@@ThoughtsOnThings You would THINK apple would have made a conversion CHART for the older bands to help pick the appropriate Ultra bands.... Apple screwed that up big time !
My wrist is 17.5cm and I still got and use a small strap. It fits well, however the gap to get the watch on and off is a little tight, but the strap buckle does sit under my wrist. I would suggest for 15cm wrist that the small strap would be better. 👍🏻 (I also know someone who has a 18cm wrist and manages with small strap but did change to a medium later)
I think new ultra bands are a bit on smaller side, I usually wear M/L sport band, but i tested M alpine band and it is almost too short for me, my wrist is around 17-18cm.
I got the ultra a month after its release, and have loved it since it arrived. But it REALLY won me over when I had a motorcycle accident. It automatically called the police and ambulance services to my location. It also informed my partner that I was in an accident, where the accident happened, and sent her periodic updates as to my location while I was in the ambulance on the way to the hospital. The most amazing thing is that it didn't even get the slightest scratch, and still looks brand new. Bloody love this watch.
@@ThoughtsOnThings this is definitely shown itself to be a keep it on yourself at all times product. Without a doubt. And that is coming from someone who HATES the Apple ecosystem. Yeah, I'm healing nicely, the broken hand is taking its time, but everything else is almost completely back to normal.
I don't do extreme sports anymore but i do have cancer and i get dizzy and fall a lot, i also get low blood pressure and fast and low heart rates so i bought the Ultra mainly for the fall detector and the siren so it will tell me if I'm walking unsteadily and also turn on the siren automatically if i fall.. and it works.. i fell in the shower and my kids were out in the driveway and heard the loud siren and came inside to help me. i also like that it alerts me if my oxygen level is low and of my heart rate and reminds me when to take meds. but they might all do those. it also checks your temperature which is nice. i have tiny little wrist and it took a good week to get use to and its heaver than my other large iwatches. i have to keep a bandaid on my wrist bone bc it sits right on top and bruises it but i would buy it again and love it so far. also I havent charged it but once since i got it and that was about 5 days ago. will need to charge tonight probably but its been at 10% all day.
Julie this is really heartwarming to read and sorry it’s taken me so long to reply. I think a lot of people that don’t do extreme sports are going to buy this watch and your experience described here is a brilliant example of that. It’s great to hear that sometimes the simplest things are the most useful. Really hope you keep fighting and wish you all the best with your treatment. Thanks again for the comment 🙏
Ok so the way YOU sold the ultra as the upgrade of the titanium was WAY better then the whole Apple marketing on it and you helped me made my mind up about getting the ultra instead of the series 8 without feeling guilty to not be a hardcore adventurer. Apple need to hire you for marketing 👏🏾👏🏾
So I think the way Apple is marketing it is probably right. For someone who is coming from the Apple ecosystem or a previous Apple Watch, the comparison to the Series 7 Titanium is pretty obvious. Apple is trying to go after the Garmin / Polar / Suunto users who could care less what last years titanium watch cost since it didn’t remotely do what they want.
I'm not an extreme sports athlete but I'm currently awaiting delivery of my Ultra. I ran a Series 3 for several years. It was time for an upgrade so why not upgrade as far as I can. Looking forward to the increased battery life and trying to figure out how to make the most of the tech that the Ultra includes in my relatively normal lifestyle.
L.P. - I'm not an extreme sports athlete either, but was able to get my hands on (and I purchased) an Apple Watch UIltra with Black Ocean band. ABSOLUTELY love and I can't take it off of my wrist, except to recharge ever 2-3 days of full time use. Awesome tech - you'll love it!
You’re totally right. The way the Ultra has been marketed is counter intuitive……presenting it as being for “elite athletes “ and extreme sports people immediately makes the other 99.5% of the population assume the Ultra isn’t for them. Whoever suggested that idea and whoever approved it need their asses kicking. It’s marketing 101….you want to sell an item, make everyone believe that they need one. So silly to market it to a handful of end users.
Did seem a bit odd to me. Appreciate it’s supposed to be aspirational marketing but I think they could have tweaked the narrative slightly at launch event.. 🤷♂️
I would disagree here. The way they market the Ultra is more or less how (Swiss) luxury tool watches of IWC and the like are typically being marketed. Present extreme features only relevant to fighter pilots and other extreme users, and many of the „normal population“ will want to feel as if they belong to these extreme groups. This is actually a classic marketing strategy, in which you need you need a highly demanding and well respected user segment to drive demand and desire. Apart from the fact that I learned such cases in my MBA, I can say it totally worked for me. When the new Top Gun movie came out, I immediately wanted a new IWC. Now Apple released the Ultra, I bought it, and my desire for a Swiss watch is gone. At least for me, Apple just killed high-end tool watches.
That’s not Marketing 101- Marketing 101 has a few different marketing principles. This one builds a Target Persona (Elite Athletes) and then breaks into the current market with a ‘better’ product geared towards that persona. This is an “extension of a line” and they marketed to a subset of people that they aren’t currently getting sales from.
This finally made me to buy a watch from apple. I am a bit of a watch collector, so it was mostly that, and the flat shape change, design change, plus my plus obsessive choice to always buy the titanium version of every watch in my collection moved me. I could care less about the most “extreme” version. Pretty happy about all that. I think a tonne of watch of collectors are coming across.
You're one cheeky man aren't you. Tempting me to buy one so with a top-notch video quality haha. I wish I had enough money right now. But this is now on my list.
I bought my 1st Apple Watch last year series 7. I chose titanium due to the fact I work outside with heavy equipment. It was a no brainer to upgrade to the Ultra being that it was a better value and presumably way more durable. I was surprised too that Apple didn’t promote this selling point.
this is why i want it as well since i work in a processing plant as a lab tech i run around the plant collecting my samples and running tests i want something that will last in the field just incase i have to run a dept as well
Ive never bought the Apple Watch due to not liking the round edged screens, the ultra is what I’ve been waiting for, really like what they’ve done with this model, I will definitely be purchasing this model. Great vid, thanks.
My first Apple Watch was a series 2. The biggest reason why I went to Garmin was because of battery life. After 4 years, that 2 week battery life on the Garmin was finally down to about 2 days if I was lucky. I need a new watch. I decided to go with the series 7, and it was a great watch. I was able to squeeze out close to 2 days of use if it was used sparingly. Then I saw the launch presentation, and was instantly drawn to the Ultra. I haven’t even had it for 24 hours yet, but with some pretty heavy use checking it out, I’ve still got 89% of the battery after close to 15 hours. The size is right where my Garmin was (50mm), and I missed that larger screen with the 45mm series 7. I chose the Ocean band mainly because I’m not a fan of hooks and Velcro. It’s definitely a stout watch, and I know that whatever I can throw at it, it’ll be able to handle it.
55mm WTH!???? U mine as well strap an iPad to your wrist !!! That’s is ridiculously tooooo big to even be CALLED A WATCH!!!!!! , I’d feel like a real d**k wearing a 55 mm .. I’m a girl but even a male …. 44mm should be the largest PERIOD!!!!
I saw lots of reviews for the ultra and this video was the best. i was between the ultra and S8 SS. And for the small price different am going with the ultra.
Thanks Fahadar, means a lot 🙏 although I doubt it’s the best review out there! Personally I love the different perspectives of multiple reviews, it’s usually what helps me decide on whether to get something 👍
Excellent Review: I agree with you that the Ultra is a no-brainer. People way more of Hermes and stainless steel + fancy band. Even if you are not an athlete, this watch is one of the best products Apple has made. It is simply beautiful, the screen is amazing, and so many feature that the series 8 does not have. Get it. You'll not regret it
This watch is high on my list but after this video I’m going to be pressing forward with the purchase! This is a well thought out and quality video. Thanks for the wonderful job and presentation. I didn’t get that fizz from the Apple presentation, as I did here, because they truly laser focused on the three groups but not considering mid-road athletes and sportsman who require just as great a wrist instrument over many levels. You did a fine job. Thanks again.
