There's a reason it took so long to beat Alan Shearer's newcastle record - it was an insane transfer value at the time and was for years, even into the Mike Ashley era.
@@cjc872 was going to say its was still a bargain for them. I'm not a newcastle fan but I really admired shearer's knack for getting double figures EVERY SEASON late into his 30's in a newcastle team that lacked creativity.
@@jackbland3406 and it’ll get them exactly the same, imagine being proud of Islamic extremist terrorist sponsors that behead journalists and promote shariah law and subjugate women
The title had me thinking this was about transfers into and out of PL teams... realized halfway through Ronaldo, Bale, etc. would not be on the list because they were signings away from the PL. Great video though, I am glad someone finally took the time to adjust the rankings (even if it's only half of them).
I think this was the only option since the calculator was based on how money was valued in England (or the UK) whereas the money paid by a spanish club would have to be looked at through the lens of Spanish valuations of money over the years. You can't just apply one calculator everywhere because the economic balances between countries change all the time.
Great vid, but I would love to see one about players values in other European leagues. Like how much would legends like R9, Kaka, Totti, Ronaldinho, Pirlo etc cost in todays money.
@@smoothcheeky8910 oil clubs? Ferguson broke transfer record 7 times. He contributed to inflation 7 times. Go check even today hoe many players does united have in top 10 most expensive pl players.
@@skrskrskrr5033 United can afford to hang with the oil clubs and yes United broke records. However look at when transfer fees started to jump ridiculously. When oil money came along
20-25 goals a season, season after season in a succession of underwhelming Newcastle teams and 30-35 goals per season (when injured a lot of the time) in a title challenging Blackburn team. Average that cost out over his peak ten years in the Premier League and it’s still cheap…
When I saw Bergkamp for £10m in 1995, I had a feeling Shearer would be in the top 3 at £15m in 1996. Both worth every penny, although Bergkamp was an absolute steal
As a rough comparison, Rooney was signed the season after and the inflation to today is about 300%. If we apply that same inflation (in actuality it should be a bit higher but close enough) to Ronaldo's 17mil signing, he would have cost 67mil in todays money. Absolutely a bargain if you consider that 6 years later, his transfer to real Madrid has been estimated elsewhere to be equivalent to over 200mil today.
@@supersnail5000 Your maths is wrong aswell, if Rooney was purchased for 30 million and his value went up 300% then 100% is 60 million, 200% is 90million and 300% would be 120 million, also Ronaldo was purchased for 17X 3 is 54 million. Math
@@King_Cova the 300% is the INCREASE but £118mil is approximately 4x or 400% of 30mil, 17*4 is approximately 68 (if you use the exact value instead of 4, you get 67). Essentially think of it as 17 mil + 17mil *3
The only people who'd say that know nothing about what they're talking about. Man Utd finished either 3rd or 4th for 5 years and won the FA Cup twice before Ferguson was appointed. Not to mention they had the biggest stadium in the country by far, which meant most income. It wasn't anything like taking Crewe to the top of the game.
Someone debunked this myth on Twitter. In the PL era under Fergie, United were the highest spenders in only 3 seasons (the treble-winning campaign, 2001/02 and 2002/03). Yes Keane was bought for a British transfer fee and Ferdinand was the most expensive defender but go to the TransferMarket site and filter it to the 90s, you'll find that they were outspent by Blackburn, Leeds, Everton, Liverpool and Newcastle.
Ferguson did massively expand the ground under his stewardship and increased revenues by winning trophies. He also stacked the squad with academy products which cost nothing so he could spend the big bucks on a few of the best players in the world. I'm a Liverpool fan but Ferguson did an incredible job of building man united on and off the pitch.
This video and the concept behind it are brilliant! Every ex-player, and fan of these teams at those times, would be all the wiser for knowing these 'adjusted for football inflation' amounts. However - the commentary with this video has some solid flaws - for example when the narrator says things like 'X owner paid that amount but would have been unlikely to pay if it were this (translated) amount'. Three or four times this sort of logic is mentioned and it's not true at all - that translated amount is EXACTLY the amount that the owner/manager would spend today - that's the whole point!
Indeed. The narration is infantile. The whole premise appears to normalise transfer fees. I don’t see the point, but whatever. To parrot ‘they wouldn’t pay that today’ adds ZERO insight. Possibly one of the most stupid videos I think I’ve ever watched.
No the translated amount is not really comparable. The inflation calculation used in this video based on football prices today, which are distorted by a handful of wealthy state-backed clubs and the generally higher levels of money in football dragging up the average prices. The calculations in this video do not account for monetary inflation, which at the beginning of the video, they said has averaged around 2.8% a year. Take Alan Shearer's £15 million move to Newcastle in 1996 - the £222 million stated is basically what an oil rich team like Man City would have to pay for him today, but this number is a complete fiction and has no bearing on the actual value of money. In real terms, £15 million in 1996 is worth only £30 million in 2022 at an annual inflation rate of 2.8%. So Joe is perfectly reasonable in saying, for example, that so and so chairman wouldn't have paid £222 million - because in fact they only paid the equivalent of £30 million (using the Shearer to Newcastle example).
@@theskankingpigeon965 The problem with hair brain pseudo ‘inflation’ methods - such as what Tifo have tried here - is that they are inherently flawed. Monetary inflation is a fixed indexation of consumables: same product, different era = % change. There is no such reliable proxy in football as each footballer is different. And as you say, no whacko measure accounts for the inflated premium attached to purchases from doped clubs who don’t have to worry about balancing any books.
