The Bizarre World of Chinese “3 Second” Livestream Selling
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- เผยแพร่เมื่อ 10 ก.ย. 2024
- I think we have an overconsumption problem lol
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Ever since I started covering Douyin, the Chinese version of Tiktok, I’ve been deep-diving into the strangest topics almost every week. By next year I’ll be unironically using the SNOW app to edit my selfies, and my bedroom will have turned into an Asian supermarket where I sell clothes made out of microplastics. The main character of our story is Zheng Xiang Xiang, a saleswoman with over 5 million followers. She’s made millions of dollars in a week with her unique way of showcasing items online. She’ll show you an item for 3 seconds and within that time frame you have to decide whether or not you want it, otherwise, it’ll get sold and you’ll never see it again. We’re covering multiple topics like fomo marketing, live stream e-commerce, our permanently altered attention spans, and low quality items given greater value by brand association. Those orange boxes look awfully familiar to the ones Hermes uses. The Bizarre World of Chinese 3 Second Live Stream Selling #edvasian
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Thank you for shedding a bit more light on this! I work in a mall in western Canada and we have a regular customer that is a Chinese live stream seller. Not as speedy as these ladies, but she will regularly come into our store and spend hours streaming, showing off product and always spends a huge amount of money. She brings a collapsible wagon with her and will often leave with 1-2 garbage bags full of clothes. We give her garbage bags because it's the only bag large enough. She does this at other stores too, and other malls in the area. She has it down to a science, its crazy! She brings a little stand for her phone, a measuring tape, and uses little post it notes to label each item she grabs (I assume with names or other info on who is bidding on each item, its usually Chinese characters). There have been times where she has been actively shopping and live streaming in our store for 6+ hours straight. We always love having her come in because she's so nice, doesn't require much help from us, and spends so much money she often single-handedly helps us make like half of our daily sales goal 😅 she also tends to buy a lot of products that otherwise haven't been selling well, she helps us out in so many ways lmao 😂 we're always so curious about where she streams and how her business works, so this video is really informative! Thank you!
hearing this from the other side is so adorable 😭😭 it is a bit wild within itself but it's nice to hear that she is nice
I am even more confused now tbh....
Imagine someone goes in looking for an item but the nice live streamer lady sold it out already 😭
If she livestreams in the store then why still buy it? Or is it just to make sure she doesn't get banned?
@@JudgeyJudgeyable she live streams to see what people want, then she buys however many of that item that people ordered and ships it off to them
The clothes getting dragged off screen at 7:03 followed by the assistant appearing in the background carrying said clothes 3 seconds later gave me life
Lmao me too I was dying 😂
omg I caaan't 😭😂
I can’t breathe they are mopping the floor with them 😭😭😭
im dying 😭😭
Me too! I saw that! 🤣🤣🤣🤣🤣
10:31 missed opportunity to say that she sold 10 flats in 10 seconds _flat_
Just one word away from a gift wrapped joke!
lol
Reaaaal
💯
saw ur comment before that part and thought you were referring to someone selling falts as in shoes. Selling flats as in property is INSANE
My mom gave me a great tip to know if you should really buy something: Think of the price and ask yourself, would you rather have the item or someone give you that amount of money to not buy it? For example, if an item is $20, would you still want it if someone gave you $20 to not buy it?
Problem is, it's like a couple of bucks for the shit quality.
What if I say both 😓
@@unturned6066 exactly it's so cheap they don't even get mad it's bad quality. "Oh well, I got a deal" 😒 people need to just learn not to buy everything they want and actually think about their purchases...
I would take the $20 and buy it with it 💀
This is so smart
Dude, you are so chill. Watching you is like watching a stoned, unfazed cat describing the world slowly falling apart
Hahahahaha
I love your comment hahahaha
That is the most perfect, spot on description of Edvasion, I love it!! 😂
Yeah he speaks in such a soft tone
That is accurate and also why I'm here 🤣
This type of advertising doesn't work with me because of how little care they put in the product after flashing it a brief second. If that's your product, you don't want it tossed to the side like garbage. None of the items shown, had little effect on my buying impluses.
Im compulsive so i def cant go on these lives
Exactly even when I'm at a store I'll always pick the box with the least damage. Watching scumbags deliberately open and lick products has made me neurotic
And it's probably all garbage polyester anyway, they're ruining the planet
Same
they don’t sell you the very clothes they dropped on the ground. those are just samples for presenting the product. the clothes you buy that they sell are stored elsewhere, clean and pristine.
