YOU ARE JUST AMAZING TUTOR!!!! Just found your video. You are contributing hell Good knowledge in society. You know the fundamentals which play the most important role. However, other people, they are just teaching Softwares. Since I started my Journey in this art I have not found any single person with such great content and knowledge. Your way of explaining is amazing. You would grow dramatically I can bet. i never take the pain to comment on any video, But I can't stop me to appreciate your work. Thanks for creating this chanel.
Kashish, Thanks so much. That's just about the most supportive comment I've gotten. I do my best to give great value and knowledge out to my subscribers fast, clearly, and for free. I really, really appreciate you taking the time to comment- seeing that you never do! LOL.. I hope to see you again in the comment section. ~Peace
1. Logo 2. Font plus secondary font 3. Color palette 4. Pattern and Texture 5. Photography and animation 6. Illustration and iconography 7. Sound 8. Layout 9. Tone of voice Bonus: personal style Highly recommend you listen to entire video though.
I don't get who this is targeting. 1) Graphic designers know all this 2) It didn't help me understand graphic design. Like, cool, I need to pick the right font. I knew that, doesn't help me pick the right one. This was a waste of time and not informative at all. And a lot of it, I feel, is built over time with trial, error and evolution rather than knowing it all from the get go. All these companies re-brand regularly anyways.
@@jsmith434w well it helped me immensely - I’m building a music teaching business and these easy to understand branding tips are In my opinion absolutely awesome!
As a designer working in the public sector, I've sadly become stuck over the last five years. Mostly because it's an environment where any random manager or higher, will dictate your design based on their personal taste (which is ALWAYS amazing) and your job is to be the 'pencil' that brings it to life. They of course get the credit for the product...but the designer is treated like someone scribbling in the corner with crayons and not doing 'real work.' I've subscribed to your site and newsletter just now, because in the space of watching two videos I felt excited again! You validated the fact that I do have a clue what I'm doing, even if my 'clients' (aka. bosses) don't want to listen. :-/ And that design isn't some random "fun" thing or about making things look "pretty"--it's a skill that takes years to master and we never stop learning, because design trends will always change.
Andeen, Thanks for the super insightful comment! You are so totally right and you've articulated the biggest frustration we all have as designers. Check out a few of my videos on design strategy. Framing your presentation of your work in strategic business theory and consumer-centric terms rather than aesthetic ones is the KEY to selling your ideas and design through to clients.
I most definitely will! Wish I'd come across your site a few months earlier. I literally resigned from a project on Friday because one of the major components was re-branding the organization. As much as I tried to explain it from the strategic angle (since they were also launching a new three-year strategy), the 'boss' refused to listen and took it as a personal attack on her taste, so she doubled down and it was crazy-making. If I'd had your tips in advance, I might have had more ammo to make a dent. LOL! Ah well, live and learn. :)
You're not alone. I've bailed on lucrative client projects because of crazy-making. Life is too short to suffer the insufferable. If you're having any problems you'd like me to do a video about my POV on, let me know. I take requests. email me though my website. I'm getting so many comments these days I can't keep up and I don't want to miss it. Also, sub to my newsletter - I share stuff you might like there too. Hope to "see" you back.
I can totally relate to your experience. I often deal with managers and colleagues that are happy to give feedback on designs however when challenged, their reasoning often falls flat...and instead of accepting and moving forward, they take it personally. Some people have a very hard time in understanding what is personal opinion and what is not.
I work as an Art Director I went to school for Commercial Art. I have lead many a designer in my time and unfortunately I experienced what you are going through as a young designer. I feel that designers need to design and sometimes those designs are not how I would execute or solve the problem but it is solved by the designer. I choose to not change my designers vision in fact I embrace it. I design a lot as well in my job which really helps me as well. Like there are good there are bad directors, it is all part of the process.
This is THE SINGLE MOST IMPORTANT GRAPHIC DESIGN VIDEO ON THE INTERNET. PERIOD. Thank you for such golden content. Honestly wishing More growth and success to your channel.
Bankole, Thanks so much!~ Can you do me a favor as a small thank you? Please share my video with a friend or two! I'm trying to build my subscribers. More to come!