@@theskankingpigeon965 What you're referring to as distortion, is in fact the key force which is dragging up the market rates for players. So whilst it's 'distortion' relative to standard economic inflation, it is by accounting for it, as well as the extra money that is now in football for all clubs (through increased TV rights etc), that the creators of this video are able to claim that transfers over history can be compared on this basis. You can call it distortion, but it is now reality, and the video creators are accounting for it here. On the Shearer to Newcastle example, I would suggest that if the Newcastle owner was willing to pay a world-record transfer fee then for Shearer, and that meant 30m, then he would again pay a world record fee to sign him again now. It's a lot more money, but there is a lot more money in football, including for Newcastle to make if they sign the world's best player
If he was more ruthless the premier League would be like the German league. He won the league with kids from the youth system. Bought unknown players like ole. Won the league with welbeck Phil Jones Mike smalling cleverly. He could have bought Baggio/Del piero ect. So yes Ferguson liked to create stars and veron was the first known probably world class player he bought. And then RVP any other known WC player he bought??
@@Abdi-libaax didn't he get van nistelrooy at the peak of his powers, took Rooney from Everton, rio from Leeds, Alan Smith from Leeds as well, cantona from Leeds, vidic from some random European club for a pretty penny, a young cr7 who wasn't cheap at the time, Phil Jones wasn't even cheap either, the list goes on for the expensive players he bought
@@jayansaini7093 All those players were players who had great potential. You're looking at what they turned out to be. SAF bought a 18 year old Ronaldo while Real Madrid bought him when he won ballon Dior already, see the difference?? Arsenal bought Jeffers did he turn out to be world class? Alan Smith was a bizarre signing. And Cantona his manager gave him away while trying to buy Denis Irwin lol yes Rooney 30milion Rio 30 million but believe me he could have been more ruthless. He used come out and say fans shouldn't expect big signings this summer we have good young talent like Phil Jones and Chris smalling Jonny Evans 😫 at one point SAF started to focus on the league and not both(UCL). That was the beginning of the downfall. Sold 80million for CR7 bought young/Valencia he doesn't want go out get 3 world class players to cover CR7's loss that's not SAF style.
Jô did not cost £20m there were clauses included Thaksin Shinawatra admitted this paid £6-7m for him of course he never activated any of clauses as he was woeful lol
What I take from this, is that although people say City “bought the league” - and the same for Chelsea - united actually did exactly the same thing as most of the top 10 are their players.
@@mihirchhablaniI would say it doesn’t really matter where the money came from. Man Utd were just in the right place at the right time when the premier league happened. If it happened 10 years earlier, arguably Liverpool would have been the richest club in the world. I won’t argue, however, that fact SAF was possibly the best manager of all time. This just smells a bit like hypocrisy. Man Utd were fortunate to start winning when the prem started and money rolled in. The rest of it is realistically irrelevant.
@@dave3295 Similarly, Everton were unfortunate to be on top when the Heysel ban came in. The history of when and why particular clubs dominated domestic and european competition is largely a story of luck and / or financial doping whichever way you slice it.
Don’t know if this was a typographical error in the video, but from my understanding Man United paid £12.6 million to Aston Villa for Dwight Yorke in the summer of 1998, and not £17.3 million as shown in the video. Regardless of the fee paid, it was money well spent and he provided real value to that team.
Funny how people said Man u didnt spend alot of money under ferguson, he spent the most in the 90s, and early 2000's. It just doesnt seem alot because inflation effected the transfer sums. Guess how man utd got all the best players in the league? They bought them from rivals. Man utd used to be the juventus of england.
Yhey didnt as that wasnt alot of money back then. You are trying to apply future rules to a time period in the past. 30m for rio back then was and is still a bargain. He was outspent in the 90s by Blackburn, Newcastle and Liverpool. Facts
I've been screaming of allan shearer the moment i clicked on the video. The most memorable transfer ever in premier League. With ginola, les Ferdinand and Beardsley, Newcastle was unfortunate to lost it all last minute to man utd on the league title.
Cool video but how are you not going to explain the methodology behind the calculation? These are just numbers out of context - how much weight does inflation have? Are the players wages included?
Well, after watching this video, I have concluded that the determined value of players are still the same, its just Inflation of modern day which have taken them to staggering amount for common folks like us.
Liverpool don't have many players on the list. Tomkins times wrote a book about this ages ago it's called play as you pay. Anyone who had a good mathematical mind knew what was happening. Buying the league as been happening for a very long time.
It really puts into perspective the United threshold and Bayern-esk buy the best, from the rest policy they had in the Prem and around. Their criticism of Man City is already bizzare enough cause everyone buys players but it's so delusional no, in the context of this video as Man City get trolled for using money by, dare I say Moneychester United themselves
Sir Alex spent 26 years on united and only 6-7 of his signings are here. That's a very good thing considering City spending a billion only in the last decade
@@schadenfreude8840 5 out of the top 10 are signings to United. 4 of them being Fergie. I am sure if you looked at the top 100 it would consists of approx 30-40% of United Signings, with a large portion being under Fergie. You want to buy the title, that's absolutely fine if that's how you want to go about it, but just don't be hypocritical when criticising Citeh in doing the same.
@@chrismullan2125 Fergie earned the money he spent through continued success, largely based of that golden generation of kids. City? It’s just fake sponsorship deals isn’t it.
I’m never sure how accurate these exercises are but it’s interesting nonetheless. If any of those players were playing today I very much doubt clubs would pay the adjusted fees for them.
While you think that, it's only with hindsight knowing how those players pan out. Hazard for 70m is a bargain Even 120m for Rio is good considering the time and quality of the player. While you can turn this around and say the opposite of all the flops just look at Lukaku, Werner and Kepa at Chelsea all mega money all flops and that's just one team. Arsenal put 72m for Pepe, then theres Barcelona. So teams will pay the money for talent like the names on the list no matter what you think. I think what people forget to account for is the fact you are replacing an era of players not adding. so teams will buy a Dennis Bergkamp for a 120m as there is no Kevin de bruyne.