Honestly I am totally mesmerised by the movement.. like the speed and smoothness of bringing in and throwing back the stuff is so mesmerising. IDK what any of it is - by the time my brain processes one item there's been like 7 others shown - but tbh I would watch this just to see the boxes slide in and out without a miss
Right?!! Like I like how she does it!
Visual task ASMR
I used to be mesmerised by sellers perfectly and quickly wrapping gifts; pros ironing shirts
@@mishXYits the beeeeest kind of asmr
find work in the shipping industry
You are in desperate need of a hobby, and I don't mean that meanly.
I took some marketing classes in University so this one time I entered the supermarket 100% conscious that they're arranged in a particular way so that people need to walk aisles with non-essential stuff to get to the actually essential products, in order to sell the former ones. So I thought "they won't play me like that, because I know their game." 30 minutes later I was on my way home with 9lt of Pepsi because 3lt Pepsi bottles were on discount; "oh no, I got played anyways."
At least I had Pepsi for like 2 weeks.
In a way people aware of marketing tactics are actually more vulneable to them. Because they are more sure of themselves, they aren't as guarded to them
My store has fresh produce 🥕 🥗 first: I don't have junk food at home
I used to shop at Kroger because they had all my stuff, including the impulse purchases I actually want, in the same area. They spread it throughout the store and I rarely shop there now because it's just so confusing.
There's a whole ass middle eastern section and the tahini is in with the peanut butter!
@@Kleines97Exactly, I use a list too.
Use your brain next time.
This really is getting more dystopian. It's disturbing.
yup. im kinda outshopped just by watching these but then again i fkn hate shopping... dont know how women do it for hours and hours and hours...
gosh! that makes so much sense! thanks! i love me some evolutionary psychology!@@Eet_Mia
That’s China for you. The most soulless place in the world.
@@saanasalonen8684window shopping…
This is less dystopian than people camping outside stores to buy the latest gaming console/gadget.
I got brain overload just by watching the items fly by so fast. Interesting form of marketing. I can see how it might appeal to some people, luckily I'm not one of them.
What… who does this appeal to?
@@theswissmiss69 Exactly my question. How did 14mn sales in a week?
@@theswissmiss69 People with short attention span, like, the dozen of billion tiktok user.
Views make money too
Fun fact: Marketing works primarily subconsciously. You know want Tide is? Disney? McDonald's? I'm so glad marketing doesn't work on you!
This is the most bizzare thing I've seen in my life! 😂 HOW in the world can you make a split second decision to buy what the streamer sells? 👀
very very very last stage capitalism dystopia
Easy when it costs $1-$3, many people have the SHEIN/WISH mindset of "Well even if I don't like it or regret it after it arrives, I've only lost a few bucks (and that's not a big deal)".
Wouldnt 3 second video view better than a review from a stranger and blur photo that doesn't help much
@@fatisummer9106no... Do you just trust sellers like that?
People just don’t understand the population of China makes it different from every other country. There are 1.2 billion people in China, that’s like 3.5 United States, all are fluent in e-commerce. With that client base, you can sell anything anytime, especially for a cheap price.
Tu be fair, we have these in the west. The “20 Amazon kitchen finds you didn’t know you needed” is basically the same thing
Except that it isn’t livestreamed, with the products getting thrown onto the ground.
But they actually give you information and demonstrate the products so I don't think they're very similar.
@@yourfavouritehydraoh yeah I'm low-key addicted to those vids but I still don't actually buy each thing. I could never just click buy for seeing something for 3 seconds.
except you get more than 3 seconds to decide if you want them or not
@@idalia799 me too! So many cool gadgets that most people have zero actual need for but the videos are fun and you can make an informed decision on whether or not to buy. I watch those often in my shorts recommendations but I've never bought anything.
The apartments sale is honestly really impressive. I wouldn't think it was possibile to find enough super rich and super dumb people in that short amount of time
I have worked with upper management and they are willfully gullible. Think Theranos 💀
I will call it Chance Marketing, because it depends on how lucky you are to get necessary or unnecessary products.
Take into account these flats are in China- tofu built and nobody will be actually living there. Their property bubble is insane
@@KennaDeMerkedohow does that make it easier to sell 10 of them for 500k each?