Hi Philip, I'm a retired graphic designer, and it was a long time ago that the industry could have done with such clear and defined instructions that you give in your videos. Subscribed today, just so interesting to hear an expert talk on my favourite subject. Thank you!
As a Musician you said about Intel, No body taught us about 'Sound' in Branding! I love Intel sound as well as Sony pictures, which their sound goes from lower to higher pitch blending illusion style! This one video is the case study book for the Branding! Thankyou so much Sir for educating us on all these topics! As always you're Truly Inspirational person!
Pranay - thanks - I'm glad you are liking my stuff - EVERYONE forgets about sound in branding - another HUGE one is smell - also very important if you can leverage it in a product or retail experience.
You will have 120k+ before 2018 is up. Your content is 🔥, it's inevitable. Looking forward to seeing your channel grow, and I wish you much success on this platform.
Logan, Thanks man. That's undoubtedly the coolest and most encouraging feedback I've ever received here. You made my week - probably the whole end of 2017 actually. You rock.
Is the first time that i see someone talking about the study of texture to a brand, normally is used to give some depth and life to website or something. That makes really great sense. Remembering as well that colors can give some illusion of "dimension" to the logo. Its that type of little details that i really love to see and know, great content Philip, love your channel. Cheers from Portugal. =D
Thanks so much A. Yeah, texture and pattern is one element that sooo many people don't even consider. Maybe it's because I grew up in the fashion business and many brands us pattern as a brand identifier. Paul Smith, Coach, Burberry, the list goes on and on. Glad you are digging my channel. Thanks for taking the time to comment!
How can someone dislike this video?! seriously! Thanks for sharing all these useful informations! Watched it 4 times! lol I am not a designer and making my own business guideline which I was about to hire someone to do it for me! Already looks so professional! AMAZING!
Thank you for sharing this content with us. I had been fumbling with my brand image. I've failed in the past in this area because I'm a small solopreneur and thought branding was for the likes of the big boys. How wrong I was. Lessons learnt - BRAND YOUR STUFF! I now fully understand the power of branding and how it drives your marketing, social media, sales......everything! Branding and Marketing is a pain point for me (actually most creative is) but your instruction and download provides the uninitiated with a clear roadmap of what needs doing to create an MVB and move forward from there. I also watched another video on your channel about 5 startup mistakes, one of which you point out it that striving for a finished and perfect brand is to be avoided and so I take note! As entrepreneurs, we always avoid what we hate doing, but your guidance here makes the uncomfortable much more comfortable. Many thanks, and so pleased to have found your TH-cam channel. Have a great day!
Nadeen, Great to have you on board! You are digging in an capturing some of the best value I've put out there so far. Branding right in the first place is always better than having to go back and correct it later!
I am passing along the link to this very helpful video to an associate who was just discussing the importance of branding an activist group he works for. Thanks for this very excellent video.
Been watching a few videos yesterday and all day today, on creating a brand mood board. I'm so happy your video came up. You've added some deeper perspectives that has shifted and refined my entire thought process and potential branding style. I'm so happy to have found this video 🙏🏼 Lots of gratitude and love from the Caribbean island of Trinidad & Tobago🇹🇹
How could you be such a creativity sparker? Used to believe that gazing at the sea sparks creativity now I realised it is watching ur vids that does that 😄 thank you
Thank you Phillip for another useful and inspirational video. In my experience, the most information (copy strategy or brief) you have about your client requirements, the better results in the final product. One of the most important keys in developing a success Brand is the previous information you can get from the client. Best regards.
Despite this video is getting a bit old, I'm just watching now and still have amazing content. Btw very interesting way of making a presentation Philip!
@@PhilipVanDusen I'm sorry Phillip, I made the comment on the wrong video, I meant about the original video you posted the link on the description. Anyway, both are awesome.
OMG! I can't believe it myself. I just saw your video. Later I was scrolling the other youtube feeds and I identified Seth Godin, it was the yellow frame helped me. you are great.
Phillip, thanks for explaining things with the humbles every designer should have. Everytime I watch your videos I get more and more confident about my work. Thanks you for passing good information with amazing pedagogics. I'm in Argentina and my designer institute doesn't offer that much actualization and modernity. I'm showing your channel to all of my college companions though I'd love to see some subtitles in spanish. Again, thanks a lot to help us grow! ♥
Your video just inspired a wonderful brainstorming session during my project meeting this morning. Made me realize how much inspiration pulls down barriers and brings out the best in everyone. Thank you!
