Apple won't buy any car company because vehicle manufacturing won't produce the desired margins. Titan failed because they realized autonomous driving is far more difficult than initially realized. Wheels, batteries, fabricating panels, electric motors, paint jobs...all too commoditized for their liking. Fisker...dead man walking. Nice design but terrible reviews. $400 million reportedly from Nissan will be a breath of fresh air, but just a breath.
Apple won't buy any car company because vehicle manufacturing won't produce the desired margins. Titan failed because they realized autonomous driving is far more difficult than initially realized. Wheels, batteries, fabricating panels, electric motors, paint jobs...all too commoditized for their liking. Fisker...dead man walking. Nice design but terrible reviews. $400 million reportedly from Nissan will be a breath of fresh air, but just a breath.
Agreed. Apple doesn't like low margins.