To every hiker's astonishment, there is no map on Ultra. Instead, Apple focused on telling how the watch now records a backtrack of waypoints that you can use to get out of the wilderness. Are the waypoints and backtrack the best Apple can do in 2022?
Go on eBay and save a couple bucks, that’s what I did. Couldn’t see myself paying 800+ for a watch when I only paid 700 for for a brand new 256gb 13 pro max. But, 1,300 for the two is 👌🏾
Tried on the Ultra in the Apple Store and it was comically large on my wrist. Walked out with a 41mm stainless steel AWS8 instead and I don't regret it one bit.
I ordered mine. One thing to keep in mind is the possibility of a trade in as well. My current Apple Watch is worth like $125 or something. I mean the Ultra is still expensive, but the trade in is still nice.
I have never owned an Apple Watch until now because I have 8” wrists and the regular versions look like women’s watches on me. That all changed with the Ultra and I am now a happy owner. This is the best watch I have ever owned and the trail loop band is extremely comfortable.
This is a great perspective and I love the fact that you know Steve Jobs’ marketing line of thoughts so well. You actually gave me a reason to finalize/justify my decision in getting the Ultra.
Same here! placed a pre-order in my hometown after watching this video and many others...i'm no means an athlete just a casual runner from time to time but the features in the ultra really makes it value for money compared to the other watches even the iphone 14 pro (just my 2 cents) and heck this is my first smartwatch hahahaah
Surprised they didn’t add some golf functionality in here too. I have a good few friends that only is garmin watches because they help them on the golf course with distances etc. huge market segment there!
Minute 9:20 I thought that too! “Why is no one talking about this?” For sure they could’ve done it better. You just sold me Apple Watch Ultra with your explanation 🤙🏼🔥
I love how you said, "If Steve Jobs was alive today..." That's how I always talk too when I discuss Apple stuff with my friends. I love the way his mind thinks. A very wise man IMO. Cheers to you!!
Got my Ultra and it is amazing compared to my previous version. Rugged, great weight but not too heavy. Almost 4 days without charging with normal use (not a lot of activity tracking, GPS, workout tracking, etc.). I don’t like the Alpine Loop band. It stretched and the clasp is a pain. There are other options on Amazon.
It’s one of those things you need to be careful about. Everyone assumes sapphire means scratch-proof and that’s just not the case. There’s also different levels of quality of sapphire and not all equal. Would recommend a screen protector if you want to prevent any scratches. Hope that helps!
@@ThoughtsOnThings Appreciate your response but I saw one video who tested badly scratching on Road, Throwing from height and even all rough sand etc but it barely scratch on front but borders. I personally feel, should use without Protecter to feel its price.
You forgot to mention about the band being included which is $100, plus shipping fee. According to UPS site, it came from China lol. 2 day express shipping is maybe around $150-$200 depending on Apple's contract with UPS. And where I live, we don't pay state tax. Free shipping with band and no tax.... Sounds like a good deal to me :)
I know! Was tempted to include that but would have made the video even longer and felt like the point was made (Steve wouldn’t have gone into shipping costs etc 😂)!
I was drawn in by the title expecting another feature of some sort, but I stuck around til the end of the video as you said, and now I’m not cancelling my order 😅 was considering getting a cheaper watch but just as you pointed out, it’s actually a way better value. You literally sold this item to me. Great job! Liked, saved, and subscribed! 🎉
That makes sense in the States. I live in Italy. Here we have 22% VAT. The Series 8 costs EUR 509,00 for the aluminum and EUR 909,00 for the stainless steel. The Ultra has a massive price tag of EUR 1.009,00. The Series 8 then costs half the price of the Ultra. In this case I think that the 8 would be more popular and affordable for "everyday use". We're not talking about 50 USD difference...
That's true.. All over Europe we pay a lot higher prices for any Apple products to be honest and it sucks .. the newest iPhone 14promax was alsos 1499 and the ultra watch is 1009 €€ but sometimes on sale you could get it with 899 which is a bit better but..... yeah :D (Finland)
We just got ours and love them. Like you, these replaced the Series 7, and the battery life is incredible! Absolutely love this watch! Great video, presentation! Off hand, what kind of draw pad is that you have?? That’s sweet!!
Not sure why you said nobody is talking about the pricing on the Ultra. Lots of people have mentioned the pricing on the Ultra! If you look a delivery times for some models that are 8-10 weeks, people have noticed. I do think they are selling a lot of the Ultra to regular people and casual athletes. Just because it can be used for diving and marathons doesn’t mean only those people will buy it. Many people buy diving watches because they like the look, not because they intend to dive with it. This watch will continue to expand Apple’s dominance in the smartwatch category.
100% agree. But I do think they could have made it seem more like a watch for the many and attempted to show how the pricing was a good deal, they didn’t.
I had this watch. I am a big guy. 6’2 with medium build. I liked the size of it and the look of it on my wrist. I kept it for 2 weeks and just couldn’t get used to the size and the weight. It’s just too thick and I was constantly hitting the crown and main button when doing various things at work and setting the siren off. I never inadvertently pushed this buttons on my 4 series 44mm ever. Not once in 4 years. At the Apple Store the lady said they are getting a lot of returns and it’s always the same complaint. Too big and too uncomfortable. I have my 4 back on and I’m thinking about what’s next.
The Ultra is priced very well considering you’re getting a much better more capable titanium watch vs the SS Series 8 45mm Cellular, which is just $50 less. I am finding that my battery lasts anywhere from 48-60 hours with moderate to heavy usage. It is connected to my phone more often than not, but that’s still a big leap for the Apple Watch.
Sold me with your graph. I had just bought the series 7 for like 300 off. Returned it and got the ultra. Before I had a series 5, but damaged it at the gym and the screen tore off. Never happening again with my ultra I picked up last week. Thanks.
for starters I got my ultra the last month and it was a huge jump for me from the first SE model the 40mm (that was tiny) but fine, then I got the ULTRA, to be honest it's good and more importantly it's really tough and rugged, the outer body is so strong I accidentally banged it several times and nothing happened to it, I kept seeing that the screen is strong as well but I can't go moving around with no screen protector on it considering it's an expensive watch so I got my screen protector, now let me be honest on something Apple is good at doing there job but if only they did it better, the number one issue with all the watches including the ultra is battery, let's not stop talking about it, Garmin 30 days single charge, Huawei watches (the GT line from 11 to 14 days and the regular ones that almost look like bands from 7 to 10 days, the past models of the apple watches can last literally 17 hours but with a little bit of tweaking it can last 26 hours, the ultra can reach 60 hours yeah but still a watch with all these features why the battery isn't that great. that is all and have great day everyone
Because the Apple Watch has so many things going on in the background. I’m pretty sure they cracked open all the competition and seen that it’s simply due to less features.
Apple Watch has a amoled screen like the Garmin Epix 2 and 2 pro and give about 5 days give or take and slightly more depending on model size and more if you turn off always on display ect ect. Most Garmin watches use memory-in-pixel (MiP) displays and what gives them amazing battery life but duller screens, turn on the highest setting like multi band GPS and see how fast the battery lasts along with amoled screen and then in the same time frame as Apple Watches, the Garmin 47 and 51mm Fenix 7 and a few other models are big thick chunk watches allowing for bigger battery’s, I’m not on biased on either as like both brands for different reasons.
Dude, with the way you pitch a product; I’m sure you should be the one up on stage. Tipped hat to you sir - man was that clean, I’m sure he’d agree with you if he was still here with us.
Nicely paced and voiced video. Seems to be getting rare these days to find a non-shouty factual and easy to listen-to voiceover. I bought an Ultra today and I immediately didn't like the faffy new band (maybe it's just me but it feels a bit like an overdesigned, yet not robust, "clasping" mechanism/hook and sleeve). So I just took the Velcro-like one off the previous series and for now attached that instead. e.g. If I'm using the MacBook Pro, I don't want that little hook scratching-up the surface. Anyways, subscribed to see what you get up to... thanks.