Some would be more, some would be less. The marketability of players is more of a factor these days than just what they will bring on the pitch, which makes sense when you consider commercial income has exploded.
@@liamness It has but I think the £100m mark is still a brick wall that few clubs are prepared to exceed. This video seems to suggest that most very good to high quality Prem players were worth over that.
I'd love to see this applied to a clubs net spend to better represent how much a sale is worth on the market. For instance when Benteke was sold by Liverpool everyone seemed impressed that they made most of his cost back in the transfer. But the market also moved in that year, and I always thought that Liverpool took a much bigger haircut to dump him than it appeared
Shearer transfer was 15million in 1996, then in 1997 R9 went from Barcelona to Inter Milan for 18million. You should do a video of European transfers adjusted for inflation
I don’t see where these figures are coming from, the adjustment for “football inflation” just seems completely wrong. Why is it that all the biggest transfers are supposed to have happened in the late 90’s or early 00’s? In an era where we talk about some bonkers financial numbers only Pogba’s transfer to United is the only transfer from the 2010’s to make the top 10.
Inflation has the effect of compounding interest. Hence only Pogba and Kepa really stood out of 2010s transfers as Pogba's was early enough to have some inflation influence and Kepa's was exceptional even with 1990s inflation adjusted players due to release clause panic buy.
It's determined by the most expensive player at the time. Pogba was a world record fee. He was the bench mark. Neymar became the bench mark afterwards.
@@joebarnes100 I don’t think that is the case. Veron’s transfer comes second on this list of all time premier league transfers but his transfer happened the same year Zidane moved to Real Madrid and for roughly 2/3’s of the fee.
@@benjaminmcdonald4258 the neymar deal had a effect on the coutinho deal. So it effects the Premier league. But the Zidane one doesn't. Perhaps that is the difference. I'm just guessing to be honest.
I mean for this though if you are using the whole football inflation thing then you should also take into account that as the fee's reach a certain value there is a drop off. Like even now we don't see many players selling for over £100m. While this list assumes they all will have. It is a fun list though.
With the money in Scotland from say 1995 to 2005, using this calculator would be fun. Lennon 80m, FLo 110m, Sutton 85m, Ferguson 60m even Windass 33m. Oh please let us see that to show just how strong the Scottish league was then.
@@joshmore7175 It gets crazier when one sees the 00-01 Alaves team that almost beat Liverpool and then compare to Real Betis who flung 125m on Denilson for only 13 goals over 7 seasons. Alaves, spent almost nothing and went absurdly far then you have Real Betis.
Same. The Jo and Robinho transfers were multiplied by different amounts and Shevchenko's price was by over 3 times despite it only being 2 years before the first 2.
What annoys me is that people were criticizing Tottenham for not wanting to sell Kane for 100 million. 100 million isn't even enough for his left foot. Kane will most likely beat Shearers record and has more to his game than him.
It’s the media, who like to push players away from competing clubs, towards the cartels. How dare Tottenham not sell their best player for a 50% discount; just who do they think they are!? Harry Kane is one of the finest No9’s to every grace the Premier League. Any player who tops both goals and assists in the same season is a very, very special footballer. We can all see that Kane will surpass Shearer and will play well into his late 30s aka Teddy Sheringham. He’ll retire as the greatest goalscorer ever seen in the league. He is worth - at the very least - £200m.
Why not make a series of these? Transfers from x league to league y etc etc. Would be interested on a personal note for out of the scottish league, or transfers taking people out of the lower divisions? :-)
Thanks to Tifo I now want to know about the most expensive player in the history of League Two. Also thanks to FIFA that showed me that such league exists and is kinda famous
@@sukhdevr3489 yeah but I would like to see the math. A simple linear model isn't enough I think. For example do they consider the average cost of a midfielder every year and this sets the base price? This video, without link to the math they use is pointless, I can make the same video, change the list completely, tell that some dudes from Liverpool made the required calculations, without providing a link and call it a day
yall should cover how todays PL team are not about 11 starting line up anymore, its close to having 2 high octane team in one club like city and liverpool
Wonder when and at what price point would future transfer fees level off... Like clubs would start buying players at better cost price value especially after seeing how many have flopped
I think we have just become numb to huge transfer fees now. I don't think the £1/4 billion transfer will be that unexpected. I remember when Shearer was bought by Blackburn for £3.6 million and there being lots of raised eyebrows over the fee with newspapers running comparisons on how many nurses could be employed for that money, etc.
Updating the fees themselves seems daft. £7m isn't e.g. £32m today or whatever and what does that even mean if £32m is worth £38m next season. Really what this needs in order to tell us something is some kind of indexing to market norms season on season.
@Robert Doyle Henry is probably the best value for money ever. We bought him for only £11m but he wasn’t so successful. Shearer at the time was almost like Barcelona buying Ronaldo off Real Madrid. Scoring 30+ every season for the champions two years ago and signing for the runners up. The price tag makes sense. Perhaps that’s why Harry Kane to City was an impossible move.
Nah, wrong. The standard has undoubtedly improved - it’d be hard not to; better players force average ones to up their game. Listen to the retired pros - they know their onions, unlike the armchair mugs.
@@imconfused1237 Standards have improved a lot down to fitness, diet and coaching and even the quality of pitches. The like of Tony Adams, Shearer, Henry, Keane, Viera, Scholes, etc would more than keep up with the modern Premier League player if they had the same diet and coaches. My main point is, Kepa isn't a better keep than Flowers, because he cost more. Lukaku isn't a better player than Shearer because he cost more. Chelsea didn't buy better players than Blackburn because a higher fee was commanded. If the Premier League had half the TV money, then Chelsea would have still bought Lukaku and Kepa, but likey for £45m and £35m instead of ££95m and £70m. That's my point.