I really like your videos, among lots of lots of lots videos out there you are the one that speaks normally and to the point, just explaining how it is. Please more vids!
I think there has to be a certain point that is critical, and this is: design is an universe, and no guide is absolute. For example, right now I am working on the personal brand of a fashion designer, and there are a couple of things that I have to take into account like store fronts, that you wouldn't have into account on other projects like a software developing company, on the other hand this software development company is far more likely to have EXTENSIVE animation elements because the branding will appear in the software and in videos and trailers and in social media, but store fronts will not be as important because generally, software studios don't use stores as their primary selling checkpoint. Anyway, amazing video and really helped me, loved it!
Sabiki Kasukō, Thanks so much!~ Can you do me a favor as a small thank you? Please share my video with a friend or two! I'm trying to build my subscribers. More to come!
At this point, we'd have to call me a "slobbering fan." But, truth be told, I just respect the HELL out of your contribution to my work. Thank you Philip!
1. Logo 2. Font 3. Color palette 4. Pattern and texture 5. Photography and animation 6. Illustration and iconography 7. Sound 8. Layout 9. Tone of voice
I was aware of all of these (and smell too. Ie rolls Royce had a specific smell) but this video really helped me think through my redesign and how to use my personal style (waiste length dreadlocs) and also made me think about pattern which I had kinda forgotten about. I also like the goofy guys website layout. Not for mine but as something to think about intentionally
Felicia, That's so cool this video has jogged loose some ideas of stuff you might want to revisit with your brand. I love the personal style brand idea!
Thank u sir, for tips build a brand...i am designer too...my first point is important the consistency design...is so important...just like to remember audience for aware and interest the brand...so cool for this video...it's so helping me for more idea build a brand...thank a lot sir 😊
Your experience and talent opens brand theme deep and totally philosophical...Great impression for me and much times to learn.Thank for your viewing about it!
Hi Philip, I just discovered your channe and it’s truly inspiringl! Thanks for being around and specially for all your videos - all that I watched so far was excellent.
Gustavo- so cool! Glad you liked it. I have a lot of videos that you missed - check out my back catalog - most of this stuff doesn't have an expiration date.
Very good video! I'm a digital marketer but my job right now requires me to design artwork and create brand guidelines for my company. I'm learning from the ground up but this video was very cohesive and helped me understand what I needed to know to start creating! Thank you so much for this :-)
Gabby- there are a LOT of templates out there on Envato.com and GraphicRiver.com for creating brand guidelines documents. No need to reinvent the wheel.
Thank you so much for posting such high quality videos with great content this has been so helpful and easy to follow. You are also a very engaging speaker, wonderful energy. I cam listen to you talk about any subject because thats how authentic and engaging you are. Wishing you great success!!!
Hera B, Thanks so much!~ Can you do me a favor as a small thank you? Please share my video with a friend or two! I'm trying to build my subscribers. More to come!
Wonderful again. I'm just starting out but I've nailed a few of the points you've made which is good to know although I've much to learn still Thanks for the insight.
Bobby, Chris is a great guy and a good friend of mine. I'm sure you will get a ton out of his content. You should check out the Youpreneur mastermind community. It costs $, but it's really worth it. There are a LOT of really smart folks there who will ad rocket fuel to your business (me included...LOL) Cheers mate!
Thank you so much for this awesome info packed, easy to understand video! We were shown your video by our business teacher down here in Western Australia. We love your content! I’ve shared your content with my friends too! I’ve been to your website and I’ve downloaded your awesome resources ☺️ but but I can’t for the life of me find the one page brand guideline template you were talking about anywhere… Wishing you well and more success to come (any help with the one page template would be great) thank you Thank you Philip 🙏
Thanks for the great comment. I literally created that template in Keynote on the slide for this video. It doesn't exist elsewhere. It's very basic, you could just take a screenshot and re-create it. But I do have a more robust template and you've given me the idea to create it as a download! So watch for that in the future.
Chase, thanks for watching and for taking the time to comment. It’s nice to know at least a few people are making it past my trend video into my much larger body of video work. Thanks for taking the plunge!