I did notice that the Ultra is priced really well compared to a cellular 45mm at $529us. But I don’t believe it would have even been or should have been presented as a deal compared to or replacing a titanium model at $850. Totally different watch for a totally different customer.
In reality, how many real divers, hard core rock climbers, hikers, etc. would actually use this watch? I just bought one and I love it. I’m in agriculture so I bought it for the ruggedness and because it was finally time to upgrade from the series 2. Longer battery life and a whole bunch of other features. It’s basically the pro model many people have been waiting for. If I was in the market for a new watch when the series 7 came out, I would’ve considered the titanium. At the least, I definitely would’ve felt like they did an even better job with the ultra if they did market it that way. I agree it’s not necessarily designed for the same consumer, but we all know it’s going to be the same returning consumers for the newest premium apple tech, and then some new ones lol.
Lovely review mate..especially that price pyramid stuff and your take on how Steve would have done it was really cool..As a hardcore Steve Jobs admirer, i really felt as if it was indeed Steve doing the presentation..Really miss him and his inimitable way of selling and presenting things ..
What an AMAZING review, thank you thank you! (btw, very pleasant voice, too). I cannot find anywhere the maximum temperature for the Ultra. My Apple Watch 6 died in Hot Yoga after a few sessions (106F, 41 Celsius), most probably from the heat (because the sweating it should withstain, I would guess)... Is the Ultra better for extreme weather? Playing tennis in the Florida summer?
Thanks Suzanna, really appreciate it. Yep the Ultra will be much better in heat than past models. Technically it can withstand temperatures up to 55 degrees C (131 F). Haven’t tried it myself in hot yoga though, maybe I should!
@@ThoughtsOnThings This is great news. I think you convinced me to get it 😊 Hot yoga, and tennis in hot FL summer will be the ultimate test. And yes, I think you would love that hot yoga, it's pretty intense. Would match your extreme Ultra quite well 😉
I suspect the Ultra didn’t come in additional colors because it is advertised as a sports watch, and as such, would be scraped up in short order. Any anodized coloring they added would look awful after the first few athletic events. If the anodized coating gets scuffed up just plugging in cables into the ports on the MacBook Air M2 midnight color, what would a watch look like after months of activity? Instead, Apple left the titanium as its natural color, so any scuffing won’t really change its appearance. As long as its advertised as a rugged watch, I wouldn’t expect any more colors.
The great thing is that Apple has lots of authorized third party band manufacturers, and while maybe a bit too thin, all of the large size watch bands fit the Ultra. I’m happy because I have the black stainless bracelet, which I’ve worn for over 7 years now, and I love. But those third parties will shortly come out with plenty of unique bands for these. Everyone will be able to find a band they like. That’s the great thing about Apple selling so many watches. These companies have been falling over themselves to make the best accessories, not to mention those unknown brand Chinese products. I don’t think Jobs would have done anything he’s saying here.
@@Noah6692 I’m not sure how well that would work. Ceramic is more brittle and heavier than titanium, not a good thing for a watch expected to take a lot of physical punishment. The bottom of the watch is ceramic where it’s not exposed. The watch already being over 61 grams in weight would weigh even more if the entire frame were ceramic. Titanium is lighter and stronger than stainless steel. Last time Apple made a ceramic watch, the 44mm titanium watch weighed 41.7g while the ceramic 44mm weighed 46.7g. A ceramic Ultra might weigh close to 70g. If I were to guess, probably around 68g. If Apple decides next year that more ordinary people are buying it than adventurers, they might relent and allow more colors for the titanium, but caution that true adventurers should buy the basic silver.
@@Noah6692 the back is zirconium dioxide. You can’t make it any color. They use it because it’s very strong and hard. But machining this very complex case out of it would be much more expensive, which is why the ceramic watch cases cost even more, when they were available. Titanium is en excellent material for the case.
Great video and I get the price comparison. I am in Singapore and I saw this as only about SGD $50/60 more than the stainless steel series 8... I am keen on how the dive computer functions and the longer battery life. I tried one on with the ocean band and it felt great.. so I have ordered it... will arrive in a couple of weeks.
I dropped my ultra 2 on the floor for the first time today. It handled the drop pretty good. I'd say my biggest problem with the ultra 2 is the fact that most apps isn't compatible. TH-cam music for example isn't compatible with the watch which I think is stupid. So forget doing outdoor activities and leaving your watch.
I feel like underestimated user for this is construction workers. I use to not be able to have an Apple Watch the normal one was way to fragile for that kind of an environment. I’m now a truck driver and I’m planning to get back into hiking and possibly biking so I’m gonna be getting this one. Wish I had this when I was still in construction 😂
100%, in fact at the tech company I worked for that was a conversation we used to have on calls re rugged watches. The reality is that it’s not very sexy marketing going after construction workers directly so it’s often perceived to be ignored, even though Apple will be well aware that they’ll be a lot of construction workers buying this. The other interesting niche is baristas, who are constantly banging their hands / wrists on things in a busy environment. The marketing is all physical pursuit focused, but the intended market is much much bigger!
1. Great info. I just bought my watch and I’ve been reconsidering it (hasn’t arrived yet, but cost), but… 2. The Steve Jobs callback was absolutely on point. I could 100% hear him say that. Not just that, but also against the competition: this thing competes with the Garmin Fenix 7 and that’s an $800 watch as well, but this has more features. I really enjoyed this and your take. Subscribed!
I've never been on a trail run and needed to check email or send a sms text, it's the last thing I'm thinking of. This isn't a dedicated watch with the actual sports features people are actually using, that's why Garmin is selling Epix, Tactix, Vertix and Fenix watches. The Ultra still doesn't come close to the battery life of a Garmin watch. This is a watch for people who have lower tier usage needs who buy expensive outdoor clothes for fashion. This is the same company that removed a RCA jack to sell their bluetooth headset at a premium price.
@@ijaxon6675 - Those are fair points. From my end, I’m actually a cyclist, so checking the screen itself is the furthest thing from my mind (Unless it’s my bike computer). I currently use a Garmin Venu, which has fantastic battery life. I wanted to give the Watch a try because, as it so happens, I’m also now spending time in the woods and mountains, places where I’d like something more than the Venu, with things like maps and safety features. Having one device that I like to do it all PLUS be my daily driver PLUS have great phone integration is a attractive option, especially since I don’t feel I do it enough to justify getting individual pieces of dedicated equipment. Maybe I’ll try it and decide to stick with Garmin, but I’m interested enough to give this a try!
This is my first time seeing one of your videos. But I’m now a subscriber. THIS… is great content! And you are absolutely spot-on with your comments regarding how SJ would have intro’d the new Ultra. Seriously good stuff. Thank you!
I’ve never had a watch before and I made the leap and preordered the ultra. Besides the ocean band being to small and having to order the extension I love it. I’m somewhat active and bang this thing against everything and it keeps going no damage to the watch.
Wish it had a low power mode which could give one week battery. Apple being such a big company with all the profits should invest more into solid state battery tech and bring it to their products.
@@ThoughtsOnThings sadly the improved battery life on the watch ultra is due to a bigger battery, the watch being bigger to host a bigger battery. No improvement in the tech.
The Ultra is an amazing watch and is reasonably priced... I went with the 45m in stainless still as it is too large on my tiny wrists....and isn't really my style ...Nice video...
What YOU DIDN'T tell us in your calculations is that you need a subscription for the oceanic+ app which you need if you want to use it as a dive computer!
@@davidgates5699 Well that's not true and this has nothing to do with how deep you go and 40m should be the limit for scuba diving anyways! With the app from Apple you basically get a depth gauge. With the oceanic+ app (79$ a year) you get informations like deco times etc. what normally provides a dive computer.