Money increased because money value decreased, just like paying a small fortune for a house doesn't make it better than a XIX century house worth 10% of what is charged today. Of course the house of today has more technology, but the difference in the price is because of the inefficiency of the economy
Shearer is still the best goalscorer the premier league has ever seen imo. Maybe not the best striker overall. But there isn’t anyone else I’d rather back to put in the net
@Robert Doyle by that logic Dzeko is also better than Shearer. You need to consider who these players played for. Had Shearer gone ahead with the move to Man U he'd have scored another 40-50 easily. Henry/Aguero would never have scored as many as they did had they played for Newcastle
@Robert Doyle No problem with English here. And also no error from me, Dzeko has a better goals per game ratio than Shearer in the premier league. I was using your own logic against you and all you've done is make yourself look like a fool. Would you like to try again?
Great video! And I listen to Kieron Maguire’s podcast which I highly recommend to anyone. It’s called The Price of Football and talks inline with football economics
There's a reason it took so long to beat Alan Shearer's newcastle record - it was an insane transfer value at the time and was for years, even into the Mike Ashley era.
Worth every penny.
@@cjc872 was going to say its was still a bargain for them. I'm not a newcastle fan but I really admired shearer's knack for getting double figures EVERY SEASON late into his 30's in a newcastle team that lacked creativity.
@@funkinc6992 the only time he didnt was when he was sidelined for 18 months with ligament damage.
And now NUFC will break the record again in the next few years 😂
@@jackbland3406 and it’ll get them exactly the same, imagine being proud of Islamic extremist terrorist sponsors that behead journalists and promote shariah law and subjugate women
I remember when Torres went to Chelsea for £50m and absolutely losing my mind. Bizarre how that's pretty much chump change now 🤷🏼♂️
Crazy huh? I was still in high school when that happened. Most defenders sell for more than that now
And to be be fair Jack Grealish at City has been twice as good as Torres at Chelsea
@@Colby_0-3_IRL_and_title_fights twice as disappointing 😅
I was 7 at the time. Remembered it was a big deal
Chump change? No, £50m isn’t chump change.
The title had me thinking this was about transfers into and out of PL teams... realized halfway through Ronaldo, Bale, etc. would not be on the list because they were signings away from the PL. Great video though, I am glad someone finally took the time to adjust the rankings (even if it's only half of them).
ye i thought that too, but in terms of inflation ronaldo would have been worth £195 million in today's market
@@tylen217 Is that number calculated using regular financial inflation or the “football inflation” that this video is all about?
@@tenzingmingmar1424 nah football inflation
I'd still be asking for way more then 200 tho,
I think this was the only option since the calculator was based on how money was valued in England (or the UK) whereas the money paid by a spanish club would have to be looked at through the lens of Spanish valuations of money over the years. You can't just apply one calculator everywhere because the economic balances between countries change all the time.
Great vid, but I would love to see one about players values in other European leagues. Like how much would legends like R9, Kaka, Totti, Ronaldinho, Pirlo etc cost in todays money.
Get this comment higher
Totti would be €0 as he never left Roma.
@@JBMNM Doesn't mean he didn't have a transfer value.
@@iwantgoals1566 for the purposes of this video, it really does.
Crespo record breaking move to lazio would be huge in todays money
Shows the financial power United had on the premier League for so many years
They had the most expensive squad of all time by these metrics
And yet the fans act like ferghie built these teams off pennies from the streets
These transfers were for the 3rd team Ferguson created.
After nearly 5yrs of success.
Self generated money as opposed to billionaire sugar daddies.
@@jayansaini7093 yes united spent a lot if judged my inflation but what's the reason for football inflation? Oil clubs play a big part lol
@@smoothcheeky8910 oil clubs? Ferguson broke transfer record 7 times. He contributed to inflation 7 times. Go check even today hoe many players does united have in top 10 most expensive pl players.
@@skrskrskrr5033 United can afford to hang with the oil clubs and yes United broke records. However look at when transfer fees started to jump ridiculously. When oil money came along
Really interesting but it would be nice to see how they calculated these fees
so do i, mr/ms azumarill pfp
They just made most of it up it seems 😂
Nah, that would just spoil all the fun fun fun....
Great video but not sure how Robinho would be City’s most expensive transfer even at £89m with Grealish at £100m 🤔
probably outside of grealish
Exactly! That is incorrect.
sausage
Said that lol
Because that’s a modern day transfer, this is about the inflation of old ones 🤦♂️
20-25 goals a season, season after season in a succession of underwhelming Newcastle teams and 30-35 goals per season (when injured a lot of the time) in a title challenging Blackburn team. Average that cost out over his peak ten years in the Premier League and it’s still cheap…
Expensive when you consider he won f*ck all
@@imconfused1237 you don’t win trophies on your own, no matter how many goals you score…
@@gdogg3710 What’s the ROI then?
ROI?
@@gdogg3710 return on investment. What did you get out of the signing essentially
02:42 how can £88.5 million be Man City’s most expensive signing today when Grealish was £105.75 million half a year ago? Is this excluding Grealish?
yeh was just about to comment that. think they just made a mistake tbf
Think they also said that Les Ferdinand was Newcastle's most expensive signing?
I think maybe they meant most expensive at the time?
They mentioned grealish was the most expensive, not counting inflation
“The worlds best journalists work at The Athletic”
Every single one of their videos is littered with errors.
This exact same video for 90s Serie A transfers would be very very very interesting!
When I saw Bergkamp for £10m in 1995, I had a feeling Shearer would be in the top 3 at £15m in 1996. Both worth every penny, although Bergkamp was an absolute steal
Arsenal paid £7.5m for Bergkamp not £10m
Be interesting to see how much the 'bargains' like Ronaldo to Utd would cost now.
Using his own silly maths it must be roughly 300m.
