How To Use Google Analytics To Create Google Ads Audiences

Discover how to use Google Analytics to create your Google Ads Audiences for your search, display, and video campaigns. We go over some different examples and strategies that you can use to create Google AdWords Audiences to drive more conversions and increase the conversion rate for your campaign. One of the best ways to improve your conversion value and overall conversions in Google Ads is to use data from Google Analytics. You can see a lot of different data about your audience and your website visitors by using Google Analytics.
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We first start by opening our Google Ads and Google Analytics accounts. You want to make sure you have Google Analytics set-up on your website so you can use your website traffic to find Language Targeting, Location Targeting, Geo-Targeting, Interests, Affinity Audiences, and In-Market Audiences. When you are setting up audiences through your Google AdWords campaigns, you need to make sure you are incorporating your most profitable audiences. You obviously want to use options like Remarketing, Similar Audiences, In-Market Audiences, and Custom Intent Audiences, but what about finding the Age, Gender, and Location of people who visit your website and convert? You can do all of that through Google Analytics with ease.

[@Surfsideppc]

Please let me know if you have any questions about building audiences by using Google Analytics and Google Ads. Thanks for watching my video!

[@NaveenKumarsoma]

Hi Surfside PPC Team, I want to know how to target the audience who watched my Video (which is placed in landing page) 50% and I also want to know how to target the audience who browse my whole website until the bottom. Please give this information I am searching for this for a long time..

[@oliverwalker45]

Thanks for the video, it really clarifies a few points I did not really understand.

[@VersaceNo11]

how to build local business campaigns but serving clients arriving from around the world. My business is located at an international airport.

[@Surfsideppc]

You can use Location Targeting and target people in specific airports. For example, you can create ads that only show to people in LaGuardia airport. I went over some location targeting options in more detail here: th-cam.com/video/FOOzuFkSwDs/w-d-xo.html

[@PrasantNaidu]

Liked how you explained and focused on the integration of analytics and google ads. Good luck and thank you :)

[@youconnect2111]

Hi buddy. Could you please let me know how to fix the critical error coming at the time of connecting analytics with Google ads?
When I click on review tag, it asks me to add custom metrics etc....

[@Surfsideppc]

I'm not positive, it should connect if you are using the same Google account for both Google Ads and Google Analytics. You will need to make sure you have Google Analytics properly installed on your website.

[@lioalarcon2336]

Great content!!!

[@Surfsideppc]

Thank you!

[@sunnychaitanya9175]

Do you offer any course on programmatic advertising like double click bid manager???

[@Surfsideppc]

No, I don't have any paid courses at this time.

[@sunnychaitanya9175]

Ok cool thanks for the reply..but how about programmatic advertising are you planning to make any videos on it...

[@Makash_432]

I cant create similiar audience please help. I can't see any option for that

[@Surfsideppc]

Similar Audiences will automatically be created when you create your Remarketing Audiences. After you set-up your Remarketing Audiences in Google Ads, you will start to see Similar Audiences available several days or weeks later.

[@abrotherinchrist]

Can you layer audiences? For example, can I target only homeowners showing roofing intent, basically combining two audiences into one (detailed demographics and in-market)? It appears to treat the two separately but I want my ads to show only to people who fit both those criteria.
Do you know if there is a way to talk to US representatives for Google Ads support? The Indian support is terrible. The language barrier is virtually impossible to deal with.

[@PatrickTT]

How can I target the Remarketing Audience in Ads exactly? (For your example: Where do I find the "Beach Bedroom Decor Remarketing" Audience in Google Ads?)

[@w.a873]

thanks a lot for this video , it was very informative .

[@DejaDrewit]

brilliant. thank you!!

[@ExploringAlpha]

Thank YOU THANK YOU THANK YOU!

[@Eskimoz]

Impressionnant