YOU ARE JUST AMAZING TUTOR!!!! Just found your video. You are contributing hell Good knowledge in society. You know the fundamentals which play the most important role. However, other people, they are just teaching Softwares.
Since I started my Journey in this art I have not found any single person with such great content and knowledge.
Your way of explaining is amazing. You would grow dramatically I can bet. i never take the pain to comment on any video, But I can't stop me to appreciate your work. Thanks for creating this chanel.
Kashish, Thanks so much. That's just about the most supportive comment I've gotten. I do my best to give great value and knowledge out to my subscribers fast, clearly, and for free. I really, really appreciate you taking the time to comment- seeing that you never do! LOL.. I hope to see you again in the comment section. ~Peace
Short and crisp and right to the point... No funny intro or something...... Kudos
Philip VanDusen good to hear from you. :)
Thanks Amratpal
You rock Kashish.
1. Logo
2. Font plus secondary font
3. Color palette
4. Pattern and Texture
5. Photography and animation
6. Illustration and iconography
7. Sound
8. Layout
9. Tone of voice
Bonus: personal style
Highly recommend you listen to entire video though.
Sovan, Thanks for the index! and for the support!
could be helpful to have tone of voice considered towards the start and throughout so you know who and what audience your appeal is directed to :)
incase youre like me and go off track often
I don't get who this is targeting.
1) Graphic designers know all this
2) It didn't help me understand graphic design. Like, cool, I need to pick the right font. I knew that, doesn't help me pick the right one.
This was a waste of time and not informative at all. And a lot of it, I feel, is built over time with trial, error and evolution rather than knowing it all from the get go. All these companies re-brand regularly anyways.
@@jsmith434w well it helped me immensely - I’m building a music teaching business and these easy to understand branding tips are In my opinion absolutely awesome!
I'm a young designer from Ghana and I came across your channel today. I've been really educated and motivated through your videos. Thank you
hughes williams, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!
As a designer working in the public sector, I've sadly become stuck over the last five years. Mostly because it's an environment where any random manager or higher, will dictate your design based on their personal taste (which is ALWAYS amazing) and your job is to be the 'pencil' that brings it to life. They of course get the credit for the product...but the designer is treated like someone scribbling in the corner with crayons and not doing 'real work.'
I've subscribed to your site and newsletter just now, because in the space of watching two videos I felt excited again!
You validated the fact that I do have a clue what I'm doing, even if my 'clients' (aka. bosses) don't want to listen. :-/ And that design isn't some random "fun" thing or about making things look "pretty"--it's a skill that takes years to master and we never stop learning, because design trends will always change.
Andeen, Thanks for the super insightful comment! You are so totally right and you've articulated the biggest frustration we all have as designers. Check out a few of my videos on design strategy. Framing your presentation of your work in strategic business theory and consumer-centric terms rather than aesthetic ones is the KEY to selling your ideas and design through to clients.
I most definitely will! Wish I'd come across your site a few months earlier. I literally resigned from a project on Friday because one of the major components was re-branding the organization. As much as I tried to explain it from the strategic angle (since they were also launching a new three-year strategy), the 'boss' refused to listen and took it as a personal attack on her taste, so she doubled down and it was crazy-making. If I'd had your tips in advance, I might have had more ammo to make a dent. LOL! Ah well, live and learn. :)
You're not alone. I've bailed on lucrative client projects because of crazy-making. Life is too short to suffer the insufferable. If you're having any problems you'd like me to do a video about my POV on, let me know. I take requests. email me though my website. I'm getting so many comments these days I can't keep up and I don't want to miss it. Also, sub to my newsletter - I share stuff you might like there too. Hope to "see" you back.
I can totally relate to your experience. I often deal with managers and colleagues that are happy to give feedback on designs however when challenged, their reasoning often falls flat...and instead of accepting and moving forward, they take it personally. Some people have a very hard time in understanding what is personal opinion and what is not.
I work as an Art Director I went to school for Commercial Art. I have lead many a designer in my time and unfortunately I experienced what you are going through as a young designer. I feel that designers need to design and sometimes those designs are not how I would execute or solve the problem but it is solved by the designer. I choose to not change my designers vision in fact I embrace it. I design a lot as well in my job which really helps me as well. Like there are good there are bad directors, it is all part of the process.