@@awijaya2116 yes, much easier Stop thinking it's the same as buying a flat anywhere else
watching the other woman stand awkwardly to the side waiting for an opportunity to slide in and take over reminded me so much of working retail waiting for a coworker to finish a big transaction so i can give them a break lol
Probably making the same amount of money
Terrifying. This is literally what I’m writing my final essay about for my class- hyper consumer culture
The times we're in....
I was so scared and freaked out (because I could tell about how many people were working within ten feet of the first woman at all times) and it made me feel immensely overwhelmed and claustrophobic. I think I’m going to cry over it. Was so scary.
@@biguattipoptropicaimagin the amount of products getting thrown away by the consumers because of low quality 😢
Currently, in America, Our GDP rate is mostly 70% of consumer spending. 😅
Actually reminds me of those superfast bidding events. Where the hosts of the bidding talk really really fast. Like on those USAmerican series ''Storage Wars'' etc.
It's called an auction. The person who talks fast is the auctioneer.
This is such a good comparison. I guess this lady's job title is "live-stream auctioneer"
I already have trouble processing things, I legitimately cannot tell what was on screen until about 5 seconds after so this just doesnt work for me and I'm just confused and overwhelmed
Just wait till XiXi PBS teaches the alphabet 😂❤
I thought the same at first but during the second clip I started focusing more and seeing things I would like, if you see it all the time you'd probably get used to the fast pace. Like when you play a new videogame.
I am totally out of loop how this even works... is it bidding system? Like I don't use any shopping apps or payment apps on my smartphones.( only order on my PC and only physical things I need, with video games it's different story 😅 ) I don't really watch live streams. I barely can write simple message in chat before everyone is two talking subjects ahead.... I am really slow because of overthinking everything😅
not to mention i keep making prolonged eye contact with the saleswoman
@@Acinnn It's likely all factory surplus stuff, limited supply and basement prices. Buy icon pops up in the app for everything and everything sells out immediately because 1 USD for shoes is crazy
I used to be a chat admin for one of these livestreams for a seller in my country, and oh boi do i have news, it's really really hard work to keep track of everything going on at the same time.
Like one second i need to label who bid what, another second I need to clear out disputes between buyers about their internet connection and who got what item first, etc. Although I'm not as fast as the Chinese ladies, my reading comprehension really got better cause my eyes are now trained so fast to cath usernames in the speed of light.
did u get % of the sales
That's interesting, I was wondering the whole time how does buying/bidding work, because it wasn't mentioned in the video at all. Do you just write comment with name of item on such livestream and if you are the first one, some admin gets in contact to finalize the purchase?
@@Fritek7 I think they have a bunch of number ordered links which you can get the products at. Don't fully trust but that's what I heard.
I can never understand how someone can decide what to buy with these livestream. I have to scroll through shopee for 3-4 days to check the description, the review, compare the price and quality of the product with different sellers before I decide to buy something
Good for you
Same. Now,I just add to cart items I wanted and waited for the livestream voucher discount to buy during Shopee Live. I don't even bother to watch the live most the time.
because you are a smart consumer, the people buying these products off of these streams are over-consumers. please continue to be smart!
in this case they limit the seller and item choices by offering different items from one seller
It's not about deciding to buy, it's about not giving you enough time to decide not to buy
The fact the guy showing clothes just drops them on the floor 😂
I cried when he threw the cute dress
he could’ve at least repositioned the camera to hide the floor ☠️
He's telling us to pick that shit up if you want it
That horror movie comment got me… I found the dragging of the items off screen uncomfortable, I couldn’t stop focusing on that part of the screen, and it wasn’t until you made that comment that I realized why 😂 Such a good line!
And then there's me who thinks twice/three times if I really need it before I decide to buy something. And 75 % of the time I don't need it.
I think on major purchases for WEEKS. sometimes MONTHS. I’ve been wanting some sort of cowboy hat since June, and I’m finally ready to actually buy one cuz I’m pretty sure it’s not a retail therapy impulse.
@@owlrecluse2234 then when you're actually in the store, you decide you didn't need it and just go home without buying anything.
10 apartments in 10 seconds sounds so dystopian
Ikr
you will own everything and you will be AND IT'S GONE
They’re deliberately putting your mind in a state of anxiety & emergency
Not really. Have you ever bought from these types of sellers? Or are you just assuming?
People who don't want to buy the products won't buy them, and people who do will do. You wait for the product that you want to buy, the price is mentioned and you should have known beforehand how much it retails, then you either buy it or not. If you don't get to buy it, you look for another seller.