@@Frank-xp3xd Do you really need a dive computer diving down to a max of 40 meters? For the everyday day Smoe, they won’t even go that deep. Recreational diving is only licensed up to 40 meters. Past 40 meters is a entire different license with an entirely different set of issue, that yes, I can see why a diving computer is needed. But Caribbean Island snorkeling/diving, the current Apple Watch diving app is plenty.
@@davidgates5699 Actually I dive most of the time without but when you do 2 or 3 dives a day in your vacations you can put your self in danger. The point here was, that it was advertised that you get an dive computer for free and that is not the case, not without a subscription. But anyways, great watch and I am looking forward to my ultra!
I’ve watched quite a few of these unboxing and early reviews videos while awaiting my ultra’s arrival and I think yours is the best. I was initially skeptical of your “wait until the end for something that nobody’s talking about” pitch. But you made an excellent point that I really hadn’t heard mentioned! And the illustration was a great touch. Nice work. I even subscribed, which I never do. Look forward to your next.
Haha thanks Jason really appreciate it - will endeavour to live up to next video expectations! Just comes down to how much time I have sadly. The more time the better the video generally. Glad you liked it anyway and thanks again for the sub 🙏
I have had a series 0 and a series 1 since their release. Aluminum. Never had any case or screen damage. I wore it every day doing building maintenance, car repair, etc. I really like the 38mm size of my series 1 (my series 0 was a 42MM). I didnt baby it by any means, and they handled everything I ever threw at it. I'm curious as to how much damage people are really doing to their aluminum watches. When I looked to upgrade this year, I wanted the ultra, but 1) the size is just too big to be practical for me. I don't need a dive computer size watch for everyday wear. I wish there were other sizes. 2) only 1 color. I like raw titanium, but something a bit more muted would be nice. 3) I don't need the cellular option...which is not an option. If Apple would release a smaller version of the Ultra without Cellular and perhaps with other color options, I would by it, I think others would too. Until then, I am happy with my aluminum Series 8, it does everything I need it to do. By the way, my original apple watches still work, still hold a charge for a full day, and I have handed them down to my kids. Apple offered me nothing for trade in on them.
Apple's "sapphire" is to be taken as regular glass. It scratches at a 6, just like glass, not an 8 like sapphire. While they do technically use sapphire in the places they claim to, it's some of the worst sapphire on the market, with many impurities, causing it to scratch, crack, and shatter like glass. I still bought the watch, because the diving feature alone is worth the difference in price to me over the series 8. Ceramic as the primary case material never made sense to me. It's extremely fragile, which is probably why they used so little of it in the titanium version.
I’ve had the Apple Watch series 2 ceramic edition with sapphire glass for six years now and I have never gotten a scratch on it. It’s worked great for me. I ordered the Ultra and can’t wait to get it. 👍
I’m excited for this watch as an overlander and off road enthusiast this is perfect Fito track my trails elevation the better battery and water resistance. This watch is perfect for us
Absolutely excellent review. Have a series 4 that fell and face broke so need to upgrade. Do you have to get cellular with the ultra?? Appreciate your time
You’re completely right. When apple unveiled it I was thinking ok, this is starting at least 1299 maybe higher… I was shocked when they priced it at 799.
Just discovered your channel ! Awesome thoughts about this product and loved the way you show this watch, like many here I like this watch a lot but felt guilty to not be an hardcore guy.. Weird that apple didn't said some of the points you showed. Anyways, Really good video ! thank you !
Nope it’s all done via digital sim (e-sim). In most cases you’ll have to take out a separate data plan for it though, not something they will let you do on an existing plan, which is pretty frickin unfair and annoying!
Thanks 🙏 Love it - only annoyance is sleeping in it so far, apart from that zero complaints- and want some more colours! Hope it’s a little thinner in next iteration 👍
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What is Your wrist and loop size ?
My wrist size 15cm. Alpine loop small or medium size choose ?
My wrist is 17.5cm and I went for the Medium Alpine Loop 👍
@@ThoughtsOnThings You would THINK apple would have made a conversion CHART for the older bands to help pick the appropriate Ultra bands.... Apple screwed that up big time !
My wrist is 17.5cm and I still got and use a small strap. It fits well, however the gap to get the watch on and off is a little tight, but the strap buckle does sit under my wrist. I would suggest for 15cm wrist that the small strap would be better. 👍🏻 (I also know someone who has a 18cm wrist and manages with small strap but did change to a medium later)
@@Richard_Barnes Thx
I think new ultra bands are a bit on smaller side, I usually wear M/L sport band, but i tested M alpine band and it is almost too short for me, my wrist is around 17-18cm.
I got the ultra a month after its release, and have loved it since it arrived. But it REALLY won me over when I had a motorcycle accident. It automatically called the police and ambulance services to my location. It also informed my partner that I was in an accident, where the accident happened, and sent her periodic updates as to my location while I was in the ambulance on the way to the hospital. The most amazing thing is that it didn't even get the slightest scratch, and still looks brand new. Bloody love this watch.
It’s comments like this that make you think twice about leaving it at home. Hope you are ok after the accident?
@@ThoughtsOnThings this is definitely shown itself to be a keep it on yourself at all times product. Without a doubt. And that is coming from someone who HATES the Apple ecosystem.
Yeah, I'm healing nicely, the broken hand is taking its time, but everything else is almost completely back to normal.
As a motorcyclist myself, I appreciate your testimony. Thank you.
@@stevewhitfield1635 no worries mate. If you're looking at getting an AWU, I highly recommend it. You won't be disappointed.
WOW awesome story!
I don't do extreme sports anymore but i do have cancer and i get dizzy and fall a lot, i also get low blood pressure and fast and low heart rates so i bought the Ultra mainly for the fall detector and the siren so it will tell me if I'm walking unsteadily and also turn on the siren automatically if i fall.. and it works.. i fell in the shower and my kids were out in the driveway and heard the loud siren and came inside to help me. i also like that it alerts me if my oxygen level is low and of my heart rate and reminds me when to take meds. but they might all do those. it also checks your temperature which is nice. i have tiny little wrist and it took a good week to get use to and its heaver than my other large iwatches. i have to keep a bandaid on my wrist bone bc it sits right on top and bruises it but i would buy it again and love it so far. also I havent charged it but once since i got it and that was about 5 days ago. will need to charge tonight probably but its been at 10% all day.
Julie this is really heartwarming to read and sorry it’s taken me so long to reply. I think a lot of people that don’t do extreme sports are going to buy this watch and your experience described here is a brilliant example of that. It’s great to hear that sometimes the simplest things are the most useful. Really hope you keep fighting and wish you all the best with your treatment. Thanks again for the comment 🙏
Get well soon Julie 😊! Stay stronger
Get well soon Julie!!❤
Julie, thank you for your post. I am in the same boat as you’re in. You have convinced me in getting the watch. Thank you. God speed!
Nothing you said was new
Ok so the way YOU sold the ultra as the upgrade of the titanium was WAY better then the whole Apple marketing on it and you helped me made my mind up about getting the ultra instead of the series 8 without feeling guilty to not be a hardcore adventurer. Apple need to hire you for marketing 👏🏾👏🏾
😂😂🙏👍
So I think the way Apple is marketing it is probably right. For someone who is coming from the Apple ecosystem or a previous Apple Watch, the comparison to the Series 7 Titanium is pretty obvious. Apple is trying to go after the Garmin / Polar / Suunto users who could care less what last years titanium watch cost since it didn’t remotely do what they want.
I was looking for this comment haha, u are totally right
u don`t have to be hard core in anything .. is 70 % more batery life and brighter, bigger but not too big.. is an ez choice
I love the ULTRA. I got it as a gift from my company and I couldnt believe it. Its my first apple watch and i could not be happier. 🎉
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I'm not an extreme sports athlete but I'm currently awaiting delivery of my Ultra. I ran a Series 3 for several years. It was time for an upgrade so why not upgrade as far as I can. Looking forward to the increased battery life and trying to figure out how to make the most of the tech that the Ultra includes in my relatively normal lifestyle.
