This is a very well detailed information. Thank you for breaking this down. I'm surprised it's highly underrated. Thanks again. I will surely share this.
Cool to find this video ! I had a screen shot from a google search on branding, It was your content from here. Thanks for your information and delivery
Very useful information supported by very clear examples. I am a brand identity designer with marketing background and I couldn't agree more...Thank you!
This is highly informative, clear, inspire with with a well and details examples . I really gain so much idea about Brand strategy from lessons. Good job and thanks
Thanks Mr. Arek very insightful, All about brand very easily and clear when you teach Brand content so confused when other speakers deliver but you dont THANKS! Hope I can join your workshop or get premium brand strategy guidelines
Thank you for this! A quick one what strategy would you suggest for a brand like Harley, which has recently not been very successful at innovating (E-bike segment), but has a solid brand equity and following?
Good question. They launched Livewire sub-brand and quickly realized that it wasnt good for their brand equity. Thats not what Harley is about. People were furious. Harley is about loud bikes and distinctive rumble. That’s why they decided to completely separate that e-bike section as a stand alone brand. I think it was a good move.
Awesome video. Thank you. How do you best inform if a client wants to be a Brand House or Brand of Brands for example like Berkshire’s companies run as independent Brands vs. Microsoft has a single company brand and then product brands.
Love the quality and concise content, but would really appreciate if you add little pauses where needed because I find your video a little too fast to digest.
Thanks for the feedback, I just assumed that you would rather want to have a concise video that you can pause and rewond antytime rather than having long video with a lot of BS just playing for view time.
@@ebaqdesign I do pause occasionally on videos that I watch. What I really mean’t was basically the flow or style of the video. 1 think that I could point out is the fast cut on the b-rolls. Thanks for the reply! 🙏🏻😄
hi, I loved your video for understanding brand strategy. how can I have access to your premium brand strategy package, or do you do consulting for brand strategy building ??
You remain consistent by sticking to your strategy fundamentals. Brand building takes time, but solid foundation will help you move faster, and in the right direction!
Many times clients feel that their purpose and vision are the same. Can you please help with some examples to show the key difference between purpose & vision?
Purpose is WHY you do things you do, but Vision is „ideal future state” how would the World look like in perfect case scenario / the ultimare outcome youre working towards.
I have a question... those the brand strategy covers design thinking for business or that is separate? Because for me if you are trying to posting a brand, it still requires thinking process to get it right. I would love to hear you reply om this.
What I experienced, that images with lass Logos/brands, have much lesser impact on Social Media, like an image with lots of logos/brands. For example, an image with a sport car and one logo VS a picture witha car and a list, of car parts logos on it. Thanks!
Hello arek, should all these brand strategy examples be applied on a business at the same time or should one just pick one strategy out from examples and work it?
Brands develop multiple slogans (for new advertising campaigns), but have only one tagline. Slogans can change every year (new campaign) but tagline is more like a brand name-it stays the same forever.
Brand Purpose describes the WHY-why you do what you do, it's about every day work. Brand Vision, is about the future that you are ultimately working towards-what would ideal world look like? E.g. Taking Tesla as example, their purpose is "to accelerate transition to sustainable energy" (here and now, every day work), while their vision is "A world without fossil fuels" (the ultimate goal they're working towards).
For a designer point of view ,your example pictures are too short when you show them. Give your audience time to digest the information. Even though you are talking, keep in mind you do have visual learners as well. Just something to consideration.
![How To Create A Brand Strategy [Proven 14-Step Framework]](http://i.ytimg.com/vi/D3Tu3w67Adc/mqdefault.jpg)
This is an underrated video. The way you deliver information is clear and easily understandable. I'm totally sharing this video of yours. Cheers!
Thanks Mark I really appreciate that!
Very informative. How can we get in contact with you to get more information
i share this thought. so eloquent and well spoken.
Excellent information in a short time. Thanks
Awesome video. Checking out your blog.
You teach better than my professors! I’m glad I found this channel , thanks a lot for this informative video!