@@Ne0ge0X you ain't wrong, the math is all over the place to suit them when they please.
As a rough comparison, Rooney was signed the season after and the inflation to today is about 300%.
If we apply that same inflation (in actuality it should be a bit higher but close enough) to Ronaldo's 17mil signing, he would have cost 67mil in todays money.
Absolutely a bargain if you consider that 6 years later, his transfer to real Madrid has been estimated elsewhere to be equivalent to over 200mil today.
@@supersnail5000
Your maths is wrong aswell, if Rooney was purchased for 30 million and his value went up 300% then 100% is 60 million, 200% is 90million and 300% would be 120 million, also Ronaldo was purchased for 17X 3 is 54 million. Math
@@King_Cova the 300% is the INCREASE but £118mil is approximately 4x or 400% of 30mil, 17*4 is approximately 68 (if you use the exact value instead of 4, you get 67).
Essentially think of it as 17 mil + 17mil *3
It's cool to see the results, but it would be just as interesting if you explained how this inflation formula works or how it was developed.
I remember Andy Carroll signing for 32 million back in 2011 blew my head off. Would be pretty standard today.
Alan Shearer Always breaking records 👑
People call Pep a "Cheque book manager" and say "unlike SAF who built up United from the ground". Maybe they should understand inflation.
The only people who'd say that know nothing about what they're talking about.
Man Utd finished either 3rd or 4th for 5 years and won the FA Cup twice before Ferguson was appointed. Not to mention they had the biggest stadium in the country by far, which meant most income.
It wasn't anything like taking Crewe to the top of the game.
Someone debunked this myth on Twitter. In the PL era under Fergie, United were the highest spenders in only 3 seasons (the treble-winning campaign, 2001/02 and 2002/03).
Yes Keane was bought for a British transfer fee and Ferdinand was the most expensive defender but go to the TransferMarket site and filter it to the 90s, you'll find that they were outspent by Blackburn, Leeds, Everton, Liverpool and Newcastle.
Ferguson did massively expand the ground under his stewardship and increased revenues by winning trophies. He also stacked the squad with academy products which cost nothing so he could spend the big bucks on a few of the best players in the world. I'm a Liverpool fan but Ferguson did an incredible job of building man united on and off the pitch.
ur guys made lukaku literally look like LALAKA!LOL
"accident"
☠️☠️😭😭
I thought that was kolo toure
This video and the concept behind it are brilliant! Every ex-player, and fan of these teams at those times, would be all the wiser for knowing these 'adjusted for football inflation' amounts.
However - the commentary with this video has some solid flaws - for example when the narrator says things like 'X owner paid that amount but would have been unlikely to pay if it were this (translated) amount'. Three or four times this sort of logic is mentioned and it's not true at all - that translated amount is EXACTLY the amount that the owner/manager would spend today - that's the whole point!
Indeed. The narration is infantile. The whole premise appears to normalise transfer fees. I don’t see the point, but whatever. To parrot ‘they wouldn’t pay that today’ adds ZERO insight. Possibly one of the most stupid videos I think I’ve ever watched.
No the translated amount is not really comparable. The inflation calculation used in this video based on football prices today, which are distorted by a handful of wealthy state-backed clubs and the generally higher levels of money in football dragging up the average prices. The calculations in this video do not account for monetary inflation, which at the beginning of the video, they said has averaged around 2.8% a year.
Take Alan Shearer's £15 million move to Newcastle in 1996 - the £222 million stated is basically what an oil rich team like Man City would have to pay for him today, but this number is a complete fiction and has no bearing on the actual value of money.
In real terms, £15 million in 1996 is worth only £30 million in 2022 at an annual inflation rate of 2.8%. So Joe is perfectly reasonable in saying, for example, that so and so chairman wouldn't have paid £222 million - because in fact they only paid the equivalent of £30 million (using the Shearer to Newcastle example).
@@theskankingpigeon965 The problem with hair brain pseudo ‘inflation’ methods - such as what Tifo have tried here - is that they are inherently flawed. Monetary inflation is a fixed indexation of consumables: same product, different era = % change.
There is no such reliable proxy in football as each footballer is different. And as you say, no whacko measure accounts for the inflated premium attached to purchases from doped clubs who don’t have to worry about balancing any books.
@@theskankingpigeon965 What you're referring to as distortion, is in fact the key force which is dragging up the market rates for players. So whilst it's 'distortion' relative to standard economic inflation, it is by accounting for it, as well as the extra money that is now in football for all clubs (through increased TV rights etc), that the creators of this video are able to claim that transfers over history can be compared on this basis.
You can call it distortion, but it is now reality, and the video creators are accounting for it here.
On the Shearer to Newcastle example, I would suggest that if the Newcastle owner was willing to pay a world-record transfer fee then for Shearer, and that meant 30m, then he would again pay a world record fee to sign him again now. It's a lot more money, but there is a lot more money in football, including for Newcastle to make if they sign the world's best player
"Fergie did it with less money"
🤨
with 0 actually - net spend over the first decade of his reign
@@gecattaa earned the most, dont bring net spend into this cus then city look wayyyyy better than you.
If he was more ruthless the premier League would be like the German league. He won the league with kids from the youth system. Bought unknown players like ole. Won the league with welbeck Phil Jones Mike smalling cleverly. He could have bought Baggio/Del piero ect. So yes Ferguson liked to create stars and veron was the first known probably world class player he bought. And then RVP any other known WC player he bought??
@@Abdi-libaax didn't he get van nistelrooy at the peak of his powers, took Rooney from Everton, rio from Leeds, Alan Smith from Leeds as well, cantona from Leeds, vidic from some random European club for a pretty penny, a young cr7 who wasn't cheap at the time, Phil Jones wasn't even cheap either, the list goes on for the expensive players he bought
@@jayansaini7093 All those players were players who had great potential. You're looking at what they turned out to be. SAF bought a 18 year old Ronaldo while Real Madrid bought him when he won ballon Dior already, see the difference?? Arsenal bought Jeffers did he turn out to be world class? Alan Smith was a bizarre signing. And Cantona his manager gave him away while trying to buy Denis Irwin lol yes Rooney 30milion Rio 30 million but believe me he could have been more ruthless.