If you don't mind paying more, you just buy it normally online.
At least this is better than the QVC segments spending 5 hours on one cheap, ugly item at 100% markup in price convincing you that you want and need it and threatening never to show the next item until they make enough sales (telling you there’s ONLY 50 left and you are running out of time with a 4hr countdown on the screen)
Nah, this isn’t any better. At least the QVC/HSN people are selling _one_ item over _100_ plus. That one item is, at most, somewhat okay quality.
Don’t praise this shit just because it’s fun to watch lol. So backwards.
All this does is quite literally promote fast fashion and encourage it even more … not only a major environmental disaster, but horrible working conditions/slave labor and pushing how people need to buy more and more and more shit that they don’t need to just ultimately throw it out and have it end up in a landfill somewhere because the quality is so poor due to the rate of manufacturing. Overconsumption is a massive problem right now - none of this should be okay.
Lol both consumerist nightmare bullshit. None is better, both the worst
qvc is way better for asmr and dozing off to. And sometimes you get classic bloopers. This chick is soul less and boring repetitive
@@TwoBsyeah. QVC and this tiktok shop stuff are two sides of the same coin. They target different audiences, but all their products are made in the same place, and they’ll all end up in the same place. In 15 years when gen alpha start getting jobs and earning money, there will be a new method of marketing to reel them in too that I’ll probably find annoying and stupid like how this guy finds qvc annoying. They’re as bad as each other.
Reminds me of that professional model who quickly micro moves a whole pose skit so that a running continuous camera can get her in an outfit in 30 poses in 15 seconds.
My 5 year old niece does that. 😂 I dunno where she learned all those moves from.
i'm concerned about how much of that 14 million the livestreamer actually sees at the end of the day. thinking about the amount of stuff she sells, the amount of assistants needed, everything outside the camera basically.
Oh and I bet the 14 million is in sales and not profit.
At these prices, the margins have to be nothing. 1USD shoes don't leave much room for profit. This stuff has to be factory rejects
@@davidy22 you have no idea how brutally US presses other currency value so USD still stay in power. 1 USD has plenty room for profit because USD's value 😅
I was screaming when they just changed the presenter on stream. I cannot believe that they did not want to take a 20 seconds break from streaming. Bruh...
me too lol, as in, don't they have a spare mic that they have to take it from the person on screen?
they took "flash sale" quite literally 😂
You had me in stitches with the clothes that get dragged away like a corpse comment. Thanks and well wishes for a speedy recovery.
I gotta say for me, it wasn't the "missing out" on the item but the fact that someone is going through things for me and I can quickly say "I like it, I like it, I don't like it", is like shopping made way easier.
Same here! This concept sounds like my thoughts while shopping just said out loud by a nice employee, and I don’t even need to go to said store! I browse, I hear the price of every item, I have the few seconds required to bring my attention to something I would like or in my taste
Nowdays in big chinese market ,you can see girls on stage trying clothes super quickly for you to see ,honestly you cant help but just stand there and look
I agree, but still think 3 seconds is way too fast. If it was at least 30 seconds or a minute (showing the product closer to the camera too), I would be a lot more inclined to buy.
@@MarianadeOliveiraSaitu mmm give it a shot, just as soon as you see it think yes or no. It is true that if you had the 30 seconds you might like a few of the ones you said no to in the 3 seconds but because there are so many more items you will still end up with a lot of stuff, even when you miss out on others.
@@johannamendez1328 but it's just buying stuff for the sake of buying stuff
Say it with me: It's not really a "deal" unless you'd already planned on buying it!
3 seconds is pretty generous, i was struggling to even focus my eyes on every knew thing that came into screen 😭
Something about her voice and look along with the flying boxes, just works, I can't even explain it, it just works. The others not so much. Also how she cut in to take over from the other girl👌
This lady is getting an excellent low weight, high rep workout for her upper body. The air hockey potential is high.
Now I want to see an air hockey match between two of these ladies, still in the identical dresses, but with red or blue shoulder beads to denote their team affiliation.
This TH-cam channel is underrated! The commentary on this channel always makes me laugh and think more critically about the why behind these topics. Thanks for another great video and happy holidays ❤
As a person that wants to see the clothes irl, touch the material, try it on and consider if i wanna buy it thrice, this is not IT for me.
that's gonna be the next social media, 3 second video clips. let's see people be famous off that
I mean, people did get famous off of 6 second videos on Vine so.......