Nice 👍
I upgraded from the 3 to the 7 but now I sort of wish I had waited, oh well, I’ll give the 7 a few years and who knows what will be out!
I’m still rocking the Series 3 lol 😂 still works and I believe I don’t need any new feature. Works fine for me
L.P. - I'm not an extreme sports athlete either, but was able to get my hands on (and I purchased) an Apple Watch UIltra with Black Ocean band. ABSOLUTELY love and I can't take it off of my wrist, except to recharge ever 2-3 days of full time use. Awesome tech - you'll love it!
Same for me - have had my Series 3 since 2017, and hoping to pick up an Ultra this month. What do you think about it so far?
This video is so much better than it has any reason to be. It’s literally commercial/documentary TV quality.
You’re totally right. The way the Ultra has been marketed is counter intuitive……presenting it as being for “elite athletes “ and extreme sports people immediately makes the other 99.5% of the population assume the Ultra isn’t for them. Whoever suggested that idea and whoever approved it need their asses kicking. It’s marketing 101….you want to sell an item, make everyone believe that they need one. So silly to market it to a handful of end users.
Did seem a bit odd to me. Appreciate it’s supposed to be aspirational marketing but I think they could have tweaked the narrative slightly at launch event.. 🤷♂️
Why kick their donkeys?
I would disagree here. The way they market the Ultra is more or less how (Swiss) luxury tool watches of IWC and the like are typically being marketed. Present extreme features only relevant to fighter pilots and other extreme users, and many of the „normal population“ will want to feel as if they belong to these extreme groups. This is actually a classic marketing strategy, in which you need you need a highly demanding and well respected user segment to drive demand and desire.
Apart from the fact that I learned such cases in my MBA, I can say it totally worked for me. When the new Top Gun movie came out, I immediately wanted a new IWC. Now Apple released the Ultra, I bought it, and my desire for a Swiss watch is gone. At least for me, Apple just killed high-end tool watches.
That’s not Marketing 101- Marketing 101 has a few different marketing principles. This one builds a Target Persona (Elite Athletes) and then breaks into the current market with a ‘better’ product geared towards that persona. This is an “extension of a line” and they marketed to a subset of people that they aren’t currently getting sales from.
*I wish all the Apple Watch ⌚️ Ultra watch bands came in Black 🖤!* 🤞🏻
This finally made me to buy a watch from apple. I am a bit of a watch collector, so it was mostly that, and the flat shape change, design change, plus my plus obsessive choice to always buy the titanium version of every watch in my collection moved me. I could care less about the most “extreme” version. Pretty happy about all that. I think a tonne of watch of collectors are coming across.
Nice 👌👍
You're one cheeky man aren't you. Tempting me to buy one so with a top-notch video quality haha. I wish I had enough money right now. But this is now on my list.
I bought my 1st Apple Watch last year series 7. I chose titanium due to the fact I work outside with heavy equipment. It was a no brainer to upgrade to the Ultra being that it was a better value and presumably way more durable. I was surprised too that Apple didn’t promote this selling point.
Which loop did you go for? I'm thinking midnight loop because I'm scared the other colors would get messed up when I get oil on them
this is why i want it as well since i work in a processing plant as a lab tech i run around the plant collecting my samples and running tests i want something that will last in the field just incase i have to run a dept as well
My apple series 4 was very durable. Had it for 3 years with only light scratches working outside. Can’t wait to see how the ultra hold up.
@@n0aimChris I went with the midnight loop myself for that very reason.
@@n0aimChris I got midnight loop and was disappointed first of all I thought it was Black but it's more like a pale blue
Ive never bought the Apple Watch due to not liking the round edged screens, the ultra is what I’ve been waiting for, really like what they’ve done with this model, I will definitely be purchasing this model. Great vid, thanks.
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My first Apple Watch was a series 2. The biggest reason why I went to Garmin was because of battery life. After 4 years, that 2 week battery life on the Garmin was finally down to about 2 days if I was lucky. I need a new watch. I decided to go with the series 7, and it was a great watch. I was able to squeeze out close to 2 days of use if it was used sparingly. Then I saw the launch presentation, and was instantly drawn to the Ultra. I haven’t even had it for 24 hours yet, but with some pretty heavy use checking it out, I’ve still got 89% of the battery after close to 15 hours. The size is right where my Garmin was (50mm), and I missed that larger screen with the 45mm series 7. I chose the Ocean band mainly because I’m not a fan of hooks and Velcro. It’s definitely a stout watch, and I know that whatever I can throw at it, it’ll be able to handle it.
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55mm WTH!???? U mine as well strap an iPad to your wrist !!! That’s is ridiculously tooooo big to even be CALLED A WATCH!!!!!! , I’d feel like a real d**k wearing a 55 mm .. I’m a girl but even a male …. 44mm should be the largest PERIOD!!!!
And after years when that 36 goes to 12 hours
@@ahefner33
@@ahefner33 on any watch, phone computer etc that you can/will buy… so your point is?
I saw lots of reviews for the ultra and this video was the best. i was between the ultra and S8 SS. And for the small price different am going with the ultra.
Not better than Flossy Carter
Thanks Fahadar, means a lot 🙏 although I doubt it’s the best review out there! Personally I love the different perspectives of multiple reviews, it’s usually what helps me decide on whether to get something 👍
Excellent Review: I agree with you that the Ultra is a no-brainer. People way more of Hermes and stainless steel + fancy band. Even if you are not an athlete, this watch is one of the best products Apple has made. It is simply beautiful, the screen is amazing, and so many feature that the series 8 does not have. Get it. You'll not regret it
Thanks 🙏
This watch is high on my list but after this video I’m going to be pressing forward with the purchase! This is a well thought out and quality video. Thanks for the wonderful job and presentation. I didn’t get that fizz from the Apple presentation, as I did here, because they truly laser focused on the three groups but not considering mid-road athletes and sportsman who require just as great a wrist instrument over many levels. You did a fine job. Thanks again.
🙏 thanks really appreciate it
Hope you bought a Garmin, not this pos.
To every hiker's astonishment, there is no map on Ultra. Instead, Apple focused on telling how the watch now records a backtrack of waypoints that you can use to get out of the wilderness. Are the waypoints and backtrack the best Apple can do in 2022?
Go on eBay and save a couple bucks, that’s what I did. Couldn’t see myself paying 800+ for a watch when I only paid 700 for for a brand new 256gb 13 pro max. But, 1,300 for the two is 👌🏾
Tried on the Ultra in the Apple Store and it was comically large on my wrist. Walked out with a 41mm stainless steel AWS8 instead and I don't regret it one bit.
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I ordered mine. One thing to keep in mind is the possibility of a trade in as well. My current Apple Watch is worth like $125 or something. I mean the Ultra is still expensive, but the trade in is still nice.
Indeed 👍
I agree 100 percent. This was a huge missed opportunity in its presentation.
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What you just said is how I justified the purchase myself. I also agree that this was a massive selling point they whiffed on
Your way was the classic Steve way… and boy it worked!
Except that style of presentation is uniquely Steve and the market has moved on.
So, I purchased mine at best buy for $799 usd. Love it.
I have never owned an Apple Watch until now because I have 8” wrists and the regular versions look like women’s watches on me. That all changed with the Ultra and I am now a happy owner. This is the best watch I have ever owned and the trail loop band is extremely comfortable.
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This is a great perspective and I love the fact that you know Steve Jobs’ marketing line of thoughts so well. You actually gave me a reason to finalize/justify my decision in getting the Ultra.
😂 personally I love it and think it’s for more people than they position it (albeit aspirational - I get why they do it). Hope you like it 👍
Same here! placed a pre-order in my hometown after watching this video and many others...i'm no means an athlete just a casual runner from time to time but the features in the ultra really makes it value for money compared to the other watches even the iphone 14 pro (just my 2 cents) and heck this is my first smartwatch hahahaah
Surprised they didn’t add some golf functionality in here too. I have a good few friends that only is garmin watches because they help them on the golf course with distances etc. huge market segment there!