He used come out and say fans shouldn't expect big signings this summer we have good young talent like Phil Jones and Chris smalling Jonny Evans 😫 at one point SAF started to focus on the league and not both(UCL). That was the beginning of the downfall.
Sold 80million for CR7 bought young/Valencia he doesn't want go out get 3 world class players to cover CR7's loss that's not SAF style.
Jô did not cost £20m there were clauses included Thaksin Shinawatra admitted this paid £6-7m for him of course he never activated any of clauses as he was woeful lol
What I take from this, is that although people say City “bought the league” - and the same for Chelsea - united actually did exactly the same thing as most of the top 10 are their players.
Massive difference in where the money came from.
@@mihirchhablaniI would say it doesn’t really matter where the money came from. Man Utd were just in the right place at the right time when the premier league happened. If it happened 10 years earlier, arguably Liverpool would have been the richest club in the world. I won’t argue, however, that fact SAF was possibly the best manager of all time. This just smells a bit like hypocrisy. Man Utd were fortunate to start winning when the prem started and money rolled in. The rest of it is realistically irrelevant.
@@dave3295 Similarly, Everton were unfortunate to be on top when the Heysel ban came in. The history of when and why particular clubs dominated domestic and european competition is largely a story of luck and / or financial doping whichever way you slice it.
@@liamness I completely agree.
@@liamness yh same goes for lfc during the heysal ban, they couldve easily added 2 or 3 more ucls to there ucl count if the ban was never enforced
Don’t know if this was a typographical error in the video, but from my understanding Man United paid £12.6 million to Aston Villa for Dwight Yorke in the summer of 1998, and not £17.3 million as shown in the video. Regardless of the fee paid, it was money well spent and he provided real value to that team.
In 1997 Inter Milan bought Brazilian Ronaldo for £27 million.. which in todays market is £388 million !!!
Funny how people said Man u didnt spend alot of money under ferguson, he spent the most in the 90s, and early 2000's. It just doesnt seem alot because inflation effected the transfer sums. Guess how man utd got all the best players in the league? They bought them from rivals. Man utd used to be the juventus of england.
and Juventus used to be the Bayern Munchen of Serie A
Yhey didnt as that wasnt alot of money back then. You are trying to apply future rules to a time period in the past. 30m for rio back then was and is still a bargain. He was outspent in the 90s by Blackburn, Newcastle and Liverpool. Facts
I wish they at least tried explaining the maths behind these figures.
I've been screaming of allan shearer the moment i clicked on the video. The most memorable transfer ever in premier League. With ginola, les Ferdinand and Beardsley, Newcastle was unfortunate to lost it all last minute to man utd on the league title.
So The Athletic and Tifo Football are the first big media outlets talking about the Economic Bubble in world football?
Shearer would be worth every penny 🤚🏼
I knew it would be Alan Shearer because I was waiting so long for it.
i want to see a list including the salaries and bonuses inflation adjusted!
Arsenal would be near the top
It would be cool to see the inflated figures for overall club spend. I'm sure United would sit top
That would make sense seeing as they are the record 20 time champions and biggest club in england. Did you think that was a diss?😂😂
Cool video but how are you not going to explain the methodology behind the calculation? These are just numbers out of context - how much weight does inflation have? Are the players wages included?
Well, after watching this video, I have concluded that the determined value of players are still the same, its just Inflation of modern day which have taken them to staggering amount for common folks like us.
Liverpool don't have many players on the list. Tomkins times wrote a book about this ages ago it's called play as you pay. Anyone who had a good mathematical mind knew what was happening. Buying the league as been happening for a very long time.
Surprised by no mention of Henry considering Arsenal got him for £10.5 mil in 99.
It really puts into perspective the United threshold and Bayern-esk buy the best, from the rest policy they had in the Prem and around.
Their criticism of Man City is already bizzare enough cause everyone buys players but it's so delusional no, in the context of this video as Man City get trolled for using money by, dare I say Moneychester United themselves
Sir Alex spent 26 years on united and only 6-7 of his signings are here. That's a very good thing considering City spending a billion only in the last decade
@@schadenfreude8840 Just like United spent a billion in the last decade.
United earned the money they spent; City acquire it through fraudulent sponsorship deals.
That’s the difference, sunny Jim.
@@schadenfreude8840 5 out of the top 10 are signings to United. 4 of them being Fergie. I am sure if you looked at the top 100 it would consists of approx 30-40% of United Signings, with a large portion being under Fergie.
You want to buy the title, that's absolutely fine if that's how you want to go about it, but just don't be hypocritical when criticising Citeh in doing the same.
@@chrismullan2125 Fergie earned the money he spent through continued success, largely based of that golden generation of kids.
City? It’s just fake sponsorship deals isn’t it.
I’m never sure how accurate these exercises are but it’s interesting nonetheless. If any of those players were playing today I very much doubt clubs would pay the adjusted fees for them.
While you think that, it's only with hindsight knowing how those players pan out.
Hazard for 70m is a bargain
Even 120m for Rio is good considering the time and quality of the player.
While you can turn this around and say the opposite of all the flops just look at Lukaku, Werner and Kepa at Chelsea all mega money all flops and that's just one team. Arsenal put 72m for Pepe, then theres Barcelona. So teams will pay the money for talent like the names on the list no matter what you think.
I think what people forget to account for is the fact you are replacing an era of players not adding. so teams will buy a Dennis Bergkamp for a 120m as there is no Kevin de bruyne.