Thanks Poorva - thanks! Thats great you were able to discover my channel here!
this was very informative. thanks for teaching!
Youre welcome!
I like your systematic approach
This is an incredibly efficient, helpful, and engaging video! Thank you!
Thanks Aadip - I'm glad you liked it!
I learned so much in such a short time watching this video. Thanks a lot.
thank you so much very helpful Arek
Well detailed and explicit. Thank you for your simplicity and great understanding.
Thanks Arek, loved this video presentation 🙂🙏
Thank you. Your sharing is truly gold.
A very informative statement.
I think you are fantastic. Thank you for helping me to understand.
best video. Dont even think before watching.
Thank you I passed my entrepreneur subject because of you
Congrats! and happy to help.
Lot of Love💝
Thank you very much! I really needed clear examples to understand it better
You are welcome!
I’m going to strategize my rebranding!
This is so great, thanks Arek!
Thank you,you explained it best❤️
Love this video helped bring me a lot of value
An eye opening video it was totally helpful.
This is a very well detailed information. Thank you for breaking this down. I'm surprised it's highly underrated. Thanks again. I will surely share this.
Thanks Samson, very much appreciated!
amazing informative video!
Thanks Junzies!
Thank you so much for so much value!
Great video and with really good examples
Cool to find this video ! I had a screen shot from a google search on branding, It was your content from here. Thanks for your information and delivery
I'm glad you liked it Mr. Bailey
amazing video ! useful information well summed up ! thank you so much !
Terrific value, thanks for this great video
This video is GOLD. 😎👌🏽😎
Very useful information supported by very clear examples. I am a brand identity designer with marketing background and I couldn't agree more...Thank you!
Thanks Cansu and always nice to meet you fellow brand designers!
Thank you, this was very useful and insightful!
This is so insightful! Thank you!
Very insightful! Thank you for well researched work, Arek.
Thanks Kate
Omg love the video!!! So understandable and detailed!! Thanks a million! Pls keep posting! Subscribed your channel already!
Literally everything I needed to know and more 🙌🏿 so informative and concise👌🏿
This is highly informative, clear, inspire with with a well and details examples . I really gain so much idea about Brand strategy from lessons.
Good job and thanks
How about mission and story
Thanks Mr. Arek very insightful, All about brand very easily and clear when you teach
Brand content so confused when other speakers deliver but you dont
THANKS! Hope I can join your workshop or get premium brand strategy guidelines
266 likes??? OMG! what you gave was totally worth it. I'm brand strategist and i cant agree more... You are point on.
Thanks, much appreciated!
APPRECIATE THIS A LOT!
Gold!!! Great Information.
Thanks Henrica - I appreciate that!
I find your videos really insightful. Thank you!
Thank you Anthony! - Simple comments like that motivate me to make more videos for you guys. 🤓
So how do we decide how to brand ourselves after following these tips ? Maybe I need to watch again
Just subscribed! Been wondering on youtube to find this type of content regarding brand strategy. Keep up its amazing
Welcome aboard!
Very well explained
Watching from Brazil. Thank you!
Greetings from NY
you are a legend
Great content! Thank you for sharing your knowledge
My pleasure!
Great !
Valuable content. Keep it up
Appreciated
Very educational video tbh, and your beard on point
So good!! Thanks
Content is gold
Happy to help
Very informative. Loved the way you presented. Thank you
Glad it was helpful!
great great stuf!
Fantastic. Love it.
Many thanks!
Great Content! Much appreciated
Very informative content. Thanks Arek!
Glad you liked it!
You are amazing 🤩
Excellent
Amazing content. You got a new subscriber :)
Welcome aboard!
grate, thanks
I am you 1,000th subscriber.
Thank you guys so much! Im getting back at making videos.
Great content Arek.
Thanks Jakub!
Thank you for this! A quick one what strategy would you suggest for a brand like Harley, which has recently not been very successful at innovating (E-bike segment), but has a solid brand equity and following?