@@asserehe5075 I miss vine every day
That’s literally TikTok
@@wildwitchwestyour the type of people that get idiots famous giving views to a bunch of uneducated
@@Mokawoo TikToks are longer than vines
This kind of format perfectly sums up the way of fast fashion and throwaway culture.
it's a smart move tbh, the panic for consumers missing out on cheap deals paired with the fact it's shown for 3 seconds means they can't think rationally about whether they should buy it, then they impulsively purchase the item
mostly what the chinese livestream seller is saying are just numbers. I'm assuming the numbers correspond to the item for easy ordering on the customer's part or the price of the product, plus some brief description of the items now and then.
All of them except the shoe seller were saying prices
As a german, this is actually how they scan your items here. A bit faster even, and you feel the same way you feel when watching her videos.
There’s a scene in the dystopian movie THX-1138 where THX (Robert Duvall) stops at a store on the way home from work and buys a small object. He takes it home and sets it on a table. The object is just a geometric shape that does nothing. A few moments later, he throws the object in the trash. Sadly, we have reached that level of blind, pointless consumerism, buying to buy, instead of using that money to better your life.
I own this movie, it's one of my favs; directed by George Lucas before filmed Star Wars. That's a great scene. Endstage Consumerism where people literally buy "something" just for the sake of buying. The product serves no purpose. No different than collecting multiple Stanley cups that sit on the shelf unused
I still prefer to go to a store myself, and look over an item. Texture is very important when it comes to clothes, looking over the cut, pattern, material… Watching these video clips is just anxiety inducing.
The lady is making reconsider my career choices
The OG lady and her team are amazing. To work that quickly and smoothly is normally a miracle and a half.
What I find noteworthy here is that all the items are in a box. They don't need to be in a box, but they are. This is unboxing, condensed to the shortest form possible. They could have just put the items on a conveyor belt, but the one second you don't see the item builds up the slightest bit of excitement and wonder, even if you already know what level of quality to expect.
Basically they are telling the price of said product and the livestreaming marketplace app whenever they make a sale. It's called "fast selling" kinda like what you see in an auction but much quicker since they are not selling those fancy pieces of art or something worth tens of thousands or millions of dollars but rather something accessible to everyone.
the efficiency of showing products is not the top priority. Giving the potential customers the feeling that the items will be well-packaged during transportation is important.
as someone who grew up with these kinds of things as the norm (i'd be in the warehouse helping my parents restock the shelves before a livestream) im cackling while yall's heads are spinning off
but seriously it's absolutely crazy how lucrative livestream selling can be, especially if you do it right
edit: after finishing the video, im starting to think that the confusion/anxiety is half-owed to not understanding the language. im chinese and i felt perfectly fine watching the livestreamers but that might just be me
How old are you?
EDIT: If you're a minor, don't say your exact age or any specific info, you can just give me a generation range (Millennial, Gen Z, Gen Alpha, etc)
I understand what she's saying, but the anxiety comes from the speed at which she shows the products. It's too fast to make a good decision, which is the point. Definitely triggering into FOMO.
Damn you must be really young
@@choufreakyc It's not FOMO, more like removing all the marketing tricks and making you focus on your first impression of the item itself which is especially important for clothes. If something shows up for 3 seconds and I'm still thinking about it 10 minutes later then I know I want it and will look up the details. When people have all the time in the world to read the details they end up convincing themselves into buying stuff that looks good on paper but they end up not wearing; it's a common problem.
@@yumine_ Silly goose comment
Why would they only make one of each product to sell? At the most, they may want to give the impression that you have to compete to buy it but that would just make them lose out on more sales
I do appreciate you acknowledging that it’s similar to the door to door sales approach but repackaged. However, given that the door to door sales has a physical and temporal limitations on the number of people you can sell to and this doesn’t… it is immensely more dangerous.
and that why we have cool down periods - at least in the west - god knows what happening in the CCP hellscape.
Wait, at 13:13 look at the blurs around their shoulders, those two women are so filtered even during this and you can see it distorting the edges of the boxes around them.
Edwin has me in a chokehold😂😂 He's so handsome and has a great personality.
Simp
Why do so many young women have these choking fantasies nowadays? Serious question. It's all over.
@@Woo_Woo_Woman???
@@Woo_Woo_Womani may be wrong, but I think the chokehold here is just an expression which means that they find his content very entertaining.
@@daughterofchatblanc I sincerely hope so.
Thanks!