Some would be more, some would be less. The marketability of players is more of a factor these days than just what they will bring on the pitch, which makes sense when you consider commercial income has exploded.
@@liamness It has but I think the £100m mark is still a brick wall that few clubs are prepared to exceed. This video seems to suggest that most very good to high quality Prem players were worth over that.
Shearer at 222 seems about right. He was the world record transfer at the time. The current world record is also 222
@@kino6395 Harsh statement about Werner and Kepa, they still have some potential, and Lukaku was and still is a beast, overpriced but far from a flop
I'd love to see this applied to a clubs net spend to better represent how much a sale is worth on the market. For instance when Benteke was sold by Liverpool everyone seemed impressed that they made most of his cost back in the transfer. But the market also moved in that year, and I always thought that Liverpool took a much bigger haircut to dump him than it appeared
Great video, loved it. But the illustrations of the players face’s freaked me out a bit
Top stuff lads, need more of this type of stuff
Coincidence or not but 222mn is what exactly PSG paid for Neymar
Inflation is gonna catch up with football inflation in the next couple of years lol
Shearer transfer was 15million in 1996, then in 1997 R9 went from Barcelona to Inter Milan for 18million. You should do a video of European transfers adjusted for inflation
4:26 - John Greggory? That Willem Dafoe surely!😂
all of the illustrations are worryingly chimp-like
I don’t see where these figures are coming from, the adjustment for “football inflation” just seems completely wrong. Why is it that all the biggest transfers are supposed to have happened in the late 90’s or early 00’s? In an era where we talk about some bonkers financial numbers only Pogba’s transfer to United is the only transfer from the 2010’s to make the top 10.
Inflation has the effect of compounding interest. Hence only Pogba and Kepa really stood out of 2010s transfers as Pogba's was early enough to have some inflation influence and Kepa's was exceptional even with 1990s inflation adjusted players due to release clause panic buy.
It's determined by the most expensive player at the time. Pogba was a world record fee. He was the bench mark. Neymar became the bench mark afterwards.
@@joebarnes100 I don’t think that is the case. Veron’s transfer comes second on this list of all time premier league transfers but his transfer happened the same year Zidane moved to Real Madrid and for roughly 2/3’s of the fee.
@@benjaminmcdonald4258 the neymar deal had a effect on the coutinho deal. So it effects the Premier league. But the Zidane one doesn't. Perhaps that is the difference. I'm just guessing to be honest.
I mean for this though if you are using the whole football inflation thing then you should also take into account that as the fee's reach a certain value there is a drop off. Like even now we don't see many players selling for over £100m. While this list assumes they all will have. It is a fun list though.
With the money in Scotland from say 1995 to 2005, using this calculator would be fun.
Lennon 80m, FLo 110m, Sutton 85m, Ferguson 60m even Windass 33m.
Oh please let us see that to show just how strong the Scottish league was then.
Oh that would be hilarious
@@joshmore7175 It gets crazier when one sees the 00-01 Alaves team that almost beat Liverpool and then compare to Real Betis who flung 125m on Denilson for only 13 goals over 7 seasons.
Alaves, spent almost nothing and went absurdly far then you have Real Betis.
I'd be interested in the math behind the formula.. Seems to me some of these are even with football inflation wildly exaggerated
Same. The Jo and Robinho transfers were multiplied by different amounts and Shevchenko's price was by over 3 times despite it only being 2 years before the first 2.
At 2:40 you made an mistake, it is still grealish 100m
also their artist has given Grealish way too much credit with his beard growth. The real Grealish can only dream of being so hirsute.
For what Alan Shearer did in NewCastle, he's worth every single penny.
Those cartoon headshots are doing the players dirty!!
What annoys me is that people were criticizing Tottenham for not wanting to sell Kane for 100 million. 100 million isn't even enough for his left foot. Kane will most likely beat Shearers record and has more to his game than him.
It’s the media, who like to push players away from competing clubs, towards the cartels. How dare Tottenham not sell their best player for a 50% discount; just who do they think they are!?
Harry Kane is one of the finest No9’s to every grace the Premier League. Any player who tops both goals and assists in the same season is a very, very special footballer.
We can all see that Kane will surpass Shearer and will play well into his late 30s aka Teddy Sheringham. He’ll retire as the greatest goalscorer ever seen in the league.
He is worth - at the very least - £200m.
Why not make a series of these? Transfers from x league to league y etc etc.
Would be interested on a personal note for out of the scottish league, or transfers taking people out of the lower divisions? :-)
Thanks to Tifo I now want to know about the most expensive player in the history of League Two.
Also thanks to FIFA that showed me that such league exists and is kinda famous
2:34 how can 88.5m be more than 100m City paid for Grealish? That makes no sense.
Alan shearer is worth every penny not jus for his performance but for his loyalty too❤️
When you do a list video pleaSe include the list overview at the end.
and surely they should tell us how to actually do the calculation
Thought Andy Carroll would be on there for some reason. Forgetting Torres went for much more at the time. Hahaha
2:31 How is Robinho Man City's most expensive signing at £88.5m when Grealish cost £100m?
an error perhaps
The pictures make all the players look about 90 years old. Hail Skelator!
Tifo Football enjoy the retro manager games where players never retire, refined taste!
can you please give a link to tje calculation of these fees?
I don't know it but the longer ago it was, the higher the new cost is.
@@sukhdevr3489 yeah but I would like to see the math. A simple linear model isn't enough I think. For example do they consider the average cost of a midfielder every year and this sets the base price? This video, without link to the math they use is pointless, I can make the same video, change the list completely, tell that some dudes from Liverpool made the required calculations, without providing a link and call it a day
@@alex-cm9fd Yeah that's true. I'm sure there are many factors that they haven't considered in their model.