This is THE SINGLE MOST IMPORTANT GRAPHIC DESIGN VIDEO ON THE INTERNET. PERIOD. Thank you for such golden content. Honestly wishing More growth and success to your channel.
Bankole, Thanks so much!~ Can you do me a favor as a small thank you? Please share my video with a friend or two! I'm trying to build my subscribers. More to come!
Hi Philip, I'm a retired graphic designer, and it was a long time ago that the industry could have done with such clear and defined instructions that you give in your videos. Subscribed today, just so interesting to hear an expert talk on my favourite subject. Thank you!
As a Musician you said about Intel, No body taught us about 'Sound' in Branding!
I love Intel sound as well as Sony pictures, which their sound goes from lower to higher pitch blending illusion style!
This one video is the case study book for the Branding! Thankyou so much Sir for educating us on all these topics! As always you're Truly Inspirational person!
Pranay - thanks - I'm glad you are liking my stuff - EVERYONE forgets about sound in branding - another HUGE one is smell - also very important if you can leverage it in a product or retail experience.
Philip VanDusen Wow Sir! You said about Smell too now, I am just shocking by reading that Great Tip sir! You're too much simply!
Philip VanDusen It was called a "jingle" I think? Like the Oscar Meyer hot dog song
More than I wanted, but this video gets A+ all the way across the board!
John, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!
You will have 120k+ before 2018 is up. Your content is 🔥, it's inevitable.
Looking forward to seeing your channel grow, and I wish you much success on this platform.
Logan, Thanks man. That's undoubtedly the coolest and most encouraging feedback I've ever received here. You made my week - probably the whole end of 2017 actually. You rock.
Philip VanDusen almost there!
And it came to pass😊
This is good stuff. One has to dredge through so much nonsense in order to find a true thought-leader. Well done. Very informative and helpful.
Asante, thanks bro' I try to cut through all the crap and deliver value without a lot of chit-chat...
GREAT early morning business development for me! Thanks for the great content as I prepare my company brand datadumping.
This guy brings systems thinking into it. I love this.
Is the first time that i see someone talking about the study of texture to a brand, normally is used to give some depth and life to website or something. That makes really great sense. Remembering as well that colors can give some illusion of "dimension" to the logo. Its that type of little details that i really love to see and know, great content Philip, love your channel.
Cheers from Portugal. =D
Thanks so much A. Yeah, texture and pattern is one element that sooo many people don't even consider. Maybe it's because I grew up in the fashion business and many brands us pattern as a brand identifier. Paul Smith, Coach, Burberry, the list goes on and on. Glad you are digging my channel. Thanks for taking the time to comment!
Incredibly useful. Will take this to heart! Thank you
Oh my god I feel so lucky to stumble upon ur channel .
Glad to hear that
9 minutes long video that worth a year in school, thanks !
I know, right? LOL- thanks for watching!
How can someone dislike this video?! seriously!
Thanks for sharing all these useful informations! Watched it 4 times! lol
I am not a designer and making my own business guideline which I was about to hire someone to do it for me! Already looks so professional! AMAZING!
shab, I know, really! Thanks for watching - I appreciate your comment!
Thank you for sharing this content with us. I had been fumbling with my brand image. I've failed in the past in this area because I'm a small solopreneur and thought branding was for the likes of the big boys. How wrong I was. Lessons learnt - BRAND YOUR STUFF! I now fully understand the power of branding and how it drives your marketing, social media, sales......everything! Branding and Marketing is a pain point for me (actually most creative is) but your instruction and download provides the uninitiated with a clear roadmap of what needs doing to create an MVB and move forward from there. I also watched another video on your channel about 5 startup mistakes, one of which you point out it that striving for a finished and perfect brand is to be avoided and so I take note! As entrepreneurs, we always avoid what we hate doing, but your guidance here makes the uncomfortable much more comfortable. Many thanks, and so pleased to have found your TH-cam channel. Have a great day!
Nadeen, Great to have you on board! You are digging in an capturing some of the best value I've put out there so far. Branding right in the first place is always better than having to go back and correct it later!
I am passing along the link to this very helpful video to an associate who was just discussing the importance of branding an activist group he works for. Thanks for this very excellent video.
Hey Bonobo3D! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!
