?
Sloan were always better than the Raconteurs at doing the same thing - kinetic drums, jangly cruchy riffs and brilliant vocal harmonies.
As a Halifax native, I cannot hear this songs intro without thinking of "Halfaaaxxxx MOOOOOOOOOOSEHEEEEEEEAAAADS!"
Funny, I'm Canadian and am late to liking this band. This is the song that did it. That chorus is addictive as shit. Love it.
Better late than never. Tons of old stuff to check out.
How do I like this more than once?
the Beatles 4 dudes from England, one of the best bands off all time. Sloan....4 dudes from Canada one of the best underrated bands of all time. Both Bands have amazing Harmonies. neither band will ever be duplicated.
They’re the only band I’ve EVER compared to the Beatles. All You Need Is SLOAN.❤👍
Patrick Pentland: when you have to referee some kid’s soccer game in the afternoon but have to make a music video that morning.
I saw them live in Vancouver! It was awesome I was drunk and stoned and lost my phone then found it
If There ever was a Damn good reason to love Canada....This guys are IT ! Thank you CANADA !
You’re welcome 🇨🇦
We have heaps --heaps!-- more bands who punch above their weight, but Sloan's one of the greats.
I used to love seeing this video on Much Music back then 😎👍🇨🇦
One of THE greatest rock songs of any era! Never fails to bring on the goosebumps and head-bobbing.
The greatest power pop / rock / anthem / whathaveyou song of all time.
This song randomly popped in my head today and it takes me back to the Muchmusic days when I was a kid.
This "is", thee "altimate" song, about, not being "sold out", and, as, among "cliche` others", stands, all-out, of time !!!
AWESOME !!!
This makes me proud to be Canadian, i'm from Quebec and no one's heard of them here, hey come on Montreal,this is the best from Nova Scotia, fantastic, catchy, good musicianship Terri Leckner, Montreal
one of my favourite bands of all time! saw them live in my hometown many many years ago. their music hits me in the soul.
Saw them live at Jack Rabbits, Jacksonville Fl. The best live performance I’ve seen.
Saw these dudes in the early 90's at Guelph university. Rocked my fucking socks off.
Future shop!
Some of the most creative bare bones rock n roll ever. Canadian gold u can smoke or drink. :-)
And another terrific band courtesy of Canada!
AN INCREDIBLY CATCHY SONG TO ROCK THE HOLIDAY SEASON FROM SEA TO SEA.I ENJOYED THE BEAT,BASS LINE,TIGHT DRUMMING,AMAZING GUITAR SOUND AND ABOVE ALL STELLAR GROUP HARMONIES.THIS IS A SONG THAT GET'S BETTER AFTER EVREY LISTEN. THANKS FOR POSTING THIS INCREDIBLE CLASSIC. AR
One of the greatest rock tunes in history... I just love it so much.
Long time fan?
I am more a fan of Odds and TPOH. This song, however, is peerless! @@gamexsimmonds3581
Brilliant my surname Sloan my dad was a musician my youngest brother original punk bassist in a full fledged punk band, my cousin is in Sneaky sound System & Kings Of The Sun, these guys pretty kool
was gonna play this song at my grade 6 talent show but i wasn't good enough at guitar yet... at least now i can play it. love this song!
WE ARE ADMITTING THAT WE ARE RIGHY WITH THIS ONE 🔥 🔥 🔥
The Navy Blues album cover is a very direct copy of the poster for the 1959 Polish movie Pociąg, and this video uses those graphic elements perfectly.
Really?
Why is money city maniacs not every hockey team opening? This is rock at its best!
About to go see them in Moncton for Canada Day today. So excited!
This band makes me want to be Canadian :)
If you admit you were wrong then I'll admit that I'm right. I love that lyric.
Miss you Halifax .........Hey you !
Just popped into my head while stoking the fire... not sure why. Good tune.