There’s an app called Hole19 for the Apple Watch which is epic 👍
Minute 9:20
I thought that too! “Why is no one talking about this?”
For sure they could’ve done it better. You just sold me Apple Watch Ultra with your explanation 🤙🏼🔥
😂 👍 hope you like it! Personally I love it but I appreciate its not for everyone
@@ThoughtsOnThings Yes, thank you!
You deserve more subs btw… you already have one more🤙🏼
love the begging of your video. it looks like a movie
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Such a good quality video with amazing shots. Well done dude.
🙏
I love how you said, "If Steve Jobs was alive today..." That's how I always talk too when I discuss Apple stuff with my friends. I love the way his mind thinks. A very wise man IMO. Cheers to you!!
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Got my Ultra and it is amazing compared to my previous version. Rugged, great weight but not too heavy. Almost 4 days without charging with normal use (not a lot of activity tracking, GPS, workout tracking, etc.). I don’t like the Alpine Loop band. It stretched and the clasp is a pain. There are other options on Amazon.
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Hi, I just got it and really confused as should I go for a Screen protector or not required? I see its Sapphire crystal so need suggestions!!
It’s one of those things you need to be careful about. Everyone assumes sapphire means scratch-proof and that’s just not the case. There’s also different levels of quality of sapphire and not all equal. Would recommend a screen protector if you want to prevent any scratches. Hope that helps!
@@ThoughtsOnThings Appreciate your response but I saw one video who tested badly scratching on Road, Throwing from height and even all rough sand etc but it barely scratch on front but borders. I personally feel, should use without Protecter to feel its price.
You forgot to mention about the band being included which is $100, plus shipping fee. According to UPS site, it came from China lol. 2 day express shipping is maybe around $150-$200 depending on Apple's contract with UPS. And where I live, we don't pay state tax. Free shipping with band and no tax.... Sounds like a good deal to me :)
I know! Was tempted to include that but would have made the video even longer and felt like the point was made (Steve wouldn’t have gone into shipping costs etc 😂)!
Is there a watch on the market that doesn't include the wristband? Excluding pocket.
The thickness is hard to get used to....thats what she said!!! ( my wife, i bought her the Ultra! ) great review!!
Thanks! Glad to hear your wife’s enjoying it 😉 (hope you’re subscribed!)
I was drawn in by the title expecting another feature of some sort, but I stuck around til the end of the video as you said, and now I’m not cancelling my order 😅 was considering getting a cheaper watch but just as you pointed out, it’s actually a way better value. You literally sold this item to me. Great job! Liked, saved, and subscribed! 🎉
Thanks Daniel, glad you enjoyed the video and hope you like the watch!
What a brilliant "How to position this watch" recap!
Instead of making it feel like a price gap, it becomes a great deal and rightfully so!
I upgraded from series 4. I truly believe it was worth the wait. Great video. Cheers
🙏 me too!
That makes sense in the States. I live in Italy. Here we have 22% VAT. The Series 8 costs EUR 509,00 for the aluminum and EUR 909,00 for the stainless steel. The Ultra has a massive price tag of EUR 1.009,00. The Series 8 then costs half the price of the Ultra. In this case I think that the 8 would be more popular and affordable for "everyday use". We're not talking about 50 USD difference...
That's true.. All over Europe we pay a lot higher prices for any Apple products to be honest and it sucks .. the newest iPhone 14promax was alsos 1499 and the ultra watch is 1009 €€ but sometimes on sale you could get it with 899 which is a bit better but..... yeah :D (Finland)
Excellent review! I picked up my Ultra on Friday and I’m with ya, I’m keeping it!!!
Thanks Cory - nice 👌
We just got ours and love them. Like you, these replaced the Series 7, and the battery life is incredible! Absolutely love this watch! Great video, presentation! Off hand, what kind of draw pad is that you have?? That’s sweet!!
Thanks Wayne - do you mean my iPad Pro?
Not sure why you said nobody is talking about the pricing on the Ultra. Lots of people have mentioned the pricing on the Ultra! If you look a delivery times for some models that are 8-10 weeks, people have noticed. I do think they are selling a lot of the Ultra to regular people and casual athletes. Just because it can be used for diving and marathons doesn’t mean only those people will buy it. Many people buy diving watches because they like the look, not because they intend to dive with it. This watch will continue to expand Apple’s dominance in the smartwatch category.
100% agree. But I do think they could have made it seem more like a watch for the many and attempted to show how the pricing was a good deal, they didn’t.
I had this watch. I am a big guy. 6’2 with medium build. I liked the size of it and the look of it on my wrist. I kept it for 2 weeks and just couldn’t get used to the size and the weight. It’s just too thick and I was constantly hitting the crown and main button when doing various things at work and setting the siren off. I never inadvertently pushed this buttons on my 4 series 44mm ever. Not once in 4 years.
At the Apple Store the lady said they are getting a lot of returns and it’s always the same complaint. Too big and too uncomfortable. I have my 4 back on and I’m thinking about what’s next.
The Ultra is priced very well considering you’re getting a much better more capable titanium watch vs the SS Series 8 45mm Cellular, which is just $50 less. I am finding that my battery lasts anywhere from 48-60 hours with moderate to heavy usage. It is connected to my phone more often than not, but that’s still a big leap for the Apple Watch.
Agreed
Sold me with your graph. I had just bought the series 7 for like 300 off. Returned it and got the ultra.
Before I had a series 5, but damaged it at the gym and the screen tore off. Never happening again with my ultra I picked up last week. Thanks.
Nice!
for starters I got my ultra the last month and it was a huge jump for me from the first SE model the 40mm (that was tiny) but fine, then I got the ULTRA, to be honest it's good and more importantly it's really tough and rugged, the outer body is so strong I accidentally banged it several times and nothing happened to it, I kept seeing that the screen is strong as well but I can't go moving around with no screen protector on it considering it's an expensive watch so I got my screen protector, now let me be honest on something Apple is good at doing there job but if only they did it better, the number one issue with all the watches including the ultra is battery, let's not stop talking about it, Garmin 30 days single charge, Huawei watches (the GT line from 11 to 14 days and the regular ones that almost look like bands from 7 to 10 days, the past models of the apple watches can last literally 17 hours but with a little bit of tweaking it can last 26 hours, the ultra can reach 60 hours yeah but still a watch with all these features why the battery isn't that great. that is all and have great day everyone
Because the Apple Watch has so many things going on in the background. I’m pretty sure they cracked open all the competition and seen that it’s simply due to less features.
Apple Watch has a amoled screen like the Garmin Epix 2 and 2 pro and give about 5 days give or take and slightly more depending on model size and more if you turn off always on display ect ect. Most Garmin watches use memory-in-pixel (MiP) displays and what gives them amazing battery life but duller screens, turn on the highest setting like multi band GPS and see how fast the battery lasts along with amoled screen and then in the same time frame as Apple Watches, the Garmin 47 and 51mm Fenix 7 and a few other models are big thick chunk watches allowing for bigger battery’s, I’m not on biased on either as like both brands for different reasons.
im not a sporter. but i like the bettor battery and the design. should i buy it?
Loved the price breakdown; we all got it in our family 😊
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Dude, with the way you pitch a product; I’m sure you should be the one up on stage. Tipped hat to you sir - man was that clean, I’m sure he’d agree with you if he was still here with us.
🙏🙏 thanks man, really appreciate 👍
Knowing how Steve Jobs would’ve promoted the Apple Ultra. Brought me back. You did so well with this review thank you!
😂 🙏
That opening shot >
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Nicely paced and voiced video. Seems to be getting rare these days to find a non-shouty factual and easy to listen-to voiceover. I bought an Ultra today and I immediately didn't like the faffy new band (maybe it's just me but it feels a bit like an overdesigned, yet not robust, "clasping" mechanism/hook and sleeve). So I just took the Velcro-like one off the previous series and for now attached that instead. e.g. If I'm using the MacBook Pro, I don't want that little hook scratching-up the surface. Anyways, subscribed to see what you get up to... thanks.