Before the reveal I'm assuming the answer is Rio Ferdinand. Transferring to Man Utd for just shy of 30m in 2001/02
£222m for Shearer now would still be a bargain
yall should cover how todays PL team are not about 11 starting line up anymore, its close to having 2 high octane team in one club like city and liverpool
I would guess that Zidane's £47m transfer from Juve to Real is number 1 overall in Europe, that was a crazy fee at the time
How much would real Madrid have spend for Zidane today?
For the amount of goals Shearer could get you, £222mil seems a bargain at todays prices.
Wonder when and at what price point would future transfer fees level off... Like clubs would start buying players at better cost price value especially after seeing how many have flopped
Cheers Jeff
4:04 I think your artist has been watching too many of the original Planet of the Apes films
Such an informative channel!
This video just showed that United bought success. Still they spend the most money but can't compete with city, Liverpool and Chelsea. Pathetic
I think we have just become numb to huge transfer fees now. I don't think the £1/4 billion transfer will be that unexpected. I remember when Shearer was bought by Blackburn for £3.6 million and there being lots of raised eyebrows over the fee with newspapers running comparisons on how many nurses could be employed for that money, etc.
Impressive as well as inspiring thinking/analysis and video. Thank you.
Knew straight up it had to be Alan Shearer
I feel this is completely wrong, inflation simply doesn’t work this way
Football inflation does. Its guided by the most expensive signings at the time.
Updating the fees themselves seems daft. £7m isn't e.g. £32m today or whatever and what does that even mean if £32m is worth £38m next season. Really what this needs in order to tell us something is some kind of indexing to market norms season on season.
interesting video.
those portraits are somewhat abstract to say the least... did the guy who made that ronaldo statue draw them?
Imo it can be proper if you explain what is the formula of the football inflation
Errr, what about the world class player Tomas Brolin Parma to Leeds 4.5m?
I was under the impression that all of man utd signings were childhood supporters who were promoted via their youth team...
I’d be interested to see this for all the Brasilian stars signed over to Europe.
I knew it would be shearer. And rightly so. Less than a million pounds per goal not including cups matches.
@Robert Doyle Henry is probably the best value for money ever. We bought him for only £11m but he wasn’t so successful.
Shearer at the time was almost like Barcelona buying Ronaldo off Real
Madrid. Scoring 30+ every season for the champions two years ago and signing for the runners up. The price tag makes sense.
Perhaps that’s why Harry Kane to City was an impossible move.
2:40 how is that the most expensive when they paid 100M for Grealish?
I think they meant at the time
Money hasn't improved the quality of the Premier League, it just means clubs pay more for the same standard of player.
Nah, wrong. The standard has undoubtedly improved - it’d be hard not to; better players force average ones to up their game. Listen to the retired pros - they know their onions, unlike the armchair mugs.
@@imconfused1237
Standards have improved a lot down to fitness, diet and coaching and even the quality of pitches.
The like of Tony Adams, Shearer, Henry, Keane, Viera, Scholes, etc would more than keep up with the modern Premier League player if they had the same diet and coaches.
My main point is, Kepa isn't a better keep than Flowers, because he cost more.
Lukaku isn't a better player than Shearer because he cost more.
Chelsea didn't buy better players than Blackburn because a higher fee was commanded. If the Premier League had half the TV money, then Chelsea would have still bought Lukaku and Kepa, but likey for £45m and £35m instead of ££95m and £70m.
That's my point.
Money increased because money value decreased, just like paying a small fortune for a house doesn't make it better than a XIX century house worth 10% of what is charged today. Of course the house of today has more technology, but the difference in the price is because of the inefficiency of the economy
How can Collymore for £8.5m in 1995 be higher than Bergkamp for £10m the same summer?
We all knew Shearer would be number 1.
Hey, could I please have the formula?
I really think we need to distinguish transfers post and pre neymar, that deal just fully ruined the market, £100m is the new £30m
Not really, I'm sure the fourth division of Uganda still have the same average transfer prices pre and post Neymar
Shearer is still the best goalscorer the premier league has ever seen imo. Maybe not the best striker overall. But there isn’t anyone else I’d rather back to put in the net
@Robert Doyle by that logic Dzeko is also better than Shearer.
You need to consider who these players played for. Had Shearer gone ahead with the move to Man U he'd have scored another 40-50 easily. Henry/Aguero would never have scored as many as they did had they played for Newcastle
@Robert Doyle You literally started your comment by saying "Actually..." - you were trying to correct me from your very first word
@Robert Doyle No problem with English here. And also no error from me, Dzeko has a better goals per game ratio than Shearer in the premier league. I was using your own logic against you and all you've done is make yourself look like a fool.
Would you like to try again?
@Robert Doyle you do understand things aren't facts just because you say them right? Nothing about your reply was accurate but good effort
In fairness, you can't say Newastle didn't really get their money's worth out of Shearer.
What did they win?
@@imconfused1237 That seems like a poor metric to base the performance of a single player on.
@@matthewmcneany What’s the point of scoring goals then?
What's the formula used in calculating the fees?
£100 million for Stam and van Nistelrooy are bargains.
100m pound each. Still a bargain but makes vvd and Salah look a bargain aswell. 115m combined for the 2 of them.
When real world inflation (not Bank of England or any central bank's inflation) is catching up on football inflation...
Great video! And I listen to Kieron Maguire’s podcast which I highly recommend to anyone. It’s called The Price of Football and talks inline with football economics
I have a feeling that the list is flawed
I still think that Newcastle got a good deal. Especially when you look at the long run.
100%
Won nothing there
Alan was worth every penny !
Imagine buying Pobga for 126 million 🤣
Can u do this with all transfers not just premier league ones.
How much would Liverpool selling Coutinho be worth by these metrics? Surely the biggest PL deal of all time, including comings and goings