Please let me know if you have any questions about Attribution Models in Google Ads. I like to use the Google Analytics 'Model Comparison Tool' report under the 'Conversions' tab and then the 'Attribution' Tab. From there, you can see what specific attribution model would be the best for your Google Ads conversions. If you can use Data-Driven Attribution, that's the model I would recommend using. Thanks for watching my video!
Thank you for this video. I have one question. How do you use this Attribution Models and Conversion path to optimize your campaign media-wise? In my limited experiences, most of the conversion paths seem to be very similar and it was hard for me to make certain decisions based on this outcome. Is there any way for me to leverage this result into campaign performance? Thank you in advance!
Glad you found it helpful! I use the Google Analytics 'Model Comparison Tool' and 'Top Conversion Paths' reports under the Conversions tab. I use Time Decay a lot because it gives credit to all clicks along the path, and if someone clicks on my Google Ad and then returns the next day to the website directly to purchase an item, I want the click to get some credit as well.
Amazing video, thank you! QQ: If I have already had last click attribution for a while will it somehow mess up the campaign if I change it to to other attribution model or this can been done frequently for testing purposes? Thank you!
What is the best for selling products on website? Even reading the help center i can't understand what is the best to use for afilliate program. I'm currently using ''last click'' and it's working property. However, i ran into that option in order to undestand more about each type of attribuition model. It looks like that it's easy but at the same time it's not. Thanks for sharing.
I have one question. We can find a conversion from which attribution model whether the first click or last click. But what is the use of that? Basically, we need to find keyword or ad copy which we are getting the revenue right? By this thing what is the use? I just want to clear this doubt. Please anyone can help me? why Google analytics introduce this attribution model?
Superb explanation. I had been working with GA and learnt attribution model on my own but this explanation makes it further clear. Kudos and thumbs up for your efforts and video. I was looking to export data driven attribution model in big query. What is your thoughts about it? How can we do it.
I really like to watch your tutorial video. The way of giving understanding about PPC topic is so easy and understandable for everyone. I really want you to cover adwords account interface to give understanding of important metrics of adwords. Hope you got it. :)
I was just looking for info on this. This has got to be the best GoogleAds learning channel or TH-cam. Thanks!!!
Man he is always on point!
Please let me know if you have any questions about Attribution Models in Google Ads. I like to use the Google Analytics 'Model Comparison Tool' report under the 'Conversions' tab and then the 'Attribution' Tab. From there, you can see what specific attribution model would be the best for your Google Ads conversions. If you can use Data-Driven Attribution, that's the model I would recommend using. Thanks for watching my video!
Surfside PPC please make one video on Dynamic Remarketing & TH-cam remarketing thanks
This was super-helpful Corey. Thank you!
Thank you for this video. I have one question. How do you use this Attribution Models and Conversion path to optimize your campaign media-wise? In my limited experiences, most of the conversion paths seem to be very similar and it was hard for me to make certain decisions based on this outcome. Is there any way for me to leverage this result into campaign performance? Thank you in advance!
Glad you found it helpful! I use the Google Analytics 'Model Comparison Tool' and 'Top Conversion Paths' reports under the Conversions tab. I use Time Decay a lot because it gives credit to all clicks along the path, and if someone clicks on my Google Ad and then returns the next day to the website directly to purchase an item, I want the click to get some credit as well.
Thanks a lot again and again!
Thanks man! I finally understood Attribution model!
This video was super helpful, thank you so much! :)
Thank you!
Very helpful video! Thank you very much for this good explanation.
Amazing video, thank you! QQ: If I have already had last click attribution for a while will it somehow mess up the campaign if I change it to to other attribution model or this can been done frequently for testing purposes? Thank you!
Thank you for the video, you touched on some key points that I needed clarity on. Thank you
Q: Does the attribution model you select for conversions affect the search attribution report?
What is the best for selling products on website? Even reading the help center i can't understand what is the best to use for afilliate program. I'm currently using ''last click'' and it's working property. However, i ran into that option in order to undestand more about each type of attribuition model.
It looks like that it's easy but at the same time it's not. Thanks for sharing.
Nice video. For a moving company that has a lead landing page what Attribution would you recommend?
I have one question. We can find a conversion from which attribution model whether the first click or last click. But what is the use of that? Basically, we need to find keyword or ad copy which we are getting the revenue right? By this thing what is the use? I just want to clear this doubt. Please anyone can help me? why Google analytics introduce this attribution model?
This video is great! So much valuable information!
Solid gold
Superb explanation. I had been working with GA and learnt attribution model on my own but this explanation makes it further clear. Kudos and thumbs up for your efforts and video. I was looking to export data driven attribution model in big query. What is your thoughts about it? How can we do it.
Super well explained thank you, you give so much value on your channel , love it !
Really very helpful buddy... 👌👌👌
Toute l'équipe Eskimoz vous félicite pour cette belle vidéo :)
this video is pure Gold!!!
Thank you!
Please update Google Chrome
Thanks mate
I really like to watch your tutorial video. The way of giving understanding about PPC topic is so easy and understandable for everyone. I really want you to cover adwords account interface to give understanding of important metrics of adwords. Hope you got it. :)
Sounds great, I can go through all of the metrics and how to use them. Thank you for the kind words and the suggestion!