Thanks really appreciate it. 🙏
I’m a desk jockey, but also a nerd. I’m so happy with my watch ultra, even though I’m probably never going to climb Everest with Scuba gear
Nice!
I did notice that the Ultra is priced really well compared to a cellular 45mm at $529us. But I don’t believe it would have even been or should have been presented as a deal compared to or replacing a titanium model at $850. Totally different watch for a totally different customer.
I hear you, that’s the direction they’ve taken, but could have gone another direction if they’d wanted. Interesting though 👍
@@ThoughtsOnThings I’m waiting for my new ultra watch To be delivered I’m so excited 😆
In reality, how many real divers, hard core rock climbers, hikers, etc. would actually use this watch? I just bought one and I love it. I’m in agriculture so I bought it for the ruggedness and because it was finally time to upgrade from the series 2. Longer battery life and a whole bunch of other features. It’s basically the pro model many people have been waiting for. If I was in the market for a new watch when the series 7 came out, I would’ve considered the titanium. At the least, I definitely would’ve felt like they did an even better job with the ultra if they did market it that way. I agree it’s not necessarily designed for the same consumer, but we all know it’s going to be the same returning consumers for the newest premium apple tech, and then some new ones lol.
Gorgeous rain intro.
2nd to God almighty, I worship rain.
Lovely review mate..especially that price pyramid stuff and your take on how Steve would have done it was really cool..As a hardcore Steve Jobs admirer, i really felt as if it was indeed Steve doing the presentation..Really miss him and his inimitable way of selling and presenting things ..
Thanks Aadil - appreciate it. Miss that man a lot, think the world does too
What an AMAZING review, thank you thank you! (btw, very pleasant voice, too). I cannot find anywhere the maximum temperature for the Ultra. My Apple Watch 6 died in Hot Yoga after a few sessions (106F, 41 Celsius), most probably from the heat (because the sweating it should withstain, I would guess)... Is the Ultra better for extreme weather? Playing tennis in the Florida summer?
Thanks Suzanna, really appreciate it. Yep the Ultra will be much better in heat than past models. Technically it can withstand temperatures up to 55 degrees C (131 F). Haven’t tried it myself in hot yoga though, maybe I should!
@@ThoughtsOnThings This is great news. I think you convinced me to get it 😊 Hot yoga, and tennis in hot FL summer will be the ultimate test. And yes, I think you would love that hot yoga, it's pretty intense. Would match your extreme Ultra quite well 😉
I'm used to big chunky divers watches so the ultra feels smallish on me, I suppose it's a matter of personal taste!
Indeed
Hi, could you please tell me what app/device you were drawing on ???
This made me confirm my purchase ! Perfect review. Apple should pay you for this !😅
😂🙏
Prayers for your healing and recovery ....🙏🙏🙏
I suspect the Ultra didn’t come in additional colors because it is advertised as a sports watch, and as such, would be scraped up in short order. Any anodized coloring they added would look awful after the first few athletic events. If the anodized coating gets scuffed up just plugging in cables into the ports on the MacBook Air M2 midnight color, what would a watch look like after months of activity? Instead, Apple left the titanium as its natural color, so any scuffing won’t really change its appearance. As long as its advertised as a rugged watch, I wouldn’t expect any more colors.
The great thing is that Apple has lots of authorized third party band manufacturers, and while maybe a bit too thin, all of the large size watch bands fit the Ultra. I’m happy because I have the black stainless bracelet, which I’ve worn for over 7 years now, and I love. But those third parties will shortly come out with plenty of unique bands for these. Everyone will be able to find a band they like. That’s the great thing about Apple selling so many watches. These companies have been falling over themselves to make the best accessories, not to mention those unknown brand Chinese products.
I don’t think Jobs would have done anything he’s saying here.
They should’ve made the whole case ceramic. You can make ceramic any color
@@Noah6692 I’m not sure how well that would work. Ceramic is more brittle and heavier than titanium, not a good thing for a watch expected to take a lot of physical punishment. The bottom of the watch is ceramic where it’s not exposed. The watch already being over 61 grams in weight would weigh even more if the entire frame were ceramic. Titanium is lighter and stronger than stainless steel. Last time Apple made a ceramic watch, the 44mm titanium watch weighed 41.7g while the ceramic 44mm weighed 46.7g. A ceramic Ultra might weigh close to 70g. If I were to guess, probably around 68g.
If Apple decides next year that more ordinary people are buying it than adventurers, they might relent and allow more colors for the titanium, but caution that true adventurers should buy the basic silver.
@@Noah6692 the back is zirconium dioxide. You can’t make it any color. They use it because it’s very strong and hard. But machining this very complex case out of it would be much more expensive, which is why the ceramic watch cases cost even more, when they were available. Titanium is en excellent material for the case.
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Does the gps rely on cell towers? Can imagi.e it wouldn't work outside of cell range
Great video and I get the price comparison. I am in Singapore and I saw this as only about SGD $50/60 more than the stainless steel series 8... I am keen on how the dive computer functions and the longer battery life. I tried one on with the ocean band and it felt great.. so I have ordered it... will arrive in a couple of weeks.
Thanks 🙏 Nice hope you like it 👍
I dropped my ultra 2 on the floor for the first time today. It handled the drop pretty good. I'd say my biggest problem with the ultra 2 is the fact that most apps isn't compatible. TH-cam music for example isn't compatible with the watch which I think is stupid. So forget doing outdoor activities and leaving your watch.
Yikes.. any damage? Yeah the apps can be fiddly and annoying. Btw check out my Ultra 2 video if you haven’t seen yet. Just went live 👍
I’m going to fit a guard on my ultra….as I’ve just smashed my series five …it dropped off my wrist …
Nooooooooo
I feel like underestimated user for this is construction workers. I use to not be able to have an Apple Watch the normal one was way to fragile for that kind of an environment. I’m now a truck driver and I’m planning to get back into hiking and possibly biking so I’m gonna be getting this one. Wish I had this when I was still in construction 😂
100%, in fact at the tech company I worked for that was a conversation we used to have on calls re rugged watches. The reality is that it’s not very sexy marketing going after construction workers directly so it’s often perceived to be ignored, even though Apple will be well aware that they’ll be a lot of construction workers buying this. The other interesting niche is baristas, who are constantly banging their hands / wrists on things in a busy environment. The marketing is all physical pursuit focused, but the intended market is much much bigger!
Apple don’t need to sell it. They’ve got you 👍🏻
😂
1. Great info. I just bought my watch and I’ve been reconsidering it (hasn’t arrived yet, but cost), but…
2. The Steve Jobs callback was absolutely on point. I could 100% hear him say that. Not just that, but also against the competition: this thing competes with the Garmin Fenix 7 and that’s an $800 watch as well, but this has more features.
I really enjoyed this and your take. Subscribed!
🙏👍 thanks Norb
I've never been on a trail run and needed to check email or send a sms text, it's the last thing I'm thinking of. This isn't a dedicated watch with the actual sports features people are actually using, that's why Garmin is selling Epix, Tactix, Vertix and Fenix watches. The Ultra still doesn't come close to the battery life of a Garmin watch. This is a watch for people who have lower tier usage needs who buy expensive outdoor clothes for fashion. This is the same company that removed a RCA jack to sell their bluetooth headset at a premium price.
@@ijaxon6675 - Those are fair points. From my end, I’m actually a cyclist, so checking the screen itself is the furthest thing from my mind (Unless it’s my bike computer). I currently use a Garmin Venu, which has fantastic battery life. I wanted to give the Watch a try because, as it so happens, I’m also now spending time in the woods and mountains, places where I’d like something more than the Venu, with things like maps and safety features. Having one device that I like to do it all PLUS be my daily driver PLUS have great phone integration is a attractive option, especially since I don’t feel I do it enough to justify getting individual pieces of dedicated equipment. Maybe I’ll try it and decide to stick with Garmin, but I’m interested enough to give this a try!