Good question. They launched Livewire sub-brand and quickly realized that it wasnt good for their brand equity. Thats not what Harley is about. People were furious. Harley is about loud bikes and distinctive rumble. That’s why they decided to completely separate that e-bike section as a stand alone brand. I think it was a good move.
Awesome video. Thank you. How do you best inform if a client wants to be a Brand House or Brand of Brands for example like Berkshire’s companies run as independent Brands vs. Microsoft has a single company brand and then product brands.
Hi Arek, thanks for a wonderful video. I was just wondering if the free guide is no longer available or I just could not find it ? Thanks !
You can find it right here: www.ebaqdesign.com/blog/brand-strategy
2:01 , 6:01 , 11:51
Love the quality and concise content, but would really appreciate if you add little pauses where needed because I find your video a little too fast to digest.
Thanks for the feedback, I just assumed that you would rather want to have a concise video that you can pause and rewond antytime rather than having long video with a lot of BS just playing for view time.
@@ebaqdesign I do pause occasionally on videos that I watch. What I really mean’t was basically the flow or style of the video. 1 think that I could point out is the fast cut on the b-rolls. Thanks for the reply! 🙏🏻😄
hi, I loved your video for understanding brand strategy. how can I have access to your premium brand strategy package, or do you do consulting for brand strategy building ??
Once we start our brand how do we remain consistent and how long does it usually take to establish good standing?
You remain consistent by sticking to your strategy fundamentals. Brand building takes time, but solid foundation will help you move faster, and in the right direction!
Many times clients feel that their purpose and vision are the same. Can you please help with some examples to show the key difference between purpose & vision?
Purpose is WHY you do things you do, but Vision is „ideal future state” how would the World look like in perfect case scenario / the ultimare outcome youre working towards.
🙏
I have a question... those the brand strategy covers design thinking for business or that is separate? Because for me if you are trying to posting a brand, it still requires thinking process to get it right. I would love to hear you reply om this.
Why didn' I find this video earlier?
Awesome, where have you been all my life :) LOL
Thank you. That was a great deal of useful information. Do you focus on destination branding?
You didn't mention mission and story?
I will in my new video
Hi
How to do a planning campaign to sustain the brand reputation of an insurance company kindly help me with a gd answer
What I experienced, that images with lass Logos/brands, have much lesser impact on Social Media, like an image with lots of logos/brands. For example, an image with a sport car and one logo VS a picture witha car and a list, of car parts logos on it. Thanks!
Interesting!
Hey Arek, free guide e book lands on the paid version. Doesn't really work.
www.ebaqdesign.com/blog/brand-strategy
Hello arek, should all these brand strategy examples be applied on a business at the same time or should one just pick one strategy out from examples and work it?
These are just example to help you understand what's possible. You should develop a unique brand strategy for your brand.
What is the difference between slogan and tagline?
Brands develop multiple slogans (for new advertising campaigns), but have only one tagline. Slogans can change every year (new campaign) but tagline is more like a brand name-it stays the same forever.
May I ask is there's a clear fine line between purpose and vision? Thanks
Brand Purpose describes the WHY-why you do what you do, it's about every day work. Brand Vision, is about the future that you are ultimately working towards-what would ideal world look like? E.g. Taking Tesla as example, their purpose is "to accelerate transition to sustainable energy" (here and now, every day work), while their vision is "A world without fossil fuels" (the ultimate goal they're working towards).
@@ebaqdesign Many thanks!
Hi Arek. What kind of teleprompter are you using?
This one amzn.to/36UsDbX
Do you're a rockstar!
Thank you for your knowledge. Subscribe and going to purchase your product to learn more.
Welcome aboard!
For a designer point of view ,your example pictures are too short when you show them. Give your audience time to digest the information. Even though you are talking, keep in mind you do have visual learners as well. Just something to consideration.
Thanks for the tip, will make these b-rolls longer next time.
Thank you for the great info. We would love to get in contact and get more information. Can we get an email address? Thanks
Find it on my website.
@@@hello
Blablabla