NEW Google Analytics Audience Builder in Google Ads

The new audience builder in Google Ads lets you create audience lists inside Google Ads using the connected GA4 (Google Analytics 4) property. In this video, you will learn how to create an audience and an important step to ensure you can create GA4 audiences in Google Ads.
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[@esmusssosein5033]

Hi Benjamin,
my Audience in Google Ads is somehow not populating.
I also connected GAds to GA4 and enabled audience signals AND accept the acknowledgment.
But my GAds audience is very small and will not grow. I have an Ad spend of 15 Euro per Day and do it for a month.
I also have 277 Clicks in GAds but my GAds audiences are almost empty.
How to fix that audience problem?
Have a nice day!

[@adriavalexander]

I followed your instructions, but the audience page doesn't load after pressing "continue". It remains blank.

[@benturner8641]

Thanks for the great vid as usual. My audiences aren't populating in either Ads or Analytics after an hour of waiting, despite having all relevant permissions. Typical Google 😂

[@bryanrobb4060]

Thank you so much. Does anyone know of a way to bulk upload audience data into either Google Ads or GA4 (vs manually one at a time)?

[@ahmedmadbouly409]

I need some examples for the audience. I will give you an example later After I did a tracking process for the site and now people enter the purchase page, the payment page, and the rest of the pages, how can I implement Audience for this?

[@LovesData]

You will need to add additional conditions to achieve this. You will probably also want to create it as a sequence. And for more audience list ideas, you can grab my resource at secure.lovesdata.com/flodesk/audience-ideas

[@soudanielmacedo]

Hey! I was having some problem with populating and using audiences from GA4 to GoogleAds. So I've done "Data Collection/Google Signals" setup last Wednesday and now not only my audiences are empty, but my campaign events too. The events and tracking were perfect before, but now all the metrics are empty so as the audiences. Has this ever happened to you? Any tip?

[@hanamitchell2446]

Thank you Ben, I got stuck exactly at the same point with the Admin role so this helped me out. Is there tutorial on how to create custom audience for customers who had product in cart but did not complete purchase? Thank you

[@AdrianBold]

Excellent. Brief, clear and useful. Thank you.

[@bobandjenn]

Thank you for the tutorial! I still see an older design/GUI on my Google Ads. Is there a way to switch over to the new design? I don't show Tools > Audience Manager yet. I still have "Audiences" on the left nav

[@timwalker1897]

You should have 'appearance' in the top right tool bar. Clicking that gives you the option to change to the updated design :)

[@DimitraRetzou]

Hello, so I have created the audience in the past and it's not populating on google ads even though when I do the same on GA4, it has like 8K users. Any ideas?

[@schorschanggeschnitte]

I can only repeat AdrianBold: Excellent, brief, clear and veeery useful (as ever). Thank you so much 🙂

[@Binks1112]

can you do a competitors audience list? or anything of that such in a pmax?

[@PomaranczaPoczestujSie]

why page_location not page_view where page_location = /product ?

[@LovesData]

page_view is the event. That would match all pages on your website. page_location is the parameter you can use to match particular pages.

[@PomaranczaPoczestujSie]

@@LovesData page_view AND param for page_view: page_location = /product

[@LovesData]

Yes, that works too, and is more precise. Mine will trigger on the /product page with page_view and any other events.

[@pixelgap]

Nice tutorial. Thank you

[@LovesData]

Thanks for watching. I'm glad you liked it!

[@wijayasribandara3635]

Thanks a lot Ben as usual really helped your explanation

[@15minclubyoutube]

Very helpful, thanks.