Instead of reverse Asmr it just feels like Asmr to me. My brain just feels so calm for some reason. Her voice, the sound of the box be pushed, the lode quickly being flipped off, and the sound of her grabbing the item. It’s not particularly quiet and actually is going quite fast but my brain just feels so calmed by it. Maybe it’s because I used to sleep in my school’s cafeteria after school.
My thing is, how do you even start doing this?😂 like was she slow at first and then overtime? She had enough customers that it just sped up? Or did she just start super fast and trick a bunch of people into panicking and buying? And if it’s the second one, how did you get the customers in in the first place?
This seems very corporate, there's so much stuff here, massive staff required to actually operate the sales, buy buttons, shipping and the off-camera item moving, I suspect the people on camera are about as involved in this operation as the weather girl on morning news. Given that, I would figure they're reading a teleprompter. The stuff is all so dirt cheap that it can't even be knockoffs, no one can make a living selling shoes for 1 USD and shelves for 2 bucks, so I believe this is probably the factory surplus market that already existed in china that decided to try use tiktok as a faster way to sell their surplus.
@@davidy22 no, I believe this is true too I! I just wanna know how the live stream started you know?
@@Sunshineattacks3 Just a business decided to get on tiktok and hired some people. Don't think it's much deeper than that
The way the background warps around her because of the slimming filter tho 💀
i still don't quite understand the logistics, probably because of the language barrier, but it's bizarre either way to watch someone buy a thing they saw for a fraction of a second. especially a clothing article or shoes
Watching that would bring on an anxiety attack! I hope you feel better soon!
For me the piece of the presenter throwing the item away, or, in the man's case, dropping it onto the floor, really encapsulates the meaning here: disposable trash.
Your commentary is brilliant. Deeply funny in a sardonic way
the way those women slap around the boxes is so weirdly mesmerising
I’ll be thinking about orange boxes sliding off tables all day, Zheng Xiangxiang has cast her spell successfully
This doesn't even make sense. How tf do you even buy something? Its on screen for 1 second. Are all these items available to browse through? Or do you just click "Buy now" during that second that the item is on screen? What happens if you miss?
This is just absurd.
Everyday I understand the internet less.
Being here for the beginning of the Internet has only made things more difficult I think lol
exactly, i wanna know too like how does this even work?
Exactly! Im so confused about how this is supposed to work.
That a generation might grow up and think this is completely normal is wild to me.
2:02 they sell only cheap, knock offs. Those products are very cheap, both in price and in quality. That is why it gets sold so quickly.
They don't want you to see the inferior details
The unboxing was what made it satisfying for me...
PRAY FOR MY SOUL
It's the anticipation that was created before the livestream, people just don't care, the moment it's posted, they click the link.
honestly after watching it for a while i think 3 seconds is more than enough time. maybe too much, even.
6:50 Malaysia represent! lol I think I can explain why this is a thing now. Tiktok users commonly scroll fast between live streams, takes one or two seconds to decide whether to stay at a live feed or move on. So sellers had to be fast to capture their attention. if customer wants the stuff, they don't have to worry, there's a shop now icon on the bottom left of the screen which will pop up and lists the items she sells.
Oh man I remember when I was in this wholesale accessory store in S. Korea there were so many people live streaming in the store! Next door they had a clothes shop which was just like a giant storage house of clothes and live streamers. It wasn't has intense as these videos but it's interesting to witness irl.
And I think most of the streamers are Chinese and selling items to Chinese customers. Also, Korean department stores employed Chinese live-streamers to work for them.
I am from Burma. Same business model is really rampant in my home country as well. Lots of famous celebrities selling clothing to properties online.
These are pretty old news, the 3-second seller got the ENTIRE site to change their livestream rules so she jumped ship.
They covered that in this video
Maybe I’m just poor but I saw those orange boxes and immediately thought temu. I didn’t know Hermes had orange boxes till literally seconds ago.
The James Harden clip (big bearded guy) actually shocked me. Like wow, we are so deep into Fomo driven consumerism that it’s starting to feel like a dystopian end time film
Even he looked shocked he was there! 😂
I'm very impressed in the part where she was taking us around the warehouse and she said she memorised all the prices. ALL of them
2:13 German Aldi Kasse be like 💀👍🏻
Damn, the way that woman switched in made me think of those car racing pit stops.