Apple need to build in Flash light for next Ultra, it will be cool for Trail
Cool idea
I noticed that, too. When I watched the Apple Event I was just shocked that the price is cheaper than the previous titanium.
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what is the app you are making your notes in? looks really good
This is my first time seeing one of your videos. But I’m now a subscriber. THIS… is great content! And you are absolutely spot-on with your comments regarding how SJ would have intro’d the new Ultra. Seriously good stuff. Thank you!
Thanks Bradley - means a lot 🙏
Please could I ask what watch face you are using? The red is very striking!
I’ve never had a watch before and I made the leap and preordered the ultra. Besides the ocean band being to small and having to order the extension I love it. I’m somewhat active and bang this thing against everything and it keeps going no damage to the watch.
👍
You got it right. I was sceptical first but you kept you promise. It is the best AW ever.
Thanks 🙏 glad you enjoyed it
Wish it had a low power mode which could give one week battery. Apple being such a big company with all the profits should invest more into solid state battery tech and bring it to their products.
Yeah battery could be a lot better but good to see it improving. I’m sure we’ll have 1 week battery in a couple of years
@@ThoughtsOnThings sadly the improved battery life on the watch ultra is due to a bigger battery, the watch being bigger to host a bigger battery. No improvement in the tech.
What is the watch face in the intro? its amazing
Think it’s just the standard night mode
The Ultra is an amazing watch and is reasonably priced... I went with the 45m in stainless still as it is too large on my tiny wrists....and isn't really my style ...Nice video...
Thanks Sade 🙏
Great video, Mate. Already purchased a screen protector per your advice. What's the skin/cover you're using with your Apple Pencil?
It’s in my kit list… scroll down to the ‘Favourite iPad Accessories’ kit.co/ThoughtsOnThings
What YOU DIDN'T tell us in your calculations is that you need a subscription for the oceanic+ app which you need if you want to use it as a dive computer!
Apple includes a dive app that goes up to 40mm. If you want to go beyond that, then the Oceanic+ app is needed.
Yep 👍
@@davidgates5699 Well that's not true and this has nothing to do with how deep you go and 40m should be the limit for scuba diving anyways! With the app from Apple you basically get a depth gauge. With the oceanic+ app (79$ a year) you get informations like deco times etc. what normally provides a dive computer.
@@Frank-xp3xd Do you really need a dive computer diving down to a max of 40 meters? For the everyday day Smoe, they won’t even go that deep. Recreational diving is only licensed up to 40 meters. Past 40 meters is a entire different license with an entirely different set of issue, that yes, I can see why a diving computer is needed. But Caribbean Island snorkeling/diving, the current Apple Watch diving app is plenty.
@@davidgates5699 Actually I dive most of the time without but when you do 2 or 3 dives a day in your vacations you can put your self in danger. The point here was, that it was advertised that you get an dive computer for free and that is not the case, not without a subscription. But anyways, great watch and I am looking forward to my ultra!
What type of camera do you use… this quality is amazing… movie esq
Thanks Emmanuel. If you have a look here all my camera gear is listed: kit.co/ThoughtsOnThings
I’ve watched quite a few of these unboxing and early reviews videos while awaiting my ultra’s arrival and I think yours is the best. I was initially skeptical of your “wait until the end for something that nobody’s talking about” pitch. But you made an excellent point that I really hadn’t heard mentioned! And the illustration was a great touch. Nice work. I even subscribed, which I never do. Look forward to your next.
Haha thanks Jason really appreciate it - will endeavour to live up to next video expectations! Just comes down to how much time I have sadly. The more time the better the video generally. Glad you liked it anyway and thanks again for the sub 🙏
Super excited to get mine in. Lots of days in the field in the Army, I’ll be glad to have this bad boy for my time out there.
I have had a series 0 and a series 1 since their release. Aluminum. Never had any case or screen damage. I wore it every day doing building maintenance, car repair, etc. I really like the 38mm size of my series 1 (my series 0 was a 42MM). I didnt baby it by any means, and they handled everything I ever threw at it. I'm curious as to how much damage people are really doing to their aluminum watches.
When I looked to upgrade this year, I wanted the ultra, but 1) the size is just too big to be practical for me. I don't need a dive computer size watch for everyday wear. I wish there were other sizes. 2) only 1 color. I like raw titanium, but something a bit more muted would be nice. 3) I don't need the cellular option...which is not an option.
If Apple would release a smaller version of the Ultra without Cellular and perhaps with other color options, I would by it, I think others would too. Until then, I am happy with my aluminum Series 8, it does everything I need it to do.
By the way, my original apple watches still work, still hold a charge for a full day, and I have handed them down to my kids. Apple offered me nothing for trade in on them.
This is my first Apple Watch and it arrives tomorrow, I can’t wait to enjoy the experience😊. Great video!
Thanks! Hope you enjoy the Watch 👍👍
Apple's "sapphire" is to be taken as regular glass. It scratches at a 6, just like glass, not an 8 like sapphire. While they do technically use sapphire in the places they claim to, it's some of the worst sapphire on the market, with many impurities, causing it to scratch, crack, and shatter like glass. I still bought the watch, because the diving feature alone is worth the difference in price to me over the series 8. Ceramic as the primary case material never made sense to me. It's extremely fragile, which is probably why they used so little of it in the titanium version.
Yeah, agreed 👍
I’ve had the Apple Watch series 2 ceramic edition with sapphire glass for six years now and I have never gotten a scratch on it. It’s worked great for me. I ordered the Ultra and can’t wait to get it. 👍
Low quality sapphire doesn’t compromise hardness, only clarity. Technically sapphire crystal is a 9 on the mohs.
I have the black titanium and the black stainless steel Apple watch 7. I always wanted the black titanium and glad I jumped on it last year
👍 wish the ultra came in black titanium!
Looks like Fisher-Price
I’m excited for this watch as an overlander and off road enthusiast this is perfect Fito track my trails elevation the better battery and water resistance. This watch is perfect for us
Thank you for the screen protectors. Just purchased some through your link via amazon. :)
Nice let me know how you get on with them. I think they’re great 👍
I love my Ultra. It is hands down my favorite Apple device
It’s up there..
Absolutely excellent review. Have a series 4 that fell and face broke so need to upgrade. Do you have to get cellular with the ultra?? Appreciate your time
Thanks 🙏. Yep only comes with cell. No Wi-Fi only option yet 👍
2nd day having this watch and 2 14 pro maxes and I’m loving this watch more and more each and every second ☺️☺️☺️
I always thought the Apple Watch was too small. Finally the Watch Ultra is the correct size!
👍👌
You’re completely right. When apple unveiled it I was thinking ok, this is starting at least 1299 maybe higher… I was shocked when they priced it at 799.
🙏👍
Just discovered your channel !
Awesome thoughts about this product and loved the way you show this watch, like many here I like this watch a lot but felt guilty to not be an hardcore guy..
Weird that apple didn't said some of the points you showed. Anyways,
Really good video ! thank you !
Thanks means a lot 🙏
More and more I understand why people prefer Garmin ⌚ over Apple watches.
Great review. Love that opening shot
🙏
Awesome video. I just ordered my watch. Upgraded from a series 2 to the Ultra. I used your link to buy the screen protector.
How does the cellular part work? Do you put a sim in it?
Nope it’s all done via digital sim (e-sim). In most cases you’ll have to take out a separate data plan for it though, not something they will let you do on an existing plan, which is pretty frickin unfair and annoying!
Nailed it with the marketing pitch! Great vid
🙏 thanks
this is the first apple device in a very longtime that has made me think about getting on board with apple. the last one was way back iphone 4
Awesome video mate! How do you find it fits compared to your previous watch now that you've worn it for a while?
Thanks 🙏 Love it - only annoyance is sleeping in it so far, apart from that zero complaints- and want some more colours! Hope it’s a little thinner in next iteration 👍