Thank you so much for this video, you explain things in a perfect manner that really help me think of things in a different perspective. Amazing!!
Been watching a few videos yesterday and all day today, on creating a brand mood board.
I'm so happy your video came up. You've added some deeper perspectives that has shifted and refined my entire thought process and potential branding style.
I'm so happy to have found this video 🙏🏼
Lots of gratitude and love from the Caribbean island of Trinidad & Tobago🇹🇹
VanDusen`s best video ever!
Thanks a lot!
How could you be such a creativity sparker? Used to believe that gazing at the sea sparks creativity now I realised it is watching ur vids that does that 😄 thank you
Sandra, you're too kind....thx😍
Thank you Phillip for another useful and inspirational video. In my experience, the most information (copy strategy or brief) you have about your client requirements, the better results in the final product. One of the most important keys in developing a success Brand is the previous information you can get from the client. Best regards.
Despite this video is getting a bit old, I'm just watching now and still have amazing content. Btw very interesting way of making a presentation Philip!
Hey Bruno, the video may be a couple years old, but the content is still as relevant as the day I made it - and will be for years to come...
@@PhilipVanDusen I'm sorry Phillip, I made the comment on the wrong video, I meant about the original video you posted the link on the description.
Anyway, both are awesome.
Philip...seriously? I've learned more from you in 9 minutes than I did in a $675 design class at the University.
I'm going to use that quote if that's OK...I get that a lot. LOL....
OMG! I can't believe it myself. I just saw your video. Later I was scrolling the other youtube feeds and I identified Seth Godin, it was the yellow frame helped me. you are great.
Welcome aboard!
I've loved and enjoyed this video so much!
Thanks💕
I love how your videos are practical and applicable.
Thanks Htet Myat Tun!
Big big thanks for the inspirational video! My fav channel now
Phillip, thanks for explaining things with the humbles every designer should have. Everytime I watch your videos I get more and more confident about my work. Thanks you for passing good information with amazing pedagogics. I'm in Argentina and my designer institute doesn't offer that much actualization and modernity. I'm showing your channel to all of my college companions though I'd love to see some subtitles in spanish. Again, thanks a lot to help us grow! ♥
You are very welcome
Your video just inspired a wonderful brainstorming session during my project meeting this morning. Made me realize how much inspiration pulls down barriers and brings out the best in everyone. Thank you!
11, Thanks - what a great story! I'm so glad it helped!
Philip you are a very good instructor. Take it from an ex teacher. Thanks for being online.
Essentials in 9 minutes! Thank you!
I really like your videos, among lots of lots of lots videos out there you are the one that speaks normally and to the point, just explaining how it is. Please more vids!
Hey Anna, That's my goal - get in - give valuable info - and get out! Happy you are digging what I do! Hope to see you back around the comments again.
man your videos are great. U DO know what u talking about and explain it so simple.
Andres Monroy, You're very welcome. Love your avatar image!
this is completely wonderful. Thanks for sharing your insights
brilliant - simple, concise and practical.
I wish everyone was as clear as you.Thank you so much :)
AM, I'm doing my best and trying to be respectful of peoples time. No one has time for anyone rambling on these days!
I think there has to be a certain point that is critical, and this is: design is an universe, and no guide is absolute. For example, right now I am working on the personal brand of a fashion designer, and there are a couple of things that I have to take into account like store fronts, that you wouldn't have into account on other projects like a software developing company, on the other hand this software development company is far more likely to have EXTENSIVE animation elements because the branding will appear in the software and in videos and trailers and in social media, but store fronts will not be as important because generally, software studios don't use stores as their primary selling checkpoint.
Anyway, amazing video and really helped me, loved it!
Sabiki Kasukō, Thanks so much!~ Can you do me a favor as a small thank you? Please share my video with a friend or two! I'm trying to build my subscribers. More to come!
@@PhilipVanDusen Gladly! I loved the video and was really informative, I'll make sure to share it :)
This is a lot of game for being a free video, thank you.
Anthony - it's not going to be free forever...but thanks for pointing that out!
Philip VanDusen I understand, people take stuff like this for granted. Get your money.
At this point, we'd have to call me a "slobbering fan." But, truth be told, I just respect the HELL out of your contribution to my work. Thank you Philip!
I am blinded by Science! - and you are very welcome.