This doesn't give me fomo or animate me to buy stuff, it just overwhelms me and gives me a headache. I have no idea how anyone would make money like that 😅
Your references are on point. Your production is phenomenal. Your voice and tenor, makes me want to buy things I''ve seen in less than 3 seconds.
@2:20 The fastest cashier in the world....laughs in German😂😂
9:09 not the cat walking calmly in that trashy warehouse 😭
Lol at the filter warping the things behind her as she moves
This overconsumption DOES damage the planet, it’s not only that those plastic clothes will desintegrate with a few washes, it’s also the shipping, the packaging, the factories running, the petroleum refinery and extraction to make the plastic... and so on, by buying those things you are also giving money and power to the factory owners that get rich while the workers can barely make it
So marketing was invented originally to deal with the massive overproduction which industrialisation was creating at that time. Culturally people were accustomed to having very little prior to industrialisation. If you owned a big textile mill with thousands of shirts or dresses coming off the line every day you had to convince people that one set of clothes for every day and one for best/church was not enough in order to move your goods. Hence advertising, catalogues, publicity stunts etc. to convince people that enough to get by was now torture and what they needed was more and more.
This has progressed with growth in both media and production tech ever since. It makes sense that 30 years into the internet age, in the country with the most production capacity for physical goods, the marketing would need to be this aggressive in order to deal with the insane excess.
Just found this guy, love the cool, unfazed and dry humour😂🎉
“…could make its way over to North America.” I think we are doing that. I sow a video that people do live streams walking through Walmart selling item. Not at this speed. But it makes me think of livestock auctions an how fast they would talk.
The guys in the background is what makes it so funny for me. They be cheering her on and saying “pretty” “cool” “trendy” “cheap” to every item she shows us😂
It's not about FOMO, more like removing all the marketing tricks and making you focus on your first impression of the item itself which is especially important for clothes. If something shows up for 3 seconds and I'm still thinking about it 10 minutes later then I know I want it and will look up the details. When people have all the time in the world to read the details they end up convincing themselves into buying stuff that looks good on paper but they end up not wearing; it's a common problem.
Another phenomenon I wouldn't know about if I didn't watch you. This is the most amazing thing I've seen in weeks. Thanks!
1st time I saw this live is when I went to the Canton Fair, in a packed booth of inquiring foreigners. It's crazy! 1 guy is manning the phone and being the cheerleader, 1 was doing the fast talking and 1 girl was catching everything thrown down the table 😅
13:20 the distortion on the boxes on the left side! So you can't really process what you are buying and it's form is also manipulated! Totally agree with the opposite of ASMR!
I like her movements when she opens and tosses the shoe boxes, but when I try to concentrate on the product itself (especially the shoes), it feels like everything looks the same ^^'
this reminds me of the time when i used to work at Abercrombie and a large group of Chinese women would literally wait for us to open so they can bulk buy our clearance items. i always wondered what it was for. i thought maybe they were buying for their large families to send overseas but it was so strategic and frequent that that just didn't make any sense. but then i learned how selling works in China and connected the dots. the company soon started enforcing some rules that lowered bulk buying for this purpose, but tbh, i didn't bother enforcing them lol. they were overpriced anyways, might as well let them resell it and make a buck
Who's going to tell everyone here that the stuff you buy in American stores and Amazon all come from the same places as the items in the livestream. They're just marked up like crazy cause we're in America. 👀
This is a great video for anyone new to speed selling. I would love a follow up explaining the dynamics of how these items are purchased, (I imagine through pressing a "buy" button?) What is their return policy if any? So interesting. Well done
0:13 HELP THOSE PICTURES ARE SO FUNNY
Just a tiny note from a middle aged woman with adhd - her way of presenting items is fully in tune with the way I observe things on a daily basis. I could see every detail in those three seconds and knew precisely which items I'd be interested in. Since my brain is wired to work better when under pressure, this it easier to be rational about it than when sitting in front of a photo of an item and reading highly personal reviews.
i am suspected to have adhd and i actually really dont mind the format of presenting items like that :D
theyre cheap items because theyre made by underpaid, underaged and overworked people with no workers rights or safety measures since it's the only money they can earn presently to afford the basic necessities to live.
She must have done something right and if she can make a viewer buy something that quickly without thinking if they need it
I have to admit i do feel dizzy and irritated
Part of shopping is lingering before spending ..meeting a friend fro lunch then wandering around trashing quality and prices . 😂😂😂😂
Newbie here! love your humour and unpacking of all the stoopidity surrounding us!