Attack of Sloan! 😵
The intro is so fuckin bad ass. This song takes me back
They remain one of my biggest influences
We love Sloan!
i finally figured it out, what draws me to this piece is how musically satisfied it makes my soul, yeah, that's it, that's the ticket!
Halifax boys so awesome, saw them open for STP August 2008 in Vancouver.
STP should've been opening for THEM.
Okok, my favourite album is still definitely "One Chord to Another", but damn, I still love that they came out with this swaggering, arena rock anthem. Still a banger in 2024.
These dudes all compose and play most of the “rock band” instruments…multi level musicians…the real deal
I don't think I'll ever get sick of this song. I always enjoyed the video too, it's well-done.
I hope these guys came out of it with some money. Saw them at the 2015 PanAm Games at Toronto City Hall. Coulda cried.
One of my favourite from them
Saw them perform this at the Troubadour in LA in the late 90s on the Navy Blues tour. Prior to this tune, the band was chatting with a young, shaggy-haired guy who came on to the stage to play drums. That dude was actor Jason Schwartzman, who was fairly unknown himself with Rushmore just released. Jason Schwartman totally pulled it off. Awesome moment and awesome show.
One of the best albums of 1998, and arguably Sloan's best of many great albums. 1998 was the year of Summersault... 98. One of the best music festivals ever to come to the Maritimes... a truly fun & memorable 90ies summer & experience.
I have a collection of favorite moments in my life every time one of Sloan's songs comes on the radio and I'm like "fuck yes, I forgot about these guys." Such a great band, rockin tunes
i have seen sloan 3 times, and they are the consummate professional band. And still going 30 years later!!! Their 2 cd live album is one of my top 100 albums ever.
I was today years old when I first heard of Sloan--and what a great song to serve as the introduction.
Late to the party on these, but better late than never.
Best drummer ever
A blistering great rock song by any standard.
Amazing band. Beyond underrated. AC/DC meets cheap trick.
And the joke is when he awoke his body was covered in coke fizz.
I never knew what the joke is... I finally looked it up... Coke Fizz 🤣
Love it - sounds just as amazing today as it ever did
I am from #Halifax these guys been around forever. Beatles and Oasis blended.
Perfect!!
For woodworking and metalworking project videos.
This was SO GOOD OMG i had forgotten !!!!! Woooooooow my youth 😅 incredible
havnt heard this for years !!! yeah yeah yeah!!!!
awesome
Killer tone👊😎
Neva, heard until I saw a fan, on a uy short, expressed his thoughts. I like it. Like it a lot. No joke.
Even a jurassic rock lover digs this.Rare ballsy rock from 90`s.
Just saw these guys lastnight. Shore club Nova Scotia what an amazing show 🎉!!
Jealous!! I just came back from Chris Murphy doing a Beatles tribute with the guy from Barenaked ladies and an orchestra in Prince Edward County Ontario
I immediately remembered the lyrics after 20ish years, to include “body was covered in goat piss” hahaha
Love these guys!! They know what rock and roll is about!
Happy New Year!
Me and my father for a straight year couldn't figure out what the chorus was when this came on the radio. We both ended singing "Body's covered in goat piss" not questioning what it was. today I found out it's "coke fizz" ffs😂😂
They really are. Great band!
they are tight as musicians - guitar and drums aligned with the bass in the pocket
This song is perfection
There's JET. And then for the big kids, there's SLOAN.
Spittin facts
Wanna hear something really odd? I attended their concert years ago, talked to alot of people in the audience and no one, i swear not one was from Montreal, so weird, i think they are a world class Canadian band, there may have been some from my city, but they're not that popular , for a reason i don't or will never fathom, fantastic, exciting! Terri Leckner, Montreal
1998? I always thought of this as a "new" song... geez, I'm old.
woo yeah good old honest rock n roll
big shiny tunes 3
I knew Sloan before they were Sloan. Listened to their demo tapes in the 1980's
Great tune, great vid!