1. Logo
2. Font
3. Color palette
4. Pattern and texture
5. Photography and animation
6. Illustration and iconography
7. Sound
8. Layout
9. Tone of voice
Thanks Mencari
Thank you for this great guide, and also for explaining it all in such a friendly, simple, and clear way.
Lucia! That's my jam. Glad you liked it!
Straight forward.. Excellent video.. 🔥
I was aware of all of these (and smell too. Ie rolls Royce had a specific smell) but this video really helped me think through my redesign and how to use my personal style (waiste length dreadlocs) and also made me think about pattern which I had kinda forgotten about. I also like the goofy guys website layout. Not for mine but as something to think about intentionally
Felicia, That's so cool this video has jogged loose some ideas of stuff you might want to revisit with your brand. I love the personal style brand idea!
subbed! no clickbait, down to the message of the lesson. thanks a bunch.
That's my motto: NCB - no click bait! Happy to have you. I've got 100+ videos that are just as valuable - IMHO of course...;-)
Thank u sir, for tips build a brand...i am designer too...my first point is important the consistency design...is so important...just like to remember audience for aware and interest the brand...so cool for this video...it's so helping me for more idea build a brand...thank a lot sir 😊
Muhammad, You're very welcome. Be sure to check out the other videos! ~cheers
Your experience and talent opens brand theme deep and totally philosophical...Great impression for me and much times to learn.Thank for your viewing about it!
Олена Іванусь, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!
thank You ),it`s really Great catalog!
It is very meaty information, an eye opener for us designers to do more careful working with branding or Re-branding.
We agree!
This is a really good video. Solid gold advice!
This video is 9 Brand Design Elements so informative for me as a beginner, hope I get more information from your channel.
Muhammad Asif, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!
So happy to have found your videos. Thank you for sharing all your wonderful knowledge. Very grateful 😁🙏❤
Another great wake up video I review periodically. Thanks again Phillip.
You rock eyediom! Damn straight!
Philip VanDusen just watched your career “web” video. Do you offer 1 on 1 therapy sessions for designers? (partially 🙃 )
Yes, I do. I offer creative professional career coaching: philipvandusen.com/oneonone/
AMAZING VIDEO Thank you for the time and effort.
Excellent presentation Philip! I'm a brand designer and this is some great inspiration.
Mitch Mahoney, You're very welcome. Welcome to the channel - hope to see you more often.
Well set out content and really helpful, thank you.
Another great vid Philip 👏🏻👏🏻👏🏻
Thanks again!😊
Thank you so much. This video was so awesome and straight to the point.
You rock Anna Dominique!
Extremely valuable video! I loved it ☺️
Hi Philip, I just discovered your channe and it’s truly inspiringl! Thanks for being around and specially for all your videos - all that I watched so far was excellent.
Sebastian Portillo, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!
Thanks Philip, This video is helpful for me
You bring great value to TH-cam. Love your content! ~Great quality stuff!~
You rock Bebe C!
Very useful video, thank you. Please include female examples in the future as well.
Will do. I hadn't noticed. I didn't exclude them intentionally, obviously.
Great! Thank you for this.. Very simple and quick, much appreciated!
Mark - that's my goal - huge value bombs in just a few minutes!
Incredible insights. I learnt something here. Thanks for adding great value
Shershen, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!
Thanks I'm doing rebranding for a more focused niche and I'll take these points as I get things tweaked.
codeChris, good luck with your rebrand - this video is gold to be sure you have all your ducks in a row.
I’m really enjoying your videos! Highly informative and easy to understand.......
You rock hellobunmi!
You have really great content ... keep it coming PLEASE!
Subscribed and hungry for more.
You rock WXM PHOTO STUDIO!
Woooow thank you for shared all your knowledge. You won a new subscriber! You are amazing!
Gustavo- so cool! Glad you liked it. I have a lot of videos that you missed - check out my back catalog - most of this stuff doesn't have an expiration date.
Fantastic advice....things I did not even consider, thank you so much. Love your videos :)
Thanks Auberjen!
Absolutely fantastic. Detailed to simplicity
This is a fantastic video. Thank you for sharing Philip.
Thanks Marty!
This video was suggested to me. It drew me to your channel page, whose channel introduction video convinced me to subscribe within 20 seconds. 👍
Wow this is so informative and full of Knowledge
Thanks Phillip
Hey Onesmus! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!
Great Lessons!
Glad you like them!
Excellent! a lot of things to learn...
Aloha, excellent info & vid, mahalo!
Thanks Artistic Mana!
Very good video! I'm a digital marketer but my job right now requires me to design artwork and create brand guidelines for my company. I'm learning from the ground up but this video was very cohesive and helped me understand what I needed to know to start creating! Thank you so much for this :-)
Gabby- there are a LOT of templates out there on Envato.com and GraphicRiver.com for creating brand guidelines documents. No need to reinvent the wheel.
Thank You Philip. Great content, great teacher!
Thanks H5 Wraps! Really nice Avatar icon - well done!
Appreciate that! thank you.
This is a really great video. Thank you so much for everything Philip, this helps a lot!
Adan - glad you liked it. Share a vid with your tribe! I'd be honored and grateful.
Great tips and awesome information. Keep up the great work you do. Thank you!
aci, Thanks for watching and for the vote of confidence!
Thank you so much for posting such high quality videos with great content this has been so helpful and easy to follow. You are also a very engaging speaker, wonderful energy. I cam listen to you talk about any subject because thats how authentic and engaging you are. Wishing you great success!!!
Hera B, Thanks so much!~ Can you do me a favor as a small thank you? Please share my video with a friend or two! I'm trying to build my subscribers. More to come!
Will do! I subscribed of course and i will share your video on my facebook and with friends. Cheers!
Great tutorial!!!
🍎🔥
Thank you, it's very useful 🙂
You're welcome 😊
Thanks to youtube algorithm to show me this video.thank you sir... This video is going to help me a lot in near future.thank you a lot😊
Hey rahul! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!
Wonderful again. I'm just starting out but I've nailed a few of the points you've made which is good to know although I've much to learn still Thanks for the insight.
Michaela, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!
What a great video. Just what I needed. Thanks
Ace88, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!
Excellent branding design tips! I just started on my branding series and yours covers so much more 🤙🏽 thanks for sharing!
Awesome! Thank you! Good luck with your series!
Very thanks, so much simple and easier to learn whith you...
Roberto, I'm glad you think so. I've got tons of videos in my catalog!
Great info, as always. Thanks so much, Philip. I subscribed to C. Ducker because of your words. Influencer YOU!
Bobby, Chris is a great guy and a good friend of mine. I'm sure you will get a ton out of his content. You should check out the Youpreneur mastermind community. It costs $, but it's really worth it. There are a LOT of really smart folks there who will ad rocket fuel to your business (me included...LOL) Cheers mate!
I REALLY liked this. You did SUCH a great job!!!
Great articulation ...the key takeaway is ‘Echosystem’..
Miron, "Ecosystem" - but you're right - that's the #1 takeaway!
I learned a lot! thanks awesome videos
thank you! i did enjoy this very insightful video!
Glad you enjoyed it!
Thank you so much for this awesome info packed, easy to understand video! We were shown your video by our business teacher down here in Western Australia. We love your content! I’ve shared your content with my friends too! I’ve been to your website and I’ve downloaded your awesome resources ☺️ but but I can’t for the life of me find the one page brand guideline template you were talking about anywhere… Wishing you well and more success to come (any help with the one page template would be great) thank you Thank you Philip 🙏
Thanks for the great comment. I literally created that template in Keynote on the slide for this video. It doesn't exist elsewhere. It's very basic, you could just take a screenshot and re-create it. But I do have a more robust template and you've given me the idea to create it as a download! So watch for that in the future.
You have a unique youtube channel in many ways! Thank you very much!
chuva., Thanks so much!~ Can you do me a favor and share my video with a friend or on social media? I'm trying to build my subscribers. More to come!
Philip VanDusen Sure, brother! Hugs from Monterrey, México!
Cool!
Well described video. Truly helpful.
Once again a very informative video. It has been very helpful to me in considering the logic of my brand design for my film company.
Thanks Mustafa Jackson!
Absolutely love your work man! Keep it up! Definitely loved the 2018 trends video as well!
Chase, thanks for watching and for taking the time to comment. It’s nice to know at least a few people are making it past my trend video into my much larger body of video work. Thanks for taking the plunge!